市場調査レポート

商品コード

1566280

インドのアルコール飲料市場

Alcoholic Drinks in India

出版日: 2024年10月03日
発行: Euromonitor International
ページ情報: 英文 61 Pages
納期: 即日から翌営業日

価格

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概要
目次

概要

サンプル依頼リストに入れる

2023年、インドのアルコール飲料業界は、2021年と2022年に比べて増加率は鈍化しましたが、前年にはすでにパンデミック前の水準を上回っていたため、ダイナミックな総数量の伸びを維持しました。さらに、2023年には、より多くの消費者がオントレード消費に転じました。消費者が家庭外で飲酒する場合、通常、オフ・トレードの価格に比べてオントレードの価格が高いため、消費量全体が減少します。さらに、生活費の高騰は、消費者の消費意欲を減退させています。

当レポートでは、インドのアルコール飲料市場について調査し、ビール、サイダー／ベリー、RTD、スピリッツ、ワインの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

低アルコール度数と高アルコール度数のカテゴリー間の課税の差別化の欠如と価格設定の不可能性により、ビールの成長が制限される
プレミアム化は予測期間を通じて企業にとって戦略的な優先事項であり続ける
小売eコマースは未発達のままであり、拡大の余地がある

カテゴリーの背景

ラガー価格帯の調査手法

カテゴリーデータ

インドのワイン

主なデータ結果

2023年の発展

インドにおけるワイン消費はミレニアル世代別牽引されており、高級品に対する需要が高まっている
Samant Soma Winesは、幅広い製品ラインナップとワインツーリズムへの強い注力により、ワイン業界のリーダー
インドでは様々な国からの輸入ワインの需要が高まっている

展望と機会

低いベースと労働力に加わる女性の増加が成長を牽引すると予想されるが、インフレは依然として大きな障害
インドでは予測期間中に体験型店舗の増加が続く見込み

カテゴリーデータ

インドのスピリッツ

主なデータ結果

2023年の発展

スピリッツは2023年に成長の勢いを失う
ディアジオとペルノ・リカールが蒸留酒のトップに立ち、インド企業が多数続く
外国メーカーはインドのシングルモルトウイスキーメーカーの成功に対抗するため、よりローカルなアプローチを採用

展望と機会

企業はインフレ圧力と価格設定能力の欠如により、引き続き収益に苦戦する
ミレニアル世代は引き続き輸入ウイスキーの売上を牽引する
インドはウイスキー消費の新興国市場への移行を主導すると予想される

カテゴリーの背景

ウォッカ、ジン、その他のブレンドスコッチウイスキー、ダークラム、ホワイトラムの価格帯調査手法

カテゴリーデータ

インドのRTDS

主なデータ結果

2023年の発展

若年層と利便性がインドにおけるRTDの売上を牽引
Bacardi-Martiniは新製品の発売に支えられ、優位性を維持

展望と機会

インフレと課税はRTDにとって依然として最大の課題
スピリッツベースのRTDは成長する可能性が高いが、他の種類のRTDとの競合が激化

カテゴリーデータ

Product Code: ADIN

In 2023, the alcoholic drinks industry in India maintained dynamic total volume growth, although the rate of increase slowed compared with 2021 and 2022, as sales had already exceeded the pre-pandemic level the previous year. In addition, a greater number of consumers turned to on-trade consumption in 2023. When consumers drink outside the home, they typically reduce their overall consumption volume, due to higher on-trade prices compared with off-trade prices. Furthermore, the cost-of-living cr...

Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2017-2023

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Beer witnesses a slowdown, following two years of exceptional growth
Heineken leads the oligopoly in beer in India
A challenging macroeconomic environment and the associated rising cost of living hinder the growth of smaller players in craft beer

PROSPECTS AND OPPORTUNITIES

Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts the growth of beer
Premiumisation will remain a strategic priority for companies throughout the forecast period
Retail e-commerce remains underdeveloped and has scope for expansion

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 18 Number of Breweries 2019-2023

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2018-2023
Table 20 Sales of Beer by Category: Total Value 2018-2023
Table 21 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 22 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 27 Sales of Beer by Craft vs Standard 2018-2023
Table 28 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 29 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 30 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 31 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 32 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

WINE IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Wine consumption in India is being driven by Millennials, and growing demand for premium products
Samant Soma Wines leads wine due to its extensive product range and strong focus on wine tourism
India is witnessing demand for imported wines from various countries

PROSPECTS AND OPPORTUNITIES

A low base and more women entering the workforce expected to drive growth, but inflation remains a significant obstacle
India likely to continue to see a rise in experiential stores during the forecast period

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2018-2023
Table 36 Sales of Wine by Category: Total Value 2018-2023
Table 37 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 38 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2018-2023
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 50 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 51 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 52 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 62 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 63 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

SPIRITS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Spirits loses some of its growth momentum in 2023
Diageo and Pernod Ricard lead spirits, followed by a host of Indian companies
Foreign manufacturers adopt a more local approach to combat the success of Indian single malt whisky manufacturers

PROSPECTS AND OPPORTUNITIES

Companies will continue to struggle with their bottom line amidst inflationary pressures and their inability to set prices
Millennials will continue to drive sales of imported whiskies
India expected to lead the shift of whisky consumption to developing markets

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2023

CATEGORY DATA

Table 66 Sales of Spirits by Category: Total Volume 2018-2023
Table 67 Sales of Spirits by Category: Total Value 2018-2023
Table 68 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 69 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 75 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 77 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 78 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 80 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 81 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 82 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 83 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 84 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

RTDS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Young demographic and convenience drive sales of RTDs in India
Bacardi-Martini retains its dominance, assisted by launch of new options

PROSPECTS AND OPPORTUNITIES

Inflation and taxation remain the biggest challenges for RTDs
Spirit-based RTDs likely to grow, but will witness increased competition from other types of RTDs

CATEGORY DATA

Table 87 Sales of RTDs by Category: Total Volume 2018-2023
Table 88 Sales of RTDs by Category: Total Value 2018-2023
Table 89 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 90 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 91 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 92 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 93 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 94 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 95 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 96 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 97 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 98 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 99 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 100 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 101 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

インドのアルコール飲料市場

Alcoholic Drinks in India

目次

エグゼクティブサマリー

市場背景

税金と関税

運用環境

主な新製品の発売

市場指標

市場データ

免責事項

情報源

インドのビール

主なデータ結果

2023年の発展

展望と機会

カテゴリーの背景

カテゴリーデータ

インドのワイン

主なデータ結果

2023年の発展

展望と機会

カテゴリーデータ

インドのスピリッツ

主なデータ結果

2023年の発展

展望と機会

カテゴリーの背景

カテゴリーデータ

インドのRTDS

主なデータ結果

2023年の発展

展望と機会

カテゴリーデータ

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

MARKET BACKGROUND

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

BEER IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY BACKGROUND

CATEGORY DATA

WINE IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

SPIRITS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY BACKGROUND

CATEGORY DATA

RTDS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA