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市場調査レポート
商品コード
1801216
ホームケア包装の市場規模、シェア、動向、予測:製品、材料タイプ、包装タイプ、地域別、2025年~2033年Home Care Packaging Market Size, Share, Trends and Forecast by Product, Material Type, Packaging Type, and Region, 2025-2033 |
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ホームケア包装の市場規模、シェア、動向、予測:製品、材料タイプ、包装タイプ、地域別、2025年~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 150 Pages
納期: 2~3営業日
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ホームケア包装の世界市場規模は2024年に1,048億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに1,484億米ドルに達し、2025年から2033年にかけて3.94%のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年の市場シェアは35.0%です。このセグメントの優位性は、人口の多さ、都市化の進展、消費財需要の拡大に起因しています。強力な製造能力、費用対効果の高い生産、中産階級のユーザー層の増加が、この分野での同地域の優位性に寄与しています。
オンライン・ショッピングの増加に伴い、輸送の課題に耐えられる方法で包装されたホームケア製品に対する需要が高まっています。輸送中の破損を防ぐため、包装には耐久性と安全性が求められます。eコマースの拡大は、管理が簡単で、簡単に開けられ、製品を漏れや汚染から守る包装への需要を喚起しています。このほか、スマートパッケージングの導入やバリア素材の革新など、パッケージング技術の先進化が市場の成長に寄与しています。これらの技術は、双方向性、モニタリング、製品の安全性強化を通じてユーザー体験を向上させ、ブランドが競合情勢の中で際立つことを可能にしています。さらに、個人は使いやすいスプレーノズル、リシーラブルパウチ、コンパクトで軽量なデザインなど、利便性を提供する包装を選ぶようになっています。保管、輸送、使用における利便性を高めるパッケージは、製品アピールを向上させるだけでなく、売上も押し上げます。
米国は市場の重要なセグメントであり、規制と安全基準の厳格化がメーカーに法的要件に準拠したパッケージング・ソリューションの採用を促しています。これは、製品の安全性を向上させるために、チャイルドプルーフの蓋やいたずら防止シールなどの機能を包含しています。さらに、リサイクル可能な素材や生分解性素材など、環境に優しい包装オプションに対する個人の嗜好も高まっています。このような変化は、生産者に対し、環境に優しい包装方法を生み出し、実施するよう促しています。2025年、TIPA社(米国)は、チップスなどのスナック菓子を油分、塩分、水分から保護することを目的とした家庭用堆肥化可能な金属蒸着ハイバリアフィルムを発表しました。312METプレミアムフィルムは保存期間が長く、生分解性であるため、プラスチック廃棄物を最小限に抑える世界の取り組みに貢献しています。
家庭用殺虫剤に対する需要の高まり
家庭用殺虫剤には有害物質が含まれていることが多いため、安全性と効率性を高めるには適切な包装が不可欠です。包装は、内容物を漏れや汚染から守ると同時に、ユーザーの利便性を高める必要があります。小児用キャップ、いたずら防止シール、使用ガイドラインの明示などの重要な要素は、使用者を保護するために極めて重要です。さらに、スプレーノズル、トリガーシステム、エアゾール缶など、適切な使用を保証し、無駄を省き、性能を高めるための要素を特徴とする、効果的なディスペンサーと塗布のために作られたパッケージです。これらの特徴は、安全性を向上させるだけでなく、製品の全体的な効果を高める。家庭用殺虫剤へのニーズの高まりが、安全で効果的なパッケージング・オプションへの要求を煽っています。IMARC Groupの報告書によると、世界の家庭用殺虫剤市場は2032年までに301億米ドルに達すると予測されており、安全性、利便性、製品効率を高めるこの業界における革新的なパッケージングの重要性が浮き彫りになっています。
技術の進歩
バリア材料とコーティングの進歩は、液体洗剤や洗浄剤のようなアイテムを劣化させたり汚染させたりする湿気、光、酸素などの外的要因からホームケア製品を保護するために極めて重要です。技術の進歩も、ホームケア分野における持続可能なパッケージング・ソリューションの開発を後押ししています。これには、生分解性材料の使用、リサイクル可能なパッケージング、環境への影響を最小限に抑えるデザインなどが含まれ、ホームケア包装市場を形成しています。さらに、近距離無線通信(NFC)タグ、無線周波数識別(RFID)チップ、ナノテクノロジーなどのスマート機能が包装に組み込まれ、魅力的なコンテンツや製品情報を提供することでユーザーとのインタラクションを強化しています。2023年、責任あるパッケージングの世界的リーダーであるAmcorは、リサイクル可能で堆肥化可能なパッケージングの改善におけるNfinite Nanotechnology Inc.のナノコーティング技術の応用を検証するため、Nfinite Nanotechnology Inc.との提携を発表しました。
eコマースプラットフォームの拡大
IMARCグループの報告書によると、世界のeコマース市場は2023年に21兆1,000億米ドルに達し、出荷や取り扱いの課題に耐えるパッケージングソリューションに対する需要の増加を促しています。特にホームケア製品は、耐久性、耐衝撃性に優れ、輸送中の漏れ、損傷、汚染から保護できる包装が必要です。このようなニーズを満たすため、eコマース・ホームケア製品のパッケージには、改ざん防止シール、安全なクロージャー、保護バリアが組み込まれていることが多く、配送中の製品の完全性を保証しています。さらに、効率的な包装設計は、輸送コストを削減する上で重要な考慮事項である寸法重量料金を最小限に抑えるのに役立ちます。包装のサイズと重量は、費用対効果と製品の安全性のバランスを取るために絶えず最適化されています。これらの進歩は、ホームケアアイテムを完璧な状態で顧客に届けると同時に、世界の流通に伴う物流コストを削減するために不可欠であり、ホームケア包装市場の成長を促進しています。
The global home care packaging market size was valued at USD 104.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 148.4 Billion by 2033, exhibiting a CAGR of 3.94% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 35.0% in 2024. The dominance of the segment is attributed to its large population, increasing urbanization, and growing demand for consumer goods. Strong manufacturing capabilities, cost-effective production, and a rising middle-class user base contribute to the region's dominance in this sector.
With the rise of online shopping, the demand for home care products packaged in ways that can withstand shipping challenges is increasing. Packaging needs to be durable and secure to prevent damage during transport. The expansion of e-commerce is catalyzing the demand for packaging that is easy to manage, opens effortlessly, and safeguards products from leakage or contamination. Besides this, advancements in packaging technology, including the implementation of smart packaging and innovations in barrier materials, are contributing to the market growth. These technologies improve the user experience through interactivity, monitoring, and enhanced product safety, allowing brands to stand out in a competitive landscape. Moreover, individuals are opting for packaging that offers convenience, such as easy-to-use spray nozzles, resealable pouches, or compact, lightweight designs. Packaging that enhances convenience in storage, transportation, and usage not only improves product appeal but also boosts sales.
The United States is a crucial segment in the market, driven by stricter regulations and safety standards, which are encouraging manufacturers to adopt packaging solutions that comply with legal requirements. This encompasses features, such as child-proof lids and tamper-proof seals, to improve product safety. Moreover, there is a rise in the preference among individuals for eco-friendly packaging options, such as recyclable and biodegradable materials. This change is encouraging producers to create and implement eco-friendly methods in their packaging options. In 2025, TIPA (USA) introduced a home compostable metallized high-barrier film aimed at safeguarding snacks such as chips from oil, salt, and moisture. The 312MET Premium film provides a longer shelf life and is biodegradable, aiding worldwide initiatives to minimize plastic waste.
Rising Demand for Household Insecticides
Household insecticides frequently include hazardous substances, so suitable packaging is crucial for safety and efficiency. The packaging needs to safeguard the contents from leaks or contamination while facilitating user convenience. Important elements such as child-proof caps, tamper-proof seals, and explicit labeling with usage guidelines are crucial for protecting users. Moreover, the packaging is crafted for effective dispensing and application, featuring elements like spray nozzles, trigger systems, and aerosol cans to guarantee proper use, reduce waste, and enhance performance. These characteristics not only improve safety but also add to the overall effectiveness of the product. The increasing need for home insecticides fuels the requirement for safe, effective packaging options. As per the report from the IMARC Group, the worldwide household insecticides market is projected to attain USD 30.1 billion by 2032, highlighting the significance of innovative packaging in this industry to enhance safety, convenience, and product efficiency.
Technological Advancements
Advancements in barrier materials and coatings are crucial for protecting home care products from external factors such as moisture, light, and oxygen, which can degrade or contaminate items like liquid detergents and cleaning agents. Technological progress is also driving the development of sustainable packaging solutions in the home care sector. This includes the use of biodegradable materials, recyclable packaging, and designs that minimize environmental impact, which are shaping the home care packaging market. In addition, smart features like near-field communication (NFC) tags, radio-frequency identification (RFID) chips, and nanotechnology are being integrated into packaging to enhance user interaction by providing engaging content and product information. In 2023, Amcor, a global leader in responsible packaging, announced a partnership with Nfinite Nanotechnology Inc. to validate the application of Nfinite's nanocoating technology in improving recyclable and compostable packaging, further advancing sustainability in the industry and promoting eco-friendly packaging solutions.
Expansion of E-Commerce Platforms
The IMARC Group's report indicates that the global e-commerce market reached USD 21.1 trillion in 2023, prompting an increase in demand for packaging solutions that can withstand the challenges of shipping and handling. Home care products, in particular, require packaging that is durable, impact-resistant, and capable of protecting against leakage, damage, and contamination during transit. To meet these needs, packaging for e-commerce home care products often incorporates tamper-proof seals, secure closures, and protective barriers, ensuring the integrity of products during delivery. Additionally, efficient packaging designs help minimize dimensional weight fees, a crucial consideration in reducing transportation costs. The size and weight of packaging are continually optimized to strike a balance between cost-effectiveness and product safety. These advancements are vital for ensuring that home care items reach clients in perfect condition while also reducing logistical costs associated with worldwide distribution, thereby driving growth in the home care packaging market.
Laundry care products stand as the largest component in 2024, holding 28.5% of the market due to their essential nature, high user demand, and frequent employment in households globally. Laundry maintenance is an everyday essential for families globally, prompted by the constant demand for clean and sanitary garments. This persistent need guarantees a steady utilization of laundry detergents, fabric softeners, stain removers, and other related products, thus reinforcing the demand for robust packaging options. Apart from thus, the variety within the laundry care products, encompassing liquid detergents, powder detergents, pods, and fabric softeners, requires an assortment of packaging styles to satisfy various personal choices. Innovations in packaging such as easy-pour spouts, resealable lids, and ergonomic handles enhance convenience for users and product functionality, thus fueling the growth in the home care packaging market.
In 2024, paper represented the largest segment, accounting 40.7% of the market share attributed to its sustainability, recyclability, and growing user preference for eco-friendly packaging options. Paper packaging is extremely adaptable, providing various options, ranging from boxes and cartons to bags and pouches, which is ideal for many household items like detergents, wipes, and tissues. Its adaptable design and printing features enable successful branding and product distinction on store shelves. Moreover, paper is both lightweight and robust, offering sufficient protection for items while remaining economical in comparison to other materials. In addition, the growing demand for environment-friendly packaging options and the worldwide initiative to minimize plastic waste is catalyzing the demand for paper in the home care packaging sector because of its sustainability and adaptability.
Cartons dominate the market, holding approximately 35.8% of the share in 2024 because of their cost-effectiveness, versatility, and ability to provide robust protection while supporting sustainable packaging solutions. Cartons offer a safe and effective packaging option for household care items, such as detergents, cleaners, and personal care goods. Their sturdy construction enables the storage and transport of goods with minimal risk of breakage or leakage. Furthermore, cartons offer flexibility in design, which can be tailored through various printing techniques to enhance branding and visual appeal on store shelves. This lowers the expenses of transport and distribution, making it ideal for the expanding online market. In addition, cartons meet personal preferences for eco-friendly packaging options, as they are frequently produced from recyclable materials and can be obtained from renewable resources.
In 2024, the Asia-Pacific region held the biggest market share, with 35.0%, attributed to its large manufacturing base, growing urbanization, and rising demand for eco-friendly packaging. According to the National Bureau of Statistics of China's website, the urbanization rate of permanent residents in 2023 hit 66.16 percent, an increase of 0.94 percentage points compared to the end of 2022. With numerous individuals relocating from countryside regions to urban centers, there is a significant rise in city households needing a range of home care items including detergents, cleaners, and personal care products. City residents frequently prioritize convenience, usability, and storage efficiency in their home care items, encouraging manufacturers to enhance packaging design and functionality. Moreover, regulatory bodies in the Asia Pacific area are enforcing strict rules on packaging materials and sustainability, motivating major companies to embrace environment-friendly and creative packaging solutions, which is bolstering the growth of the home care packaging market
United States Home Care Packaging Market Analysis
In North America, the market portion held by the United States was 88.20%, mainly fueled by increasing individual knowledge regarding hygiene and the burgeoning need for effective, easy-to-use packaging. A report from the industry revealed that 69% of people anticipate brands and retailers to provide sustainable packaging by 2025. Correspondingly, the rising number of dual-income families is encouraging the uptake of time-saving solutions that enhance convenience in everyday cleaning practices. The swift growth of e-commerce is shaping market evolution, maintaining product quality during transportation while improving visual attractiveness. Moreover, current urban lifestyle trends that demand compact, space-saving packaging appropriate for smaller households are contributing to the market growth. In addition, the transition towards refillable and reusable packaging types are transforming product distribution methods, which is in line with user sustainability demands. A market analysis revealed that around 63-67% of individuals in America view items packaged in cardboard or paper as appearing more upscale or expensive. The swift adoption of intelligent packaging technologies is also gaining momentum in the market, providing improved user engagement and traceability. Additionally, the rise of private-label brands, which inspires the creation of distinctive packaging designs, is enhancing market differentiation and client loyalty.
Europe Home Care Packaging Market Analysis
The European market is experiencing growth, driven by strict environmental regulations that encourage sustainable packaging, which is in line with the EU's goals for a circular economy. As a result, rising individual interest in sustainable living practices is promoting the use of recyclable and biodegradable packaging materials. Furthermore, the growing awareness about product safety and the demand for chemical-free cleaning solutions is fostering the use of inert and barrier-protective packaging technologies. The rising investments in packaging automation technologies, enhancing manufacturing efficiency and minimizing material waste, are bolstering the home care packaging market demand. In May 2025, Amazon installed hundreds of automated packaging machines throughout Europe, with over 70 in essential countries by 2025, to produce custom-sized boxes and paper bags. This minimizes waste, with lightweight bags being up to 90% lighter and saving 26g of packaging for each shipment. Moreover, the increasing appeal of refill stations and zero-waste retail formats, which are redefining conventional packaging approaches by encouraging reuse and minimizing ecological effects, is supporting the market expansion.
Asia Pacific Home Care Packaging Market Analysis
The home care packaging sector in Asia Pacific is significantly influenced by swift urban development and increasing disposable income levels. Additionally, increasing user awareness regarding hygiene and cleanliness is driving the use of tamper-evident and antimicrobial packaging solutions. Furthermore, the growth of e-commerce platforms throughout the region, increasing the need for sturdy, lightweight packaging to guarantee product safety during shipping. As per DPIIT, a variety of websites have been introduced in India recently to meet diverse user demands. By the end of last year, online shopping platforms combined produced an astonishing income of INR 138 Billion. Furthermore, beneficial government policies promoting sustainable packaging and waste management, encouraging manufacturers to create eco-friendly options, further improving market accessibility. The growth of contemporary retail formats, enhancing shelf attractiveness and client interaction, is supporting the market growth. In addition, ongoing improvements in smart packaging innovations, such as QR codes and NFC tags, are boosting product traceability and user engagement, thereby generating even more profitable market prospects.
Latin America Home Care Packaging Market Analysis
In Latin America, the market is progressing because of growing user interest in sustainable and biodegradable materials. Additionally, increasing urbanization and an expanding middle class are driving the need for convenient and innovative packaging options. Moreover, the growth of online shopping platforms is catalyzing the demand for sturdy, protective packaging to maintain product quality during shipping. Moreover, rising investments from local producers in advanced packaging technologies are boosting competitiveness and encouraging ongoing innovation in the market. In April 2025, Klabin launched Piracicaba II, the biggest and most sophisticated corrugated packaging facility. The facility in Brazil, with a USD 287 Million investment, generates 240,000 tons each year by utilizing Industry 4.0 technologies and automated logistics systems.
Middle East and Africa Home Care Packaging Market Analysis
The Middle East and Africa market is driven by rising government efforts aimed at sustainability and waste management changes in line with Vision 2030 and comparable national plans. Additionally, increasing individual interest in high-quality, sustainable packaging for personal care items is offering a favorable home care packaging market outlook. Moreover, the swift growth of e-commerce is catalyzing the demand for creative, sturdy packaging options designed for specific regional logistical issues. According to a report by EZDubai, the e-commerce market in the UAE reached AED 32.3 Billion (USD 8.8 Billion) in 2024 and is projected to surpass AED 50.6 Billion (USD 13.8 Billion) by 2029. Additionally, strategic partnerships among local manufacturers and international suppliers are improving technological skills and speeding up the use of advanced packaging materials.
Major participants in the market are emphasizing sustainability through the use of eco-friendly materials, including recyclable and biodegradable alternatives, to address the increasing demand for environmentally responsible products. They are also putting resources into creative packaging designs that improve convenience, usefulness, and visual attraction. These firms are investigating innovative technologies, such as intelligent packaging and digital printing, to provide tailored solutions and enhance the client experience. Leading companies are also are enhancing their positions through strategic acquisitions and partnerships to expand capabilities, strengthen market share, and drive innovation. In October 2024, Silgan Holdings completed its acquisition of Weener Plastics, a global provider of dispensing solutions. The EUR 700 Million deal strengthened Silgan's position in personal care, food, and healthcare packaging. Expected synergies of EUR 20 Million and expanded capabilities aim to accelerate earnings and enhance global sustainable packaging operations.