エナジードリンク市場：製品、パッケージ、エンドユーザー、流通チャネル別-2025-2030年世界予測

エナジードリンク市場の2023年の市場規模は698億6,000万米ドルで、2024年には741億6,000万米ドルに達すると予測され、CAGR 6.67％で成長し、2030年には1,098億米ドルに達すると予測されています。

エナジードリンク市場は、カフェイン、ビタミン、アミノ酸、その他の機能性成分を豊富に含む飲料を提供し、身体的・精神的パフォーマンスを高めるように設計された幅広い製品を包含しています。エナジードリンクの必要性は、多忙なライフスタイル、スポーツ活動、長時間の労働の中で、迅速なエネルギー補給の需要が高まっていることに起因しており、その用途はスポーツやフィットネスから学生や専門職の日常的な飲用まで多岐にわたる。最終用途には、小売消費者、フィットネス愛好家、アスリート、持久力増強が必要な個人などが含まれます。主な成長要因としては、世界の健康意識の高まり、スポーティなライフスタイルの増加、栄養動向を借用する若年層の拡大などが挙げられます。eコマースの急増とマーケティング・イニシアチブの高まりは、市場の拡大をさらに加速させています。しかし、最近の潜在的なビジネスチャンスは、より健康志向の高い消費者層に対応するための、ナチュラル、オーガニック、低カロリー、砂糖不使用のエナジードリンクの開発にあります。さらに、新興国の未開拓市場を開拓することは、有利な成長の道筋を示します。しかし、高カフェイン含有による健康への影響に関する懸念、潜在的な規制上の制約、一部地域における市場の飽和などが市場成長の課題となっています。消費者教育と透明性のある表示は、健康への懸念と規制上の課題を軽減することができます。アダプトゲンや植物由来の化合物を取り入れるといった成分の多様化や、環境意識の高い消費者にアピールするための持続可能なパッケージングの先進化など、イノベーションの機会は豊富にあります。生産・保存方法の技術的進歩も差別化の余地があります。市場は、絶え間ない製品革新とブランド・ロイヤルティが消費者の選択に影響を与えるという、圧倒的な競合体質を示しています。既存のハードルにもかかわらず、メーカーは、厳密な市場調査、地域の消費者の嗜好の理解、進化する消費動向に沿った差別化された健康志向の製品を生み出すための研究開発への投資を通じて、こうした機会を活用することができます。限界に対処し、持続可能で革新的な製品に注力することで、企業はエナジードリンク市場でうまく立ち回り、成長することができます。

市場力学：急速に進化するエナジードリンク市場の主要市場インサイトを公開

エナジードリンク市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界のスポーツ活動の急増
  • 世界の健康志向の高まり
  • オンライン流通チャネルを通じた製品の高い入手可能性
• 市場抑制要因
  • 製品回収の潜在的リスクとカフェイン含有量に関する規制制限
• 市場機会
  • 機能性食品におけるオーガニック／天然成分の利用拡大エナジードリンク
  • 有名人の推薦戦略の実施
• 市場の課題
  • 誤解を招く虚偽広告

ポーターの5つの力：エナジードリンク市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：エナジードリンク市場における外部からの影響の把握

外部マクロ環境要因は、エナジードリンク市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析エナジードリンク市場における競合情勢の把握

エナジードリンク市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスエナジードリンク市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、エナジードリンク市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨エナジードリンク市場における成功への道筋を描く

エナジードリンク市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中でスポーツ活動が増加
    • 世界中で健康志向の消費者が増加
    • オンライン流通チャネルを通じた製品の高可用性
  • 抑制要因
    • 製品回収やカフェイン含有量の規制制限の潜在的リスク
  • 機会
    • 機能性食品におけるオーガニック/天然成分の新たな利用エナジードリンク
    • 有名人による推薦戦略の実施
  • 課題
    • 誤解を招く虚偽の広告
• 市場セグメンテーション分析
  • 製品：液体を大量に摂取せずに、エネルギーと覚醒を素早く高めるショットを好む
  • 包装：缶は、速乾性、冷たさ、コンパクトさ、持ち運びやすさなどの特徴から、エナジードリンクの包装に多く使用されています。
  • エンドユーザー：アスリートやスポーツ選手の間でエナジードリンクの消費を増やし、運動能力を高め、持久力を高めます。
  • 流通チャネル：価格設定と宅配便のメリットにより、オンライン小売チャネルに対する顧客の嗜好が高まっている
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 エナジードリンク市場：製品別

• ドリンク
• ショット

第7章 エナジードリンク市場：パッケージング別

• ボトル
• 缶

第8章 エナジードリンク市場：エンドユーザー別

• アスリートとスポーツ選手
• フィットネス愛好家

第9章 エナジードリンク市場：流通チャネル別

• オフトレード
  • コンビニエンスストア
  • オンライン小売
  • スーパーマーケット/ハイパーマーケット
• オントレード

第10章 南北アメリカのエナジードリンク市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のエナジードリンク市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのエナジードリンク市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • セルシアス・ホールディングスとスクーデリア・フェラーリが複数年にわたる世界契約を締結
  • Celsiusエナジードリンクのフランス市場への進出
  • CELSIUSスパークリングラズベリーピーチの発売：エナジードリンク市場
  • キノコベースのエネルギー飲料会社オデッセイが革新的な資金調達を強化
  • 戦略的提携によりC4のカナダでのプレゼンスが拡大エナジードリンク
  • タタ・コンシューマー・プロダクツ、Say Neverとともにエナジードリンク市場に参入
  • モルソン・クアーズがZOAエナジーとの関わりを拡大し、ビール以外の戦略も推進
  • モンスター・ビバレッジ・コーポレーションがバン・エナジー・アセットを買収
  • レディオヘッドブランドの飲料業界における拡大と資金調達の節目
  • TCPグループ、プレミアムエナジードリンク分野でレッドブル・エナジーソーダを発売し戦略的拡大
  • レメディドリンクスの新オーガニックエナジードリンク「ベリーブラストエナジー」と「トロピカルツイストエナジー」の発売
  • インドでWOXクラシックブラックエナジードリンクを発売：成長市場への戦略的参入
  • カリル・ボトリング社、アリゾナ州での新炭酸飲料ラインの流通に向け5-Hour ENERGY社と提携
• 戦略分析と提言
  • ペプシコ株式会社
  • レッドブル株式会社
  • コカコーラ社
  • セルシアスホールディングス株式会社
  • モンスターエナジーコーポレーション

企業一覧

• 5-hour Energy by SI Online, LLC
• Accelerator Active Energy
• Al Esayi Beverage Corporation
• Amway Corporation by Alticor Global Holdings Inc.
• AriZona Beverages USA, LLC
• Axiom Ayurveda Private Limited
• Campbell Soup Company
• Cellucor by Nutrabolt
• Celsius Holdings, Inc.
• Cloud9 Beverage
• Congo Brands
• Eastroc Beverage（Group）Co., Ltd.
• Foods by Ann-by HPBA Group Sp. z o.o.
• Ghost Beverages, LLC
• Glanbia PLC
• Keurig Dr Pepper Inc.
• Molson Coors Beverage Company
• Monster Energy Corporation
• National Beverage Corporation
• Nestle S.A.
• PepsiCo, Inc.
• Red Bull GmbH
• Suntory Holdings Limited
• Talking Rain Beverage Company
• Tata Consumer Products Limited
• The Coca-Cola Company
• Unilever PLC
• UPTIME Energy
• Vuka Brands
• Xtra Power Energy Drink

LIST OF FIGURES

• FIGURE 1. ENERGY DRINKS MARKET RESEARCH PROCESS
• FIGURE 2. ENERGY DRINKS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL ENERGY DRINKS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL ENERGY DRINKS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL ENERGY DRINKS MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL ENERGY DRINKS MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES ENERGY DRINKS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES ENERGY DRINKS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. ENERGY DRINKS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. ENERGY DRINKS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. ENERGY DRINKS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL ENERGY DRINKS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL ENERGY DRINKS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. ENERGY DRINKS MARKET DYNAMICS
• TABLE 7. GLOBAL ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL ENERGY DRINKS MARKET SIZE, BY DRINKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL ENERGY DRINKS MARKET SIZE, BY SHOTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL ENERGY DRINKS MARKET SIZE, BY BOTTLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL ENERGY DRINKS MARKET SIZE, BY CANS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL ENERGY DRINKS MARKET SIZE, BY ATHLETES & SPORTSPERSONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL ENERGY DRINKS MARKET SIZE, BY FITNESS ENTHUSIASTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL ENERGY DRINKS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL ENERGY DRINKS MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL ENERGY DRINKS MARKET SIZE, BY SUPERMARKET/HYPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL ENERGY DRINKS MARKET SIZE, BY ON-TRADE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 37. BRAZIL ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 39. CANADA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. CANADA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 41. CANADA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 42. CANADA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. CANADA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. MEXICO ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 46. MEXICO ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 47. MEXICO ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 50. UNITED STATES ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 51. UNITED STATES ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 52. UNITED STATES ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES ENERGY DRINKS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 55. ASIA-PACIFIC ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. ASIA-PACIFIC ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 57. ASIA-PACIFIC ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 58. ASIA-PACIFIC ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 60. ASIA-PACIFIC ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 61. AUSTRALIA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. AUSTRALIA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 63. AUSTRALIA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 64. AUSTRALIA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. AUSTRALIA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 66. CHINA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. CHINA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 68. CHINA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 69. CHINA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. CHINA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 71. INDIA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. INDIA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 73. INDIA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 74. INDIA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. INDIA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 76. INDONESIA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 77. INDONESIA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 78. INDONESIA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 79. INDONESIA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. INDONESIA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 81. JAPAN ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. JAPAN ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 83. JAPAN ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 84. JAPAN ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. JAPAN ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 86. MALAYSIA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 87. MALAYSIA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 88. MALAYSIA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 89. MALAYSIA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. MALAYSIA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 91. PHILIPPINES ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. PHILIPPINES ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 93. PHILIPPINES ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 94. PHILIPPINES ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. PHILIPPINES ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 96. SINGAPORE ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. SINGAPORE ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 98. SINGAPORE ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 99. SINGAPORE ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. SINGAPORE ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 101. SOUTH KOREA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 102. SOUTH KOREA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 103. SOUTH KOREA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 104. SOUTH KOREA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. SOUTH KOREA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 106. TAIWAN ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 107. TAIWAN ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 108. TAIWAN ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 109. TAIWAN ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. TAIWAN ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 111. THAILAND ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. THAILAND ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 113. THAILAND ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 114. THAILAND ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 115. THAILAND ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 116. VIETNAM ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 117. VIETNAM ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 118. VIETNAM ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 119. VIETNAM ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. VIETNAM ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 121. EUROPE, MIDDLE EAST & AFRICA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. EUROPE, MIDDLE EAST & AFRICA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 123. EUROPE, MIDDLE EAST & AFRICA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 124. EUROPE, MIDDLE EAST & AFRICA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. EUROPE, MIDDLE EAST & AFRICA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 126. EUROPE, MIDDLE EAST & AFRICA ENERGY DRINKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 127. DENMARK ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. DENMARK ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 129. DENMARK ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 130. DENMARK ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. DENMARK ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 132. EGYPT ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. EGYPT ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 134. EGYPT ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 135. EGYPT ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. EGYPT ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 137. FINLAND ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 138. FINLAND ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 139. FINLAND ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 140. FINLAND ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. FINLAND ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 142. FRANCE ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. FRANCE ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 144. FRANCE ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 145. FRANCE ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. FRANCE ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 147. GERMANY ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 148. GERMANY ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 149. GERMANY ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 150. GERMANY ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 151. GERMANY ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 152. ISRAEL ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 153. ISRAEL ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 154. ISRAEL ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 155. ISRAEL ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 156. ISRAEL ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 157. ITALY ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 158. ITALY ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 159. ITALY ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 160. ITALY ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 161. ITALY ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 162. NETHERLANDS ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 163. NETHERLANDS ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 164. NETHERLANDS ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 165. NETHERLANDS ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 166. NETHERLANDS ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 167. NIGERIA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 168. NIGERIA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 169. NIGERIA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 170. NIGERIA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 171. NIGERIA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 172. NORWAY ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 173. NORWAY ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 174. NORWAY ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 175. NORWAY ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 176. NORWAY ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 177. POLAND ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 178. POLAND ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 179. POLAND ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 180. POLAND ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 181. POLAND ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 182. QATAR ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 183. QATAR ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 184. QATAR ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 185. QATAR ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 186. QATAR ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 187. RUSSIA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 188. RUSSIA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 189. RUSSIA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 190. RUSSIA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 191. RUSSIA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 192. SAUDI ARABIA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 193. SAUDI ARABIA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 194. SAUDI ARABIA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 195. SAUDI ARABIA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 196. SAUDI ARABIA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 197. SOUTH AFRICA ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 198. SOUTH AFRICA ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 199. SOUTH AFRICA ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 200. SOUTH AFRICA ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 201. SOUTH AFRICA ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 202. SPAIN ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 203. SPAIN ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 204. SPAIN ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 205. SPAIN ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 206. SPAIN ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 207. SWEDEN ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 208. SWEDEN ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 209. SWEDEN ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 210. SWEDEN ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 211. SWEDEN ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 212. SWITZERLAND ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 213. SWITZERLAND ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 214. SWITZERLAND ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 215. SWITZERLAND ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 216. SWITZERLAND ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 217. TURKEY ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 218. TURKEY ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 219. TURKEY ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 220. TURKEY ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 221. TURKEY ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 222. UNITED ARAB EMIRATES ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 223. UNITED ARAB EMIRATES ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 224. UNITED ARAB EMIRATES ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 225. UNITED ARAB EMIRATES ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 226. UNITED ARAB EMIRATES ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 227. UNITED KINGDOM ENERGY DRINKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 228. UNITED KINGDOM ENERGY DRINKS MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 229. UNITED KINGDOM ENERGY DRINKS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 230. UNITED KINGDOM ENERGY DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 231. UNITED KINGDOM ENERGY DRINKS MARKET SIZE, BY OFF-TRADE, 2018-2030 (USD MILLION)
• TABLE 232. ENERGY DRINKS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 233. ENERGY DRINKS MARKET, FPNV POSITIONING MATRIX, 2023

The Energy Drinks Market was valued at USD 69.86 billion in 2023, expected to reach USD 74.16 billion in 2024, and is projected to grow at a CAGR of 6.67%, to USD 109.80 billion by 2030.

The energy drinks market encompasses a broad spectrum of products designed to enhance physical and mental performance, offering beverages rich in caffeine, vitamins, amino acids, and other functional ingredients. The necessity of energy drinks is driven by the growing demand for quick energy boosts amid hectic lifestyles, athletic activities, and long working hours, with applications spanning from sports and fitness to daily consumption by students and professionals. The end-use scope includes retail consumers, fitness enthusiasts, athletes, and individuals needing endurance augmentation. Key growth factors include the increasing global health consciousness, a rise in sporty lifestyles, and an expanding younger demographic borrowing nutrition trends. The surge in e-commerce and heightened marketing initiatives further amplify market proliferation. However, recent potential opportunities lie in the development of natural, organic, low-calorie, and sugar-free energy drinks to cater to a more health-conscious consumer base. Additionally, exploring untapped markets in developing regions presents lucrative growth avenues. However, market growth is challenged by concerns regarding the health impacts of high caffeine content, potential regulatory constraints, and market saturation in some regions. Consumer education and transparent labeling can mitigate some health concerns and regulatory challenges. Innovation opportunities abound in ingredient diversification, such as incorporating adaptogens and plant-based compounds, as well as advancing sustainable packaging to appeal to environmentally conscious consumers. Technological advancements in production and preservation methods also offer scope for differentiation. The market exhibits a predominantly competitive nature with constant product innovation and brand loyalty influencing consumer choices. Despite existing hurdles, manufacturers can leverage these opportunities through rigorous market research, understanding local consumer preferences, and investing in R&D to create differentiated, health-oriented products that align with evolving consumption trends. By addressing limitations and focusing on sustainable and innovative products, businesses can successfully navigate and grow in the energy drinks market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Energy Drinks Market

The Energy Drinks Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Proliferation in the number of sports activities globally
  • Growing health-conscious consumers worldwide
  • High availability of products through online distribution channels
• Market Restraints
  • Potential risk of product recall and regulatory limitation on caffeine content
• Market Opportunities
  • Emerging use of organic/natural ingredients in functional energy drinks
  • Implementation of celebrity endorsement strategies
• Market Challenges
  • Misleading and false advertising

Porter's Five Forces: A Strategic Tool for Navigating the Energy Drinks Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Energy Drinks Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Energy Drinks Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Energy Drinks Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Energy Drinks Market

A detailed market share analysis in the Energy Drinks Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Energy Drinks Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Energy Drinks Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Energy Drinks Market

A strategic analysis of the Energy Drinks Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Energy Drinks Market, highlighting leading vendors and their innovative profiles. These include 5-hour Energy by SI Online, LLC, Accelerator Active Energy, Al Esayi Beverage Corporation, Amway Corporation by Alticor Global Holdings Inc., AriZona Beverages USA, LLC, Axiom Ayurveda Private Limited, Campbell Soup Company, Cellucor by Nutrabolt, Celsius Holdings, Inc., Cloud9 Beverage, Congo Brands, Eastroc Beverage (Group) Co., Ltd., Foods by Ann- by HPBA Group Sp. z o.o., Ghost Beverages, LLC, Glanbia PLC, Keurig Dr Pepper Inc., Molson Coors Beverage Company, Monster Energy Corporation, National Beverage Corporation, Nestle S.A., PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, Talking Rain Beverage Company, Tata Consumer Products Limited, The Coca-Cola Company, Unilever PLC, UPTIME Energy, Vuka Brands, and Xtra Power Energy Drink.

Market Segmentation & Coverage

This research report categorizes the Energy Drinks Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Drinks and Shots.
• Based on Packaging, market is studied across Bottles and Cans.
• Based on End-User, market is studied across Athletes & Sportspersons and Fitness Enthusiasts.
• Based on Distribution Channel, market is studied across Off-trade and On-trade. The Off-trade is further studied across Convenience Stores, Online Retail, and Supermarket/Hypermarket.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferation in the number of sports activities globally
    • 5.1.1.2. Growing health-conscious consumers worldwide
    • 5.1.1.3. High availability of products through online distribution channels
  • 5.1.2. Restraints
    • 5.1.2.1. Potential risk of product recall and regulatory limitation on caffeine content
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging use of organic/natural ingredients in functional energy drinks
    • 5.1.3.2. Implementation of celebrity endorsement strategies
  • 5.1.4. Challenges
    • 5.1.4.1. Misleading and false advertising
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Preference for shots to deliver a quick boost of energy and alertness without the volume of liquid
  • 5.2.2. Packaging: Proliferation of cans in the packaging of energy drinks owing to their quick, cool, compact, and easy-to-transport features
  • 5.2.3. End-User: Increasing consumption of energy drinks among athletes & sports persons to enhance their athletic performance and increase endurance.
  • 5.2.4. Distribution Channel: Increasing customer preferences toward online retail channels owing to pricing and home delivery benefits
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Energy Drinks Market, by Product

• 6.1. Introduction
• 6.2. Drinks
• 6.3. Shots

7. Energy Drinks Market, by Packaging

• 7.1. Introduction
• 7.2. Bottles
• 7.3. Cans

8. Energy Drinks Market, by End-User

• 8.1. Introduction
• 8.2. Athletes & Sportspersons
• 8.3. Fitness Enthusiasts

9. Energy Drinks Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Off-trade
  • 9.2.1. Convenience Stores
  • 9.2.2. Online Retail
  • 9.2.3. Supermarket/Hypermarket
• 9.3. On-trade

10. Americas Energy Drinks Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Energy Drinks Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Energy Drinks Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Celsius Holdings and Scuderia Ferrari Forge Ahead with Multi-Year Global Agreement
  • 13.3.2. Expansion of Celsius Energy Drinks into the French Market
  • 13.3.3. Launch of CELSIUS Sparkling Raspberry Peach: A New Addition to the Energy Drinks Market
  • 13.3.4. Innovative Funding Boost for Mushroom-Based Energy Beverage Firm, Odyssey
  • 13.3.5. Strategic Alliance Expands Canadian Presence for C4 Energy Drinks
  • 13.3.6. Tata Consumer Products Ventures into the Energy Drinks Market with Say Never
  • 13.3.7. Molson Coors Amplifies Involvement with ZOA Energy, Advancing Beyond Beer Strategy
  • 13.3.8. Monster Beverage Corporation Acquires Bang Energy Assets
  • 13.3.9. Expansion and Funding Milestone for Radiohead Brands in the Beverage Industry
  • 13.3.10. Strategic Expansion of TCP Group with Launch of Red Bull Energy Soda in the Premium Energy Drink Segment
  • 13.3.11. Launch of Remedy Drinks' New Organic Energy Beverages: Berry Blast Energy and Tropical Twist Energy
  • 13.3.12. Launch of WOX Classic Black Energy Drink in India: A Strategic Entry into a Growing Market
  • 13.3.13. Kalil Bottling Co. Partners with 5-hour ENERGY for Distribution of New Carbonated Beverage Line in Arizona
• 13.4. Strategy Analysis & Recommendation
  • 13.4.1. PepsiCo, Inc.
  • 13.4.2. Red Bull GmbH
  • 13.4.3. The Coca-Cola Company
  • 13.4.4. Celsius Holdings, Inc.
  • 13.4.5. Monster Energy Corporation

Companies Mentioned

• 1. 5-hour Energy by SI Online, LLC
• 2. Accelerator Active Energy
• 3. Al Esayi Beverage Corporation
• 4. Amway Corporation by Alticor Global Holdings Inc.
• 5. AriZona Beverages USA, LLC
• 6. Axiom Ayurveda Private Limited
• 7. Campbell Soup Company
• 8. Cellucor by Nutrabolt
• 9. Celsius Holdings, Inc.
• 10. Cloud9 Beverage
• 11. Congo Brands
• 12. Eastroc Beverage (Group) Co., Ltd.
• 13. Foods by Ann- by HPBA Group Sp. z o.o.
• 14. Ghost Beverages, LLC
• 15. Glanbia PLC
• 16. Keurig Dr Pepper Inc.
• 17. Molson Coors Beverage Company
• 18. Monster Energy Corporation
• 19. National Beverage Corporation
• 20. Nestle S.A.
• 21. PepsiCo, Inc.
• 22. Red Bull GmbH
• 23. Suntory Holdings Limited
• 24. Talking Rain Beverage Company
• 25. Tata Consumer Products Limited
• 26. The Coca-Cola Company
• 27. Unilever PLC
• 28. UPTIME Energy
• 29. Vuka Brands
• 30. Xtra Power Energy Drink