フィットネスアプリ市場規模、シェア、成長分析：タイプ別、プラットフォーム別、デバイス別、性別、サービス別、地域別 - 産業予測 2025～2032年

フィットネスアプリの世界市場規模は2023年に21億米ドルと評価され、2024年の24億9,000万米ドルから2032年には96億米ドルに成長し、予測期間（2025-2032年）のCAGRは18.4％で成長する見通しです。

最近の技術進歩はフィットネス情勢を一変させ、アプリ内トレーニングサービスと従来のジムとの競合を激化させています。世界経済フォーラム（World Economic Forum）の調査によると、オンラインフィットネスサービスの急増は、身体的・精神的な健康に対する意識の高まりを背景に、世界のアプリのダウンロード数の46%という著しい成長に拍車をかけた。健康とフィットネスのアプリケーションは、機械学習とAIを活用し、パーソナライズされたフィットネスプラン、食事療法、バーチャルコーチング体験を提供します。スマートフォンの急速な世界的普及は、2025年までに59億人のユニークユーザーに達すると予測されており、この成長をさらに後押ししています。HealthifyMeのような革新的な企業は、先進的なプラットフォームを立ち上げることでこの需要に応えており、一方でM&Aは市場の形を変え続け、フィットネス技術におけるダイナミックな需給状況を作り出しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析

フィットネスアプリ市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 運動と減量
• 食事と栄養
• アクティビティ追跡

フィットネスアプリ市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• Android
• iOS
• その他のプラットフォーム

フィットネスアプリ市場規模：デバイス別& CAGR（2025-2032）

• 市場概要
• スマートフォン
• タブレット
• ウェアラブルデバイス

フィットネスアプリ市場規模：性別： & CAGR（2025-2032）

• 市場概要
• 男性
• 女性

フィットネスアプリ市場規模：サービス別& CAGR（2025-2032）

• 市場概要
• サブスクリプションベース
• 非サブスクリプションベース

フィットネスアプリ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nike, Inc.（USA）
• Adidas AG（Germany）
• Fitbit, Inc.（USA）
• Under Armour, Inc.（USA）
• Google, Inc.（USA）
• Apple Inc.（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• Polar Electro（Finland）
• Azumio, Inc.（USA）
• Noom, Inc.（USA）
• WillowTree, LLC（USA）
• Garmin Ltd.（USA）
• Peloton Interactive, Inc.（USA）
• ASICS America Corporation（Japan）
• Leap Fitness Group（China）
• Seven Networks Inc.（Australia）
• Headspace（USA）
• Strava, Inc.（USA）

結論と提言

Global Fitness App Market size was valued at USD 2.1 billion in 2023 and is poised to grow from USD 2.49 billion in 2024 to USD 9.6 billion by 2032, growing at a CAGR of 18.4% during the forecast period (2025-2032).

Recent technological advancements have transformed the fitness landscape, intensifying competition between in-app training services and traditional gyms. According to a World Economic Forum study, the surge in online fitness services has spurred a remarkable 46% growth in global app downloads, driven by heightened awareness of physical and mental well-being. Health and fitness applications leverage machine learning and AI to deliver personalized fitness plans, diet regimens, and virtual coaching experiences. The rapid global adoption of smartphones, projected to reach 5.9 billion unique users by 2025, further fuels this growth. Innovative companies like HealthifyMe are responding to this demand by launching advanced platforms, while mergers and acquisitions continue to reshape the market, creating a dynamic supply-demand landscape in fitness technology.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fitness App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fitness App Market Segments Analysis

Global Fitness App Market is segmented by Type, Platform, Device, Gender, Service and region. Based on Type, the market is segmented into Exercise and weight loss, Diet and nutrition and Activity tracking. Based on Platform, the market is segmented into Android, iOS and Other platforms. Based on Device, the market is segmented into Smartphones, Tablets and Wearable devices. Based on Gender, the market is segmented into Male and Female. Based on Service, the market is segmented into Subscription based and Non-subscription based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fitness App Market

The fitness app market is experiencing significant growth driven by an increasing awareness of health and wellness. A greater number of individuals are acknowledging the vital role that good nutrition, physical fitness, and mental health play in their lives, leading them to seek out accessible digital solutions. Key factors contributing to this trend include an aging population, a rise in lifestyle-related health issues, and a cultural shift towards prioritizing healthy living. Fitness apps provide a convenient platform for users to monitor their workouts, track their progress, and access valuable insights. Consequently, as downloads and user engagement surge, the fitness app industry is poised for continuous innovation and development.

Restraints in the Fitness App Market

The fitness app market faces significant constraints due to its saturation with numerous alternatives available to consumers. New entrants encounter substantial difficulties in differentiating themselves within this crowded landscape. This abundance of similar functionalities can complicate users' decision-making processes when selecting the ideal app for their needs. Consequently, establishing a loyal user base and achieving market disruption presents notable challenges. To navigate this fierce competition, developers must offer distinctive features, compelling value propositions, and implement impactful marketing strategies. Continuous innovation is crucial in order for developers to effectively attract new users and carve out a unique position within this dynamic market.

Market Trends of the Fitness App Market

The fitness app market is experiencing a significant trend towards AI integration and personalization, reshaping user experiences and engagement. By leveraging artificial intelligence, these applications can analyze user data, preferences, and performance metrics to create tailored exercise and diet plans that cater to individual fitness goals. This customization fosters a more engaging environment, as recommendations evolve based on user progression, making workouts increasingly challenging and effective. As users enjoy a more personalized approach, they are more likely to remain loyal to specific apps, contributing to increased market competition and driving innovation in adaptive training features that optimize fitness outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Fitness App Market Size by Type & CAGR (2025-2032)

• Market Overview
• Exercise and weight loss
• Diet and nutrition
• Activity tracking

Global Fitness App Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Other platforms

Global Fitness App Market Size by Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Wearable devices

Global Fitness App Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Fitness App Market Size by Service & CAGR (2025-2032)

• Market Overview
• Subscription based
• Non-subscription based

Global Fitness App Market Size & CAGR (2025-2032)

• North America (Type, Platform, Device, Gender, Service)
  • US
  • Canada
• Europe (Type, Platform, Device, Gender, Service)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Device, Gender, Service)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Device, Gender, Service)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Device, Gender, Service)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar Electro (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azumio, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noom, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WillowTree, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS America Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leap Fitness Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Networks Inc. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Headspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strava, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations