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市場調査レポート
商品コード
1642690
バッターおよびブレッダー用プレミックス市場レポート:バッタータイプ、ブレッダータイプ、用途、地域別、2025年~2033年Batter and Breader Premixes Market Report by Batter Type, Breader Type, Application, and Region 2025-2033 |
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カスタマイズ可能
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バッターおよびブレッダー用プレミックス市場レポート:バッタータイプ、ブレッダータイプ、用途、地域別、2025年~2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 134 Pages
納期: 2~3営業日
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バッターおよびブレッダー用プレミックス市場の世界市場規模は、2024年に16億9,350万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに27億2,760万米ドルに達し、2025年から2033年にかけて5.17%の成長率(CAGR)を示すと予測しています。同市場は、加工食品分野における製品需要の高まり、急速な技術革新と製品の多様化、クイックサービスレストラン(QSR)の人気拡大、食品加工技術の進歩、より健康的な食習慣へのシフトの進行などにより、力強い成長を遂げています。
市場の成長と規模加工食品分野とクイックサービス・レストラン(QSR)における製品需要の高まり、コンビニエンス・フードや多様な料理体験に対する消費者の嗜好の高まりにより、市場は安定した成長を遂げています。
主な市場促進要因:市場の成長に影響を与える主な促進要因には、加工食品業界における製品利用の増加、製品の革新と多様化、クイックサービス・レストラン(QSR)の人気、食品加工における急速な技術進歩、より健康的な食生活へのシフトの進行などがあります。
主要市場動向:主な市場動向には、バッターおよびブレッダー用プレミックスに健康志向、オーガニック志向、グルテンフリー志向を取り入れる方向への継続的なシフトが含まれます。さらに、多様な味覚嗜好に対応するためにメーカーが絶えず技術革新を行っているため、エスニック風味やエキゾチック風味の需要が高まっており、市場の成長を後押ししています。
地理的動向:北米はファストフード文化が根強く、加工食品の消費量が多いことから市場をリードしています。その他の地域も、ライフスタイルの変化や西洋料理と伝統的なアジア料理の融合に後押しされ、著しい成長を示しています。
競合情勢:市場の存在感を高め、地域の嗜好に対応するために、戦略的拡大、研究開発(R&D)、合併・買収に取り組んでいる主要企業の積極的な関与が市場の特徴です。さらに、環境に配慮した製品を求める消費者の需要に合わせ、企業は持続可能な慣行やよりクリーンな生産プロセスに注力しています。
課題と機会:市場は、多様な地域の嗜好への対応、安全衛生規制の遵守、生産に伴う環境への影響の管理など、さまざまな課題に直面しています。しかし、健康志向の製品ラインにおける急速な技術革新と、製品の品質と生産効率を向上させるための技術進歩の高まりが、市場成長の新たな機会を生み出しています。
加工食品業界における製品需要の高まり
加工食品業界におけるバッターおよびブレッダー用プレミックス需要の高まりが市場成長の原動力となっています。さらに、消費者のライフスタイルの変化により、調理済み(RTC)製品や調理後すぐに食べられる(RTE)製品を含む簡便食品に対する消費者の嗜好が高まっていることも、市場の成長を強化しています。さらに、望ましい食感や風味を持つことから、多くの簡便食品の調理に不可欠な成分としてバッター・プレミックスやブレッダー・プレミックスの利用が増加していることも、成長を促す要因として作用しています。これに伴い、鶏肉、魚、野菜、魚介類などの揚げ物のコーティングや調理に広く応用されていることが、市場成長にプラスの影響を与えています。さらに、加工食品におけるエキゾチックで多様なフレーバーに対する消費者の嗜好の進化が、バッターおよびブレッダー用プレミックスの技術革新と多様化を促進し、市場成長に寄与しています。
急速な技術革新と製品の多様化
メーカーが風味、食感、栄養価を高めるために新しい素材や組み合わせを試すにつれて、製品の技術革新と多様化が進んでおり、これが市場の成長を促進すると予想されます。これに伴い、健康志向の高まりに対応したグルテンフリー、多穀物、強化プレミックスのイントロダクションが市場成長を後押ししています。さらに、エスニックでエキゾチックな味の需要を満たすために、プレミックスにスパイス、ハーブ、その他の風味増強剤を広く取り入れることが、市場の成長を後押ししています。これとともに、風味、食感、色、栄養成分などの面で、カスタマイズや地域ごとの味覚嗜好への注目が高まっていることも、市場に有益な成長機会をもたらしています。
クイックサービス・レストラン(QSR)の人気上昇
世界中でクイック・サービス・レストラン(QSR)が急増し、バッターやブレッダー用プレミックスを様々なメニューに幅広く利用していることは、市場成長にとって明るい展望を生み出しています。これと相まって、ブランド基準を維持するためにプレミックスに一貫した品質と味への要求が高まっていることが、市場成長の推進力となっています。これに加えて、プレミックスの消費拡大につながる国際的・地域的なQSRチェーンの急速な拡大が、市場成長の原動力となっています。これとともに、レストランで新しい味や料理が導入され、革新的なバッターやブレッダー用プレミックスの需要につながっていることも、市場の成長を後押ししています。さらに、QSR業界の競争激化により、常にメニューのイノベーションが必要となっていることも市場成長を支えています。これに伴い、プレミックス・メーカーと外食チェーンの間で、独自の独自製品を開発するための協力関係が高まっていることも、市場の成長を後押ししています。
食品加工における技術進歩の高まり
保存期間の延長、安定した品質、バッターおよびブレッダー用プレミックスの使いやすさを可能にする最新の加工技術のイントロダクションが、市場の成長を後押ししています。さらに、プレミックスの鮮度と品質を保持する先進パッケージング・ソリューションの開発が市場開拓に寄与しています。これに加えて、食品加工における自動化の高まりが、プレミックス製品の生産効率と規模の拡大につながり、市場の成長を促進しています。これとともに、プレミックスの均一な塗布を確実にし、最終製品のより良い食感と風味の一貫性をもたらすミキシングとコーティング技術の急速な革新が、市場成長の触媒となっています。さらに、トランス脂肪酸のような有害成分の削減を可能にする食品科学の進歩の増加が、市場の成長を支えています。
より健康的な食習慣への継続的シフト
消費者が食品の栄養成分を意識するようになり、より健康的な食習慣への急激なシフトが市場成長に弾みをつけています。さらに、低脂肪、低炭水化物、高繊維質、オーガニックのバッターおよびブレッダー用プレミックスの生産が増加していることも、市場成長にプラスの影響を与えています。これに加えて、プレミックスに全粒穀物、多粒穀物、その他の栄養豊富な原料を広く統合することが、市場の成長を拡大しています。これに加えて、ナトリウム含有量の削減、天然または有機原料の利用、健康上の利点を付加するためのスーパーフードの取り込みなど、栄養ガイドラインや食生活の推奨に沿った製品革新の高まりが、市場成長の触媒となっています。さらに、透明性とクリーン・ラベリングへの注目の高まりは、メーカーに既存製品の改良を促し、生産プロセスとサプライ・チェーンについてより透明性を高めることで、市場の成長を促進しています。
The global batter and breader premixes market size reached USD 1,693.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,727.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.17% during 2025-2033. The market is experiencing robust growth driven by the rising product demand in the processed food sector, rapid innovations and product diversification, the expanding popularity of quick-service restaurants (QSRs), advancements in food processing technology, and the ongoing shift towards healthier eating habits.
Market Growth and Size: The market is witnessing stable growth, driven by the rising product demand in the processed food sector and quick-service restaurants (QSRs), and the increasing consumer preferences for convenience foods and diverse culinary experiences.
Major Market Drivers: Key drivers influencing the market growth include increasing product utilization in the processed food industry, product innovation and diversification, popularity of quick-service restaurants (QSRs), rapid technological advancements in food processing, and the ongoing shift towards healthier eating habits.
Key Market Trends: The key market trends involve the ongoing shift towards the incorporation of healthier, organic, and gluten-free options in batter and breader premixes. Additionally, the rising demand for ethnic and exotic flavors, as manufacturers constantly innovate to meet diverse taste preferences, is bolstering the market growth.
Geographical Trends: North America leads the market due to its strong fast-food culture and high consumption of processed foods. Other regions are also showing significant growth, fueled by changing lifestyle patterns and the integration of Western and traditional Asian cuisines.
Competitive Landscape: The market is characterized by the active involvement of key players who are engaged in strategic expansions, research and development (R&D), and mergers and acquisitions to enhance market presence and cater to regional tastes. Furthermore, companies are focusing on sustainable practices and cleaner production processes, aligning with consumer demand for environmentally responsible products.
Challenges and Opportunities: The market faces various challenges, such as meeting diverse regional taste preferences, adhering to health and safety regulations, and managing the environmental impact of production. However, rapid innovations in health-oriented product lines and rising technological advancements to improve product quality and production efficiency are creating new opportunities for the market growth.
Growing product demand in the processed food industry
The rising demand for batter and breader premixes in the processed food industry is providing a thrust to the market growth. Additionally, the increasing consumer preference for convenience foods, including ready-to-cook (RTC) and ready-to-eat (RTE) products, owing to changing consumer lifestyles, is strengthening the market growth. Moreover, the rising utilization of batter and breader premixes as an essential component in the preparation of many convenient foods due to their desirable textures and flavors is acting as a growth-inducing factor. In line with this, the widespread product application in coating and preparing fried foods, such as chicken, fish, vegetables, and seafood, is positively impacting the market growth. Furthermore, the evolving consumer taste preferences towards exotic and varied flavors in processed foods, driving innovation and variety in batter and breader premixes, are contributing to the market growth.
Rapid innovation and product diversification
The rising innovation and diversification of products as manufacturers experiment with new ingredients and combinations to enhance flavor, texture, and nutritional value is anticipated to drive the market growth. In line with this, the introduction of gluten-free, multigrain, and fortified premixes that cater to the growing health-conscious consumer base is propelling the market growth. Additionally, the widespread incorporation of spices, herbs, and other flavor enhancers in the premixes to meet the demand for ethnic and exotic tastes is bolstering the market growth. Along with this, the rising focus on customization and regional taste preferences in terms of flavor, texture, color, and nutritional content is offering remunerative growth opportunities for the market.
Rising popularity of quick service restaurants (QSRs)
The rising proliferation of quick-service restaurants (QSRs) across the globe that extensively utilize batter and breader premixes for a variety of menu items is creating a positive outlook for the market growth. In confluence with this, the increasing demand for consistent quality and taste in premixes to maintain brand standards is providing a thrust to the market growth. Besides this, the rapid expansion of international and local QSR chains, leading to the heightened consumption of premixes, is driving the market growth. Along with this, the introduction of new flavors and dishes in restaurants, leading to the demand for innovative batter and breader premixes, is bolstering the market growth. Furthermore, the increasing competitive nature of the QSR industry, necessitating the need for constant menu innovation, is supporting the market growth. In line with this, the heightened collaborations between premix manufacturers and restaurant chains to develop unique and proprietary products are fueling the market growth.
Growing technological advancements in food processing
The introduction of modern processing technologies that allow for longer shelf life, consistent quality, and ease of use of batter and breader premixes is favoring the market growth. Moreover, the development of advanced packaging solutions that preserve the freshness and quality of premixes is contributing to the market growth. In addition to this, the rising incorporation of automation in food processing, leading to increased efficiency and scale of production for premixed products, is fostering the market growth. Along with this, rapid innovations in mixing and coating technologies that ensure a more uniform application of premixes, leading to better texture and flavor consistency in the final product, are catalyzing the market growth. Additionally, the increasing advancements in food science, enabling the reduction of harmful ingredients like trans fats are supporting the market growth.
Ongoing shift towards healthier eating habits
The sudden shift towards healthier eating habits, as consumers become aware of the nutritional content of their food, is providing an impetus to the market growth. Moreover, the rising production of batter and breader premixes with low-fat, low-carb, high-fiber, and organic variants is positively impacting the market growth. In addition to this, the widespread integration of whole grains, multigrain, and other nutrient-rich ingredients into the premixes is broadening the market growth. Besides this, the rising product innovation in line with nutritional guidelines and dietary recommendations that include reduced sodium content, utilization of natural or organic ingredients, and incorporation of superfoods for added health benefits is catalyzing the market growth. Furthermore, the growing focus on transparency and clean labeling, encouraging manufacturers to reformulate existing products and be more transparent about their production processes and supply chains, is fueling the market growth.
Adhesion Batters
Coating Batters
Others
Adhesion batters account for the majority of the market share
Adhesion batters hold the largest market share as they are designed to adhere to the crumbs or breading of the product, creating a binding layer that ensures the coating stays intact during cooking. They contain various ingredients like starches, flours, and gums, which enhance their stickiness and binding properties. Moreover, the widespread utilization of adhesion batters in various food products, such as meats, seafood, vegetables, and cheese, is boosting the market growth. Along with this, the versatility of adhesion batters, as they can be customized with different flavors, spices, and nutritional enhancements to meet diverse consumer preferences, is contributing to the market growth.
Coating batters are more viscous and applied as the outermost layer in the coating process. They include light, crispy, thick, and crunchy variations, depending on their composition and the desired end-product texture. Furthermore, coating batters contain ingredients like flour, cornstarch, and seasonings and can be customized with various flavors and spices.
American-Style Bread Crumbs
Panko
Flour Breaders
Others
American-style bread crumbs holds the largest share in the industry
American-style bread crumbs represent the largest share of the market, underlining their widespread use in various culinary applications. They are characterized by their fine texture and consistent quality and are employed in various applications, such as coating fried foods like chicken, fish, and vegetables. Moreover, the widespread product popularity due to their ability to provide a uniform, golden-brown finish, and a satisfying crunchy texture is bolstering the market growth. Along with this, the widespread versatility of American-style bread crumbs, as they can be seasoned with various herbs and spices to complement different dishes, is fostering the market growth.
Panko is known for its light, airy, and flaky texture, which provides a crispier and crunchier coating than traditional bread crumbs. It is utilized in dishes where a delicate and crisp texture is desired, such as tempura or breaded seafood. Moreover, the rising popularity of Asian cuisine across the globe, coupled with the growing interest in culinary diversity, is providing an impetus to the market growth.
Flour breaders are utilized due to their binding properties and subtle texturing capabilities. They are made from finely ground flour and are used as a base coat before applying heavier coatings. Flour breaders are essential in achieving an even and adherent coating, especially in deep-fried food items. Moreover, they are preferred for their simplicity and ability to blend well with various seasonings and spices.
Meat
Fish and Seafood
Poultry
Vegetables
Meat represents the leading market segment
Meat represents the largest segment due to the changing consumption patterns across the globe that favor meat as a primary source of protein. Batter and breader premixes are extensively used in preparing various meat dishes, including beef, pork, and lamb, to enhance flavor, texture, and appearance. Moreover, the increasing versatility of the premixes that allow for a range of culinary techniques, such as frying and baking, is boosting the market growth. Additionally, rapid innovations in meat batter and breader premixes that focus on enhancing the sensory attributes of meat products, such as introducing gluten-free or low-carb options, are providing a thrust to the market growth.
Fish and seafood utilize batter and breader premixes to provide unique textures and flavor enhancements to aquatic products. Batters and breaders are critical in preparing popular dishes like fish fillets, shrimp, and calamari, to offer a crispy exterior while preserving the delicate, moist interior of the seafood. Moreover, the versatility of batter and breader types, which allowed for customization according to the type of seafood and desired culinary style, is favoring the market growth.
Poultry includes chicken, turkey, and other birds. Batters and breaders are essential in creating popular dishes like fried chicken, chicken nuggets, and breaded turkey cutlets. Moreover, the increasing need to achieve the perfect balance of a crispy exterior with a juicy interior, prompting the adoption of premixes, is supporting the market growth.
The increasing preference for plant-based diets and vegetarian options is boosting the market growth. Batter and breader premixes are utilized to enhance the appeal of vegetables, making them more palatable, especially as snacks or appetizers. Moreover, they are employed in breaded and fried vegetables like zucchini, mushrooms, and cauliflower.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest batter and breader premixes market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America represents the largest market share due to the region's strong fast-food culture and high consumption of processed and convenience foods. Moreover, the vast network of quick-service restaurants (QSRs) and high demand for meat and poultry products, which extensively use batter and breader premixes, is bolstering the market growth. Additionally, rapid innovation in food products, including the development of healthier and more diverse premix options to cater to the growing health-conscious and multicultural population, is stimulating the market growth. Along with this, the presence of major food processing companies and a robust retail sector is catalyzing the market growth.
The Asia Pacific region's market for batter and breader premixes is growing, driven by changing lifestyle patterns, urbanization, and the increasing popularity of Western-style fast food alongside traditional Asian cuisines. Moreover, the rising demand for batter and breader premixes in the preparation of seafood and vegetable-based dishes is favoring the market growth. Additionally, the escalating middle-class population and burgeoning disposable income in the region are also strengthening the market growth.
Europe has shown significant growth in the market due to its diverse culinary landscape and a strong focus on quality and tradition in food preparation. Besides this, the rising preference for gourmet and artisanal food products, which extends to the use of high-quality batter and breader premixes in various cuisines, is strengthening the market growth.
The Latin American market for batter and breader premixes is evolving, influenced by the region's rich culinary heritage and the increasing influence of global food trends. Moreover, the increasing preference for bold and spicy flavors, boosting the demand for batter and breader premixes used in local cuisines, is propelling the market growth.
The Middle East and Africa (MEA) region is growing due to changing dietary patterns and increasing urbanization. Additionally, the growing preference for meat and poultry products, which are often prepared with unique regional flavors and spices in batter and breader premixes, is propelling the market growth.
The major leaders in the market are engaging in multiple strategic initiatives to strengthen their market position and cater to evolving consumer preferences. They are investing in research and development (R&D) to innovate and diversify their product portfolios, introducing healthier, more versatile, and region-specific options. Moreover, some companies are focusing on the development of gluten-free, organic, and reduced-sodium premixes in response to the rising health consciousness among consumers. In addition to this, the major players are expanding their global footprint through various partnerships, mergers, and acquisitions with local companies to reach a wider audience.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Archer-Daniels-Midland Company
Blendex Company
Bowmans Milling Limited (Solina Group SAS)
Breading & Coating Ltd
Bunge North America Inc. (Bunge Limited)
House-Autry Mills Inc.
Ingredion Incorporated
Kerry Group plc
Newly Weds Foods Inc.
Prima Limited
Pt. Sriboga Raturaya
Showa Sangyo Co. Ltd.
Thai Nisshin Technomic Co. Ltd.