世界のOTT（Over The Top）市場、2025-2029年

OTT（Over The Top）市場は2024-2029年に9,349億米ドル、予測期間中のCAGRは31.3%で成長すると予測されます。

当レポートでは、OTT（Over The Top）市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、クラウドストリーミングサービスへの嗜好の高まり、オンラインストリーミングチャンネル全体の番組のリニューアル、ターゲット広告ベースのストリーミングアプリの採用拡大によって牽引されています。

本調査では、今後数年間のOTT（Over The Top）市場の成長を牽引する主な要因の1つとして、パートナーシップや買収の増加を挙げています。また、音楽ストリーミングを搭載したウェアラブル端末の増加や、OTTサービスにおける先進技術の統合は、市場の大きな需要につながります。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 Technavio分析

• 価格・ライフサイクル・顧客購入バスケット・採用率・購入基準の分析
• インプットの重要性と差別化の要因
• 混乱の要因
• 促進要因と課題の影響

第3章 市場情勢

• 市場エコシステム
• 市場の特徴
• バリューチェーン分析

第4章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2024
• 市場の見通し 2024-2029

第5章 市場規模実績

• 世界のOTT（Over The Top）市場 2019-2023
• コンテンツタイプセグメント分析 2019-2023
• デバイスセグメント分析 2019-2023
• 地域別セグメント分析 2019-2023
• 国別セグメント分析 2019-2023

第6章 定性分析

• OTT（Over The Top）市場へのAIの影響

第7章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第8章 市場セグメンテーションコンテンツタイプ別

• 市場セグメント
• 比較コンテンツタイプ別
• ビデオ：市場規模と予測 2024-2029
• テキストと画像：市場規模と予測 2024-2029
• ボイスメール：市場規模と予測 2024-2029
• 音楽ストリーミング：市場規模と予測 2024-2029
• 市場機会コンテンツタイプ別

第9章 市場セグメンテーション：デバイス別

• 市場セグメント
• 比較：デバイス別
• スマートフォンとタブレット：市場規模と予測 2024-2029
• ノートパソコンとデスクトップ：市場規模と予測 2024-2029
• スマートテレビ：市場規模と予測 2024-2029
• 市場機会：デバイス別

第10章 顧客情勢

• 顧客情勢の概要

第11章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2024-2029
• 欧州：市場規模と予測 2024-2029
• アジア太平洋：市場規模と予測 2024-2029
• 南米：市場規模と予測 2024-2029
• 中東・アフリカ：市場規模と予測 2024-2029
• 米国：市場規模と予測 2024-2029
• 中国：市場規模と予測 2024-2029
• 英国：市場規模と予測 2024-2029
• ドイツ：市場規模と予測 2024-2029
• フランス：市場規模と予測 2024-2029
• カナダ：市場規模と予測 2024-2029
• 日本：市場規模と予測 2024-2029
• インド：市場規模と予測 2024-2029
• ブラジル：市場規模と予測 2024-2029
• アラブ首長国連邦：市場規模と予測 2024-2029
• 市場機会：地域情勢別

第12章 促進要因・課題・機会・抑制要因

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場の機会・抑制要因

第13章 競合情勢

• 概要
• 競合情勢
• 混乱の状況
• 業界のリスク

第14章 競合分析

• 企業プロファイル
• 企業ランキング指数
• 企業の市場ポジショニング
• Alphabet Inc.
• Amazon.com Inc.
• Apple Inc.
• Comcast Corp.
• Deezer SA
• iMPACTFUL Group Inc.
• Microsoft Corp.
• Netflix Inc.
• Paramount Global
• Sirius XM Holdings Inc.
• Sony Group Corp.
• Spotify Technology SA
• Tencent Holdings Ltd.
• The Walt Disney Co.

第15章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Content Type
• Exhibits6: Executive Summary - Chart on Market Segmentation by Device
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Company Market Positioning
• Exhibits10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits11: Overview on criticality of inputs and factors of differentiation
• Exhibits12: Overview on factors of disruption
• Exhibits13: Impact of drivers and challenges in 2024 and 2029
• Exhibits14: Parent Market
• Exhibits15: Data Table on - Parent Market
• Exhibits16: Market characteristics analysis
• Exhibits17: Value chain analysis
• Exhibits18: Offerings of companies included in the market definition
• Exhibits19: Market segments
• Exhibits20: Chart on Global - Market size and forecast 2024-2029 ($ billion)
• Exhibits21: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
• Exhibits22: Chart on Global Market: Year-over-year growth 2024-2029 (%)
• Exhibits23: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
• Exhibits24: Historic Market Size - Data Table on Global Over The Top (OTT) Market 2019 - 2023 ($ billion)
• Exhibits25: Historic Market Size - Content Type Segment 2019 - 2023 ($ billion)
• Exhibits26: Historic Market Size - Device Segment 2019 - 2023 ($ billion)
• Exhibits27: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• Exhibits28: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
• Exhibits29: Five forces analysis - Comparison between 2024 and 2029
• Exhibits30: Bargaining power of buyers - Impact of key factors 2024 and 2029
• Exhibits31: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• Exhibits32: Threat of new entrants - Impact of key factors in 2024 and 2029
• Exhibits33: Threat of substitutes - Impact of key factors in 2024 and 2029
• Exhibits34: Threat of rivalry - Impact of key factors in 2024 and 2029
• Exhibits35: Chart on Market condition - Five forces 2024 and 2029
• Exhibits36: Chart on Content Type - Market share 2024-2029 (%)
• Exhibits37: Data Table on Content Type - Market share 2024-2029 (%)
• Exhibits38: Chart on Comparison by Content Type
• Exhibits39: Data Table on Comparison by Content Type
• Exhibits40: Chart on Video - Market size and forecast 2024-2029 ($ billion)
• Exhibits41: Data Table on Video - Market size and forecast 2024-2029 ($ billion)
• Exhibits42: Chart on Video - Year-over-year growth 2024-2029 (%)
• Exhibits43: Data Table on Video - Year-over-year growth 2024-2029 (%)
• Exhibits44: Chart on Text and images - Market size and forecast 2024-2029 ($ billion)
• Exhibits45: Data Table on Text and images - Market size and forecast 2024-2029 ($ billion)
• Exhibits46: Chart on Text and images - Year-over-year growth 2024-2029 (%)
• Exhibits47: Data Table on Text and images - Year-over-year growth 2024-2029 (%)
• Exhibits48: Chart on VoIP - Market size and forecast 2024-2029 ($ billion)
• Exhibits49: Data Table on VoIP - Market size and forecast 2024-2029 ($ billion)
• Exhibits50: Chart on VoIP - Year-over-year growth 2024-2029 (%)
• Exhibits51: Data Table on VoIP - Year-over-year growth 2024-2029 (%)
• Exhibits52: Chart on Music streaming - Market size and forecast 2024-2029 ($ billion)
• Exhibits53: Data Table on Music streaming - Market size and forecast 2024-2029 ($ billion)
• Exhibits54: Chart on Music streaming - Year-over-year growth 2024-2029 (%)
• Exhibits55: Data Table on Music streaming - Year-over-year growth 2024-2029 (%)
• Exhibits56: Market opportunity by Content Type ($ billion)
• Exhibits57: Data Table on Market opportunity by Content Type ($ billion)
• Exhibits58: Chart on Device - Market share 2024-2029 (%)
• Exhibits59: Data Table on Device - Market share 2024-2029 (%)
• Exhibits60: Chart on Comparison by Device
• Exhibits61: Data Table on Comparison by Device
• Exhibits62: Chart on Smartphones and tablet - Market size and forecast 2024-2029 ($ billion)
• Exhibits63: Data Table on Smartphones and tablet - Market size and forecast 2024-2029 ($ billion)
• Exhibits64: Chart on Smartphones and tablet - Year-over-year growth 2024-2029 (%)
• Exhibits65: Data Table on Smartphones and tablet - Year-over-year growth 2024-2029 (%)
• Exhibits66: Chart on Laptop and desktop - Market size and forecast 2024-2029 ($ billion)
• Exhibits67: Data Table on Laptop and desktop - Market size and forecast 2024-2029 ($ billion)
• Exhibits68: Chart on Laptop and desktop - Year-over-year growth 2024-2029 (%)
• Exhibits69: Data Table on Laptop and desktop - Year-over-year growth 2024-2029 (%)
• Exhibits70: Chart on Smart TV - Market size and forecast 2024-2029 ($ billion)
• Exhibits71: Data Table on Smart TV - Market size and forecast 2024-2029 ($ billion)
• Exhibits72: Chart on Smart TV - Year-over-year growth 2024-2029 (%)
• Exhibits73: Data Table on Smart TV - Year-over-year growth 2024-2029 (%)
• Exhibits74: Market opportunity by Device ($ billion)
• Exhibits75: Data Table on Market opportunity by Device ($ billion)
• Exhibits76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits77: Chart on Market share By Geographical Landscape 2024-2029 (%)
• Exhibits78: Data Table on Market share By Geographical Landscape 2024-2029 (%)
• Exhibits79: Chart on Geographic comparison
• Exhibits80: Data Table on Geographic comparison
• Exhibits81: Chart on North America - Market size and forecast 2024-2029 ($ billion)
• Exhibits82: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
• Exhibits83: Chart on North America - Year-over-year growth 2024-2029 (%)
• Exhibits84: Data Table on North America - Year-over-year growth 2024-2029 (%)
• Exhibits85: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
• Exhibits86: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
• Exhibits87: Chart on Europe - Year-over-year growth 2024-2029 (%)
• Exhibits88: Data Table on Europe - Year-over-year growth 2024-2029 (%)
• Exhibits89: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
• Exhibits90: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
• Exhibits91: Chart on APAC - Year-over-year growth 2024-2029 (%)
• Exhibits92: Data Table on APAC - Year-over-year growth 2024-2029 (%)
• Exhibits93: Chart on South America - Market size and forecast 2024-2029 ($ billion)
• Exhibits94: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
• Exhibits95: Chart on South America - Year-over-year growth 2024-2029 (%)
• Exhibits96: Data Table on South America - Year-over-year growth 2024-2029 (%)
• Exhibits97: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
• Exhibits98: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
• Exhibits99: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• Exhibits100: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• Exhibits101: Chart on US - Market size and forecast 2024-2029 ($ billion)
• Exhibits102: Data Table on US - Market size and forecast 2024-2029 ($ billion)
• Exhibits103: Chart on US - Year-over-year growth 2024-2029 (%)
• Exhibits104: Data Table on US - Year-over-year growth 2024-2029 (%)
• Exhibits105: Chart on China - Market size and forecast 2024-2029 ($ billion)
• Exhibits106: Data Table on China - Market size and forecast 2024-2029 ($ billion)
• Exhibits107: Chart on China - Year-over-year growth 2024-2029 (%)
• Exhibits108: Data Table on China - Year-over-year growth 2024-2029 (%)
• Exhibits109: Chart on UK - Market size and forecast 2024-2029 ($ billion)
• Exhibits110: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
• Exhibits111: Chart on UK - Year-over-year growth 2024-2029 (%)
• Exhibits112: Data Table on UK - Year-over-year growth 2024-2029 (%)
• Exhibits113: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
• Exhibits114: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
• Exhibits115: Chart on Germany - Year-over-year growth 2024-2029 (%)
• Exhibits116: Data Table on Germany - Year-over-year growth 2024-2029 (%)
• Exhibits117: Chart on France - Market size and forecast 2024-2029 ($ billion)
• Exhibits118: Data Table on France - Market size and forecast 2024-2029 ($ billion)
• Exhibits119: Chart on France - Year-over-year growth 2024-2029 (%)
• Exhibits120: Data Table on France - Year-over-year growth 2024-2029 (%)
• Exhibits121: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
• Exhibits122: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
• Exhibits123: Chart on Canada - Year-over-year growth 2024-2029 (%)
• Exhibits124: Data Table on Canada - Year-over-year growth 2024-2029 (%)
• Exhibits125: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
• Exhibits126: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
• Exhibits127: Chart on Japan - Year-over-year growth 2024-2029 (%)
• Exhibits128: Data Table on Japan - Year-over-year growth 2024-2029 (%)
• Exhibits129: Chart on India - Market size and forecast 2024-2029 ($ billion)
• Exhibits130: Data Table on India - Market size and forecast 2024-2029 ($ billion)
• Exhibits131: Chart on India - Year-over-year growth 2024-2029 (%)
• Exhibits132: Data Table on India - Year-over-year growth 2024-2029 (%)
• Exhibits133: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
• Exhibits134: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
• Exhibits135: Chart on Brazil - Year-over-year growth 2024-2029 (%)
• Exhibits136: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• Exhibits137: Chart on UAE - Market size and forecast 2024-2029 ($ billion)
• Exhibits138: Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
• Exhibits139: Chart on UAE - Year-over-year growth 2024-2029 (%)
• Exhibits140: Data Table on UAE - Year-over-year growth 2024-2029 (%)
• Exhibits141: Market opportunity By Geographical Landscape ($ billion)
• Exhibits142: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits143: Impact of drivers and challenges in 2024 and 2029
• Exhibits144: Overview on criticality of inputs and factors of differentiation
• Exhibits145: Overview on factors of disruption
• Exhibits146: Impact of key risks on business
• Exhibits147: Companies covered
• Exhibits148: Company ranking index
• Exhibits149: Matrix on companies position and classification
• Exhibits150: 8x8 Inc. - Overview
• Exhibits151: 8x8 Inc. - Product / Service
• Exhibits152: 8x8 Inc. - Key news
• Exhibits153: 8x8 Inc. - Key offerings
• Exhibits154: SWOT
• Exhibits155: Alphabet Inc. - Overview
• Exhibits156: Alphabet Inc. - Business segments
• Exhibits157: Alphabet Inc. - Key offerings
• Exhibits158: Alphabet Inc. - Segment focus
• Exhibits159: SWOT
• Exhibits160: Amazon.com Inc. - Overview
• Exhibits161: Amazon.com Inc. - Business segments
• Exhibits162: Amazon.com Inc. - Key news
• Exhibits163: Amazon.com Inc. - Key offerings
• Exhibits164: Amazon.com Inc. - Segment focus
• Exhibits165: SWOT
• Exhibits166: Apple Inc. - Overview
• Exhibits167: Apple Inc. - Business segments
• Exhibits168: Apple Inc. - Key news
• Exhibits169: Apple Inc. - Key offerings
• Exhibits170: Apple Inc. - Segment focus
• Exhibits171: SWOT
• Exhibits172: Comcast Corp. - Overview
• Exhibits173: Comcast Corp. - Business segments
• Exhibits174: Comcast Corp. - Key news
• Exhibits175: Comcast Corp. - Key offerings
• Exhibits176: Comcast Corp. - Segment focus
• Exhibits177: SWOT
• Exhibits178: Deezer SA - Overview
• Exhibits179: Deezer SA - Product / Service
• Exhibits180: Deezer SA - Key news
• Exhibits181: Deezer SA - Key offerings
• Exhibits182: SWOT
• Exhibits183: iMPACTFUL Group Inc. - Overview
• Exhibits184: iMPACTFUL Group Inc. - Product / Service
• Exhibits185: iMPACTFUL Group Inc. - Key offerings
• Exhibits186: SWOT
• Exhibits187: Microsoft Corp. - Overview
• Exhibits188: Microsoft Corp. - Business segments
• Exhibits189: Microsoft Corp. - Key news
• Exhibits190: Microsoft Corp. - Key offerings
• Exhibits191: Microsoft Corp. - Segment focus
• Exhibits192: SWOT
• Exhibits193: Netflix Inc. - Overview
• Exhibits194: Netflix Inc. - Product / Service
• Exhibits195: Netflix Inc. - Key offerings
• Exhibits196: SWOT
• Exhibits197: Paramount Global - Overview
• Exhibits198: Paramount Global - Business segments
• Exhibits199: Paramount Global - Key offerings
• Exhibits200: Paramount Global - Segment focus
• Exhibits201: SWOT
• Exhibits202: Sirius XM Holdings Inc. - Overview
• Exhibits203: Sirius XM Holdings Inc. - Business segments
• Exhibits204: Sirius XM Holdings Inc. - Key offerings
• Exhibits205: Sirius XM Holdings Inc. - Segment focus
• Exhibits206: SWOT
• Exhibits207: Sony Group Corp. - Overview
• Exhibits208: Sony Group Corp. - Business segments
• Exhibits209: Sony Group Corp. - Key news
• Exhibits210: Sony Group Corp. - Key offerings
• Exhibits211: Sony Group Corp. - Segment focus
• Exhibits212: SWOT
• Exhibits213: Spotify Technology SA - Overview
• Exhibits214: Spotify Technology SA - Business segments
• Exhibits215: Spotify Technology SA - Key offerings
• Exhibits216: Spotify Technology SA - Segment focus
• Exhibits217: SWOT
• Exhibits218: Tencent Holdings Ltd. - Overview
• Exhibits219: Tencent Holdings Ltd. - Business segments
• Exhibits220: Tencent Holdings Ltd. - Key news
• Exhibits221: Tencent Holdings Ltd. - Key offerings
• Exhibits222: Tencent Holdings Ltd. - Segment focus
• Exhibits223: SWOT
• Exhibits224: The Walt Disney Co. - Overview
• Exhibits225: The Walt Disney Co. - Business segments
• Exhibits226: The Walt Disney Co. - Key news
• Exhibits227: The Walt Disney Co. - Key offerings
• Exhibits228: The Walt Disney Co. - Segment focus
• Exhibits229: SWOT
• Exhibits230: Inclusions checklist
• Exhibits231: Exclusions checklist
• Exhibits232: Currency conversion rates for US$
• Exhibits233: Research methodology
• Exhibits234: Information sources
• Exhibits235: Data validation
• Exhibits236: Validation techniques employed for market sizing
• Exhibits237: Data synthesis
• Exhibits238: 360 degree market analysis
• Exhibits239: List of abbreviations

The over the top (OTT) market is forecasted to grow by USD 934.9 bn during 2024-2029, accelerating at a CAGR of 31.3% during the forecast period. The report on the over the top (OTT) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing preference for cloud streaming services, renewal of shows across online streaming channels, and growing adoption of target advertisement-based streaming apps.

Technavio's over the top (OTT) market is segmented as below:

By Content Type

• Video
• Text and images
• VoIP
• Music streaming

By Device

• Smartphones and tablet
• Laptop and desktop
• Smart TV

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing number of partnerships and acquisitions as one of the prime reasons driving the over the top (OTT) market growth during the next few years. Also, growing wearables with music streaming and integration of advanced technologies in ott services will lead to sizable demand in the market.

The report on the over the top (OTT) market covers the following areas:

• Over The Top (OTT) Market sizing
• Over The Top (OTT) Market forecast
• Over The Top (OTT) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading over the top (OTT) market vendors that include 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group Inc., Microsoft Corp., Netflix Inc., Paramount Global, Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., and The Walt Disney Co.. Also, the over the top (OTT) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Content Type
  • Executive Summary - Chart on Market Segmentation by Device
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Over The Top (OTT) Market 2019 - 2023
  • Historic Market Size - Data Table on Global Over The Top (OTT) Market 2019 - 2023 ($ billion)
• 5.2 Content Type segment analysis 2019 - 2023
  • Historic Market Size - Content Type Segment 2019 - 2023 ($ billion)
• 5.3 Device segment analysis 2019 - 2023
  • Historic Market Size - Device Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI Impact on Over The Top (OTT) Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Content Type

• 8.1 Market segments
  • Chart on Content Type - Market share 2024-2029 (%)
  • Data Table on Content Type - Market share 2024-2029 (%)
• 8.2 Comparison by Content Type
  • Chart on Comparison by Content Type
  • Data Table on Comparison by Content Type
• 8.3 Video - Market size and forecast 2024-2029
  • Chart on Video - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Video - Market size and forecast 2024-2029 ($ billion)
  • Chart on Video - Year-over-year growth 2024-2029 (%)
  • Data Table on Video - Year-over-year growth 2024-2029 (%)
• 8.4 Text and images - Market size and forecast 2024-2029
  • Chart on Text and images - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Text and images - Market size and forecast 2024-2029 ($ billion)
  • Chart on Text and images - Year-over-year growth 2024-2029 (%)
  • Data Table on Text and images - Year-over-year growth 2024-2029 (%)
• 8.5 VoIP - Market size and forecast 2024-2029
  • Chart on VoIP - Market size and forecast 2024-2029 ($ billion)
  • Data Table on VoIP - Market size and forecast 2024-2029 ($ billion)
  • Chart on VoIP - Year-over-year growth 2024-2029 (%)
  • Data Table on VoIP - Year-over-year growth 2024-2029 (%)
• 8.6 Music streaming - Market size and forecast 2024-2029
  • Chart on Music streaming - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Music streaming - Market size and forecast 2024-2029 ($ billion)
  • Chart on Music streaming - Year-over-year growth 2024-2029 (%)
  • Data Table on Music streaming - Year-over-year growth 2024-2029 (%)
• 8.7 Market opportunity by Content Type
  • Market opportunity by Content Type ($ billion)
  • Data Table on Market opportunity by Content Type ($ billion)

9 Market Segmentation by Device

• 9.1 Market segments
  • Chart on Device - Market share 2024-2029 (%)
  • Data Table on Device - Market share 2024-2029 (%)
• 9.2 Comparison by Device
  • Chart on Comparison by Device
  • Data Table on Comparison by Device
• 9.3 Smartphones and tablet - Market size and forecast 2024-2029
  • Chart on Smartphones and tablet - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Smartphones and tablet - Market size and forecast 2024-2029 ($ billion)
  • Chart on Smartphones and tablet - Year-over-year growth 2024-2029 (%)
  • Data Table on Smartphones and tablet - Year-over-year growth 2024-2029 (%)
• 9.4 Laptop and desktop - Market size and forecast 2024-2029
  • Chart on Laptop and desktop - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Laptop and desktop - Market size and forecast 2024-2029 ($ billion)
  • Chart on Laptop and desktop - Year-over-year growth 2024-2029 (%)
  • Data Table on Laptop and desktop - Year-over-year growth 2024-2029 (%)
• 9.5 Smart TV - Market size and forecast 2024-2029
  • Chart on Smart TV - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Smart TV - Market size and forecast 2024-2029 ($ billion)
  • Chart on Smart TV - Year-over-year growth 2024-2029 (%)
  • Data Table on Smart TV - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Device
  • Market opportunity by Device ($ billion)
  • Data Table on Market opportunity by Device ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.12 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.14 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.15 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.16 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.17 UAE - Market size and forecast 2024-2029
  • Chart on UAE - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
  • Chart on UAE - Year-over-year growth 2024-2029 (%)
  • Data Table on UAE - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
  • 8x8 Inc.
  • 8x8 Inc. - Overview
  • 8x8 Inc. - Product / Service
  • 8x8 Inc. - Key news
  • 8x8 Inc. - Key offerings
  • SWOT
• 14.5 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 14.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.7 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 14.8 Comcast Corp.
  • Comcast Corp. - Overview
  • Comcast Corp. - Business segments
  • Comcast Corp. - Key news
  • Comcast Corp. - Key offerings
  • Comcast Corp. - Segment focus
  • SWOT
• 14.9 Deezer SA
  • Deezer SA - Overview
  • Deezer SA - Product / Service
  • Deezer SA - Key news
  • Deezer SA - Key offerings
  • SWOT
• 14.10 iMPACTFUL Group Inc.
  • iMPACTFUL Group Inc. - Overview
  • iMPACTFUL Group Inc. - Product / Service
  • iMPACTFUL Group Inc. - Key offerings
  • SWOT
• 14.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.12 Netflix Inc.
  • Netflix Inc. - Overview
  • Netflix Inc. - Product / Service
  • Netflix Inc. - Key offerings
  • SWOT
• 14.13 Paramount Global
  • Paramount Global - Overview
  • Paramount Global - Business segments
  • Paramount Global - Key offerings
  • Paramount Global - Segment focus
  • SWOT
• 14.14 Sirius XM Holdings Inc.
  • Sirius XM Holdings Inc. - Overview
  • Sirius XM Holdings Inc. - Business segments
  • Sirius XM Holdings Inc. - Key offerings
  • Sirius XM Holdings Inc. - Segment focus
  • SWOT
• 14.15 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 14.16 Spotify Technology SA
  • Spotify Technology SA - Overview
  • Spotify Technology SA - Business segments
  • Spotify Technology SA - Key offerings
  • Spotify Technology SA - Segment focus
  • SWOT
• 14.17 Tencent Holdings Ltd.
  • Tencent Holdings Ltd. - Overview
  • Tencent Holdings Ltd. - Business segments
  • Tencent Holdings Ltd. - Key news
  • Tencent Holdings Ltd. - Key offerings
  • Tencent Holdings Ltd. - Segment focus
  • SWOT
• 14.18 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key news
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations