アルコール飲料の市場規模、シェア、成長分析：製品タイプ別、包装タイプ別、価格帯別、流通チャネル別、地域別 - 産業予測 2025～2032年

アルコール飲料の世界市場規模は2023年に2兆5,270億米ドルとなり、予測期間（2025-2032年）のCAGRは10.2%で、2024年の2兆7,847億5,000万米ドルから2032年には6兆567億5,000万米ドルに成長する見通しです。

世界のアルコール飲料市場は、急速な都市化とナイトライフ文化の高まりに牽引され、大きな成長を遂げようとしています。可処分所得の増加と高級アルコール飲料への投資傾向の高まりは、生産者にとって有利な機会をもたらします。フレーバー・スピリッツやレディ・トゥ・ドリンク・カクテルなど、革新的な商品の出現は、より幅広い消費者層を魅了しています。効果的なマーケティングとブランド戦略が、市場の魅力をさらに高めています。加えて、消費者はクラフトビールやプレミアムビールにより高い対価を支払うことを望むようになっており、市場拡大の道を開いています。とはいえ、ノンアルコール代替品との熾烈な競合、厳しい規制、社会的烙印、飲酒の悪影響に対する意識の高まりといった課題も残っており、これが今後の成長を阻害する可能性もあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析

アルコール飲料市場規模：製品タイプ別

• 市場概要
• ビール
• スピリッツ
• ワイン
• サイダー
• ペリーとライスワイン
• ハードセルツァー

アルコール飲料市場規模：包装タイプ別

• 市場概要
• ボトル
• 缶
• テトラパック
• その他

アルコール飲料市場規模：価格帯別

• 市場概要
• エコノミー
• ミッドレンジ
• プレミアム

アルコール飲料市場規模：流通チャネル別

• 市場概要
• パブバーレストラン
• インターネット小売業
• 酒屋
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア

アルコール飲料市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Anheuser-Busch InBev（Belgium）
• Diageo Plc（UK）
• Heineken N.V.（Netherlands）
• Pernod Ricard（France）
• Bacardi Limited（Bermuda）
• Constellation Brands（USA）
• Molson Coors Beverage Company（USA）
• Carlsberg Group（Denmark）
• Beam Suntory（USA）
• Brown-Forman Corporation（USA）
• Asahi Group Holdings（Japan）
• Kirin Holdings Company（Japan）
• Thai Beverage Public Co., Ltd.（Thailand）
• Treasury Wine Estates（Australia）
• Remy Cointreau（France）
• Campari Group（Italy）
• Kweichow Moutai Co., Ltd.（China）
• E. & J. Gallo Winery（USA）
• Sapporo Holdings（Japan）

結論と提言

Global Alcoholic Drinks Market size was valued at USD 2527.0 billion in 2023 and is poised to grow from USD 2784.75 billion in 2024 to USD 6056.75 billion by 2032, growing at a CAGR of 10.2% during the forecast period (2025-2032).

The global alcoholic drinks market is poised for significant growth, driven by rapid urbanization and an increasing nightlife culture. The rise in disposable incomes and a growing propensity to invest in premium alcoholic beverages present lucrative opportunities for producers. The emergence of innovative products, including flavored spirits and ready-to-drink cocktails, is enticing a broader consumer base. Effective marketing and branding strategies are further enhancing market appeal. Additionally, consumers are increasingly willing to pay more for craft and premium options, creating avenues for market expansion. Nonetheless, challenges persist, including fierce competition from non-alcoholic alternatives, strict regulations, societal stigma, and heightened awareness of the negative effects of alcohol consumption, which may impede growth in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alcoholic Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Alcoholic Drinks Market Segments Analysis

Global Alcoholic Drinks Market is segmented by Product Type, Packaging Type, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Beer, Spirits, Wine, Cider, Perry & Rice Wine and Hard Seltzer. Based on Packaging Type, the market is segmented into Bottles, Cans, Tetra Packs and Others. Based on Price Range, the market is segmented into Economy, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Pubs, Bars & Restaurants, Internet Retailing, Liquor Stores, Supermarkets & Hypermarkets and Convenience Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Alcoholic Drinks Market

The global alcoholic drinks market is poised for significant growth driven primarily by the rising disposable income of consumers worldwide. As individuals experience an increase in their purchasing power, there is a noticeable shift towards the consumption of premium and craft alcoholic beverages, both in developing and developed nations. This trend reflects changing consumer preferences and an inclination towards high-quality products, which is expected to shape the market dynamics in the foreseeable future. The ability to spend more on unique and refined drinking experiences will continue to stimulate demand, ultimately enhancing the overall outlook for the alcoholic beverages sector.

Restraints in the Global Alcoholic Drinks Market

The Global Alcoholic Drinks market faces significant restraints due to stringent regulations enforced by government authorities and regulatory agencies. These regulations encompass a range of factors such as taxation, licensing mandates, and limitations on advertising, which can vary considerably from one country to another. Adhering to these diverse compliance requirements can create complexities and challenges for producers and distributors, ultimately hindering the growth and sales of alcoholic beverages. As these regulatory hurdles become increasingly intricate, they are expected to impede the market's expansion in the coming years, posing a notable constraint on the overall performance of the alcoholic drinks sector.

Market Trends of the Global Alcoholic Drinks Market

The Global Alcoholic Drinks market is witnessing a significant trend towards low alcohol beverages, driven by a burgeoning health-conscious consumer base seeking to balance social enjoyment with wellness. As consumers become more knowledgeable about health implications associated with excessive alcohol consumption, brands are responding by innovating products that deliver traditional tastes with reduced alcohol content. This approach not only meets the demand for healthier options but also opens up new revenue streams for alcohol companies, potentially appealing to a broader audience, including those who previously abstained from traditional alcohol. By prioritizing low to no alcohol offerings, producers can significantly enhance market competitiveness and customer loyalty.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Alcoholic Drinks Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Beer
• Spirits
• Wine
• Cider
• Perry & Rice Wine
• Hard Seltzer

Global Alcoholic Drinks Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Tetra Packs
• Others

Global Alcoholic Drinks Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economy
• Mid-Range
• Premium

Global Alcoholic Drinks Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Pubs, Bars & Restaurants
• Internet Retailing
• Liquor Stores
• Supermarkets & Hypermarkets
• Convenience Stores

Global Alcoholic Drinks Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Beverage Public Co., Ltd. (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kweichow Moutai Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sapporo Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations