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市場調査レポート
商品コード
1782310
玩具・ゲームの世界市場調査レポート：産業分析、規模、シェア、成長、動向、2025年から2033年までの予測Global Toys And Games Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast 2025 to 2033 |
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| 玩具・ゲームの世界市場調査レポート：産業分析、規模、シェア、成長、動向、2025年から2033年までの予測 |
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出版日: 2025年08月01日
発行: Value Market Research
ページ情報: 英文 129 Pages
納期: 即日から翌営業日
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- 全表示
- 概要
- 図表
- 目次
世界の玩具・ゲーム市場規模は、2024年の3,530億2,000万米ドルから2033年には5,346億5,000万米ドルに成長し、2026～2033年の予測期間中に4.72％の堅調な年間平均成長率（CAGR）を示すと予測されます。
消費者が幼児や家族のために革新的で魅力的な製品を求めるようになっているため、玩具・ゲーム市場は大きな成長を遂げようとしています。この市場には、伝統的玩具、教育用ゲーム、ビデオゲーム、屋外遊具など、幅広い製品が含まれます。インタラクティブで教育的な遊び体験への需要が高まり続ける中、玩具・ゲーム市場は、技術の進歩と消費者の嗜好の変化により、大幅な拡大が見込まれています。
玩具の設計・開発における技術の進歩は、玩具・ゲーム市場の形成に重要な役割を果たしています。インタラクティブでスマートな玩具、拡張現実（AR）、仮想現実（VR）の革新は、遊びの体験を強化し、玩具をより魅力的で教育的なものにしています。さらに、オンラインゲームやモバイルアプリケーションの台頭が、幼児や家族にアピールするデジタルゲームやインタラクティブ体験の需要を促進しています。メーカーが研究開発への投資を続ける中、新しい製品提供と体験の可能性が玩具・ゲーム市場の成長を促進します。
さらに、教育的価値と子どもの発達への注目が高まっていることも、玩具・ゲーム市場展望に影響を与えています。親や教育者が学習や能力開発を促進する製品を求める中、創造性や問題解決能力、社会性を育む知育玩具やゲームの需要が高まっています。多くのブランドは、製品の発達上の利点を強調するマーケティング戦略を活用し、有意義な遊び体験を求める親にアピールしています。玩具やゲームがより広範な教育イニシアチブに統合されれば、その魅力はさらに高まると考えられます。市場が発展するにつれ、技術、教育、消費者の嗜好の融合が成長の主要促進要因となり、玩具・ゲームは幼児時代の開拓に不可欠な要素と位置づけられると考えられます。
当社のレポートは、様々な産業や市場に関する包括的かつ実用的な洞察を顧客に提供するために綿密に作成されています。各レポートは、市場情勢を完全に理解するために、いくつかの重要な要素を含んでいます。
市場概要：定義、分類、産業の現状に関する概要など、市場に関する詳細なイントロダクション。
市場力学：市場成長に影響を与える主要促進要因・抑制要因・機会・課題を詳細に分析します。このセクションでは、技術の進歩、規制の変更、新たな動向などの要因を検証します。
セグメンテーション分析：製品タイプ、用途、エンドユーザー、地域などの基準に基づき、市場を明確なセグメントに内訳。この分析により、各セグメントの業績と将来性を明らかにします。
競合情勢：市場シェア、製品ポートフォリオ、戦略的イニシアティブ、財務実績など、主要市場参入企業の包括的評価。主要企業が採用する競合力学と主要戦略に関する考察を記載しています。
市場予測：過去のデータと現在の市場状況に基づき、一定期間における市場規模と成長動向を予測します。定量分析と将来の市場動向を示すグラフ表示も含まれます。
地域分析：さまざまな地理的地域における市場パフォーマンスを評価し、主要市場や地域動向を特定します。地域の市場力学とビジネス機会を理解するのに役立ちます。
新たな動向と機会：現在の市場動向と新たな市場動向、技術革新、潜在的な投資対象セグメントを特定します。将来の開発と成長展望に関する洞察を記載しています。
目次
第1章 序文
第2章 エグゼクティブサマリー
- 市場のハイライト
- 世界市場スナップショット
第3章 玩具・ゲーム産業分析
- イントロダクション：市場力学
- 市場促進要因
- 市場抑制要因
- 市場機会
- 産業動向
- ポーターのファイブフォース分析
- 市場の魅力分析
第4章 バリューチェーン分析
- バリューチェーン分析
- 原料分析
- 原料リスト
- 原料メーカー一覧
- 主要原料の価格動向
- 潜在的バイヤーリスト
- マーケティングチャネル
- 直接マーケティング
- 間接マーケティング
- マーケティングチャネル発展動向
第5章 玩具・ゲームの世界市場分析：製品別
- 製品別概要
- 製品別過去・予測データ分析
- 電子ゲーム
- アウトドア＆スポーツ玩具
- 人形
- 幼児玩具
- ゲーム＆パズル
- その他
第6章 玩具・ゲームの世界市場分析：用途別
- 用途別概要
- 用途別過去・予測データ分析
- 8歳以下
- 9～15歳
- 15歳以上
第7章 玩具とゲームの世界市場分析：流通チャネル別
- 流通チャネル別概要
- 流通チャネル別過去・予測データ分析
- オフライン
- オンライン
第8章 玩具・ゲームの世界市場分析：地域別
- 地域別展望
- イントロダクション
- 北米の売上分析
- 概要、実績と予測
- 北米：セグメント別
- 北米：国別
- 米国
- カナダ
- メキシコ
- 欧州の売上分析
- 概要、実績と予測
- 欧州：セグメント別
- 欧州：国別
- 英国
- フランス
- ドイツ
- イタリア
- ロシア
- その他の欧州
- アジア太平洋の売上分析
- 概要、実績と予測
- アジア太平洋：セグメント別
- アジア太平洋：国別
- 中国
- インド
- 日本
- 韓国
- オーストラリア
- 東南アジア
- その他のアジア太平洋
- ラテンアメリカの売上分析
- 概要、実績と予測
- ラテンアメリカ：セグメント別
- ラテンアメリカ：国別
- ブラジル
- アルゼンチン
- ペルー
- チリ
- その他のラテンアメリカ
- 中東・アフリカの売上分析
- 概要、実績と予測
- 中東・アフリカ：セグメント別
- 中東・アフリカ：国別
- サウジアラビア
- アラブ首長国連邦
- イスラエル
- 南アフリカ
- その他の中東・アフリカ
第9章 玩具・ゲーム企業の競合情勢
- 玩具・ゲーム市場の競合
- 提携・協力・契約
- 合併・買収
- 新製品発売
- その他の開発
第10章 企業プロファイル
- 上位企業の市場シェア分析
- 市場集中度
- Spin Master
- The Lego Group
- Sanrio Co. Ltd.
- Playmates Toys Limited
- Jakks Pacific Inc.
- Mattel
- Hasbro
- Schylling
- Bandai Namco Holdings Inc.
- Dream International Limited
LIST OF TABLES
- Market Snapshot
- Drivers: Impact Analysis
- Restraints: Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- Analysis By Product (USD MN)
- Electronic Games Market Sales By Geography (USD MN)
- Outdoor & Sport Toys Market Sales By Geography (USD MN)
- Dolls Market Sales By Geography (USD MN)
- Preschool Toys Market Sales By Geography (USD MN)
- Games & Puzzles Market Sales By Geography (USD MN)
- Others Market Sales By Geography (USD MN)
- Analysis By Application (USD MN)
- Up to 8 years Market Sales By Geography (USD MN)
- 9-15 years Market Sales By Geography (USD MN)
- 15 years & above Market Sales By Geography (USD MN)
- Analysis By Distribution Channel (USD MN)
- Offline Market Sales By Geography (USD MN)
- Online Market Sales By Geography (USD MN)
- Global Toys And Games Market Sales By Geography (USD MN)
- North America Market Analysis (USD MN)
- United States Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate By Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- South East Asia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisition
LIST OF FIGURES
- Research Scope of Toys And Games Report
- Market Research Process
- Market Research Methodology
- Global Toys And Games Market Size, By Regions (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis By Product
- Market Attractiveness Analysis By Application
- Market Attractiveness Analysis By Distribution Channel
- Market Attractiveness Analysis By Regions
- Value Chain Analysis
- Global Market Analysis By Product (USD MN)
- Electronic Games Market Sales By Geography (USD MN)
- Outdoor & Sport Toys Market Sales By Geography (USD MN)
- Dolls Market Sales By Geography (USD MN)
- Preschool Toys Market Sales By Geography (USD MN)
- Games & Puzzles Market Sales By Geography (USD MN)
- Others Market Sales By Geography (USD MN)
- Global Market Analysis By Application (USD MN)
- Up to 8 years Market Sales By Geography (USD MN)
- 9-15 years Market Sales By Geography (USD MN)
- 15 years & above Market Sales By Geography (USD MN)
- Global Market Analysis By Distribution Channel (USD MN)
- Offline Market Sales By Geography (USD MN)
- Online Market Sales By Geography (USD MN)
- Global Market Sales (USD MN)
- North America Market Sales (USD MN)
- Europe Market Sales (USD MN)
- Asia Pacific Market Sales (USD MN)
- Latin America Market Sales (USD MN)
- Middle East & Africa Market Sales (USD MN)
- Recent Development in Industry
- Top Company Market Share Analysis
Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.
Global Toys And Games Market size is anticipated to grow from USD 353.02 Billion in 2024 to USD 534.65 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 4.72% during the forecast period of 2026 to 2033.
The Toys and Games market is poised for significant growth as consumers increasingly seek innovative and engaging products for children and families. The market encompasses a wide range of products, including traditional toys, educational games, video games, and outdoor play equipment. As the demand for interactive and educational play experiences continues to rise, the toys and games market is expected to expand significantly, driven by advancements in technology and changing consumer preferences.
Technological advancements in toy design and development are playing a crucial role in shaping the Toys and Games market. Innovations in interactive and smart toys, augmented reality (AR), and virtual reality (VR) are enhancing the play experience, making toys more engaging and educational. Additionally, the rise of online gaming and mobile applications is driving demand for digital games and interactive experiences that appeal to children and families. As manufacturers continue to invest in research and development, the potential for new product offerings and experiences will drive growth in the toys and games market.
Moreover, the increasing focus on educational value and child development is influencing the Toys and Games market landscape. As parents and educators seek products that promote learning and skill development, the demand for educational toys and games that foster creativity, problem-solving, and social skills is rising. Many brands are leveraging marketing strategies that emphasize the developmental benefits of their products, appealing to parents looking for meaningful play experiences. The integration of toys and games into broader educational initiatives will further enhance their appeal. As the market evolves, the convergence of technology, education, and consumer preferences will be key drivers of growth, positioning toys and games as essential components of childhood development.
Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:
Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.
Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.
Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.
Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.
Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.
Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.
Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.
SEGMENTATION COVERED IN THE REPORT
By Product
- Electronic Games
- Outdoor & Sport Toys
- Dolls
- Preschool Toys
- Games & Puzzles
- Others
By Application
- Up to 8 years
- 9-15 years
- 15 years & above
By Distribution Channel
- Offline
- Online
- COMPANIES PROFILED
- Spin Master
- The Lego Group
- Sanrio Co. Ltd.
- Playmates Toys Limited
- Jakks Pacific Inc.
- Mattel
- Hasbro
- Schylling
- Bandai Namco Holdings Inc.
- Dream International Limited.
- The above list can be customized.
TABLE OF CONTENTS
1. PREFACE
- 1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
- 1.2. Research Scope
- 1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology
2. EXECUTIVE SUMMARY
- 2.1. Highlights of Market
- 2.2. Global Market Snapshot
3. TOYS AND GAMES INDUSTRY ANALYSIS
- 3.1. Introduction - Market Dynamics
- 3.2. Market Drivers
- 3.3. Market Restraints
- 3.4. Opportunities
- 3.5. Industry Trends
- 3.6. Porter's Five Force Analysis
- 3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product
- 3.7.2 Market Attractiveness Analysis By Application
- 3.7.3 Market Attractiveness Analysis By Distribution Channel
- 3.7.4 Market Attractiveness Analysis By Regions
4. VALUE CHAIN ANALYSIS
- 4.1. Value Chain Analysis
- 4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
- 4.3. List of Potential Buyers
- 4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend
5. GLOBAL TOYS AND GAMES MARKET ANALYSIS BY PRODUCT
- 5.1. Overview By Product
- 5.2. Historical and Forecast Data Analysis By Product
- 5.3. Electronic Games Historic and Forecast Sales By Regions
- 5.4. Outdoor & Sport Toys Historic and Forecast Sales By Regions
- 5.5. Dolls Historic and Forecast Sales By Regions
- 5.6. Preschool Toys Historic and Forecast Sales By Regions
- 5.7. Games & Puzzles Historic and Forecast Sales By Regions
- 5.8. Others Historic and Forecast Sales By Regions
6. GLOBAL TOYS AND GAMES MARKET ANALYSIS BY APPLICATION
- 6.1. Overview By Application
- 6.2. Historical and Forecast Data Analysis By Application
- 6.3. Up to 8 years Historic and Forecast Sales By Regions
- 6.4. 9-15 years Historic and Forecast Sales By Regions
- 6.5. 15 years & above Historic and Forecast Sales By Regions
7. GLOBAL TOYS AND GAMES MARKET ANALYSIS BY DISTRIBUTION CHANNEL
- 7.1. Overview By Distribution Channel
- 7.2. Historical and Forecast Data Analysis By Distribution Channel
- 7.3. Offline Historic and Forecast Sales By Regions
- 7.4. Online Historic and Forecast Sales By Regions
8. GLOBAL TOYS AND GAMES MARKET ANALYSIS BY GEOGRAPHY
- 8.1. Regional Outlook
- 8.2. Introduction
- 8.3. North America Sales Analysis
- 8.3.1 Overview, Historic and Forecast Data Sales Analysis
- 8.3.2 North America By Segment Sales Analysis
- 8.3.3 North America By Country Sales Analysis
- 8.3.4 United States Sales Analysis
- 8.3.5 Canada Sales Analysis
- 8.3.6 Mexico Sales Analysis
- 8.4. Europe Sales Analysis
- 8.4.1 Overview, Historic and Forecast Data Sales Analysis
- 8.4.2 Europe By Segment Sales Analysis
- 8.4.3 Europe By Country Sales Analysis
- 8.4.4 United Kingdom Sales Analysis
- 8.4.5 France Sales Analysis
- 8.4.6 Germany Sales Analysis
- 8.4.7 Italy Sales Analysis
- 8.4.8 Russia Sales Analysis
- 8.4.9 Rest Of Europe Sales Analysis
- 8.5. Asia Pacific Sales Analysis
- 8.5.1 Overview, Historic and Forecast Data Sales Analysis
- 8.5.2 Asia Pacific By Segment Sales Analysis
- 8.5.3 Asia Pacific By Country Sales Analysis
- 8.5.4 China Sales Analysis
- 8.5.5 India Sales Analysis
- 8.5.6 Japan Sales Analysis
- 8.5.7 South Korea Sales Analysis
- 8.5.8 Australia Sales Analysis
- 8.5.9 South East Asia Sales Analysis
- 8.5.10 Rest Of Asia Pacific Sales Analysis
- 8.6. Latin America Sales Analysis
- 8.6.1 Overview, Historic and Forecast Data Sales Analysis
- 8.6.2 Latin America By Segment Sales Analysis
- 8.6.3 Latin America By Country Sales Analysis
- 8.6.4 Brazil Sales Analysis
- 8.6.5 Argentina Sales Analysis
- 8.6.6 Peru Sales Analysis
- 8.6.7 Chile Sales Analysis
- 8.6.8 Rest of Latin America Sales Analysis
- 8.7. Middle East & Africa Sales Analysis
- 8.7.1 Overview, Historic and Forecast Data Sales Analysis
- 8.7.2 Middle East & Africa By Segment Sales Analysis
- 8.7.3 Middle East & Africa By Country Sales Analysis
- 8.7.4 Saudi Arabia Sales Analysis
- 8.7.5 UAE Sales Analysis
- 8.7.6 Israel Sales Analysis
- 8.7.7 South Africa Sales Analysis
- 8.7.8 Rest Of Middle East And Africa Sales Analysis
9. COMPETITIVE LANDSCAPE OF THE TOYS AND GAMES COMPANIES
- 9.1. Toys And Games Market Competition
- 9.2. Partnership/Collaboration/Agreement
- 9.3. Merger And Acquisitions
- 9.4. New Product Launch
- 9.5. Other Developments
10. COMPANY PROFILES OF TOYS AND GAMES INDUSTRY
- 10.1. Top Companies Market Share Analysis
- 10.2. Market Concentration Rate
- 10.3. Spin Master
- 10.3.1 Company Overview
- 10.3.2 Company Revenue
- 10.3.3 Products
- 10.3.4 Recent Developments
- 10.4. The Lego Group
- 10.4.1 Company Overview
- 10.4.2 Company Revenue
- 10.4.3 Products
- 10.4.4 Recent Developments
- 10.5. Sanrio Co. Ltd.
- 10.5.1 Company Overview
- 10.5.2 Company Revenue
- 10.5.3 Products
- 10.5.4 Recent Developments
- 10.6. Playmates Toys Limited
- 10.6.1 Company Overview
- 10.6.2 Company Revenue
- 10.6.3 Products
- 10.6.4 Recent Developments
- 10.7. Jakks Pacific Inc.
- 10.7.1 Company Overview
- 10.7.2 Company Revenue
- 10.7.3 Products
- 10.7.4 Recent Developments
- 10.8. Mattel
- 10.8.1 Company Overview
- 10.8.2 Company Revenue
- 10.8.3 Products
- 10.8.4 Recent Developments
- 10.9. Hasbro
- 10.9.1 Company Overview
- 10.9.2 Company Revenue
- 10.9.3 Products
- 10.9.4 Recent Developments
- 10.10. Schylling
- 10.10.1 Company Overview
- 10.10.2 Company Revenue
- 10.10.3 Products
- 10.10.4 Recent Developments
- 10.11. Bandai Namco Holdings Inc.
- 10.11.1 Company Overview
- 10.11.2 Company Revenue
- 10.11.3 Products
- 10.11.4 Recent Developments
- 10.12. Dream International Limited
- 10.12.1 Company Overview
- 10.12.2 Company Revenue
- 10.12.3 Products
- 10.12.4 Recent Developments
