eラーニングにおける拡張現実（AR）市場：コンポーネント別、展開別-2025-2030年の世界予測

eラーニングにおける拡張現実（AR）市場は、2023年に187億3,000万米ドルと評価され、2024年には234億2,000万米ドルに達すると予測され、CAGR 25.11％で成長し、2030年には899億2,000万米ドルに達すると予測されています。

eラーニングにおける拡張現実（AR）は、教育手法のダイナミックな変革を意味し、実世界の環境をデジタル拡張機能と融合させることで、没入型の学習体験を実現します。この融合により、学習者は3Dモデル、オーバーレイ、シミュレーションと相互作用し、学習への参加と理解を促進することができます。eラーニングにおけるARの必要性は、特に科学、工学、医学などの分野において、学習効果を高め、多様な学習スタイルに対応し、複雑な科目をよりよく理解できるインタラクティブな体験型学習環境の必要性によってもたらされています。ARの応用は、幼稚園から高校までの教育、高等教育、職業訓練、企業の学習環境に及び、多様なインタラクティブ・モジュールを提供し、理論的学習と実践的応用の間の障壁を減らしています。教育機関、トレーニングセンター、企業の人事部門など、スキル開発プログラムの最終用途での採用が急速に拡大しています。重要な成長要因には、AR技術の進歩、スマートデバイスの普及拡大、個別化された学習経路に対する需要の高まりなどがあります。最新のビジネスチャンスは、コンテンツ生成ツール、デバイス互換性ソリューション、業界固有の学習アプリケーションの開発に見出すことができます。企業は、既存の学習管理システム（LMS）とシームレスに統合する、手頃な価格でスケーラブルなARソリューションを開発することで、広く受け入れられるようになります。しかし、初期コストの高さ、技術的な複雑さ、利用可能なコンテンツの制限、プライバシーへの懸念といった課題が、市場成長の障壁となっています。さらに、ARツールを扱うための強固なインフラと専門教育者の必要性が急務となっています。革新的には、互換性を確保するクロスプラットフォーム・ソリューションの開拓とともに、コンテンツの自動生成とパーソナライゼーションのためのAI搭載ARアプリケーションの開発に焦点を当てるべきです。eラーニングにおけるAR市場は、急速な技術進歩と競合情勢の激しさが特徴であり、潜在能力をフルに活用し、学習パラダイムに効果的な影響を与えるためには、継続的なイノベーションとAR開発者、教育専門家、政策立案者との戦略的パートナーシップが必要です。

市場力学：急速に進化するeラーニングにおける拡張現実（AR）市場の主要市場インサイトを公開

eラーニングにおける拡張現実（AR）市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 企業の教育やトレーニングにおけるAR技術の受け入れ拡大
  • 教育システムのデジタル化への注目の高まり
  • 多様な分野における個人的な学習体験の需要
• 市場抑制要因
  • 高い設備投資と新技術への消極性
• 市場機会
  • 拡張現実における継続的な技術の進歩
  • 防衛やヘルスケアにおけるシミュレーションやトレーニングの採用拡大
• 市場の課題
  • 業界標準と操作性の欠如

ポーターのファイブフォース：eラーニングにおける拡張現実（AR）市場をナビゲートする戦略ツール

ポーターのファイブフォース」フレームワークは、市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場ポジショニングを確保することができます。

PESTLE分析：eラーニングにおける拡張現実（AR）市場における外部からの影響の把握

外部マクロ環境要因は、eラーニングにおける拡張現実（AR）市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析eラーニングにおける拡張現実（AR）市場における競合情勢の把握

eラーニングにおける拡張現実（AR）市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスeラーニングにおける拡張現実（AR）市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、eラーニングにおける拡張現実（AR）市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨eラーニングにおける拡張現実（AR）市場における成功への道筋を描く

eラーニングにおける拡張現実（AR）市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 企業の教育や研修におけるAR技術の採用が拡大
    • 教育システムのデジタル化への注目が高まる
    • 多様な分野における個人的な学習体験の需要
  • 抑制要因
    • 高額な資本投資と新技術への抵抗
  • 機会
    • 拡張現実における継続的な技術進歩
    • 防衛およびヘルスケアでのシミュレーションとトレーニングへの採用が増加
  • 課題
    • 業界標準と操作性の欠如
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 eラーニングにおける拡張現実（AR）市場：コンポーネント別

• ハードウェア
• サービス
• ソリューション

第7章 eラーニングにおける拡張現実（AR）市場：展開別

• クラウド上
• オンプレミス

第8章 南北アメリカのeラーニングにおける拡張現実（AR）市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のeラーニングにおける拡張現実（AR）市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのeラーニングにおける拡張現実（AR）市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Anthology Inc. by Blackboard Inc.
• Apple Inc.
• Aristek Systems Ltd.
• BrainCert, Inc.
• Cemtrex, Inc.
• Cisco Systems, Inc.
• Colan InfoTech Pvt Ltd
• Dell Inc.
• Digital Samba, SL
• Google LLC by Alphabet Inc.
• Hitachi, Ltd.
• Immertive Pvt. Ltd.
• International Business Machines Corporation
• LearnBrite
• Microsoft Corporation
• Novaconcept Formation inc.
• Swift eLearning Services

LIST OF FIGURES

• FIGURE 1. AUGMENTED REALITY IN ELEARNING MARKET RESEARCH PROCESS
• FIGURE 2. AUGMENTED REALITY IN ELEARNING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. AUGMENTED REALITY IN ELEARNING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. AUGMENTED REALITY IN ELEARNING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AUGMENTED REALITY IN ELEARNING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AUGMENTED REALITY IN ELEARNING MARKET DYNAMICS
• TABLE 7. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY HARDWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY SOLUTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 21. CANADA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 22. CANADA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 33. CHINA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 34. CHINA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 35. INDIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 36. INDIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 70. ITALY AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 71. ITALY AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 78. POLAND AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 79. POLAND AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 80. QATAR AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 81. QATAR AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM AUGMENTED REALITY IN ELEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 100. AUGMENTED REALITY IN ELEARNING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 101. AUGMENTED REALITY IN ELEARNING MARKET, FPNV POSITIONING MATRIX, 2023

The Augmented Reality in eLearning Market was valued at USD 18.73 billion in 2023, expected to reach USD 23.42 billion in 2024, and is projected to grow at a CAGR of 25.11%, to USD 89.92 billion by 2030.

Augmented Reality (AR) in eLearning represents a dynamic transformation in educational methodologies, merging real-world environments with digital enhancements to create immersive learning experiences. This convergence allows learners to interact with 3D models, overlays, and simulations, fostering engagement and understanding. The necessity of AR in eLearning is driven by the need for interactive, hands-on learning environments that enhance retention, cater to diverse learning styles, and enable better comprehension of complex subjects, particularly in fields such as science, engineering, and medical studies. The application of AR spans K-12 education, higher education, vocational training, and corporate learning environments, providing diverse interactive modules and reducing the barrier between theoretical learning and practical application. End-use adoption is rapidly growing within educational institutions, training centers, and corporate HR departments for skill development programs. Significant growth factors include advancements in AR technology, increasing smart device adoption, and the escalating demand for personalized learning paths. Latest opportunities can be found in the development of content generation tools, device compatibility solutions, and industry-specific learning applications. Businesses can capitalize on creating affordable, scalable AR solutions that integrate seamlessly with existing Learning Management Systems (LMS) to enhance widespread acceptance. However, challenges such as high initial costs, technological complexity, limited content availability, and privacy concerns pose barriers to market growth. Furthermore, the need for robust infrastructure and specialist educators in handling AR tools is pressing. Innovatively, the focus should be on developing AI-powered AR applications for automatic content generation and personalization, alongside pioneering cross-platform solutions that ensure compatibility. The AR in eLearning market is characterized by rapid technological advancements and a highly competitive landscape, requiring continuous innovation and strategic partnerships with AR developers, educational experts, and policy-makers to harness full potential and influence learning paradigms effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Augmented Reality in eLearning Market

The Augmented Reality in eLearning Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing acceptance of AR technology for corporate education or training
  • Rising focus towards digitalization of the education system
  • Demand for a personal learning experience in diversified fields
• Market Restraints
  • High capital investment and reluctance to new technologies
• Market Opportunities
  • Continuous technology advancement in augmented reality
  • Growing adopting in defense and healthcare for simulation and training
• Market Challenges
  • Lack of industry standards and operability

Porter's Five Forces: A Strategic Tool for Navigating the Augmented Reality in eLearning Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Augmented Reality in eLearning Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Augmented Reality in eLearning Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Augmented Reality in eLearning Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Augmented Reality in eLearning Market

A detailed market share analysis in the Augmented Reality in eLearning Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Augmented Reality in eLearning Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Augmented Reality in eLearning Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Augmented Reality in eLearning Market

A strategic analysis of the Augmented Reality in eLearning Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality in eLearning Market, highlighting leading vendors and their innovative profiles. These include Anthology Inc. by Blackboard Inc., Apple Inc., Aristek Systems Ltd., BrainCert, Inc., Cemtrex, Inc., Cisco Systems, Inc., Colan InfoTech Pvt Ltd, Dell Inc., Digital Samba, SL, Google LLC by Alphabet Inc., Hitachi, Ltd., Immertive Pvt. Ltd., International Business Machines Corporation, LearnBrite, Microsoft Corporation, Novaconcept Formation inc., and Swift eLearning Services.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality in eLearning Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware, Services, and Solution.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing acceptance of AR technology for corporate education or training
    • 5.1.1.2. Rising focus towards digitalization of the education system
    • 5.1.1.3. Demand for a personal learning experience in diversified fields
  • 5.1.2. Restraints
    • 5.1.2.1. High capital investment and reluctance to new technologies
  • 5.1.3. Opportunities
    • 5.1.3.1. Continuous technology advancement in augmented reality
    • 5.1.3.2. Growing adopting in defense and healthcare for simulation and training
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of industry standards and operability
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Augmented Reality in eLearning Market, by Component

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Services
• 6.4. Solution

7. Augmented Reality in eLearning Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-Premises

8. Americas Augmented Reality in eLearning Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Augmented Reality in eLearning Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Augmented Reality in eLearning Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Anthology Inc. by Blackboard Inc.
• 2. Apple Inc.
• 3. Aristek Systems Ltd.
• 4. BrainCert, Inc.
• 5. Cemtrex, Inc.
• 6. Cisco Systems, Inc.
• 7. Colan InfoTech Pvt Ltd
• 8. Dell Inc.
• 9. Digital Samba, SL
• 10. Google LLC by Alphabet Inc.
• 11. Hitachi, Ltd.
• 12. Immertive Pvt. Ltd.
• 13. International Business Machines Corporation
• 14. LearnBrite
• 15. Microsoft Corporation
• 16. Novaconcept Formation inc.
• 17. Swift eLearning Services