企業向けMラーニング市場：ソリューション、用途、ユーザータイプ、地域別、2024-2032

世界の企業向けMラーニング市場規模は、2023年に393億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて14.81%の成長率（CAGR）を示し、2032年には1,413億米ドルに達すると予測しています。同市場は、リモートワークフォースのトレーニングソリューションに対する需要の高まり、従業員へのトレーニングや教育コンテンツの配信におけるスマートフォンの活用の増加、費用対効果が高く拡張性の高いラーニングソリューションに対するニーズの高まりなどを背景に、着実な成長を遂げています。

企業向けMラーニング市場の分析：

市場の成長と規模：同市場は堅調な成長を遂げているが、その背景には、柔軟性の高いモバイルベースのラーニング・ソリューションに対する需要の高まりがあります。さらに、遠隔地での柔軟な人材育成が重視されるようになり、市場の見通しは良好です。

技術の進歩：モバイルアプリ開発とクラウドベースの学習プラットフォームにおける革新が市場の成長を促進しています。また、パーソナライズされた学習体験のための人工知能（AI）と機械学習（ML）の統合が市場の成長を支えています。

産業用途：企業向けMラーニングは、ヘルスケア、IT、金融、製造など、さまざまな分野で応用されています。これに加えて、オーダーメイドのコースやモジュールに対するニーズの高まりが市場の成長を強化しています。

地理的動向：技術に精通した労働力とモバイル技術の早期導入により、北米が市場をリードしています。しかし、スマートフォンへの依存度が高まっているアジア太平洋地域は、急成長市場として浮上しています。

競合情勢：市場の主要プレーヤーは、競争力を維持するためにさまざまな戦略的取り組みに積極的に取り組んでいます。各社は、Mラーニング・プラットフォームとコンテンツを強化し、よりインタラクティブでパーソナライズされた、業界固有のニーズに沿ったものにするため、研究開発（R&D）活動に投資しています。

課題と機会：同市場は、データ・セキュリティーやプライバシーに関する懸念などの課題に直面する一方で、さまざまな業界やニッチ向けにコンテンツをカスタマイズする必要性から、チャンスにも遭遇しています。

将来の展望：企業向けMラーニング市場の将来は、学習体験に仮想現実（VR）や拡張現実（AR）が統合されることで、有望視されています。また、アダプティブ・ラーニング・テクノロジーに投資する企業は、競争優位性を獲得する可能性が高いです。

企業のMラーニング市場動向：

遠隔労働者トレーニングの需要

遠隔労働者トレーニング・ソリューションに対する需要の高まりが、市場の成長を後押ししています。ビジネスの世界化と在宅勤務の増加に伴い、企業は従業員を教育するための柔軟で利用しやすい方法を求めています。スマートフォン、タブレット、ノートパソコンを通じて提供されるMラーニングにより、企業は地理的なギャップを埋め、場所に関係なく従業員にトレーニングを提供することができます。リモートワークへのシフト、デジタル・トレーニング・ソリューションのニーズは、市場にプラスの影響を与えています。企業がMラーニング・プラットフォームに投資することで、一貫したトレーニング体験を提供することができ、従業員が最新の業界動向やスキルを身につけ、最終的に生産性と競合を高めることができます。したがって、リモートワークのトレーニングに対する需要は、市場の成長を促す重要な要因となっています。

モバイル技術の進歩

モバイル技術の継続的な進歩が市場の成長を強化しています。スマートフォンやタブレット端末は、よりパワフルでアクセスしやすくなっており、従業員にトレーニングや教育コンテンツを提供するための理想的なプラットフォームを提供しています。これらのデバイスは、学習者が情報にアクセスし、コースを受講し、インタラクティブな教材に参加するためのポータブルで便利な方法を提供し、学習をより柔軟に、個人のスケジュールに合わせて行うことができます。さらに、高速モバイル・インターネット接続の普及は、学習者が事実上どこでもMラーニング・コンテンツにアクセスできることを保証し、参加への障壁を減らし、学習体験を向上させる。さらに、タッチスクリーン、拡張現実（AR）、仮想現実（VR）などの機能がモバイル・デバイスに統合されたことで、企業研修の提供方法に革命が起き、より没入感のある魅力的な研修が実現しつつあります。

費用対効果が高く、スケーラブルな学習ソリューション

従来の対面式トレーニングや能力開発プログラムは、出張費、宿泊費、会場使用料、印刷物などの経費がかかり、高額になることがあります。これに対し、Mラーニングでは、トレーニング・コンテンツをデジタル配信することで、こうしたコストの多くを削減することができます。企業は、従来の方法に関連する費用のほんの一部で、学習モジュールの作成、更新、配布を行うことができます。さらに、Mラーニングは拡張性が容易であるため、大規模なインフラ投資を行うことなく、従業員の増加や世界オペレーションの拡大によるトレーニングニーズに対応することができます。このような拡張性は、企業が変化する業界の需要に迅速に対応する必要があるビジネス環境では不可欠です。企業がMラーニングのコスト削減の可能性と拡張性の優位性を認識するにつれ、従業員育成の戦略的アプローチとしてMラーニングを採用する企業が増え、市場の成長を牽引しています。

従業員のエンゲージメントと定着率の向上

従来のトレーニング方法では、従業員の注意や関心を維持するのに苦労することが多く、必要な情報の定着率が低下します。対照的に、Mラーニングは、ゲーミフィケーション、シミュレーション、マルチメディア・プレゼンテーションなど、インタラクティブで魅力的なコンテンツ形式を活用し、楽しく記憶に残る学習を実現します。このアプローチは、従業員の関心を高めるだけでなく、学んだことを保持し、応用する能力を向上させる。熱心な従業員は、評価され、やる気があると感じやすいため、仕事への満足度が高まり、離職率が低下する可能性があります。企業は、Mラーニングが従業員のエンゲージメントと定着に好影響を与えることを認識し、熟練した忠実な労働力を育成するためにこれらのソリューションに投資しており、それによって市場の成長を促しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界の企業向けMラーニング市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：ソリューション別

• 電子書籍
  • 市場動向
  • 市場予測
• ポータブルLMS
  • 市場動向
  • 市場予測
• インタラクティブアセスメント
  • 市場動向
  • 市場予測
• モバイルおよびビデオベースのコースウェア
  • 市場動向
  • 市場予測
• M-イネーブルメント
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：用途別

• シミュレーション学習
  • 市場動向
  • 市場予測
• コーポレートラーニング
  • 市場動向
  • 市場予測
• オンザジョブトレーニング
  • 市場動向
  • 市場予測

第8章 市場内訳：ユーザータイプ別

• 大規模組織
  • 市場動向
  • 市場予測
• 中小規模組織
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 促進要因、抑制要因、機会

• 市場概要
• 促進要因
• 抑制要因
• 機会

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Adobe Inc.
  • Allen Interactions
  • Aptara Inc（iEnergizer）
  • Blackboard Inc.
  • D2L Corp
  • dominKnow Inc
  • Kallidus Ltd
  • Learning Pool
  • Meridian Knowledge Solutions（Visionary Integration Professionals）
  • SumTotal Systems（Cornerstone OnDemand）
  • Upside Learning Solutions Pvt. Ltd.

List of Figures

• Figure 1: Global: Corporate M-Learning Market: Major Drivers and Challenges
• Figure 2: Global: Corporate M-Learning Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Corporate M-Learning Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Corporate M-Learning Market: Breakup by Solutions (in %), 2023
• Figure 5: Global: Corporate M-Learning Market: Breakup by Application (in %), 2023
• Figure 6: Global: Corporate M-Learning Market: Breakup by User Type (in %), 2023
• Figure 7: Global: Corporate M-Learning Market: Breakup by Region (in %), 2023
• Figure 8: Global: Corporate M-Learning (E-Books) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Corporate M-Learning (E-Books) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Corporate M-Learning (Portable LMS) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Corporate M-Learning (Portable LMS) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Corporate M-Learning (Interactive Assessment) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Corporate M-Learning (Interactive Assessment) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Corporate M-Learning (Mobile and Video Based Courseware) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Corporate M-Learning (Mobile and Video Based Courseware) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Corporate M-Learning (M-Enablement) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Corporate M-Learning (M-Enablement) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Corporate M-Learning (Other Solutions) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Corporate M-Learning (Other Solutions) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Corporate M-Learning (Simulation Based Learning) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Corporate M-Learning (Simulation Based Learning) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Corporate M-Learning (Corporate Learning) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Corporate M-Learning (Corporate Learning) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Corporate M-Learning (On-The-Job Training) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Corporate M-Learning (On-The-Job Training) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Corporate M-Learning (Large Organization) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Corporate M-Learning (Large Organization) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Corporate M-Learning (Small and Mid-Size Organization) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Corporate M-Learning (Small and Mid-Size Organization) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: North America: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: North America: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: United States: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: United States: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Canada: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Canada: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Asia-Pacific: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Asia-Pacific: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: China: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: China: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Japan: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Japan: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: India: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: India: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: South Korea: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: South Korea: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Australia: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Australia: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Indonesia: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Indonesia: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Others: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Others: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Europe: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Europe: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Germany: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Germany: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: France: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: France: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: United Kingdom: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: United Kingdom: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Italy: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Italy: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Spain: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Spain: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Russia: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Russia: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Others: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Others: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Latin America: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Latin America: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Brazil: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Brazil: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Mexico: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: Mexico: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 74: Others: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 75: Others: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 76: Middle East and Africa: Corporate M-Learning Market: Sales Value (in Million US$), 2018 & 2023
• Figure 77: Middle East and Africa: Corporate M-Learning Market: Breakup by Country (in %), 2023
• Figure 78: Middle East and Africa: Corporate M-Learning Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Global: Corporate M-Learning Industry: Drivers, Restraints, and Opportunities
• Figure 80: Global: Corporate M-Learning Industry: Value Chain Analysis
• Figure 81: Global: Corporate M-Learning Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Corporate M-Learning Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Corporate M-Learning Market Forecast: Breakup by Solutions (in Million US$), 2024-2032
• Table 3: Global: Corporate M-Learning Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 4: Global: Corporate M-Learning Market Forecast: Breakup by User Type (in Million US$), 2024-2032
• Table 5: Global: Corporate M-Learning Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Corporate M-Learning Market: Competitive Structure
• Table 7: Global: Corporate M-Learning Market: Key Players

The global corporate M-learning market size reached US$ 39.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 141.3 Billion by 2032, exhibiting a growth rate (CAGR) of 14.81% during 2024-2032. The market is experiencing steady growth driven by the escalating demand for remote workforce training solutions, increasing utilization of smartphones for delivering training and educational content to employees, and rising need for cost-effective and scalable learning solutions.

Corporate M-Learning Market Analysis:

Market Growth and Size: The market is witnessing robust growth, which can be attributed to the increasing demand for flexible and mobile-based learning solutions. Moreover, the growing emphasis on remote and flexible workforce training is offering a favorable market outlook.

Technological Advancements: Innovations in mobile app development and cloud-based learning platforms are propelling the growth of the market. In addition, the integration of artificial intelligence (AI) and machine learning (ML) for personalized learning experiences is supporting the market growth.

Industry Applications: Corporate M-learning finds applications in diverse sectors, including healthcare, IT, finance, and manufacturing. Besides this, the rising need for tailored courses and modules is strengthening the growth of the market.

Geographical Trends: North America leads the market, on account of its tech-savvy workforce and the early adoption of mobile technologies. However, Asia Pacific is emerging as a fast-growing market, driven by the increasing reliance on smartphones.

Competitive Landscape: Key players in the market are actively engaged in various strategic initiatives to maintain their competitive edge. They are investing in research and development (R&D) activities to enhance their M-learning platforms and content, making them more interactive, personalized, and aligned with industry-specific needs.

Challenges and Opportunities: While the market faces challenges, such as data security and privacy concerns, it also encounters opportunities due to the need for customizing content for different industries and niches.

Future Outlook: The future of the corporate M-learning market looks promising, with the integration of virtual reality (VR) and augmented reality (AR) into learning experiences. Additionally, companies investing in adaptive learning technologies will likely gain a competitive edge.

Corporate M-Learning Market Trends:

Remote workforce training demand

The increasing demand for remote workforce training solutions is propelling the growth of the market. With the globalization of businesses and the rise of telecommuting, organizations are seeking flexible and accessible methods to educate their employees. M-learning, delivered through smartphones, tablets, and laptops, enables companies to bridge geographical gaps and provide training to employees regardless of their location. The shift towards remote work, the need for digital training solutions, is positively influencing the market. As companies are investing in M-learning platforms, they can deliver consistent training experiences, ensuring that employees stay updated with the latest industry trends and skills, ultimately boosting productivity and competitiveness. Therefore, the demand for remote workforce training is a significant driver impelling the growth of the market.

Advancements in mobile technology

Continuous advancements in mobile technology are strengthening the growth of the market. As smartphones and tablets are becoming more powerful and accessible, they provide an ideal platform for delivering training and educational content to employees. These devices offer a portable and convenient way for learners to access information, take courses, and engage with interactive materials, making learning more flexible and tailored as per individual schedules. Additionally, the proliferation of high-speed mobile internet connectivity ensures that learners can access M-learning content virtually anywhere, reducing barriers to participation and enhancing the learning experience. Furthermore, the integration of features like touchscreens, augmented reality (AR), and virtual reality (VR) into mobile devices is revolutionizing the way corporate training is delivered, making it more immersive and engaging.

Cost-effective and scalable learning solutions

Traditional in-person training and development programs can be expensive, involving expenses, such as travel, accommodation, venue rental, and printed materials. In contrast, M-learning eliminates many of these costs by delivering training content digitally. Companies can create, update, and distribute learning modules at a fraction of the cost associated with traditional methods. Furthermore, M-learning allows for easy scalability, accommodating the training needs of a growing workforce or expanding global operations without significant infrastructure investments. This scalability is essential in a business environment, where companies need to adapt quickly to changing industry demands. As organizations are recognizing the cost-saving potential and scalability advantages of M-learning, they increasingly embrace it as a strategic approach to employee development, driving the growth of the market.

Enhanced employee engagement and retention

Traditional training methods often struggle to maintain the attention and interest of employees, leading to lower retention rates of essential information. In contrast, M-learning leverages interactive and engaging content formats, such as gamification, simulations, and multimedia presentations, to make learning enjoyable and memorable. This approach not only keeps employees more engaged but also improves their ability to retain and apply what they have learned. Engaged employees are more likely to feel valued and motivated, which can lead to increased job satisfaction and reduced turnover rates. As businesses are recognizing the positive impact of M-learning on employee engagement and retention, they are investing in these solutions to foster a skilled and loyal workforce, thereby impelling the growth of the market.

Corporate M-Learning Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on solutions, application, and user type.

Breakup by Solutions:

E-Books

Portable LMS

Interactive Assessment

Mobile and Video Based Courseware

M-Enablement

Others

E-books account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the solutions. This includes e-books, portable LMS, interactive assessment, mobile and video based courseware, M-enablement, and others. According to the report, e-books represented the largest segment.

E-books offer convenient and portable access to training materials, making them a popular choice for learners looking for self-paced, text-based content. They are particularly favored for subjects that require extensive reading and reference materials. E-books can be easily downloaded and read on various devices, ensuring accessibility for employees with different learning preferences. As the largest segment, e-books are playing a pivotal role in corporate training, especially for knowledge-based industries.

Portable LMS solutions are gaining prominence in the market due to their comprehensive approach to managing and delivering training content. These systems provide organizations with the flexibility to create, organize, and track learning modules, making them valuable for employee onboarding, compliance training, and ongoing skill development. Portable LMS platforms offer features like progress tracking, reporting, and user analytics, empowering companies to assess the effectiveness of their training programs and make data-driven improvements.

Interactive assessment tools are essential components of the corporate M-learning landscape. They enable organizations to evaluate the knowledge and skills of employees effectively. These assessments can take the form of quizzes, tests, and scenario-based evaluations, providing immediate feedback to learners. Interactive assessments help identify areas where employees may require additional training, allowing for personalized learning pathways and more efficient skill development.

Mobile and video-based courseware represents a dynamic segment within the market. With the proliferation of smartphones and high-speed internet, employees can access video-based courses and mobile-friendly content anytime and anywhere. This segment caters to the growing demand for multimedia learning experiences, offering engaging and visually rich training materials that enhance comprehension and retention. Mobile and video-based courseware are especially valuable for delivering hands-on demonstrations, simulations, and real-world scenarios.

The M-enablement segment focuses on creating mobile-responsive learning environments and content delivery platforms. It ensures that all M-learning solutions are accessible and optimized for various devices, including smartphones and tablets. This segment plays a critical role in enabling a seamless and consistent M-learning experience across different mobile platforms, enhancing the accessibility and usability of corporate training materials on the go.

Breakup by Application:

Simulation Based Learning

Corporate Learning

On-The-Job Training

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes simulation based learning, corporate learning, and on-the-job training.

Simulation-based learning is a significant segment within the market, offering immersive and practical training experiences. This application is particularly valuable in industries where hands-on experience is crucial, such as healthcare, aviation, and manufacturing. Simulation-based learning allows employees to practice real-world scenarios in a safe and controlled digital environment. It helps enhance decision-making skills, critical thinking, and problem-solving abilities by providing a risk-free space for employees to make mistakes and learn from them.

Corporate learning represents a fundamental segment in the market, focusing on the broader training and development needs of employees. This application encompasses a wide range of topics, ranging from compliance training and soft skills development to leadership training and product knowledge. Corporate learning through M-learning platforms provides employees with access to a diverse array of courses and modules, often tailored as per the specific needs of the organization.

On-the-job training is a crucial segment in the market, emphasizing continuous learning and skill enhancement while employees perform their daily tasks. This application promotes learning in the flow of work, allowing employees to access relevant information and guidance exactly when they need it. On-the-job training through M-learning involves resources like quick reference guides, job aids, and microlearning modules that can be easily accessed via mobile devices.

Breakup by User Type:

Large Organization

Small and Mid-Size Organization

Large organization represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the user type. This includes large organization and small and mid-size organization. According to the report, large organization represented the largest segment.

Large organizations often have extensive employee bases and complex training needs. They invest in M-learning solutions to streamline their training processes, ensuring that employees across various departments and locations receive consistent and standardized training. They also leverage M-learning platforms to onboard new hires efficiently, provide ongoing professional development, and ensure compliance with industry regulations. The scalability of M-learning solutions allows them to adapt to the evolving needs of a sizable workforce, making it an essential tool for talent development and organizational growth.

Small and mid-size organizations, including startups and SMEs, form another vital segment in the market. These businesses often operate with limited resources and may have fewer employees compared to larger counterparts. For SMEs, M-learning offers a cost-effective and flexible approach to employee training and skill development. It allows them to deliver training content without the substantial infrastructure investments required by traditional training methods.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest corporate M-learning market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share, which can be attributed to its tech-savvy workforce, early adoption of mobile technologies, and the presence of numerous large enterprises and tech companies. In North America, corporate organizations have been quick to embrace M-learning solutions to enhance employee training, onboarding, and skill development. The well-established infrastructure, high-speed internet connectivity, and a culture of innovation are further increasing the adoption of M-learning.

Asia Pacific represents a rapidly growing segment within the market. The dynamic business landscape, diverse economies, and the proliferation of smartphones are catalyzing the demand for M-learning solutions. In countries like India and China, where a large and young workforce is seeking flexible training options, M-learning is gaining significant traction.

Europe is another substantial segment in the market. The diverse industries and multinational corporations are leading to a significant adoption of M-learning solutions. European countries emphasize workforce development and lifelong learning, making M-learning an integral part of their corporate training strategies.

Latin America is experiencing a growing interest in the market. As businesses in the region are seeking to improve workforce skills and competitiveness, M-learning solutions offer an accessible and cost-effective means to achieve these goals.

The Middle East and Africa represent an emerging segment in the market. With a growing economy, expanding business sectors, and a youthful workforce, the region is poised for increased adoption of M-learning solutions.

Leading Key Players in the Corporate M-Learning Industry:

Key players in the market are actively engaged in various strategic initiatives to maintain their competitive edge. They are investing in research and development (R&D) activities to enhance their M-learning platforms and content, making them more interactive, personalized, and aligned with industry-specific needs. These companies are also expanding their global reach by forming partnerships and collaborations with educational institutions, content providers, and corporate clients to deliver comprehensive learning solutions. Additionally, they focus on data analytics to provide insights into employee performance and engagement, enabling organizations to make informed decisions about training programs. Furthermore, key players are staying updated with technological advancements, such as augmented reality (AR) and virtual reality (VR), to create immersive learning experiences, ensuring their relevance and leadership in the rapidly evolving corporate M-learning landscape.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adobe Inc.

Allen Interactions

Aptara Inc (iEnergizer)

Blackboard Inc.

D2L Corp

dominKnow Inc

Kallidus Ltd

Learning Pool

Meridian Knowledge Solutions (Visionary Integration Professionals)

SumTotal Systems (Cornerstone OnDemand)

Upside Learning Solutions Pvt. Ltd.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

December, 2023: Upside Learning Solutions Pvt. Ltd. announced the release of a new eBook that delves into the world of scenario-based learning. This eBook is a valuable resource for learning professionals looking to harness the potential of scenario-based learning for effective and engaging training experiences.

Key Questions Answered in This Report:

• How has the global corporate M-learning market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global corporate M-learning market?
• What is the impact of each driver, restraint, and opportunity on the global corporate M-learning market?
• What are the key regional markets?
• Which countries represent the most attractive corporate M-learning market?
• What is the breakup of the market based on the solutions?
• Which is the most attractive solutions in the corporate M-learning market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the corporate M-learning market?
• What is the breakup of the market based on the user type?
• Which is the most attractive user type in the corporate M-learning market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global corporate M-learning market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Corporate M-Learning Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Solutions

• 6.1 E-Books
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Portable LMS
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Interactive Assessment
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Mobile and Video Based Courseware
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 M-Enablement
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Others
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast

7 Market Breakup by Application

• 7.1 Simulation Based Learning
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Corporate Learning
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 On-The-Job Training
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by User Type

• 8.1 Large Organization
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Small and Mid-Size Organization
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

• 10.1 Overview
• 10.2 Drivers
• 10.3 Restraints
• 10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Adobe Inc.
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Allen Interactions
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Aptara Inc (iEnergizer)
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 Blackboard Inc.
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
  • 14.3.5 D2L Corp
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 dominKnow Inc
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 Kallidus Ltd
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 Learning Pool
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Meridian Knowledge Solutions (Visionary Integration Professionals)
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 SumTotal Systems (Cornerstone OnDemand)
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Upside Learning Solutions Pvt. Ltd.
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.