![]() |
市場調査レポート
商品コード
1801121
機内エンターテインメントおよびコネクティビティの市場規模、シェア、動向、予測:航空機タイプ、コンポーネントタイプ、クラス、技術、エンドユーザー、地域別、2025年~2033年In-flight Entertainment and Connectivity Market Size, Share, Trends and Forecast by Aircraft Type, Component Type, Class, Technology, End User, and Region, 2025-2033 |
||||||
カスタマイズ可能
|
機内エンターテインメントおよびコネクティビティの市場規模、シェア、動向、予測:航空機タイプ、コンポーネントタイプ、クラス、技術、エンドユーザー、地域別、2025年~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 125 Pages
納期: 2~3営業日
|
機内エンターテインメントおよびコネクティビティの世界市場規模は2024年に55億7,000万米ドルとなりました。2033年には110億9,000万米ドルに達すると予測され、2025~2033年のCAGRは7.55%です。現在、北米が市場を独占しており、2024年の市場シェアは39.8%です。世界の航空旅行の急増、継続的な技術の進歩、研究開発(R&D)活動への高額の投資、長距離便の増加などが市場成長の原動力となっています。これに加えて、乗客の福利厚生への注目が高まっていることも、機内エンターテインメントおよびコネクティビティ市場のシェアを押し上げています。
現在、この市場を牽引しているのは、旅行中のシームレスなデジタル体験に対する乗客の期待の高まりです。ビジネスとレジャーの両方の乗客の間で航空旅行が一般的になっているため、航空会社は顧客満足度を高め、競争力を維持するために、高度なエンターテインメント・システムや高速インターネットに投資しています。長距離フライトの増加により、ストリーミング・プラットフォーム、インタラクティブ・スクリーン、リアルタイム・コミュニケーション・オプションによる機内エンゲージメントのニーズが高まっています。衛星ブロードバンド、コンテンツ・パーソナライゼーション、ワイヤレス・メディア・ストリーミングなどの技術革新が、さらに採用を加速させています。航空会社はまた、コンテンツ・プロバイダーやハイテク企業と協力し、カスタマイズされた体験を提供しています。
米国は、機内エンターテインメントおよびコネクティビティ市場の主要地域として浮上しているが、その要因は多いです。フライト中もオンラインサービスへの中断のないアクセスを求めるハイテクに精通した旅行者のデジタルへの期待が高まっており、機内エンターテインメントおよびコネクティビティ市場の見通しが良好です。航空会社は、高速ワイヤレス・フィデリティ(Wi-Fi)、オンデマンド・ビデオ・ストリーミング、パーソナライズド・コンテンツ・プラットフォームへの投資を通じて、乗客の体験向上を優先しています。大手テクノロジー・プロバイダーや航空会社の存在は、継続的な技術革新と高度な機内システムの迅速な導入を促しています。さらに、好調なビジネス・トラベル・セグメントは、特にフライト中の生産性を高めるために、シームレスな接続性に対する一貫した需要を喚起しています。IMARC Groupによると、米国の出張市場規模は2024年に2,410億米ドルに達します。
航空交通量の増加
さまざまな地域の航空業界では、経済成長、中間所得層の増加、航空旅行へのアクセスの利便性向上などの要因によって、旅客数が一貫して増加しています。例えば、民間航空総局(DGCA)が発表したデータによると、2024年のインド国内航空旅客輸送量は6.12%増加し、合計1億6,130万人に達しました。国際航空旅客数の増加は、多様な機内体験の需要を喚起しており、航空会社はより充実した機内エンターテインメントおよびコネクティビティの提供を通じて差別化を図っています。新規路線の開設や既存路線の増便に伴い、特に開発途上地域では、より多くの航空機に最新のデジタル・システムが搭載されるようになっています。特に長距離便や超長距離便では、乗客の快適性を向上させるために、先進的なエンターテインメントや高速インターネット・アクセスの恩恵を受けています。旅行者は、旅の間中、映画、音楽、ゲーム、メッセージへのシームレスなアクセスを期待しています。このような旅行に対する期待の文化的な変化は、飛行時間の大幅な増加と相まって、航空会社が機内接続インフラを継続的にアップグレードすることを可能にし、業界全体の持続的な需要を牽引しています。
投資の増加
ソフトウェアやブロードバンド技術を向上させるための研究開発活動への投資の増加が、機内エンターテインメントおよびコネクティビティ市場の成長を後押ししています。例えば、2024年7月、機内エンターテインメントおよびコネクティビティソリューションの著名なプレイヤーの一社であるPanasonic Avionics Corporationは、インドのプネに新しいソフトウェア設計開発施設を発表しました。このソフトウェアは、すべての機内エンターテインメントおよびコネクティビティソリューションの中心となるものです。また、従来のコンテンツ更新の遅れをなくし、ダイナミックなリアルタイム更新を提供するクラウドベースのコンテンツ配信システムの開発にも費用が向けられています。企業は、人工知能(AI)を統合してレガシーシステムを近代化し、嗜好や過去の利用状況に基づいてユーザー体験をパーソナライズしています。また、燃料消費を削減する軽量でエネルギー効率の高いシステムを開発することで、持続可能性への取り組みも支援しています。機内エンターテインメントおよびコネクティビティ企業は、フリート全体で中断のないサービスを保証するために、世界のサポートセンターやメンテナンスハブを拡大しています。
技術の進歩
衛星技術の進歩は、機内エンターテインメントおよびコネクティビティ市場の主要動向のひとつです。高スループット衛星(HTS)やKaバンド技術などの革新は、より高速で信頼性の高い機内接続を可能にし、より優れたストリーミングサービス、ビデオ通話、インターネット閲覧を可能にします。例えば、2023年8月、パナソニックアビオニクス株式会社(Panasonic Avionics Corporation)は、航空会社とその顧客に、より高速な機内インターネットアクセスを提供する強化されたGEO Kuバンド衛星容量を開始し、機内エンターテインメントおよびコネクティビティ市場の収益を押し上げました。新しいユーザーインターフェイスデザインと直感的な操作により、機内エンターテインメントおよびコネクティビティプラットフォームは、あらゆる年齢層にとってより身近で魅力的なものとなっています。Bluetooth対応システムにより、乗客は個人のヘッドホンを接続することができ、快適性が向上しています。音声認識と言語翻訳ツールは、乗客が自分の好きな言語でシステムと対話できるようにするために研究されています。クラウドゲームやライブイベントストリーミングをテストしている航空会社もあり、従来の機内コンテンツの限界を押し広げています。リアルタイムのシステム分析は、利用パターンをモニターし、パフォーマンスに関する洞察を提供するために採用されています。
The global in-flight entertainment and connectivity market size was valued at USD 5.57 Billion in 2024. The market is projected to reach USD 11.09 Billion by 2033, exhibiting a CAGR of 7.55% from 2025-2033. North America currently dominates the market, holding a market share of 39.8% in 2024. The surging global air travel, ongoing technological advancements, high investments in research and development (R&D) activities, and rising number of long-haul flights are fueling the market growth. Besides this, increasing focus on passenger well-being is propelling the in-flight entertainment and connectivity market share.
At present, the market is driven by the growing passenger expectations for seamless digital experiences while traveling. As air travel is becoming more common among both business and leisure passengers, airlines are investing in advanced entertainment systems and high-speed internet to enhance customer satisfaction and remain competitive. The rising number of long-haul flights is creating the need for onboard engagement through streaming platforms, interactive screens, and real-time communication options. Technological innovations like satellite-based broadband, content personalization, and wireless media streaming are further accelerating the adoption. Airlines are also collaborating with content providers and tech companies to offer curated experiences.
The United States has emerged as a major region in the in-flight entertainment and connectivity market owing to many factors. Increasing digital expectations of tech-savvy travelers who demand uninterrupted access to online services during flights are offering a favorable in-flight entertainment and connectivity market outlook. Airlines are prioritizing enhanced passenger experiences through investments in high-speed wireless fidelity (Wi-Fi), on-demand video streaming, and personalized content platforms. The presence of major technology providers and airline companies is encouraging continuous innovations and faster adoption of advanced onboard systems. Additionally, a strong business travel segment is catalyzing consistent demand for seamless connectivity, especially for productivity during flights. As per the IMARC Group, the United States business travel market size reached USD 241.0 Billion in 2024.
Rising Air Traffic
The aviation industry across various regions is experiencing a consistent rise in the number of passengers, driven by factors like economic growth, increasing middle-class population, and greater accessibility to air travel. For instance, in 2024, domestic air passenger traffic in India increased by 6.12%, totaling 161.3 Million passengers, according to the data released by the Directorate General of Civil Aviation (DGCA). The growing volume of international air travelers is catalyzing the demand for diverse onboard experiences, leading airlines to differentiate through enhanced in-flight entertainment and connectivity offerings. As new routes are added and frequencies on existing ones are rising, especially across developing regions, more aircraft are being equipped with modern digital systems. Long-haul and ultra-long-haul flights, in particular, benefit from advanced entertainment and high-speed internet access to improve passenger comfort. Travelers expect seamless access to movies, music, games, and messaging throughout their journeys. This cultural shift in travel expectations, combined with the sheer rise in flight hours, is enabling airlines to continually upgrade onboard connectivity infrastructure, driving sustained demand across the industry.
Increased Investments
Rising investments in R&D activities to improve software and broadband technology are fueling the in-flight entertainment and connectivity market growth. For instance, in July 2024, Panasonic Avionics Corporation, one of the prominent players in in-flight entertainment and connectivity solutions, unveiled a new software design and development facility in Pune, India. This software was central to every in-flight entertainment and connectivity solution. Expenditure is also being directed towards developing cloud-based content delivery systems that offer dynamic, real-time updates, eliminating traditional content refresh delays. Companies are modernizing legacy systems by integrating artificial intelligence (AI) to personalize user experiences based on preferences and previous usage. Funding is also supporting sustainability efforts by developing lightweight and energy-efficient systems that reduce fuel consumption. In-flight entertainment and connectivity companies are expanding global support centers and maintenance hubs to ensure uninterrupted service across fleets.
Technological Advancements
Advancements in satellite technology are among the major in-flight entertainment and connectivity market trends. Innovations, such as high-throughput satellites (HTS) and Ka-band technology, enable faster and more reliable in-flight connectivity, allowing better streaming services, video calls, and internet browsing. For instance, in August 2023, Panasonic Avionics Corporation (Panasonic Avionics) launched an enhanced GEO Ku-band satellite capacity that provided faster in-flight internet access for airlines and their customers, thereby boosting the in-flight entertainment and connectivity market revenue. New user interface designs and intuitive controls are making in-flight entertainment and connectivity platforms more accessible and engaging for all age groups. Bluetooth-enabled systems allow passengers to connect personal headphones, enhancing comfort. Voice-recognition and language translation tools are being explored to help passengers interact with systems in their preferred language. Some airlines are testing cloud gaming and live event streaming, pushing the boundaries of traditional in-flight content. Real-time system analytics are being employed to monitor usage patterns and deliver performance insights, which airlines can utilize to refine content offerings.
Narrow-body aircraft held 53.8% of the market share in 2024. It typically has a fuselage diameter of 3 to 4 meters (10 to 13 feet) and is equipped with a single aisle running through the cabin. It usually accommodates between 100 to 240 passengers, depending on the aircraft's configuration. Narrow-body aircraft is being equipped with in-flight entertainment and connectivity systems, particularly wireless solutions that allow passengers to stream content on personal devices. It often operates multiple flights per day, increasing the opportunities for passengers to access and benefit from in-flight entertainment and connectivity services. The cabin layout of narrow-body aircraft allows efficient integration of seatback screens, wireless streaming systems, and connectivity hardware without compromising space or comfort. Furthermore, their consistent flight schedules and high passenger turnover are driving steady demand for entertainment and connectivity features, enhancing overall travel experiences. The combination of operational prevalence, practical cabin configuration, and ability to deliver in-flight entertainment and connectivity solutions effectively across varied routes establishes narrow-body aircraft as the leading segment in the market.
Hardware accounts for 59.0% of the market share. Hardware components, such as seatback screens, control units, antennas, modems, servers, and wireless access points, are essential for delivering and managing content as well as ensuring stable connectivity throughout a flight. These physical devices form the core infrastructure that supports streaming services, real-time communication, gaming, and passenger engagement tools. Airlines are investing significantly in durable and efficient hardware to improve user experience and differentiate their services, especially in premium cabins. With rising expectations for high-definition video and seamless connectivity, the demand for powerful, high-speed hardware systems is increasing. Moreover, hardware requires regular upgrades and replacements, ensuring a consistent revenue stream for manufacturers. As airlines are expanding fleets or retrofitting existing aircraft, they continue to prioritize robust hardware installation to meet modern traveler demands. Additionally, hardware compatibility with satellite systems and software platforms is enhancing its criticality in this market segment.
Business class represents the largest market share in 2024, due to higher passenger expectations and premium service offerings. Business travelers often seek a seamless and productive travel experience, making advanced in-flight entertainment and high-speed connectivity essential components. Airlines are investing heavily in enhancing business class cabins with features like large high-definition screens, noise-cancelling headphones, touchscreen remotes, and personalized content libraries to meet these expectations. Additionally, business class passengers are more likely to require stable internet for work-related tasks, such as video conferencing, email communication, and cloud access, encouraging carriers to provide superior connectivity solutions. The willingness of business travelers to pay a premium for comfort and digital convenience is motivating airlines to prioritize expenditure in cutting-edge in-flight entertainment and connectivity technologies in this class. Furthermore, business class sections often have fewer seats, allowing airlines to provide better bandwidth per user and more individualized entertainment systems.
Satellite technology holds 68.0% of the market share. It provides wide-area, high-speed internet coverage, especially over oceans and remote regions where traditional ground-based systems fall short. Airlines rely on satellite networks, such as Ku-band, Ka-band, and high-throughput satellites, to deliver seamless and uninterrupted connectivity across long-haul and international routes. This technology supports bandwidth-intensive applications like video streaming, video conferencing, and real-time messaging, which are increasingly demanded by passengers. Moreover, advancements in satellite systems enable better data speeds, lower latency, and improved coverage, enhancing the overall in-flight digital experience. Unlike air-to-ground systems that are limited to specific regions, satellite communication ensures global connectivity, making it indispensable for international airlines. Leading service providers continuously upgrade their satellite infrastructure to accommodate the growing data traffic and rising customer expectations. Additionally, satellite-based systems support more flexible installation across various aircraft types and fleet sizes, which benefits both new and retrofitted aircraft. As per the in-flight entertainment and connectivity market forecast, with airlines competing to differentiate themselves by offering superior digital services onboard, satellite technology will continue to hold dominance in the industry.
Aftermarket exhibits a clear dominance in the market because of the growing need among airlines to upgrade and modernize their existing fleets with advanced digital systems. Many carriers operate older aircraft that were not initially equipped with modern in-flight entertainment and connectivity technologies. To meet rising passenger expectations for onboard internet access, streaming services, and personalized content, airlines are investing in retrofitting their fleets. This trend is especially prominent among low-cost and regional carriers seeking to remain competitive without investing in new aircraft. Additionally, the aftermarket segment offers flexibility in choosing tailored solutions from third-party providers, enabling airlines to select cost-effective and scalable systems that match their service goals. The increasing demand for quick installation and integration is also supporting the growth of aftermarket services. Furthermore, as technological advancements continue, relatively newer aircraft may require upgrades to remain compatible with the latest connectivity standards, reinforcing the dominance of the aftermarket segment in the industry.
North America, accounting for a share of 39.8%, enjoys the leading position in the market. The region is noted for its well-established aviation infrastructure, high air travel frequency, and strong presence of major airlines that prioritize passenger experience. According to the recent World Air Transport Statistics (WATS) published by the International Air Transport Association (IATA), the US continued to lead as the largest aviation market globally, reaching 876 Million passengers in 2024, bolstered by a domestic market growth of 5.2% compared to 2023. The region has a large base of frequent flyers, especially business travelers, who demand consistent and high-quality internet access and entertainment options during flights. North American carriers continue to invest heavily in upgrading their systems with cutting-edge technologies, such as high-speed satellite-based internet, personalized entertainment platforms, and wireless streaming services. The presence of leading technology providers and in-flight entertainment and connectivity solution companies headquartered in the region is further strengthening its dominance.
United States In-flight Entertainment and Connectivity Market Analysis
The United States holds 85% of the market share in North America. The United States is witnessing a surge in in-flight entertainment and connectivity adoption due to rising air traffic driven by an increasing number of domestic and international flights. For instance, according to the Bureau of Transportation Statistics (BTS), US airlines transported 67.2 Million scheduled service passengers systemwide (both domestic and international) in February 2025. Airlines are enhancing passenger experience through high-speed connectivity, streaming services, and personalized entertainment systems. As airports are experiencing greater congestion, carriers are focusing on differentiating through onboard services. Business travelers and frequent flyers are also demanding seamless digital access. This increasing air traffic is supporting robust upgrades in onboard systems. Airlines are also integrating satellite-based technologies and expanding partnerships with content providers to retain competitive edge. Rising air traffic is encouraging fleet expansion and retrofitting with advanced systems, reinforcing the demand for reliable entertainment and connectivity infrastructure. The growing preferences for digital engagement during flights, advancements in 5G integration, and rising adoption of personal device streaming models are positively influencing the market.
Europe In-flight Entertainment and Connectivity Market Analysis
Europe is showing accelerated usage of in-flight entertainment and connectivity, driven by the growing investments in the aviation sector and increasing air travel demand. Airlines are prioritizing passenger satisfaction by modernizing cabins with high-speed internet, audio services, and broadband connectivity. In January 2025, AirBaltic revealed plans to be the first European airline to launch Starlink's onboard internet service within the first quarter of 2025. Rising expenditure on the aviation sector is supporting fleet upgrades and infrastructure development that includes the integration of digital systems onboard. Increasing air travel demand, especially for both business and leisure purposes, requires airlines to offer engaging experiences that encourage brand loyalty. Carriers are focusing on enhancing their service levels to cater to digitally inclined passengers. Other factors driving the Europe market include the expansion of low-cost carriers integrating digital services, rising adoption of sustainable aviation technologies paired with modern cabins, increasing cross-border collaborations among content providers, and the growing preferences for streaming on personal devices. Regulatory support for digital transformation is also boosting adoption.
Asia-Pacific In-flight Entertainment and Connectivity Market Analysis
The market in the Asia-Pacific region is experiencing robust growth due to the increasing number of airports and flights. As per the India Brand Equity Foundation (IBEF), it is projected that the total count of airplanes will arrive at 1,100 by the year 2027. The expansion of airport infrastructure and low-cost carrier penetration has led to higher competition, encouraging airlines to invest in differentiated passenger experiences. Rising volume of regional and international flights across major hubs is supporting the integration of onboard Wi-Fi and streaming platforms. Passengers are expecting consistent digital access throughout their journey, driving the adoption of content-rich platforms and connectivity hardware. The presence of emerging economies and rapid aviation growth is catalyzing the demand for cost-effective solutions.
Latin America In-flight Entertainment and Connectivity Market Analysis
Latin America is witnessing notable growth in in-flight entertainment and connectivity (IFEC) adoption because of the growing tourism activities in the region, coupled with rising urbanization and disposable incomes. A rising middle-class population with increased purchasing power is leading to more frequent air travel. For instance, Latin America and the Caribbean underwent a rapid urbanization process, making it one of the most urbanized regions in the world. As of March 2025, 82% of the population resided in cities, in contrast to the worldwide average of 58%. Urbanization contributes to increased domestic connectivity, leading carriers to enhance their service levels with entertainment systems and wireless internet.
Middle East and Africa In-flight Entertainment and Connectivity Market Analysis
The Middle East and Africa region is employing in-flight entertainment and connectivity advancements due to the growing international tourism activities. For instance, in January 2025, Dubai received 1.94 Million overnight guests, reflecting a rise of 9% compared to January 2024. Airlines are enhancing their onboard experience to attract international tourists by providing multilingual content, streaming platforms, and uninterrupted internet services. The surge in international tourism is driving airlines to differentiate themselves through advanced digital engagement during flights, supporting regional growth in in-flight entertainment and connectivity offerings.
Key players are consistently investing in research, innovation, and strategic partnerships. Key companies are developing advanced connectivity solutions that facilitate rapid internet access, smooth streaming, and instantaneous communication. These players are collaborating with airlines to tailor content platforms, optimize user interfaces, and integrate cutting-edge technologies like satellite-based broadband and AI-based personalization. Their focus on enhancing system reliability, reducing latency, and supporting multi-device usage is significantly elevating the passenger experience. Moreover, through global service coverage and scalable solutions, these providers enable airlines to meet evolving passenger expectations. Continuous software upgrades, partnerships with content creators, and maintenance support from these key players are further strengthening airline capabilities, helping drive market expansion and customer satisfaction across diverse travel segments. For instance, in April 2025, Thales unveiled 360Stream, presenting an innovative in-flight entertainment and connectivity solution featuring live event-driven programming and DVR functions at 40,000 feet. The system allowed airlines to offer Live TV and Near-Live highlights throughout any fleet, backed by providers, such as BBC News and CNN.