フィットネスアプリ市場：用途、オペレーティングシステム、デバイス、エンドユーザー、地域別、2026～2032年

フィットネスアプリ市場の評価-2026～2032年

スマートフォン、タブレット、ウェアラブルデバイスの普及とともに、健康的なライフスタイルを重視する傾向が強まっていることは、成長し続けるフィットネスアプリ市場に好影響を与えています。さらに、ダイエットに関連する疾患に対する意識の高まりが、フィットネスアプリの世界市場シェアを押し上げています。様々な組織が市場規模を牽引し、2024年には84億9,000万米ドルを突破し、2032年には約400億4,000万米ドルの評価額に達します。

COVID-19の最初のリリースは、フィットネスアプリ、ダウンロード、サブスクリプションの大幅な増加をもたらし、従来型スタジオやジムから仮想トレーニングプラットフォームに移行する消費者に利益をもたらしました。同市場は、2026～2032年にかけてCAGR 21.40%で急速に拡大すると予測されます。

フィットネスアプリ市場定義/概要

フィットネスアプリとは、ラップトップ、電話、タブレットなどのスマートデバイスにダウンロードできるアプリケーションのことです。フィットネスアプリ事業には、ジョギング、ウォーキング、サイクリング、その他の身体活動中に消費者を飽きさせないよう設計された、小規模の専門プログラムが含まれています。さらに、フィットネスアプリの大半はカロリーを記録するために使用される一方、ワークアウトの統計記録を保持したり、ウォーキング、ランニング、サイクリングのデータを収集したりするものもあります。

さらに、フィットネスアプリはユーザーをパーソナルトレーナーや栄養士につなぎ、特定のフィットネス・プランに従うか、一般的なワークアウトを行うかに関わらず、気になる部分をサポートしてくれます。さらに、フィットネスアプリは、ランニングやフィットネス・コースのようなワークアウトのために、それぞれが同じビートで調整されたトラックを記載しています。

オンライン公衆衛生リソース（Health Works Collective）によると、97,000を超える運動・健康アプリがタブレットやモバイル機器で利用できます。さらに、スマートフォンユーザーの約52％がデバイスを通じて健康関連情報を入手しており、18～29歳のユーザーの約15％が健康アプリをインストールしています。アクセス可能なフィットネスアプリには、ケア管理アプリ、バイタルサインモニタリングアプリ、ウェルネス健康アプリ、女性向け健康アプリ、処方箋管理アプリ、コンサルタントアプリなど、さまざまな種類があります。

健康的なライフスタイルの維持への注目は、フィットネスアプリ市場をどのように強化するのか？

肥満とそれに伴う慢性疾患の増加は、フィットネスアプリの需要を押し上げています。世界保健機関（WHO）によると、世界の肥満は1975年以来約4倍に増加しています。2016年には、19億人以上の成人が太りすぎで、6億5,000万人以上が肥満でした。米国疾病予防管理センター（CDC）によると、2017～2018年にかけて米国では42.4％の人が肥満でした。このような健康上の懸念の高まりは、人々に健康的なライフスタイルを送ることを促し、指導や追跡のためのフィットネスアプリの利用増加につながっています。

スマートフォンの利用増加やインターネットアクセスの強化が、フィットネスアプリ市場を牽引しています。GSMA Intelligenceによると、2020年末までに世界人口の51％（約40億人）がモバイルインターネットを利用するようになるといいます。このようにモバイル機器やインターネットへのアクセスが増加することで、より多くの人々がフィットネスアプリをダウンロードして利用できるようになり、開発につながります。

さらに、COVID-19の流行は、ホームベースのフィットネスソリューションへの動向を加速させ、フィットネスアプリケーションの需要増加をもたらしています。FreeleticsのOnePoll調査では、パンデミック期間中、アメリカ人の74％が少なくとも1つのフィットネスアプリを利用していることがわかりました。また、International Health, Racquet, and Sportsclub Association（IHRSA）は、パンデミックの間、消費者の76%がホームベースのワークアウトに移行し、その多くがフィットネスアプリに依存していたと述べています。この消費者行動の変化は、フィットネスアプリ市場のさらなる成長を促し、長期的な影響を与えると予測されています。

フィットネスアプリを利用する顧客が直面する課題とは？

フィットネスアプリ市場は、ユーザーのプライバシーと個人情報を認めています。フィットネスアプリは、そのユーザー体験がデータ主導型であるため、データに関連するリスクを記載しています。ウェアラブルデバイスによって取得されたデータは、クラウドベースのシステムに保存されますが、このシステムは侵害される可能性があります。その結果、ハッカーはユーザーの機密情報を利用して、第三者経由でソーシャルエンジニアリングや詐欺を行うことができます。

フィットネスアプリの開発会社は、開発プロセスを早めることが多く、その結果、アップデートが保留されたまま、競争の激しい市場で中途半端なアプリがリリースされることになります。その結果、ソフトウエアは今日のペースの速い市場では非効率的なままとなり、本来の機能を果たすことができません。

フィットネスアプリ開発者にとってのもう一つの課題は、様々なウェアラブルデバイスやハードウェアと統合可能な、オーダーメイドのアプリを開発することです。ユーザーの期待に応えるためには、アプリは結果の正確さを維持しながら、様々なデバイスに対応しなければなりません。

フィットネスアプリは、需要の高まりと競合の増加という刻々と変化する環境において、豊富な機会を記載しています。競合を維持するため、フィットネスアプリ開発者は、産業の参入企業がプログラムを改善せざるを得ないようないくつかの側面や機能強化に注目しています。クライアントが自分たちのプラットフォームに興味を持ち続けるために、開発者はバグの修正、アップグレード、ユーザーフィードバックなどの問題を優先しなければなりません。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 フィットネスアプリ市場：用途別

• エクササイズ＆減量
• 活動トラッキング
• ダイエット＆栄養

第5章 フィットネスアプリ市場：オペレーティングシステム別

• Android
• iOS

第6章 フィットネスアプリ市場：デバイス別

• スマートフォン
• タブレット
• ウェアラブルデバイス

第7章 フィットネスアプリ市場：エンドユーザー別

• プロバイダ
• ホームヘルスケア

第8章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第9章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第10章 競合情勢

• 主要企業
• 市場シェア分析

第11章 企業プロファイル

• Adidas
• Appster
• FitnessKeeper
• Fitbit
• Azumio
• MyFitnessPal
• Noom
• Nike
• Under Armour
• WillowTree
• Polar Electro
• Kayla Itsines
• Google
• Fooducate
• ASICS

第12章 市場展望市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第13章 付録

• 略語リスト
• 供給源と参考文献

Fitness App Market Valuation - 2026-2032

The growing emphasis on living a healthy lifestyle along with the increasing use of smartphones, tablets, and wearable devices, all have a favorable impact on the ever-growing fitness app market. Furthermore, increased awareness of diet-related disorders boosts the global fitness app market share. The various organizations are driving the market size to surpass USD 8.49 Billion valued in 2024 to reach a valuation of around USD 40.04 Billion by 2032.

The initial release of COVID-19 benefited consumers in transitioning from traditional studios and gyms to virtual training platforms resulting in a significant increase in fitness apps, downloads, and subscriptions. The market is prompted to quickly increase at a CAGR of 21.40% from 2026 to 2032.

Fitness App Market: Definition/ Overview

A fitness app is an application that can be downloaded onto smart devices such as laptops, phones, and tablets, among others. The fitness app business contains small specialized programs designed to keep consumers engaged while jogging, walking, cycling, or engaging in any other physical activity. Furthermore, the majority of fitness applications are used to track calories, while some keep statistical records of workouts or collect data on walks, runs, and bike rides.

Furthermore, fitness apps connect users to a personal trainer or nutritionist who can assist with areas of concern whether following a specific fitness plan or just generally with workouts. Furthermore, fitness applications give a coordinated set of tracks, each with the same beat, for workouts like running and fitness courses.

According to the online public health resource (Health Works Collective) over 97,000 exercise and health apps are accessible for tablet and mobile devices. Furthermore, around 52 percent of smartphone users obtain health-related information via their devices, with approximately 15% of users aged 18-29 years old having installed health apps. There are many different types of fitness apps accessible, such as care management apps, monitoring of vital signs apps, wellness and health applications, women's health apps, prescription management apps, and consultancy apps.

How Does the Focus on Maintaining a Healthy Lifestyle Bolster the Fitness App Market?

The increasing prevalence of obesity and accompanying chronic conditions is boosting demand for fitness apps. According to the World Health Organization (WHO), global obesity has nearly quadrupled since 1975. In 2016, more than 1.9 billion adults were overweight, with over 650 million obese. According to the Centers for Disease Control and Prevention (CDC), 42.4% of people in the United States were obese between 2017 and 2018. This growing health concern is encouraging people to live healthier lifestyles, which is leading to increased use of fitness apps for guidance and tracking.

The increased usage of smartphones, as well as enhanced internet access, are driving the fitness app market. According to GSMA Intelligence, by the end of 2020, 51% of the world's population (or around 4 billion people) were utilizing mobile internet. This increasing access to mobile devices and the internet allows more people to download and utilize fitness apps, resulting in market development.

Furthermore, the COVID-19 epidemic has accelerated the trend toward home-based fitness solutions, resulting in increased demand for fitness applications. A OnePoll survey for Freeletics discovered that 74% of Americans utilized at least one fitness app throughout the pandemic. Also, the International Health, Racquet, and Sportsclub Association (IHRSA) stated that 76% of consumers shifted to home-based workouts during the pandemic, with many relying on fitness apps for assistance. This shift in consumer behavior is projected to have a long-term impact, encouraging further growth in the fitness app market.

What are the Challenges Faced by the Customers Using the Fitness App?

The fitness app market acknowledges user's privacy and personal information. Fitness apps provide a data-related risk because their user experience is data-driven. The data acquired by wearable devices is saved on cloud-based systems that are on the approach of being compromised. As a result, a hacker can utilize the sensitive information of users to carry out social engineering or scams via a third party.

Fitness app development companies frequently fast the development process, resulting in the release of half-finished apps in a highly competitive market with pending updates. As a result, the software remains ineffective in today's fast-paced market and fails to perform its intended function.

Another challenge for fitness app developers is creating a tailored app that can be integrated with a variety of wearable devices and hardware. To meet the user's expectations, the app must be compatible with a variety of devices while maintaining the accuracy of results.

Fitness applications offer a wealth of chances in an ever-changing environment of rising demands and increased competition. To stay competitive fitness app developers have been looking into several aspects and enhancements that are compelling industry players to improve their programs. To keep clients interested in their platform, developers must prioritize issues like as fixing bugs, upgrades, and user feedback.

Category-Wise Acumens

How the Exercise & Weight Loss Segment is helping the Fitness App Market?

The exercise & weight loss segment is estimated to dominate the market during the forecast period. due to the growing concern about obesity and the desire for applications that offer structured training routines and aid in weight management. These apps frequently contain features such as training videos, progress monitoring, and reminders to keep users interested.

The Diet & Nutrition app market is showing signs of growth. Download counts are high, and the user base is expected to grow much more. This sector appeals to a strong desire for healthy eating by providing features such as calorie tracking, meal planning, and recipe suggestions.

Activity tracking applications, which measure daily movement and vitals, appear to be stable rather than growing rapidly. This could be because these functionalities are frequently connected with other fitness applications and wearable devices.

Which Operating System is Mostly Used by the Customers for the Fitness App Market?

The Android segment is estimated to dominate the fitness app market during the forecast period. Android an open-source platform built by Google is utilized by a wide range of manufacturers at a variety of price points, making it accessible to a diverse user base. Its versatility, customization choices, and vast app ecosystem all contribute to its worldwide popularity.

On the other side, Apple's iOS is noted for its closed environment and exclusive interaction with Apple products such as iPhones, iPads, and iPod Touches. While iOS devices are popular in many places, particularly those with greater disposable incomes, they have a lesser global market share than Android.

In terms of growth pace, while Android now dominates the market, its growth rate may be slower than iOS due to Android market saturation in many places. IOS, on the other hand, might experience greater growth in specific markets or demographic segments as a result of new product releases, expansion into new regions, or increased brand loyalty among existing users.

Country/Region-wise Acumens

What are the Drivers Propelling the Demand for Fitness App in North America?

North America is estimated to dominate the market during the forecast period. The growing awareness of health issues, particularly obesity, is prompting many North Americans to seek digital fitness solutions. According to the Centers for Disease Control and Prevention (CDC), the obesity rate in the United States was 42.4% in 2017-2018, up from 30.5% in 1999-2000. This health problem has increased interest in fitness and weight-management applications. According to the National Health and Nutrition Examination Survey 2017-2018, 49.1% of individuals in the United States attempted to reduce weight in the previous year, with many using internet resources for help.

Furthermore, the COVID-19 epidemic has increased the use of home-based fitness solutions, such as fitness apps. A OnePoll survey for Freeletics discovered that 74% of Americans utilized at least one fitness app throughout the pandemic. In addition, the U.S. Bureau of Labor Statistics reported that 42% of employed persons teleworked in 2020 due to the pandemic, highlighting the need for adaptable, home-based exercise solutions. This trend is projected to continue, with many organizations adopting hybrid work arrangements, and increasing demand for fitness apps that allow users to exercise at any time and from any location.

How the Asian Pacific is Projected to as the Most Profitable Region in the Fitness App?

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is experiencing an increase in smartphone use and internet usage, giving a strong foundation for fitness app growth. According to the GSMA's Mobile Economy Asia Pacific 2021 report, smartphone use in the region reached 68% in 2020 and is expected to increase to 80% by 2025. According to the forecast, the number of mobile internet users in the region will expand from 2.7 billion in 2020 to 3.3 billion by 2025. The growing availability of internet-connected devices is fueling the expansion of digital health and fitness solutions, including fitness applications.

Furthermore, the Asia-Pacific region is experiencing an increase in health consciousness, which is being driven in part by the rising prevalence of lifestyle diseases. According to the World Health Organization (WHO), noncommunicable diseases (NCDs) account for 71% of all deaths worldwide, with a higher burden in low- and middle-income nations, many of which are in Asia Pacific. According to the World Health Organization, NCDs cause 80% of all fatalities in the Western Pacific Region, which covers much of East Asia and the Pacific. This health problem has prompted many people to resort to fitness apps as a handy way to manage their health and avoid lifestyle disorders.

Competitive Landscape

The pandemic's increased demand and uptake of fitness apps have created a competitive environment among industry participants. Furthermore, the leading firms' core strategies of mergers, collaborations, and acquisitions are expected to drive market growth. To keep their leading position in the industry.

The primary businesses are working on developing technologically improved items and creative solutions at reasonable pricing. Market participants are also adding advanced features to their portfolios to improve the client experience.

Some of the prominent players operating in the fitness app market include:

Aaptiv

Adidas

Appinventiv

Applico

Appster

Azumio, Inc

Fitbit, Inc.

FitnessKeeper

MyFitnessPal, Inc.

Nike

Noom

Under Armour, Inc.

WillowTree

Polar Electro

Kayla Itsines

Google

Fooducate

ASICS

Latest Developments

In November 2022, Headspace Health, a digital mental health platform provider, launched a one-of-a-kind package that combines Ginger's top-tier coaching, psychiatry services, and therapy with Headspace's meditation and mindfulness products.

In March 2022, ASICS announced the growth of their FrontRunner team in the Middle East, with new teammates from the UAE, Kuwait, Saudi Arabia, and Qatar joining the dedicated global running community.

In June 2022, Asics and Zwift launched a digital running experience that allows participants to run alongside Asics-sponsored athletes. ASICS and Zwift have announced the establishment of an athlete-led training series called "ASICS Pro Series." The focus is on the debut of METASPEEDTM EDGE+.

In October 2021, PEAR Sports bought Aaptiv to expand its individualized approach to fitness and wellness training for consumers and employers. It intends to combine Aaptiv's products with its PEAR Training Intelligence to create a competitive solution in the fitness app market.

Fitness App Market, By Category

• Application:
• Exercise & Weight Loss
• Activity Tracking
• Diet & Nutrition
• Operating System:
• Android
• i0S
• Device:
• Smartphones
• Tablets
• Wearable Devices
• End-User:
• Providers
• Home Healthcare
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2 Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3 Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4 Fitness App Market, By Application

• Exercise & Weight Loss
• Activity Tracking
• Diet & Nutrition

5 Fitness App Market, By Operating System

• Android
• i0S

6 Fitness App Market, By Device

• Smartphones
• Tablets
• Wearable Devices

7 Fitness App Market, By End-User

• Providers
• Home Healthcare

8 Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

9 Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

10. Competitive Landscape

• Key Players
• Market Share Analysis

11. Company Profiles

• Adidas
• Appster
• FitnessKeeper
• Fitbit
• Azumio
• MyFitnessPal
• Noom
• Nike
• Under Armour
• WillowTree
• Polar Electro
• Kayla Itsines
• Google
• Fooducate
• ASICS

12. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

13. Appendix

• List of Abbreviations
• Sources and References