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市場調査レポート
商品コード
1747020

日本のフィットネスアプリ市場レポート：タイプ、プラットフォーム、デバイス、地域別（2025年～2033年）

Japan Fitness App Market Report by Type (Exercise and Weight Loss, Diet and Nutrition, Activity Tracking, and Others), Platform (Android, IOS, and Others), Device (Smartphones, Tablets, Wearable Devices), and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 118 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
日本のフィットネスアプリ市場レポート：タイプ、プラットフォーム、デバイス、地域別（2025年～2033年）
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 118 Pages
納期: 5～7営業日
GIIご利用のメリット
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  • 概要
  • 目次
概要

日本のフィットネスアプリの市場規模は2024年に1億4,870万米ドルに達しました。IMARC Groupは、今後、同市場が2033年までに6億2,530万米ドルに達し、2025～2033年の成長率（CAGR）は15.7％に達すると予測しています。フィットネストラッカーやスマートウォッチなどのウェアラブルデバイスとフィットネスアプリの統合が進み、ユーザーエクスペリエンスが向上したことが、主に市場を牽引しています。

本レポートで扱う主な質問

  • 日本のフィットネスアプリ市場はこれまでどのように推移し、今後どのように推移するのか？
  • COVID-19は日本のフィットネスアプリ市場にどのような影響を与えたか？
  • 日本のフィットネスアプリ市場のタイプ別内訳は？
  • 日本のフィットネスアプリ市場のプラットフォーム別内訳は？
  • 日本のフィットネスアプリ市場のデバイス別内訳は？
  • 日本のフィットネスアプリ市場のバリューチェーンにおける各ステージとは？
  • 日本のフィットネスアプリ市場の主な促進要因と課題は？
  • 日本のフィットネスアプリ市場の構造と主要企業は？
  • 日本のフィットネスアプリ市場の競合状況は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のフィットネスアプリ市場：イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のフィットネスアプリ市場の情勢

  • 過去および現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のフィットネスアプリ市場：タイプ別内訳

  • 運動と減量
  • 食事と栄養
  • アクティビティトラッキング
  • その他

第7章 日本のフィットネスアプリ市場：プラットフォーム別内訳

  • Android
  • iOS
  • その他

第8章 日本のフィットネスアプリ市場：デバイス別内訳

  • スマートフォン
  • タブレット
  • ウェアラブルデバイス

第9章 日本のフィットネスアプリ市場：競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価マトリクス

第10章 主要企業のプロファイル

第11章 日本のフィットネスアプリ市場：業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第12章 付録

目次
Product Code: SR112025A18294

Japan fitness app market size reached USD 148.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 625.3 Million by 2033, exhibiting a growth rate (CAGR) of 15.7% during 2025-2033. The growing integration of fitness apps with wearable devices, such as fitness trackers and smartwatches, which has enhanced the user experience, is primarily driving the market.

A fitness app is a mobile application designed to help individuals track, manage, and improve their physical health and well-being. These apps offer a wide range of features and functionalities that cater to different aspects of fitness, including exercise, nutrition, sleep, and overall wellness. Fitness apps typically include features like workout routines, video tutorials, and progress-tracking tools, allowing users to create customized fitness plans tailored to their goals and fitness levels. They often integrate with wearable devices like fitness trackers or smartwatches to monitor activities and gather data on steps taken, heart rate, and calories burned. Moreover, many fitness apps offer meal planning and calorie tracking features to help users maintain a balanced diet. They may also provide access to a community of like-minded individuals, offering support and motivation through social features and challenges. Overall, fitness apps have become valuable tools for people seeking to lead healthier lives, offering convenience, accessibility, and personalized guidance to help users achieve their fitness objectives.

Japan Fitness App Market Trends:

The fitness app market in Japan is experiencing remarkable growth, driven primarily by several key factors. Firstly, the widespread adoption of smartphones and wearable devices has created an ideal ecosystem for fitness apps to thrive. With users carrying these devices everywhere, they can easily access fitness applications, track their progress, and receive real-time feedback. Furthermore, the increasing awareness of the importance of a healthy lifestyle and fitness among individuals has led to a surge in demand for fitness apps. People are increasingly prioritizing their physical well-being, and these apps offer convenient solutions to help them achieve their fitness goals. Additionally, the ongoing digital transformation of the fitness industry that offers flexibility to maintain workout routines from the safety of homes is also creating a positive outlook for the market. Moreover, the emerging popularity of personalization and gamification features like goal setting, challenges, and rewards, which have significantly enhanced user engagement, is expected to drive the fitness app market in Japan during the forecast period.

Japan Fitness App Market Segmentation:

Type Insights:

  • Exercise and Weight Loss
  • Diet and Nutrition
  • Activity Tracking
  • Others

Platform Insights:

  • Android
  • IOS
  • Others

Device Insights:

  • Smartphones
  • Tablets
  • Wearable Devices

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan fitness app market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan fitness app market?
  • What is the breakup of the Japan fitness app market on the basis of type?
  • What is the breakup of the Japan fitness app market on the basis of platform?
  • What is the breakup of the Japan fitness app market on the basis of device?
  • What are the various stages in the value chain of the Japan fitness app market?
  • What are the key driving factors and challenges in the Japan fitness app market?
  • What is the structure of the Japan fitness app market and who are the key players?
  • What is the degree of competition in the Japan fitness app market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Fitness App Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Fitness App Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Fitness App Market - Breakup by Type

  • 6.1 Exercise and Weight Loss
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Diet and Nutrition
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Activity Tracking
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Others
    • 6.4.1 Historical and Current Market Trends (2019-2024)
    • 6.4.2 Market Forecast (2025-2033)

7 Japan Fitness App Market - Breakup by Platform

  • 7.1 Android
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 IOS
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Others
    • 7.3.1 Historical and Current Market Trends (2019-2024)
    • 7.3.2 Market Forecast (2025-2033)

8 Japan Fitness App Market - Breakup by Device

  • 8.1 Smartphones
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Tablets
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Wearable Devices
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)

9 Japan Fitness App Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Product Portfolio
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Product Portfolio
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Product Portfolio
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Product Portfolio
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Product Portfolio
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan Fitness App Market - Industry Analysis

  • 11.1 Drivers, Restraints, and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix