広告・マーケティング市場：タイプ別、用途別 - 2024年～2030年の世界予測

広告・マーケティング市場規模は2023年に9,007億5,000万米ドルと推定され、2024年には9,625億4,000万米ドルに達し、CAGR 7.12％で2030年には1兆4,586億1,000万米ドルに達すると予測されています。

広告・マーケティング市場には、さまざまなチャネルを通じてターゲットオーディエンスにプロモーションコンテンツを作成、伝達、配信するためのソリューションが含まれます。これらの広告・マーケティングプラットフォームの主な目的は、顧客に製品やサービスを知らせ、試用や購入を促し、最終的にブランド・ロイヤルティを確立することです。広告・マーケティングのプラットフォームには、オンライン広告、伝統的なメディアチャネル、屋外広告、ダイレクトメールキャンペーン、イベントスポンサー、広報活動などが含まれます。スマートフォン、タブレット、パソコンなどのデジタル機器から情報にアクセスする人が増え、デジタル化が進むにつれ、広告・マーケティングプラットフォームの需要は拡大しています。ターゲットを絞ったソーシャルメディア広告/コンテンツを通じて潜在顧客にリーチすることに注力する企業が増えているため、さまざまな広告・マーケティングプラットフォームの利用が増加すると予想されます。しかし、広告・マーケティングプラットフォームの使用におけるプライバシーとセキュリティの懸念が、市場成長の妨げとなっています。消費者行動の分析、広告予算の最適化、エンゲージメント率を向上させるコンテンツのパーソナライズなどに役立つ人工知能や機械学習などの先進技術の統合が進んでいるため、市場成長の機会が生まれると期待されています。

タイプパフォーマンス重視の企業によるデジタルマーケティングの採用拡大

コンテンツの作成と管理は、ブランドの認知度を高めながら、オーディエンスを惹きつける価値ある情報を開発することに重点を置いています。デジタルマーケティングには、検索エンジン最適化（SEO）、ペイパークリック（PPC）、Eメールマーケティング、モバイルマーケティングなど、オンラインチャネルを活用して潜在顧客にアプローチするさまざまな戦術が含まれます。オンライン上で強い存在感を示している企業や、パフォーマンス重視のゴールを目指している企業は、デジタルマーケティングの手法から大きな恩恵を受けることができます。パブリック・リレーションズ（PR）は、組織と利害関係者とのコミュニケーションを管理することで、好意的なイメージを維持することを目的としています。ソーシャルメディア・マネジメントでは、Facebook、Twitter、Instagram、LinkedInなどのソーシャルメディア・プラットフォーム上でコンテンツを作成、公開、分析します。視聴者と直接関わりたい企業や、バイラル・マーケティング・キャンペーンを展開したい企業は、このアプローチを検討します。伝統的な広告は、新聞や雑誌の印刷広告、ビルボード、ラジオスポット、テレビコマーシャルなど、オフラインの広告手法を含みます。

アプリケーション：ファッション＆ビューティー業界における広告・マーケティングのターゲット層へのアプローチの増加

自動車業界では、広告・マーケティングは、テレビコマーシャル、オンライン広告、スポンサーシップなど、様々なチャネルを通じて、自動車の販売促進に力を入れています。教育分野では、学生を惹きつけ、教育プログラムを促進するために、広告・マーケティングに大きく依存しています。ファッション＆ビューティーブランドは、ターゲット層にリーチするための主要戦略としてインフルエンサーマーケティングを活用しています。インスタグラムのようなソーシャルメディアプラットフォームは、製品を支持するインフルエンサーを通じて製品を紹介する重要なチャネルとなっています。金融・銀行業界は、財務管理というデリケートな性質のため、広告キャンペーンを作成する際に信頼性を重視します。企業は、Eメールマーケティング、ソーシャルメディアプロモーション、コンテンツマーケティングなどのデジタルマーケティング戦略を用いて新規顧客を獲得し、ロイヤルティ報奨プログラムや同様のインセンティブを通じて既存顧客を維持します。飲食品業界の広告・マーケティングは、ターゲットとなる消費者のために、味、品質、利便性を強調することに重点を置いています。ヘルスケア業界では、広告主は医療サービスや製品に関する認知度を高めることを優先し、規制ガイドラインの遵守を徹底しています。旅行・観光業界では、潜在的な旅行者を惹きつけるために、魅力的な観光地や体験を競争力のある価格で紹介する広告キャンペーンが重要視されています。

地域別インサイト

南北アメリカは、産業・商業セクターの着実な成長と、斬新な製品開発に対する認知度を高める広告需要の高まりを特徴とする、広告・マーケティング市場の新興国情勢を象徴する市場です。スマートフォン、タブレット、スマートデバイスの普及が進んでいるため、製品メーカーはデジタル広告プラットフォームで製品を発表し、売上と収益性を高める傾向にあり、南北アメリカにおける広告・マーケティング市場の基盤となっています。アジア太平洋地域は、様々な企業によるモバイル広告やその他のデジタル広告システムの利用が増加しており、インターネットユーザーの普及が進んでいるため、広告・マーケティング市場の成長が見込まれています。中小企業の存在感が高まり、デジタル広告を通じて積極的に消費者を惹きつけ、より多くの消費者にリーチすることに注目が集まっていることから、EMEAおよびAPAC地域における広告・マーケティング市場のプラットフォームとなることが期待されています。欧州委員会（EC）によると、中小企業（SME）は欧州経済の屋台骨であり、欧州連合（EU）の全企業の99％を占めています。約1億人が中小企業に雇用されており、欧州のGDPの半分以上を占め、あらゆる経済分野の付加価値を高める上で重要な役割を果たしています。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスは、広告・マーケティング市場を評価する上で極めて重要です。事業戦略や製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、広告・マーケティング市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1.市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2.市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3.市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4.競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力について徹底的な評価を行います。

5.製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1.広告・マーケティング市場の市場規模および予測は？

2.広告・マーケティング市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3.広告・マーケティング市場の技術動向と規制枠組みは？

4.広告・マーケティング市場における主要ベンダーの市場シェアは？

5.広告・マーケティング市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 印刷広告からデジタル広告への急速な移行
    • ブランド構築のためのマーケティング活動への非公開会社の多額の支出
    • 潜在顧客にリーチするためのソーシャルメディア広告のトレンドが増加
  • 抑制要因
    • 広告・マーケティングに関連する直接および間接コスト
  • 機会
    • 広告・マーケティングプラットフォームにおける先進技術の統合の拡大
    • 電子商取引プラットフォームの拡大に伴う新たなアプリケーション
  • 課題
    • 広告・マーケティングプラットフォームの使用に関するデータのプライバシーとセキュリティの懸念
• 市場セグメンテーション分析
  • タイプ：パフォーマンス重視の企業によるデジタルマーケティングの導入拡大
  • 応用：ファッションと美容の分野では、ターゲットユーザーにリーチするために広告・マーケティングの応用が拡大しています。
• 市場ディスラプション分析
• ポーターのファイブフォース分析
• バリューチェーンとクリティカルパス分析
• 価格分析
• 技術分析
• 特許分析
• 貿易分析
• 規制枠組みの分析

第6章 広告・マーケティング市場：タイプ別

• コンテンツの作成と管理
• デジタルマーケティング
• 広報
• ソーシャルメディア管理
• 伝統的な広告

第7章 広告・マーケティング市場：用途別

• 自動車
• 教育
• ファッション＆ビューティー
• 金融・銀行
• 食品・飲料
• ヘルスケア
• 旅行と観光

第8章 南北アメリカの広告・マーケティング市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋の広告・マーケティング市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの広告・マーケティング市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • アクセンチュア、シグナルを買収し日本における統合マーケティング機能を強化
  • Netflix、マイクロソフトと提携して新しい広告付きサブスクリプションプランを開発へ
  • DoohClick、UAEのViola Outdoorの広告技術管理パートナーに任命される
• 戦略分析と提言

第12章 競合ポートフォリオ

• 主要企業プロファイル
• 主要製品ポートフォリオ

LIST OF FIGURES

• FIGURE 1. ADVERTISING & MARKETING MARKET RESEARCH PROCESS
• FIGURE 2. ADVERTISING & MARKETING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL ADVERTISING & MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
• FIGURE 5. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. ADVERTISING & MARKETING MARKET DYNAMICS
• FIGURE 7. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 8. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 9. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 10. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 11. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 12. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 13. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 14. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 15. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 16. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 19. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 20. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. ADVERTISING & MARKETING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL ADVERTISING & MARKETING MARKET SIZE, 2018-2023 (USD MILLION)
• TABLE 4. GLOBAL ADVERTISING & MARKETING MARKET SIZE, 2024-2030 (USD MILLION)
• TABLE 5. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 6. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 7. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 8. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 9. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY CONTENT CREATION AND MANAGEMENT, BY REGION, 2018-2023 (USD MILLION)
• TABLE 10. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY CONTENT CREATION AND MANAGEMENT, BY REGION, 2024-2030 (USD MILLION)
• TABLE 11. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY DIGITAL MARKETING, BY REGION, 2018-2023 (USD MILLION)
• TABLE 12. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY DIGITAL MARKETING, BY REGION, 2024-2030 (USD MILLION)
• TABLE 13. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY PUBLIC RELATIONS, BY REGION, 2018-2023 (USD MILLION)
• TABLE 14. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY PUBLIC RELATIONS, BY REGION, 2024-2030 (USD MILLION)
• TABLE 15. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY SOCIAL MEDIA MANAGEMENT, BY REGION, 2018-2023 (USD MILLION)
• TABLE 16. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY SOCIAL MEDIA MANAGEMENT, BY REGION, 2024-2030 (USD MILLION)
• TABLE 17. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRADITIONAL ADVERTISING, BY REGION, 2018-2023 (USD MILLION)
• TABLE 18. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRADITIONAL ADVERTISING, BY REGION, 2024-2030 (USD MILLION)
• TABLE 19. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 20. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 21. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 22. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 23. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2023 (USD MILLION)
• TABLE 24. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2024-2030 (USD MILLION)
• TABLE 25. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FASHION & BEAUTY, BY REGION, 2018-2023 (USD MILLION)
• TABLE 26. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FASHION & BEAUTY, BY REGION, 2024-2030 (USD MILLION)
• TABLE 27. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FINANCE & BANKING, BY REGION, 2018-2023 (USD MILLION)
• TABLE 28. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FINANCE & BANKING, BY REGION, 2024-2030 (USD MILLION)
• TABLE 29. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 30. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 31. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 32. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY HEALTHCARE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 33. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRAVEL & TOURISM, BY REGION, 2018-2023 (USD MILLION)
• TABLE 34. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRAVEL & TOURISM, BY REGION, 2024-2030 (USD MILLION)
• TABLE 35. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 36. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 37. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 38. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 39. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 40. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 41. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 42. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 43. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 44. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 45. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 46. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 47. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 48. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 49. CANADA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 50. CANADA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 51. CANADA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 52. CANADA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 53. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 54. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 55. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 56. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 57. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 58. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 59. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 60. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 61. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
• TABLE 62. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 64. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 65. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 66. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 67. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 68. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 69. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 70. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 71. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 72. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 73. CHINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 74. CHINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 75. CHINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 76. CHINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 77. INDIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 78. INDIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 79. INDIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 80. INDIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 81. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 82. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 83. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 84. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 85. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 86. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 87. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 88. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 89. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 90. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 91. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 92. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 93. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 94. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 95. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 96. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 97. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 98. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 99. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 100. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 101. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 102. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 103. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 104. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 105. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 106. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 107. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 108. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 109. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 110. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 111. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 112. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 113. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 114. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 115. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 116. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 117. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 118. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 119. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 120. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 121. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 122. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 123. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 124. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 125. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 126. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 127. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 128. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 129. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 130. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 131. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 132. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 133. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 134. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 135. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 136. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 137. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 138. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 139. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 140. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 141. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 142. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 143. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 144. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 145. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 146. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 147. ITALY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 148. ITALY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 149. ITALY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 150. ITALY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 151. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 152. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 153. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 154. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 155. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 156. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 157. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 158. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 159. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 160. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 161. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 162. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 163. POLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 164. POLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 165. POLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 166. POLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 167. QATAR ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 168. QATAR ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 169. QATAR ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 170. QATAR ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 171. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 172. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 173. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 174. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 175. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 176. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 177. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 178. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 179. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 180. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 181. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 182. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 183. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 184. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 185. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 186. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 187. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 188. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 189. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 190. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 191. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 192. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 193. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 194. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 195. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 196. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 197. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 198. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 199. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 200. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 201. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 202. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 203. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 204. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 205. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
• TABLE 206. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
• TABLE 207. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 208. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

[188 Pages Report] The Advertising & Marketing Market size was estimated at USD 900.75 billion in 2023 and expected to reach USD 962.54 billion in 2024, at a CAGR 7.12% to reach USD 1,458.61 billion by 2030.

The advertising & marketing market includes solutions that help to create, communicate, and deliver promotional content to target audiences through various channels. The primary goal of these advertising and marketing platforms is to inform customers about products and services, persuade them to try or purchase those offerings, and ultimately establish brand loyalty. The advertising & marketing platforms include online advertising, traditional media channels, outdoor advertising, direct mail campaigns, event sponsorships, and public relations activities. Rising digital transformations with more people accessing information via digital devices such as smartphones, tablets, and computers are expanding the demand for advertising & marketing platforms. The growing focus among organizations toward reaching potential customers through targeted social media ads/content is expected to elevate the usage of various advertising & marketing platforms. However, privacy & security concerns with the usage of advertising & marketing platforms hamper the market growth. The growing integration of advanced technologies such as artificial intelligence and machine learning that help in analyzing consumer behavior, optimizing ad budgets, and personalizing content to improve engagement rates is expected to create opportunities for market growth.

Type: Growing adoption of digital marketing by performance-driven businesses

Content creation & management focuses on developing valuable information that engages audiences while building brand recognition. Digital marketing encompasses a range of tactics, such as search engine optimization (SEO), pay-per-click (PPC), email marketing, and mobile marketing, that leverage online channels to reach potential customers. Businesses with a strong online presence or aiming for performance-driven goals benefit significantly from digital marketing techniques. Public relations (PR) aims to maintain a favorable image by managing communication between an organization and its stakeholders. Social media management involves creating, publishing, and analyzing content on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Businesses looking to engage directly with their audience or create viral marketing campaigns consider this approach. Traditional advertising encompasses offline advertising methods, including print ads in newspapers or magazines, billboards, radio spots, and TV commercials.

Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience

In the automotive industry, advertising & marketing efforts focus on promoting vehicle sales through various channels, such as television commercials, online advertisements, and sponsorships. The education sector relies heavily on advertising & marketing to attract students and promote educational programs. Fashion & beauty brands utilize influencer marketing as a primary strategy for reaching their target audience. Social media platforms such as Instagram have become crucial channels for showcasing products through influencers who endorse them. Finance & banking industries emphasize trustworthiness when crafting their advertising campaigns due to the sensitive nature of financial management. Companies use digital marketing strategies such as email marketing, social media promotions, and content marketing to acquire new clients while retaining existing ones through loyalty rewards programs or similar incentives. Advertising & marketing within the food and beverage industry focus on emphasizing taste, quality, and convenience for target consumers. In the healthcare sector, advertisers prioritize raising awareness about medical services and products while ensuring compliance with regulatory guidelines. Travel & tourism companies rely on advertising campaigns that showcase enticing destinations or experiences at competitive prices to attract potential tourists.

Regional Insights

Americas represents a highly developing landscape for the advertising & marketing market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the advertising & marketing market in the Americas. Asia-Pacific region represents a growing landscape for the advertising & marketing market with the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus on actively engaging, attracting, and reaching larger consumer bases through digital advertisements in the region is expected to create a platform for the advertising & marketing market in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Advertising & Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Advertising & Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.

Market Segmentation & Coverage

This research report categorizes the Advertising & Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • Content Creation and Management
  • Digital Marketing
  • Public Relations
  • Social Media Management
  • Traditional Advertising

• Application
  • Automotive
  • Education
  • Fashion & Beauty
  • Finance & Banking
  • Food & Beverage
  • Healthcare
  • Travel & Tourism

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam

• Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Advertising & Marketing Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Advertising & Marketing Market?

3. What are the technology trends and regulatory frameworks in the Advertising & Marketing Market?

4. What is the market share of the leading vendors in the Advertising & Marketing Market?

5. Which modes and strategic moves are suitable for entering the Advertising & Marketing Market?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rapid shift from print advertising to digital advertising
    • 5.1.1.2. High spending of private companies on marketing activities for brand building
    • 5.1.1.3. Rising trend of social media advertising for reaching potential customers
  • 5.1.2. Restraints
    • 5.1.2.1. Direct & indirect costs associated with advertising & marketing
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing integration of advanced technologies in advertising & marketing platforms
    • 5.1.3.2. Emerging applications with the expansion of eCommerce platforms
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security concerns with the usage of advertising & marketing platforms
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Growing adoption of digital marketing by performance-driven businesses
  • 5.2.2. Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience
• 5.3. Market Disruption Analysis
• 5.4. Porter's Five Forces Analysis
  • 5.4.1. Threat of New Entrants
  • 5.4.2. Threat of Substitutes
  • 5.4.3. Bargaining Power of Customers
  • 5.4.4. Bargaining Power of Suppliers
  • 5.4.5. Industry Rivalry
• 5.5. Value Chain & Critical Path Analysis
• 5.6. Pricing Analysis
• 5.7. Technology Analysis
• 5.8. Patent Analysis
• 5.9. Trade Analysis
• 5.10. Regulatory Framework Analysis

6. Advertising & Marketing Market, by Type

• 6.1. Introduction
• 6.2. Content Creation and Management
• 6.3. Digital Marketing
• 6.4. Public Relations
• 6.5. Social Media Management
• 6.6. Traditional Advertising

7. Advertising & Marketing Market, by Application

• 7.1. Introduction
• 7.2. Automotive
• 7.3. Education
• 7.4. Fashion & Beauty
• 7.5. Finance & Banking
• 7.6. Food & Beverage
• 7.7. Healthcare
• 7.8. Travel & Tourism

8. Americas Advertising & Marketing Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Advertising & Marketing Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Advertising & Marketing Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Accenture PLC Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan
  • 11.3.2. Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
  • 11.3.3. DoohClick Appointed ad tech Management Partner by Viola Outdoor in the UAE
• 11.4. Strategy Analysis & Recommendation

12. Competitive Portfolio

• 12.1. Key Company Profiles
• 12.2. Key Product Portfolio