ソーシャルカジノの市場規模、シェア、動向分析レポート：タイプ別、プラットフォーム別、地域別、セグメント予測、2025年～2030年

ソーシャルカジノの市場規模と動向：

世界のソーシャルカジノ市場規模は2024年に85億1,000万米ドルと推計され、2025年から2030年にかけてCAGR 8.9％で成長すると予測されています。

市場成長の原動力は、カジュアルでモバイルファーストなゲーム体験に対する需要の高まりです。

ソーシャル機能、マルチプレイヤーモード、デイリーリワードで強化された没入型スロット、ポーカー、ビンゴゲームに惹かれるプレーヤーが増えており、エンゲージメントと収益化の両方が高まっています。AIパーソナライゼーションとクロスプラットフォームアクセスに支えられたモバイルベースのプラットフォームは、カジュアルゲームの展望を再構築し、業界の主要な促進要因となっています。

ソーシャルカジノ業界では、スマートフォンが主要なゲームデバイスとなるにつれ、モバイルファースト戦略への大幅なシフトが見られます。開発者は、スムーズなゲームプレイを保証するために、モバイルに最適化されたユーザーインターフェイスと軽量アプリケーションに投資しています。モバイル・プラットフォームはリアルタイムのインタラクションやアクセシビリティを容易にし、ユーザーのエンゲージメントを大幅に拡大します。高速インターネットと5Gの利用可能性が高まることで、モバイルゲームのパフォーマンスとダウンロード速度がさらに向上しています。このようなモバイル主導の進化は、プレーヤーの獲得と維持の未来を形作る中心となっています。

ソーシャルカジノ業界は、徐々にライブディーラーとリアルタイムのゲームプレイ機能を統合し、現実のカジノ環境を模倣しています。これらの機能には、ディーラーが主催するライブストリーミングゲームが含まれ、より没入感のある本格的な体験を生み出します。リアルマネーギャンブルのリスクなしに、社会的交流とリアリズムを求めるプレイヤーに対応しています。ビデオストリーミング技術の進歩により、低遅延、高解像度のセッションが可能になり、プレイヤーのエンゲージメントを高めています。ライブディーラーゲームは、トップクラスのプラットフォームにとって競争上の優位性になりつつあります。

ゲーミフィケーション戦略は、ユーザーのエンゲージメントとモチベーションを高めるために、ソーシャルカジノ業界でますます使用されています。毎日の課題、ロイヤリティプログラム、達成バッジ、そして段階的な報酬により、プレイヤーは定期的に戻ってきます。これらの報酬ループは、習慣的な利用を生み出し、心理的なトリガーを通じて消費行動を強化します。ゲームメカニクスは、プレイヤーの興味を長期的に持続させるよう、慎重に設計されています。ゲーミフィケーションの成功は、継続率とユーザー一人当たりの平均収益を大幅に向上させます。

ソーシャルカジノ業界は、東南アジア、ラテンアメリカ、アフリカの一部などの新興地域で成長を遂げています。スマートフォンの普及率とインターネットインフラの向上が、オンラインエンターテイメントへの需要を促進しています。これらの市場で成功するためには、ローカライズされたコンテンツ、文化に関連したテーマ、地域の言語サポートが不可欠です。開発者はまた、低所得層やさまざまな支払い嗜好に合わせてマネタイズ戦略を適応させています。文化的な機敏性を保ちながら世界に展開することが、今後の重要な促進要因となります。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ソーシャルカジノ市場の変数、動向、範囲

• 市場系統の見通し
• 市場バリューチェーン分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の課題
• ソーシャルカジノ市場分析ツール
  • 業界分析- ポーターのファイブフォース分析
  • PESTEL分析
• 市場技術動向

第4章 ソーシャルカジノ市場：タイプ別推定・動向分析

• セグメントダッシュボード
• ソーシャルカジノ市場：タイプ別変動分析、2024年および2030年
• スロット
• ポーカー/カード
• ビンゴ
• その他

第5章 ソーシャルカジノ市場：デバイス別推定・動向分析

• セグメントダッシュボード
• ソーシャルカジノ市場：デバイス別変動分析、2024年および2030年
• モバイル
• デスクトップ

第6章 ソーシャルカジノ市場：地域別推定・動向分析

• ソーシャルカジノ市場シェア（地域別、2024年および2030年）
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 英国
  • ドイツ
  • イタリア
  • スペイン
  • スウェーデン
• アジア太平洋
  • 中国
  • インド
  • ニュージーランド
  • オーストラリア
• ラテンアメリカ
  • ブラジル
• 中東およびアフリカ
  • トルコ
  • 南アフリカ

第7章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 企業プロファイル/リスト
  • Big Fish Games Inc.
  • Caesars Entertainment
  • DoubleDown Interactive
  • GSN Games
  • Huuuge Games
  • KamaGames Ltd.
  • Murka Games Limited
  • PLAYSTUDIOS Inc.
  • Playtika LTD
  • Product Madness
  • Scientific Games Corporation
  • Zynga Inc.

List of Tables

• Table 1 Global Social Casino Market Size Estimates & Forecasts 2018 - 2030 (USD Billion)
• Table 2 Global Social Casino Market, By Region 2018 - 2030 (USD Billion)
• Table 3 Global Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 4 Global Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 5 Global Social Casino Market, By Region 2018 - 2030 (USD Billion)
• Table 6 Slots Social Casino Market, By Region 2018 - 2030 (USD Billion)
• Table 7 Poker/Cards Social Casino Market, By Region 2018 - 2030 (USD Billion)
• Table 8 Bingo Social Casino Market, By Region 2018 - 2030 (USD Billion)
• Table 9 Others Social Casino Market, By Region 2018 - 2030 (USD Billion)
• Table 10 Mobile Social Casino Market, By Region 2018 - 2030 (USD Billion)
• Table 11 Desktop Social Casino Market, By Region 2018 - 2030 (USD Billion)
• Table 12 North America Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 13 North America Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 14 U.S. Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 15 U.S. Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 16 Canada Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 17 Canada Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 18 Mexico Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 19 Mexico Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 20 Europe Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 21 Europe Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 22 Germany Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 23 Germany Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 24 U.K. Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 25 U.K. Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 26 Italy Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 27 Italy Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 28 Spain Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 29 Spain Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 30 Sweden Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 31 Sweden Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 32 Asia Pacific Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 33 Asia Pacific Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 34 Japan Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 35 Japan Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 36 India Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 37 India Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 38 Australia Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 39 Australia Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 40 New Zealand Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 41 New Zealand Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 42 Latin America Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 43 Latin America Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 44 Brazil Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 45 Brazil Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 46 Middle East and Africa Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 47 Middle East and Africa Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 48 Turkiye Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 49 Turkiye Social Casino Market, By Platform 2018 - 2030 (USD Billion)
• Table 50 South Africa Social Casino Market, By Type 2018 - 2030 (USD Billion)
• Table 51 South Africa Social Casino Market, By Platform 2018 - 2030 (USD Billion)

List of Figures

• Fig. 1 Social Casino Market segmentation
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Social Casino Market snapshot
• Fig. 7 Social Casino Market segment snapshot
• Fig. 8 Social Casino Market competitive landscape snapshot
• Fig. 9 Market research process
• Fig. 10 Market driver relevance analysis (Current & future impact)
• Fig. 11 Market restraint relevance analysis (Current & future impact)
• Fig. 12 Social Casino Market, By Type, Key Takeaways
• Fig. 13 Social Casino Market, By Type, Market Share, 2024 & 2030
• Fig. 14 Slots Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 15 Poker/Cards Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 16 Bingo Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 17 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 18 Social Casino Market, By Platform, Key Takeaways
• Fig. 19 Social Casino Market, By Platform, Market Share, 2024 & 2030
• Fig. 20 Mobile Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 21 Desktop Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 22 Social Casino Market Revenue, By Region, 2024 & 2030 (USD Billion)
• Fig. 23 North America Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 24 U.S. Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 25 Canada Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 26 Mexico Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 27 Europe Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 28 U.K. Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 29 Germany Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 30 Italy Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 31 Spain Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 32 Sweden Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 33 Asia Pacific Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 34 Japan Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 35 India Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 36 Australia Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 37 New Zealand Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 38 Latin America Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 39 Brazil Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 40 MEA Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 41 Turkiye Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 42 South Africa Social Casino Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 43 Strategic Framework

Social Casino Market Size & Trends:

The global social casino market size was estimated at USD 8.51 billion in 2024 and is projected to grow at a CAGR of 8.9% from 2025 to 2030. The market growth is driven by the rising demand for casual, mobile-first gaming experiences.

Players are increasingly drawn to immersive slots, poker, and bingo games enhanced with social features, multiplayer modes, and daily rewards boosting both engagement and monetization. Mobile-based platforms, supported by AI personalization and cross-platform access, are reshaping the casual gaming landscape and becoming key growth drivers in the industry.

The social casino industry has witnessed a substantial shift toward mobile-first strategies as smartphones become the primary gaming device. Developers are investing in mobile-optimized user interfaces and lightweight applications to ensure smooth gameplay. Mobile platforms facilitate real-time interaction and accessibility, significantly expanding user engagement. The increasing availability of high-speed internet and 5G is further enhancing mobile game performance and download rates. This mobile-driven evolution is central to shaping the future of player acquisition and retention.

The social casino industry is gradually integrating live dealer and real-time gameplay features to mimic real-world casino environments. These features include live-streamed games hosted by dealers, creating a more immersive and authentic experience. They cater to players seeking social interaction and realism without the risks of real-money gambling. Advances in video streaming technology have enabled low-latency, high-definition sessions that elevate player engagement. Live dealer games are becoming a competitive advantage for top-tier platforms.

Gamification strategies are increasingly used in the social casino industry to enhance user engagement and motivation. Daily challenges, loyalty programs, achievement badges, and tiered rewards keep players returning regularly. These reward loops create habitual usage and reinforce spending behavior through psychological triggers. Game mechanics are now carefully engineered to sustain long-term player interest. Successful gamification significantly boosts both retention rates and average revenue per user.

The social casino industry is experiencing growth in emerging regions such as Southeast Asia, Latin America, and parts of Africa. Increased smartphone penetration and improved internet infrastructure are driving demand for online entertainment. Localized content, culturally relevant themes, and regional language support are critical to success in these markets. Developers are also adapting monetization strategies to suit lower income levels and varying payment preferences. Expanding globally while remaining culturally agile is a key growth driver moving forward.

Global Social Casino Market Report Segmentation

This report forecasts revenue growth at the global, regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the social casino market report based on type, platform, and region:

• Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Slots
• Poker/Cards
• Bingo
• Others
• Platform Outlook (Revenue, USD Billion, 2018 - 2030)
• Mobile
• Desktop
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • Spain
  • Sweden
• Asia Pacific
  • Japan
  • India
  • Australia
  • New Zealand
• Latin America
  • Brazil
• Middle East and Africa
  • Turkiye
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Social Casino Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenge
• 3.4. Social Casino Market Analysis Tools
  • 3.4.1. Industry Analysis - Porter's
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political Landscape
    • 3.4.2.2. Economic Landscape
    • 3.4.2.3. Social Landscape
    • 3.4.2.4. Technological Landscape
    • 3.4.2.5. Environmental Landscape
    • 3.4.2.6. Legal Landscape
• 3.5. Market Technology Trends

Chapter 4. Social Casino Market: Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Social Casino Market: Type Movement Analysis, 2024 & 2030 (USD Billion)
• 4.3. Slots
  • 4.3.1. Slots Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Poker/Cards
  • 4.4.1. Poker/Cards Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Bingo
  • 4.5.1. Bingo Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Others
  • 4.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Social Casino Market: Device Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Social Casino Market: Device Movement Analysis, 2024 & 2030 (USD Billion)
• 5.3. Mobile
  • 5.3.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Desktop
  • 5.4.1. Desktop Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Social Casino Market: Regional Estimates & Trend Analysis

• 6.1. Social Casino Market Share, By Region, 2024 & 2030 (USD Billion)
• 6.2. North America
  • 6.2.1. North America Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.2.2. U.S.
    • 6.2.2.1. U.S. Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.3. Europe
  • 6.3.1. Europe Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3.2. U.K.
    • 6.3.2.1. U.K. Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3.4. Italy
    • 6.3.4.1. Italy Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3.5. Spain
    • 6.3.5.1. Spain Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3.6. Sweden
    • 6.3.6.1. Sweden Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4.2. China
    • 6.4.2.1. China Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4.3. India
    • 6.4.3.1. India Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4.4. New Zealand
    • 6.4.4.1. New Zealand Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4.5. Australia
    • 6.4.5.1. Australia Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. Latin America
  • 6.5.1. Latin America Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.6.2. Turkiye
    • 6.6.2.1. Turkiye Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.6.3. South Africa
    • 6.6.3.1. South Africa Social Casino Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. Big Fish Games Inc.
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Strategic Initiatives
  • 7.4.2. Caesars Entertainment
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Strategic Initiatives
  • 7.4.3. DoubleDown Interactive
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Strategic Initiatives
  • 7.4.4. GSN Games
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Strategic Initiatives
  • 7.4.5. Huuuge Games
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Strategic Initiatives
  • 7.4.6. KamaGames Ltd.
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Strategic Initiatives
  • 7.4.7. Murka Games Limited
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Strategic Initiatives
  • 7.4.8. PLAYSTUDIOS Inc.
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Strategic Initiatives
  • 7.4.9. Playtika LTD
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Strategic Initiatives
  • 7.4.10. Product Madness
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Product Benchmarking
    • 7.4.10.4. Strategic Initiatives
  • 7.4.11. Scientific Games Corporation
    • 7.4.11.1. Participant's Overview
    • 7.4.11.2. Financial Performance
    • 7.4.11.3. Product Benchmarking
    • 7.4.11.4. Strategic Initiatives
  • 7.4.12. Zynga Inc.
    • 7.4.12.1. Participant's Overview
    • 7.4.12.2. Financial Performance
    • 7.4.12.3. Product Benchmarking
    • 7.4.12.4. Strategic Initiatives