オンラインフードデリバリープラットフォームの世界市場：デモグラフィック別、行動セグメンテーション別、サイコグラフィック別、地域範囲別、予測

オンラインフードデリバリープラットフォームの市場規模と予測

オンラインフードデリバリープラットフォーム市場規模は、2024年に1,421億米ドルと評価され、2026年から2032年にかけて10.90%のCAGRで成長し、2032年には3,251億3,000万米ドルに達すると予測されます。

オンラインフードデリバリープラットフォームとは、顧客がモバイル・アプリケーションやウェブサイトを使ってレストランや食料品店に食品を注文し、現在地まで直接配達することを可能にするデジタル・サービスのことです。

これらのプラットフォームは、簡単に食事を注文できる消費者、より多くの顧客ベースにアクセスできるレストラン、柔軟な勤務形態で収入を得られる配達スタッフによって利用されています。

今後の計画には、食料品やバイタルの配達への拡大、オーダーメイドの体験のためのAIの利用拡大、消費者の嗜好の変化や市場の期待に応えるための持続可能性の重視などが含まれます。

世界のオンラインフードデリバリープラットフォーム市場力学

世界のオンラインフードデリバリープラットフォーム市場を形成している主な市場力学は以下のとおりである：

主な市場促進要因

テクノロジーへの投資の増加：テクノロジーへの多額の投資が市場拡大を後押ししています。例えば、2023年9月、Uber Eats社は、効率性と顧客満足度を高めるためにAIに重点を置き、デリバリーインフラとテクノロジーの改善に5億米ドルを投資すると発表しました。これは、テクノロジーを利用して業務を合理化するプラットフォームの大きな動向を反映しています。

都市化の進展：都市化は引き続き、食事宅配サービスの需要を促進しています。2023年6月に発表された国連の報告書によると、世界人口の55％以上が都市部に居住しており、利便性を求める潜在顧客が集中しています。企業はリーチを広げるため、都市部のマーケットプレースにますます力を入れるようになっています。

eコマースに対する政府の支援：世界中の政府が、経済成長を促す手段としてデジタルコマースを推進しています。2023年7月、インド政府はインターネット接続とデジタルリテラシーを向上させるための措置を開始しました。この措置は、食品宅配を含むオンラインマーケットプレースへの小規模企業の参入を可能にし、それによって競争と消費者の選択肢を強化することを目的としています。

消費者の嗜好の変化：利便性とオンデマンドサービスの動向は重要な要素です。2023年8月に行われたStatistaの世論調査によると、ユーザーの65%が利便性を求めてフードデリバリーアプリの利用を選択し、その結果、アプリの継続的な利用が行われています。各社はサービス内容を充実させ、ユーザー体験を向上させることで、こうした要望に応えています。

主な課題

激しい競合：市場競争は激しく、多くの企業が市場シェアを争っています。これは価格競争や利益率の低下につながり、企業が顧客を引きつけ、維持しながら利益を上げることを難しくしています。

ロジスティクスと配送効率：タイムリーで効率的な配送を確保することはかなりの課題です。特に人口密度の高い都市部での物流管理には、高度なルーティングテクノロジーと十分なリソースが必要であり、コストと複雑さが伴う。

顧客維持とロイヤルティ：多くの選択肢がある中で、顧客を維持することはますます難しくなっています。顧客の関心を維持するためには、プラットフォームは一貫して革新を続け、ロイヤルティプログラム、カスタマイズされた体験、高品質のサービスを通じて価値を提供しなければならないです。

規制遵守：食品の安全性、労働法、配送に関する要件など、数多くの規制をクリアすることは難しく、地域によっても異なります。コンプライアンス遵守は事業経費を増加させ、新規市場への進出を複雑にする可能性があります。

主要動向：

より良い選択肢への需要の高まり：顧客は、より良い食事の選択肢や、ビーガン食やオーガニック食など、食事に特化した選択肢を求めるようになっています。この動向により、プラットフォームは健康志向のレストランと提携し、パーソナライズされたミールプランを提供するようになっています。

食材宅配サービスの拡大：多くのフードデリバリープラットフォームが、食料品や日用品のデリバリーにもサービスを拡大しています。変化する消費者の利便性への期待に応えるため、DoorDashやUber Eatsなどの企業は食料品の提供を統合し始めています。

持続可能な取り組み：この業界では、持続可能性がますます重視されるようになっています。消費者は、環境に配慮したパッケージングや持続可能な調達手法を期待しています。各プラットフォームは、マーケティングキャンペーンで環境に配慮した取り組みを推進することで対応しています。

技術の進歩：AIや機械学習の利用が増加しており、ニーズに合わせた提案、効率的な配送ルーティング、より良い在庫管理を通じて消費者体験を向上させています。これらのテクノロジーにより、プラットフォームはオペレーションを合理化し、消費者の要望をより良く満たすことができます。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 オンラインフードデリバリープラットフォーム市場：デモグラフィック別

• 年齢
• 性別
• 収入
• 職業

第5章 オンラインフードデリバリープラットフォーム市場：行動セグメンテーション別

• 利用パターン
• 注文頻度
• 注文サイズ
• ロイヤルティ

第6章 オンラインフードデリバリープラットフォーム市場：サイコグラフィック別

• ライフスタイル
• 態度
• 価値観

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦"

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Uber Eats
• DoorDash Inc.
• Grubhub
• Deliveroo Holdings plc
• Zomato
• Swiggy
• Meituan Dianping
• Glovo
• Postmates

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Online Food Delivery Platform Market Size And Forecast

Online Food Delivery Platform Market size was valued at USD 142.1 Billion in 2024 and is projected to reach USD 325.13 Billion by 2032, growing at a CAGR of 10.90% from 2026 to 2032.

An online meal delivery platform is a digital service that allows customers to order food from restaurants or grocery stores using mobile applications or websites, with direct delivery to their location.

These platforms are utilized by consumers for easy meal ordering, restaurants to access a larger client base, and delivery staff to earn money through flexible work arrangements.

Future plans include expanding into grocery and vital deliveries, increasing the use of AI for tailored experiences, and placing a greater emphasis on sustainability to meet changing consumer tastes and market expectations.

Global Online Food Delivery Platform Market Dynamics

The key market dynamics that are shaping the global online food delivery platform market include:

Key Market Drivers:

Increasing Investment in Technology: Significant investments in technology are propelling market expansion. For instance, in September 2023, Uber Eats announced a $500 million investment in improving its delivery infrastructure and technology, with an emphasis on AI to increase efficiency and customer satisfaction. This reflects a larger trend of platforms using technology to streamline operations.

Growing Urbanization: Urbanization continues to drive demand for meal delivery services. According to a UN report published in June 2023, more than 55% of the world's population now lives in cities, resulting in a greater concentration of potential customers wanting convenience. Companies are increasingly focusing on urban marketplaces to broaden their reach.

Government Support for E-commerce: Governments across the globe are pushing digital commerce as a means of stimulating economic growth. In July 2023, the Indian government initiated steps to improve internet connectivity and digital literacy, with the goal of enabling small enterprises to enter the online marketplace, including food delivery, and thereby enhancing competition and consumer alternatives.

Changing Consumer Preferences: The trend toward convenience and on-demand services is a significant factor. According to a Statista poll done in August 2023, 65% of users choose to use food delivery apps for convenience, resulting in continued app usage. Companies are responding to these desires by increasing their service offerings and improving the user experience.

Key Challenges:

Intense Competition: The market is extremely competitive, with many firms contending for market share. This can lead to price wars and lower profit margins, making it difficult for businesses to be profitable while attracting and retaining customers.

Logistics & Delivery Efficiency: Ensuring timely and efficient delivery presents a considerable challenge. Managing logistics, particularly in densely populated urban areas, necessitates sophisticated routing technology and enough resources, which can be costly and complex.

Customer Retention & Loyalty: With so many options available, maintaining customers becomes increasingly difficult. To keep customers interested, platforms must consistently innovate and provide value through loyalty programs, tailored experiences, and high-quality service.

Regulatory Compliance: Navigating numerous rules, including food safety, labor legislation, and delivery requirements, can be difficult and vary by area. Compliance can raise business expenses and complicate expansion into new markets.

Key Trends:

Increasing Demand for better Options: Customers are increasingly looking for better meal options and dietary-specific options, such as vegan or organic meals. This trend is pushing platforms to collaborate with health-conscious restaurants and provide personalized meal plans.

Expansion of groceries Delivery Services: Many meal delivery platforms are expanding their offerings to include groceries and household items delivery. To meet changing consumer convenience expectations, companies such as DoorDash and Uber Eats have begun to integrate grocery offerings.

Sustainable Initiatives: There is an increasing emphasis on sustainability in the sector. Consumers are expecting environmentally friendly packaging and sustainable sourcing techniques. Platforms are responding by promoting greener practices in their marketing campaigns.

Technological Advancements: The usage of AI and machine learning is increasing, improving consumer experience through tailored suggestions, efficient delivery routing, and better inventory management. These technologies enable platforms to streamline operations and better satisfy consumer requests.

Global Online Food Delivery Platform Market Regional Analysis

Here is a more detailed regional analysis of the global online food delivery platform market:

North America:

North America has emerged as the fastest expanding area in the online food delivery platform market, owing to increased technological usage and shifting consumer preferences. The rise in consumers' busy lifestyles, along with the convenience provided by meal delivery services, has greatly increased demand. Companies such as DoorDash and Uber Eats have expanded their offers by including grocery and convenience products in their delivery services. For example, in August 2023, DoorDash announced partnerships with major supermarket chains, emphasizing its plan to expand beyond restaurant meals and enter the burgeoning grocery delivery sector.

Furthermore, government attempts to promote digital commerce have accelerated growth in this industry. The United States government initiated programs in June 2023 to improve internet accessibility and digital literacy, both of which are necessary for increased e-commerce participation, including food delivery services. This move is likely to encourage more consumers to use online platforms for their food needs, creating a favorable climate for enterprises who provide online meal delivery services. As a result, North America is well positioned to preserve its lead in this quickly evolving sector.

Asia Pacific:

The Asia Pacific area dominates the online food delivery platform industry, owing to a rapidly growing population, increased urbanization, and a rising middle class with discretionary means. Food delivery services are becoming increasingly popular in countries such as India, China, and Indonesia, thanks to a tech-savvy youth populace. For instance, in July 2023, Zomato announced a significant expansion into tier-2 cities across India, tapping on the growing demand for convenient food options among younger consumers in these areas.

Government assistance and regulatory changes are also improving the possibilities for online meal delivery in Asia Pacific. In August 2023, the Indian government announced plans to expand the digital economy, encouraging small enterprises to use online platforms. This has created new opportunities for meal delivery services to collaborate with local restaurants, expanding the range of options available to customers. As these trends evolve, the Asia Pacific market is projected to continue to lead the global online food delivery sector.

Global Online Food Delivery Platform Market: Segmentation Analysis

The Global Online Food Delivery Platform Market is segmented on the basis of Demographics, Behavioral Segmentation, Psychographic Division, and Geography.

Online Food Delivery Platform Market, By Demographics

• Age
• Gender
• Income
• Occupation

Based on Demographics, the Global Online Food Delivery Platform Market is segmented into Age, Gender, Income, Occupation. Age is dominant segment in the Global Online Food Delivery Platform Market is Millennials (ages 25-40). This age group leads in adoption due to their comfort with technology and preference for convenience. The fastest growing segment is typically the high-income demographic. As these consumers have more disposable income, they are increasingly opting for premium delivery options and gourmet services, driving significant market growth.

Online Food Delivery Platform Market, By Behavioral Segmentation

• Usage patterns order
• Frequency order Size
• Loyalty

Based on Behavioral Segmentation, the Global Online Food Delivery Platform Market is segmented into Usage patterns order Frequency order Size, Loyalty. Loyalty is the dominant segment in the Global Online Food Delivery Platform Market is loyalty. Many consumers tend to stick with specific platforms due to loyalty programs, consistent service, and personalized experiences, leading to repeat orders. Order Frequency is the fastest growing segment is order frequency. As more consumers, particularly younger demographics, integrate food delivery into their regular routines, the number of frequent users is increasing, driving overall market growth.

Online Food Delivery Platform Market, By Psychographic Division

• Lifestyle
• Attitudes
• Values

Based on Psychographic Division, the Global Online Food Delivery Platform Market is segmented into Lifestyle, Attitudes, and Values. Lifestyle is the dominant segment in the Global Online Food Delivery Platform Market is lifestyle. Busy urban professionals and young adults prioritize convenience and quick meal solutions, making lifestyle a key driver in their food delivery choices. Attitudes is the fastest growing segment is attitudes. Increasing health consciousness and preference for sustainability are influencing consumer choices, leading to a rise in demand for healthier options and eco-friendly packaging in food delivery services.

Online Food Delivery Platform Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the Global Online Food Delivery Platform Market are classified into North America, Europe, Asia Pacific, Rest of the World. North America is the dominant region, owing to its advanced industrial infrastructure and widespread use of precision measurement technologies across industries. The Asia Pacific region is the fastest growing, thanks to rapid industrialization, expanding manufacturing capabilities, and rising investments in technology and infrastructure in emerging economies such as China and India.

Key Players

The "Global Online Food Delivery Platform Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Uber Eats, DoorDash Inc., Grubhub, Deliveroo Holdings plc, Zomato, Swiggy, Meituan Dianping, Glovo, and Postmates.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Online Food Delivery Platform Market: Recent Developments
• In August 2023, DoorDash announced a collaboration with major supermarket chains to improve its grocery delivery services, hoping to broaden its products beyond restaurant meals and capitalize on the growing demand for online grocery shopping.
• In July 2023, Uber Eats debuted a new membership model that allows users to access exclusive discounts and lower delivery rates, with the goal of improving customer retention and competing more effectively in the congested delivery industry.
• In September 2023,Grubhub announced a relationship with local eateries to promote regional cuisines, increasing awareness for small companies and highlighting support for local communities in the face of increased competition.

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Online Food Delivery Platform Market, By Demographics

• Age
• Gender
• Income
• Occupation

5. Online Food Delivery Platform Market, By Behavioral Segmentation

• Usage patterns
• Order Frequency
• Order Size
• Loyalty

6. Online Food Delivery Platform Market, By Psychographic Division

• Lifestyle
• Attitudes
• Values

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE"

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Uber Eats
• DoorDash Inc.
• Grubhub
• Deliveroo Holdings plc
• Zomato
• Swiggy
• Meituan Dianping
• Glovo
• Postmates

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References