フィットネスアプリ市場：機能、タイプ、マネタイズモード別- 世界予測2025-2030年

フィットネスアプリ市場の2023年の市場規模は89億9,000万米ドルで、2024年には116億2,000万米ドルに達すると予測され、CAGR 29.95％で成長し、2030年には562億9,000万米ドルに達すると予測されています。

フィットネスアプリ市場は、消費者の健康意識の高まりとスマートフォンの普及率上昇に牽引され、急速な進化を遂げています。同市場には、アクティビティのトラッキング、栄養指導、ウェアラブルとの統合、パーソナライズされたコーチング、バーチャルフィットネスクラスなどが含まれます。フィットネス・アプリは、身体活動や栄養摂取のリアルタイム追跡を可能にすることで、ユーザーの健康とウェルネスの旅をサポートし、情報に基づいたライフスタイルの選択を促進する上で不可欠です。主な用途には、体重管理、体力向上、慢性疾患管理などがあり、最終用途は個人ユーザー、企業のウェルネス・プログラム、ヘルスケア・プロバイダーに及んでいます。

市場成長の主因は、AIを活用したパーソナライズド・レコメンデーション、IoTデバイスの普及、フィットネスにおける仮想現実や拡張現実の台頭といった技術的進歩です。メンタルヘルスとホリスティック・ウェルネスを重視する傾向が強まっていることも、マインドフルネス、睡眠モニタリング、身体活動を組み合わせた多機能アプリの肥沃な土壌を生み出しています。

しかし、データ・プライバシーの懸念、高い競合、消費者の維持といった課題は、顕著なハードルとなっています。シームレスなアプリエコシステムに対する消費者の期待は、ユーザーエクスペリエンスとデータセキュリティを重視する必要があります。技術革新の面では、超パーソナライゼーションのためのAIや機械学習への投資、ニッチなフィットネス分野に的を絞ったソリューションの開発、新たなウェアラブル技術との統合機能の強化が、ビジネスを際立たせる可能性があります。また、高齢者層や特定の健康状態にある人々に対応する機会が急増しており、特化したアプリ機能の可能性を示唆しています。

さらに、物理的体験とデジタル体験を組み合わせたハイブリッド・モデルへのシフトが示唆され、コミュニティ形成機能を備えたパーソナライズされたストリーミング・クラスが提供されます。企業は、信頼性と機能性を高めるために、医療専門家やハイテク企業との提携を優先すべきです。このペースの速い市場を乗り切り、優位に立つには、消費者からの継続的なフィードバックループと俊敏な市場開拓プロセスに投資することが、動向を先取りして競争力を維持する上で極めて重要です。

市場力学：急速に進化するフィットネスアプリ市場の主要市場インサイトを公開

フィットネスアプリ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 健康的なライフスタイルの維持とスマート・デバイスの利用重視の高まり
  • 手頃でアクセスしやすい方法によるフィットネスアプリ採用の急増
  • M&Aの増加
• 市場抑制要因
  • 誤ったスクリーニング方法とフィットネス・アプリの不正確な見積もり
• 市場機会
  • 革新的な機能とウェアラブル技術の統合による製品発表数の増加
  • ウェルネスへの総合的アプローチを提供するフィットネス・アプリ
• 市場の課題
  • セキュリティ、暗号化、プライバシーに関する懸念

ポーターの5つの力：フィットネスアプリ市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、フィットネスアプリ市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：フィットネスアプリ市場における外部からの影響の把握

外部マクロ環境要因は、フィットネスアプリ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析フィットネスアプリ市場における競合情勢の把握

フィットネスアプリ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスフィットネスアプリ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、フィットネスアプリ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 健康的なライフスタイルの維持とスマートデバイスの使用の重要性が高まっている
    • 手頃な価格でアクセスしやすい方法により、フィットネスアプリの採用が急増
    • 合併と買収の増加
  • 抑制要因
    • フィットネスアプリの誤ったスクリーニング方法と不正確な評価
  • 機会
    • 革新的な機能とウェアラブル技術を統合した製品の発売が増加
    • 健康への総合的なアプローチを提供するフィットネスアプリ
  • 課題
    • セキュリティ、暗号化、プライバシーに関する懸念
• 市場セグメンテーション分析
  • 機能：ワークアウトアプリの機能とインタラクティブサービスの向上に重点を置く
  • タイプ：栄養と運動を細かく監視するフィットネスアプリの急速な普及
  • 収益化モード：顧客はアプリの一般的なコンテンツを体験した後、改善された機能に対して喜んでお金を払うため、フリーミアムモードが好まれる
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境
• 顧客のカスタマイズ

第6章 フィットネスアプリ市場：機能別

• アクティビティトラッキング
• 食事と栄養
• トレーニングまたはエクササイズ

第7章 フィットネスアプリ市場：タイプ別

• 利他的なフィットネスアプリ
• 競争的なフィットネスアプリ
• フィットネストラッキングアプリ
• ソーシャルフィットネスアプリ
• ワークアウトフィットネスアプリ

第8章 フィットネスアプリ市場収益化モード別

• 広告
• フリーミアムアプリ
• アプリ内購入
• 有料アプリ

第9章 南北アメリカのフィットネスアプリ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のフィットネスアプリ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのフィットネスアプリ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Alta、戦略的独自技術で急成長中のフィットネスアプリを買収
  • フィットネスアプリオール・イズ・ウェルが250万米ドルを調達
  • トレインフィットネス、筋力トレーニング用自動ワークアウト追跡アプリの拡張に向け250万米ドルを調達

企業一覧

• Aaptiv by Pear Health Labs Inc.
• Down Dog by Yoga Buddhi Co.
• AllTrails, LLC
• Peloton Interactive, Inc.
• Wahoo Fitness LLC
• OPTAVIA LLC
• Jefit, Inc.
• Zwift, Inc.
• MyFitnessPal, Inc.
• Daily Workout Apps, LLC
• Azumio Inc.
• 8fit GmbH
• Google LLC by Alphabet Inc.
• Samsung Electronics Co., Ltd.
• YAZIO GmbH
• Polar Electro Oy
• Noom, Inc.
• Lose It!by Ziff Davis, LLC.
• Strava, Inc.
• HealthifyMe Wellness Private Limited
• Adidas AG
• Nike Inc.
• TomTom International B.V.
• Maple Media LLC
• ASICS Corporation
• Cronometer Software Inc.
• WW International, Inc.
• Lifesum AB
• Appinventiv Technologies Pvt. Ltd.
• Lenovo Group Limited
• Garmin Ltd.
• Freeletics GmbH
• Apple Inc.

LIST OF FIGURES

• FIGURE 1. FITNESS APP MARKET RESEARCH PROCESS
• FIGURE 2. FITNESS APP MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FITNESS APP MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FITNESS APP MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL FITNESS APP MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL FITNESS APP MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL FITNESS APP MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL FITNESS APP MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES FITNESS APP MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES FITNESS APP MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. FITNESS APP MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. FITNESS APP MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FITNESS APP MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FITNESS APP MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL FITNESS APP MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL FITNESS APP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. FITNESS APP MARKET DYNAMICS
• TABLE 7. GLOBAL FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL FITNESS APP MARKET SIZE, BY ACTIVITY TRACKING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL FITNESS APP MARKET SIZE, BY DIET AND NUTRITION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL FITNESS APP MARKET SIZE, BY WORKOUT OR EXERCISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL FITNESS APP MARKET SIZE, BY ALTRUISTIC FITNESS APPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL FITNESS APP MARKET SIZE, BY COMPETITIVE FITNESS APPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL FITNESS APP MARKET SIZE, BY FITNESS-TRACKING APPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL FITNESS APP MARKET SIZE, BY SOCIAL FITNESS APPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL FITNESS APP MARKET SIZE, BY WORKOUT FITNESS APPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL FITNESS APP MARKET SIZE, BY ADVERTISEMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL FITNESS APP MARKET SIZE, BY FREEMIUM APPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL FITNESS APP MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL FITNESS APP MARKET SIZE, BY PAID APPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS FITNESS APP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 32. CANADA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 33. CANADA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES FITNESS APP MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 49. CHINA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 50. CHINA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 52. INDIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 53. INDIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 104. ITALY FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 105. ITALY FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 116. POLAND FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 117. POLAND FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 119. QATAR FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 120. QATAR FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
• TABLE 149. FITNESS APP MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. FITNESS APP MARKET, FPNV POSITIONING MATRIX, 2023

The Fitness App Market was valued at USD 8.99 billion in 2023, expected to reach USD 11.62 billion in 2024, and is projected to grow at a CAGR of 29.95%, to USD 56.29 billion by 2030.

The fitness app market has seen rapid evolution driven by rising health consciousness among consumers and increasing smartphone penetration. The scope of this market encompasses tracking activities, nutrition guidance, wearable integration, personalized coaching, and virtual fitness classes. Fitness apps are indispensable in supporting users' health and wellness journeys by enabling real-time tracking of physical activity and nutritional intake, thus promoting informed lifestyle choices. Key applications include weight management, physical fitness improvement, and chronic disease management, with end-use spanning across individual users, corporate wellness programs, and healthcare providers.

Market growth is primarily fueled by technological advancements like AI-driven personalized recommendations, the proliferation of IoT devices, and the rise of virtual and augmented reality in fitness regimes. An increased emphasis on mental health and holistic wellness also creates fertile ground for multi-functional apps that combine mindfulness, sleep monitoring, and physical activities.

However, challenges like data privacy concerns, high competition, and consumer retention present notable hurdles. Consumer expectations for seamless app ecosystems necessitate a focus on user experience and data security. In terms of innovation, investment in AI and machine learning for hyper-personalization, development of targeted solutions for niche fitness areas, and enhanced integration capabilities with emerging wearable technology could set businesses apart. Also, there is a burgeoning opportunity in catering to older demographics and those with specific health conditions, signaling potential for specialized app features.

Furthermore, insights suggest a shift towards hybrid models that combine physical and digital experiences, offering personalized streaming classes with community-building features. Businesses should prioritize partnerships with health professionals and tech companies to enhance credibility and functionality. To navigate and excel in this fast-paced market, investing in continuous consumer feedback loops and agile development processes are crucial to staying ahead of trends and maintaining a competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Fitness App Market

The Fitness App Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing Emphasis on Maintaining a Healthy Lifestyle and Use of Smart Devices
  • Surge in Fitness App Adoption Owing to Affordable and Accessible Way
  • Growing Number of Mergers & Acquisitions
• Market Restraints
  • Faulty Screening Methods and Inaccurate Estimates of Fitness Apps
• Market Opportunities
  • Rising Number of Product Launches with Innovative Features and Wearable Technology Integration
  • Fitness Apps Offering a Holistic Approach to Wellness
• Market Challenges
  • Concerns Regarding Security, Encryption, and Privacy

Porter's Five Forces: A Strategic Tool for Navigating the Fitness App Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Fitness App Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Fitness App Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Fitness App Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Fitness App Market

A detailed market share analysis in the Fitness App Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Fitness App Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Fitness App Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Fitness App Market, highlighting leading vendors and their innovative profiles. These include Aaptiv by Pear Health Labs Inc., Down Dog by Yoga Buddhi Co., AllTrails, LLC, Peloton Interactive, Inc., Wahoo Fitness LLC, OPTAVIA LLC, Jefit, Inc., Zwift, Inc., MyFitnessPal, Inc., Daily Workout Apps, LLC, Azumio Inc., 8fit GmbH, Google LLC by Alphabet Inc., Samsung Electronics Co., Ltd., YAZIO GmbH, Polar Electro Oy, Noom, Inc., Lose It! by Ziff Davis, LLC., Strava, Inc., HealthifyMe Wellness Private Limited, Adidas AG, Nike Inc., TomTom International B.V., Maple Media LLC, ASICS Corporation, Cronometer Software Inc., WW International, Inc., Lifesum AB, Appinventiv Technologies Pvt. Ltd., Lenovo Group Limited, Garmin Ltd., Freeletics GmbH, and Apple Inc..

Market Segmentation & Coverage

This research report categorizes the Fitness App Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Function, market is studied across Activity Tracking, Diet and Nutrition, and Workout or Exercise.
• Based on Type, market is studied across Altruistic Fitness Apps, Competitive Fitness Apps, Fitness-Tracking Apps, Social Fitness Apps, and Workout Fitness Apps.
• Based on Monetization Mode, market is studied across Advertisements, Freemium Apps, In-App Purchases, and Paid Apps.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing Emphasis on Maintaining a Healthy Lifestyle and Use of Smart Devices
    • 5.1.1.2. Surge in Fitness App Adoption Owing to Affordable and Accessible Way
    • 5.1.1.3. Growing Number of Mergers & Acquisitions
  • 5.1.2. Restraints
    • 5.1.2.1. Faulty Screening Methods and Inaccurate Estimates of Fitness Apps
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising Number of Product Launches with Innovative Features and Wearable Technology Integration
    • 5.1.3.2. Fitness Apps Offering a Holistic Approach to Wellness
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns Regarding Security, Encryption, and Privacy
• 5.2. Market Segmentation Analysis
  • 5.2.1. Function: Emerging emphasis on offering improved functionality and interactive services in workout apps
  • 5.2.2. Type: Exponential adoption of fitness apps for meticulous monitoring of nutrition and exercise
  • 5.2.3. Monetization Mode: Preference for freemium mode as customers are willing to pay for improved features after experiencing the general content of the app
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization

6. Fitness App Market, by Function

• 6.1. Introduction
• 6.2. Activity Tracking
• 6.3. Diet and Nutrition
• 6.4. Workout or Exercise

7. Fitness App Market, by Type

• 7.1. Introduction
• 7.2. Altruistic Fitness Apps
• 7.3. Competitive Fitness Apps
• 7.4. Fitness-Tracking Apps
• 7.5. Social Fitness Apps
• 7.6. Workout Fitness Apps

8. Fitness App Market, by Monetization Mode

• 8.1. Introduction
• 8.2. Advertisements
• 8.3. Freemium Apps
• 8.4. In-App Purchases
• 8.5. Paid Apps

9. Americas Fitness App Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Fitness App Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Fitness App Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Alta Acquires Fast-Growing Fitness App With Strategic Proprietary Tech
  • 12.3.2. Fitness App All Is Well Raises USD 2.5 Million
  • 12.3.3. Train Fitness Closes USD 2.5 Million USD To Expand Automatic Workout-Tracking App For Strength Training

Companies Mentioned

• 1. Aaptiv by Pear Health Labs Inc.
• 2. Down Dog by Yoga Buddhi Co.
• 3. AllTrails, LLC
• 4. Peloton Interactive, Inc.
• 5. Wahoo Fitness LLC
• 6. OPTAVIA LLC
• 7. Jefit, Inc.
• 8. Zwift, Inc.
• 9. MyFitnessPal, Inc.
• 10. Daily Workout Apps, LLC
• 11. Azumio Inc.
• 12. 8fit GmbH
• 13. Google LLC by Alphabet Inc.
• 14. Samsung Electronics Co., Ltd.
• 15. YAZIO GmbH
• 16. Polar Electro Oy
• 17. Noom, Inc.
• 18. Lose It! by Ziff Davis, LLC.
• 19. Strava, Inc.
• 20. HealthifyMe Wellness Private Limited
• 21. Adidas AG
• 22. Nike Inc.
• 23. TomTom International B.V.
• 24. Maple Media LLC
• 25. ASICS Corporation
• 26. Cronometer Software Inc.
• 27. WW International, Inc.
• 28. Lifesum AB
• 29. Appinventiv Technologies Pvt. Ltd.
• 30. Lenovo Group Limited
• 31. Garmin Ltd.
• 32. Freeletics GmbH
• 33. Apple Inc.