モバイルラーニング市場 - 世界の産業規模、シェア、動向、機会、予測：プロバイダー別、ソリューション別、エンドユーザー別、地域別、競合別、2020～2030年

世界のモバイルラーニングの市場規模は2024年に574億6,000万米ドル、2030年までのCAGRは15.51%で2030年には1,365億米ドルに達すると予測されています。

モバイルラーニングの世界市場とは、スマートフォン、タブレット、ラップトップなどのモバイルデバイスを使用して、いつでもどこでも教育コンテンツやトレーニングにアクセスすることを指します。この学習形態は、インタラクティブなアプリ、モバイルに最適化されたプラットフォーム、クラウドベースのコンテンツ配信を通じて、フォーマルな教育とインフォーマルな教育の両方をサポートします。

モバイルラーニングは、その柔軟性、パーソナライズされた学習パス、リアルタイムでユーザーを引き込む能力により、学校、大学、企業研修プログラムなどで広く採用されています。デジタルリテラシーが高まり続ける中、あらゆる年齢層の学習者が、学問的知識の向上、新しいスキルの習得、急速に進化する雇用市場への準備のために、モバイルラーニングツールを取り入れています。

この市場は、いくつかの重要な動向によって急成長を遂げています。特にパンデミック後のハイブリッド学習や遠隔学習モデルへのシフトにより、モバイルでアクセス可能なコンテンツの必要性が高まっています。教育機関や企業は、モバイル対応プラットフォームやマイクロラーニングモジュールに投資し、学習者の学習意欲とモチベーションを維持しています。人工知能、ゲーミフィケーション、拡張現実などの没入型テクノロジーの台頭は、モバイルラーニングの体験をさらに豊かにし、教育をよりインタラクティブで効果的なものにしています。さらに、企業環境では、一口サイズのジャストインタイム学習が好まれるようになり、モバイルベースのトレーニングが広く統合されています。

世界のモバイルラーニング市場は、高速インターネットと手頃な価格のスマートデバイスの普及に支えられ、今後も拡大基調を続けると予想されます。デジタルデバイドを解消し、新興国でのデジタル教育を促進する政府の取り組みも、市場の裾野を広げています。学習者がよりパーソナライズされた、アクセスしやすい、オンデマンドの教育を求める中、モバイルラーニングソリューションは、世界の教育と労働力開発の未来を形作る上で中心的な役割を果たすと予想されます。モバイルファースト戦略を優先する企業や教育プロバイダーは、テクノロジーに精通し、モバイルに依存する世代の進化する期待に応えるために、最適な立場に立つことができると思われます。

市場促進要因

スマートフォンおよびインターネット普及率の上昇

主な市場課題

デジタル格差とインフラ格差

主な市場動向

人工知能と適応学習技術の統合

目次

第1章 ソリューションの概要

• 市場の定義
• 市場の範囲
  • 対象市場
  • 調査対象年
  • 主要市場セグメンテーション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のモバイルラーニング市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • プロバイダー別（サービスプロバイダー、コンテンツプロバイダー）
  • ソリューション別（電子書籍、ポータブルLMS、モバイル・ビデオベースのコースウェア、インタラクティブ評価、モバイル対応、その他）
  • エンドユーザー別（政府、学術機関、企業、その他）
  • 地域別（北米、欧州、南米、中東・アフリカ、アジア太平洋）
• 企業別（2024年）
• 市場マップ

第6章 北米のモバイルラーニング市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のモバイルラーニング市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋地域のモバイルラーニング市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 中東・アフリカのモバイルラーニング市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第10章 南米のモバイルラーニング市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • コロンビア
  • アルゼンチン

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 企業プロファイル

• Google LLC
• Apple Inc.
• Microsoft Corporation
• SAP SE
• Adobe Inc.
• Blackboard Inc.
• D2L Corporation
• Skillsoft Corporation

第14章 戦略的提言

第15章 調査会社について・免責事項

Global Mobile Learning Market was valued at USD 57.46 Billion in 2024 and is expected to reach USD 136.50 Billion by 2030 with a CAGR of 15.51% through 2030. The Global Mobile Learning Market refers to the use of mobile devices-such as smartphones, tablets, and laptops-to access educational content and training anytime and anywhere. This form of learning supports both formal and informal education through interactive apps, mobile-optimized platforms, and cloud-based content delivery.

It is widely adopted across schools, universities, and corporate training programs due to its flexibility, personalized learning paths, and ability to engage users in real-time. As digital literacy continues to grow, learners of all ages are embracing mobile learning tools to enhance academic knowledge, acquire new skills, and prepare for rapidly evolving job markets.

This market is witnessing rapid growth driven by several key trends. The shift toward hybrid and remote learning models, particularly post-pandemic, has reinforced the need for mobile-accessible content. Educational institutions and businesses are investing in mobile-compatible platforms and microlearning modules to keep learners engaged and motivated. The rise of artificial intelligence, gamification, and immersive technologies such as augmented reality has further enriched mobile learning experiences, making education more interactive and effective. Additionally, the growing preference for bite-sized, just-in-time learning in corporate environments supports the widespread integration of mobile-based training.

The Global Mobile Learning Market is expected to continue its upward trajectory, supported by the increasing availability of high-speed internet and affordable smart devices worldwide. Government initiatives to bridge the digital divide and promote digital education in emerging economies are also expanding the market's reach. As learners demand more personalized, accessible, and on-demand education, mobile learning solutions will play a central role in shaping the future of global education and workforce development. Companies and educational providers that prioritize mobile-first strategies will be best positioned to meet the evolving expectations of a tech-savvy, mobile-dependent generation.

Key Market Drivers

Rising Smartphone and Internet Penetration

The rapid global expansion of smartphone usage and mobile internet connectivity has revolutionized the delivery of education and training. With billions of people now owning smartphones and gaining access to affordable mobile data, the learning environment has become increasingly decentralized and flexible. This shift enables learners across all demographics to access content anytime, from anywhere, using mobile applications and cloud-based platforms. In many emerging economies, mobile phones are often the only gateway to digital education, significantly narrowing the digital divide.

Mobile learning allows education providers to deliver personalized content, real-time assessments, and multimedia-based learning formats, improving student engagement and knowledge retention. From language learning apps to corporate upskilling programs, mobile devices serve as personal learning hubs, supporting self-paced learning and skill development. As digital infrastructure expands globally and telecom providers offer cheaper data plans, the market is poised to witness exponential growth driven by this mobile-first population. According to GSMA's 2024 Mobile Economy report, there were over 5.6 billion unique mobile subscribers globally, with 4.8 billion mobile internet users. This unprecedented connectivity level indicates that more than half of the world's population now has regular access to mobile internet, forming the foundation for scalable mobile education solutions across sectors.

Key Market Challenges

Digital Divide and Infrastructure Disparity

Despite the proliferation of mobile devices and internet connectivity, significant portions of the global population continue to face barriers to accessing mobile learning solutions due to inadequate digital infrastructure. In low- and middle-income countries, particularly in rural and remote regions, unreliable internet connections, limited mobile network coverage, and inconsistent access to electricity prevent learners from utilizing mobile platforms effectively. Even within developed countries, socioeconomic disparities often result in unequal access to high-speed internet and smart devices. Students from low-income households may lack personal smartphones or tablets and depend on shared or outdated technology that restricts their ability to engage with rich mobile content. This infrastructure gap hinders the democratization of education and limits the reach of mobile learning platforms, contradicting the inclusive promise of digital education.

Moreover, the lack of digital literacy continues to be a critical roadblock for mobile learning adoption. Users who are unfamiliar with mobile apps, digital interfaces, or internet navigation often find mobile learning tools unintuitive or difficult to use, leading to disengagement or abandonment. In some regions, educational content is not localized into regional languages or tailored to cultural contexts, further compounding accessibility challenges. These structural issues not only affect individual learners but also reduce the scalability and effectiveness of institutional and government-led mobile learning initiatives. For mobile learning providers, addressing the digital divide requires substantial investments in content localization, offline learning capabilities, and strategic partnerships with telecom operators and governments to expand digital infrastructure. Without deliberate action to close these gaps, mobile learning risks reinforcing existing inequalities instead of resolving them.

Key Market Trends

Integration of Artificial Intelligence and Adaptive Learning Technologies

The integration of Artificial Intelligence (AI) in mobile learning platforms is redefining how education is personalized, delivered, and measured. Artificial Intelligence-driven mobile applications analyze learner behavior, performance, and preferences in real-time to provide tailored content recommendations and personalized learning pathways. These adaptive learning technologies adjust difficulty levels, pacing, and formats based on individual progress, thereby improving engagement and retention. Corporate training departments, academic institutions, and language learning applications are increasingly utilizing Artificial Intelligence algorithms to customize curricula and deliver more targeted knowledge outcomes.

Artificial Intelligence is streamlining administrative and assessment processes within mobile learning environments. Chatbots are being employed to answer queries, guide learners through content, and provide instant feedback. Predictive analytics tools powered by Artificial Intelligence help educators and human resources teams identify at-risk learners or underperforming areas in real time. As Artificial Intelligence capabilities continue to evolve, the Global Mobile Learning Market is expected to witness accelerated adoption of intelligent systems that make learning more efficient, scalable, and aligned with both educational goals and workforce readiness.

Key Market Players

• Google LLC
• Apple Inc.
• Microsoft Corporation
• SAP SE
• Adobe Inc.
• Blackboard Inc.
• D2L Corporation
• Skillsoft Corporation

Report Scope:

In this report, the Global Mobile Learning Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Learning Market, By Provider:

• Service Provider
• Content Provider

Mobile Learning Market, By Solution:

• E-books
• Portable LMS
• Mobile & Video-based Courseware
• Interactive Assessments
• M-enablement
• Others

Mobile Learning Market, By End User:

• Government
• Academic Institutions
• Corporate
• Others

Mobile Learning Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Learning Market.

Available Customizations:

Global Mobile Learning Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Mobile Learning Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Provider (Service Provider, Content Provider)
  • 5.2.2. By Solution (E-books, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, M-enablement, Others)
  • 5.2.3. By End User (Government, Academic Institutions, Corporate, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Mobile Learning Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Provider
  • 6.2.2. By Solution
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Learning Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Provider
      • 6.3.1.2.2. By Solution
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Mobile Learning Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Provider
      • 6.3.2.2.2. By Solution
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Mobile Learning Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Provider
      • 6.3.3.2.2. By Solution
      • 6.3.3.2.3. By End User

7. Europe Mobile Learning Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Provider
  • 7.2.2. By Solution
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Learning Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Provider
      • 7.3.1.2.2. By Solution
      • 7.3.1.2.3. By End User
  • 7.3.2. France Mobile Learning Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Provider
      • 7.3.2.2.2. By Solution
      • 7.3.2.2.3. By End User
  • 7.3.3. United Kingdom Mobile Learning Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Provider
      • 7.3.3.2.2. By Solution
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Mobile Learning Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Provider
      • 7.3.4.2.2. By Solution
      • 7.3.4.2.3. By End User
  • 7.3.5. Spain Mobile Learning Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Provider
      • 7.3.5.2.2. By Solution
      • 7.3.5.2.3. By End User

8. Asia Pacific Mobile Learning Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Provider
  • 8.2.2. By Solution
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Learning Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Provider
      • 8.3.1.2.2. By Solution
      • 8.3.1.2.3. By End User
  • 8.3.2. India Mobile Learning Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Provider
      • 8.3.2.2.2. By Solution
      • 8.3.2.2.3. By End User
  • 8.3.3. Japan Mobile Learning Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Provider
      • 8.3.3.2.2. By Solution
      • 8.3.3.2.3. By End User
  • 8.3.4. South Korea Mobile Learning Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Provider
      • 8.3.4.2.2. By Solution
      • 8.3.4.2.3. By End User
  • 8.3.5. Australia Mobile Learning Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Provider
      • 8.3.5.2.2. By Solution
      • 8.3.5.2.3. By End User

9. Middle East & Africa Mobile Learning Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Provider
  • 9.2.2. By Solution
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Learning Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Provider
      • 9.3.1.2.2. By Solution
      • 9.3.1.2.3. By End User
  • 9.3.2. UAE Mobile Learning Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Provider
      • 9.3.2.2.2. By Solution
      • 9.3.2.2.3. By End User
  • 9.3.3. South Africa Mobile Learning Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Provider
      • 9.3.3.2.2. By Solution
      • 9.3.3.2.3. By End User

10. South America Mobile Learning Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Provider
  • 10.2.2. By Solution
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Learning Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Provider
      • 10.3.1.2.2. By Solution
      • 10.3.1.2.3. By End User
  • 10.3.2. Colombia Mobile Learning Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Provider
      • 10.3.2.2.2. By Solution
      • 10.3.2.2.3. By End User
  • 10.3.3. Argentina Mobile Learning Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Provider
      • 10.3.3.2.2. By Solution
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Google LLC
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Apple Inc.
• 13.3. Microsoft Corporation
• 13.4. SAP SE
• 13.5. Adobe Inc.
• 13.6. Blackboard Inc.
• 13.7. D2L Corporation
• 13.8. Skillsoft Corporation

14. Strategic Recommendations

15. About Us & Disclaimer