世界のA2P SMS市場規模：用途別、エンドユーザー別、地域範囲別、予測

A2P SMSの市場規模と予測

A2P SMS市場規模は、2024年に808億4,000万米ドルと評価され、2026年から2032年にかけてCAGR 5.65%で成長し、2032年には1,205億5,000万米ドルに達すると予測されます。

A2P（Application-to-Person） SMSとは、アプリケーションやシステムから個人の携帯電話にメッセージが送信されるプロセスを指します。個人間の直接通信に使われるP2P（Person-to-Person）SMSとは異なり、A2P SMSは企業や組織から送信される取引、宣伝、情報メッセージに使われます。

一般的な用途としては、ワンタイムパスワード（OTP）の送信、アラート、通知、マーケティングメッセージなどがあります。この種のSMSは、重要なコミュニケーションを確実かつ迅速に受信者に届けるために極めて重要です。

様々なビジネス機能においてモバイル通信への依存度が高まる中、A2P SMSの将来は有望です。モバイルの利用が拡大し続ける中、企業はパーソナライズされたマーケティングキャンペーン、顧客サービス、リアルタイムの更新にA2P SMSをますます活用するようになるでしょう。

世界のA2P SMS市場力学

世界のA2P SMS市場を形成している主な市場力学は以下の通り：

主な市場促進要因

モバイル普及率の上昇：世界のスマートフォン普及率の上昇が、A2P SMSの需要を促進しています。国際電気通信連合（ITU）によると、2023年時点で世界の携帯電話契約数は人口100人当たり110件に達しています。先進諸国では、この数字はさらに高く、人口100人当たり136人に達しました。

成長するeコマース：eコマースプラットフォームの拡大により、注文確認、ワンタイムパスワード、販促メッセージにA2P SMSを使用する必要があり、顧客エンゲージメントとセキュリティが強化されています。米国国勢調査局によると、2023年第4四半期のeコマース売上は小売売上全体の15.4%を占め、2022年同期の14.9%から増加しました。

顧客体験の向上：企業はA2P SMSを活用してタイムリーな最新情報、アラート、パーソナライズされたメッセージを提供し、全体的な顧客体験と満足度を向上させています。2023年のTwilioによる調査では、89%の消費者が企業からの連絡を電話や電子メールよりもテキストメッセージで受け取ることを好むことが判明しています。

技術的進歩の高まり：SMSゲートウェイ技術の革新と他のデジタルチャネルとの統合は、A2P SMSの有効性と信頼性を高め、市場の成長を促進します。例えば、Twilioは2024年2月、AIを搭載した新しいSMSプラットフォームを発表し、メッセージのパーソナライゼーションと配信の最適化を強化しました。

主な課題

規制上の課題：国によって規制が異なるため、コンプライアンスが複雑になり、A2P SMSを世界なコミュニケーションに利用している企業にとって追加コストが発生する可能性があります。

スパムと詐欺の懸念：スパムや詐欺的なメッセージの増加により、A2P SMSの配信可能性や信頼性が損なわれ、その効果やユーザーの信頼に影響を与える可能性があります。

配信の問題：ネットワークの制限やキャリアのフィルタリングにより、メッセージ配信の失敗や遅延が発生し、コミュニケーションチャネルとしてのA2P SMSの信頼性が低下する可能性があります。

高コスト：A2P SMSの送信に関連するコストは、特に大量に、または複数の地域にまたがって送信する場合、多大なものとなる可能性があり、中小企業にとってその利用が制限される可能性があります。

代替チャネルとの競合：電子メール、プッシュ通知、メッセージングアプリなどの代替コミュニケーションチャネルの台頭により、企業がより統合されたコスト効率の高いソリューションを模索するにつれ、A2P SMSの需要が減少する可能性があります。

主要動向

オムニチャネル戦略との統合：企業は、A2P SMSをEメールやチャットアプリなどの他のコミュニケーションチャネルと統合し、顧客エンゲージメント戦略を一貫性のあるパーソナライズされたものにすることで、全体的な相互作用と効果を高める傾向が強まっています。カスタマー・エクスペリエンス・アソシエーション（CEA）の2023年のレポートによると、企業の78%が顧客とのコミュニケーションに少なくとも3つのチャネルを利用しており、その中でもSMSはEメールやソーシャルメディアと並んで上位に挙げられています。

セキュリティ機能の強化：二要素認証（2FA）や暗号化といった高度なセキュリティ対策をA2P SMSに組み込むことで、詐欺に対抗し、機密情報を保護することに注目が集まっており、安全なコミュニケーションの採用が増加しています。2024年初頭に行われたCISA（Cybersecurity and Infrastructure Security Agency）の調査によると、62%の企業が今後12ヶ月以内にSMSベースの2FAを使用、または導入する予定であることが判明しています。

パーソナライゼーションと自動化：A2P SMSにおけるAIと自動化の利用は増加傾向にあり、よりターゲットを絞ったパーソナライズされたメッセージングが可能になっています。この動向により、企業はユーザーの行動や嗜好に基づいて適切なメッセージを送信できるようになり、エンゲージメントと応答率が向上します。米国連邦取引委員会のデジタルマーケティング動向に関する2023年レポートによると、メッセージングにAIを活用したパーソナライゼーションを利用している企業では、顧客エンゲージメント率が平均28%上昇しました。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査スケジュール
• 前提条件
• 限界

第2章 調査手法

• データマイニング
• 2次調査
• 1次調査
• 専門家の助言
• クオリティチェック
• 最終レビュー
• データの三角測量
• ボトムアップアプローチ
• トップダウンアプローチ
• 調査の流れ
• 業界専門家による主要な洞察
• データソース

第3章 エグゼクティブサマリー

• 概要
• 世界A2P SMSエコロジーマッピング
• 世界のA2P SM市場の魅力分析
• 世界のA2P SMS市場の絶対的市場機会
• A2PのSMS世界市場の地理的洞察
• A2P SMSの世界市場、用途別
• A2P SMSの世界市場：エンドユーザー別
• 今後の市場機会
• 世界市場内訳

第4章 市場展望

• 世界のA2P SMS市場の変遷
• 世界のA2P SMS市場の展望
• 市場促進要因
  • 顧客重視の業界におけるA2Pプッシュ型コンテンツサービスの利用拡大。
  • A2Pメッセージング市場開拓の動き
• 市場抑制要因
  • 詐欺やスパム関連のインシデントの増加
• 可能性
  • スマートフォンによる消費者行動の変化
  • モバイル・マーケティング活動の成長
• Covid19が世界のA2P SMS市場に与える影響
• ポーターのファイブフォース分析
  • 新規参入業者の脅威
  • 代替品の脅威
  • 供給企業の交渉力
  • 買い手の交渉力
  • 競争企業間の敵対関係の強さ
• バリューチェーン分析
• マクロ経済分析
• A2P SMSの平均解約コスト、国際A2Pと国内A2Pの関税

第5章 用途別市場

• 概要
• 顧客関係管理サービス
• 認証サービス
• プッシュ型コンテンツ・サービス
• プロモーション・キャンペーン
• インタラクティブ・サービス
• その他

第6章 エンドユーザー別市場

• 概要
• BFSI
• 小売・eコマース
• 旅行・運輸
• ヘルスケアとホスピタリティ
• 娯楽（ゲーム）・メディア
• その他

第7章 地域別市場

• 概要
• 北米
  • 北米市場スナップショット
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州市場スナップショット
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• アジア太平洋
  • アジア太平洋市場スナップショット
  • 中国
  • 日本
  • インド
  • アジア太平洋地域のその他諸国
• ラテンアメリカ
  • ラテンアメリカ市場スナップショット
  • ブラジル
  • アルゼンチン
  • その他ラテンアメリカ
• 中東・アフリカ
  • 中東・アフリカ市場スナップショット
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ
  • その他中東とアフリカ

第8章 競合情勢

• 概要
• 各社の市場ランキング分析
• 地域別フットプリント
• 企業の産業別フットプリント
• エースマトリックス

第9章 企業プロファイル

• SAP SE
• TATA COMMUNICATIONS LTD.
• SINCH
• INFOBIP LTD.
• VONAGE HOLDINGS CORP.
• TYNTEC

LIST OF TABLES

• TABLE1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES
• TABLE 2 GLOBAL A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 3 GLOBAL A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 4 GLOBAL A2P SMS MARKET, BY GEOGRAPHY, 2022 - 2030 (USD MILLION)
• TABLE 5 NORTH AMERICA A2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE 6 NORTH AMERICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 7 NORTH AMERICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 8 U.S A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 9 U.S A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE10 CANADA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE11 CANADA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE12 MEXICO A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE13 MEXICOA2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE14 EUROPE A2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE15 EUROPE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE16 EUROPE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE17 GERMANY A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE18 GERMANYA2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE19 U.K. A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 20 U.K.A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 21 FRANCE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 22 FRANCE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 23 ITALY A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 24 ITALY A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 25 SPAIN A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 26 SPAIN A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 27 REST OF EUROPE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 28 REST OF EUROPE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 29 ASIA PACIFIC A2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE 30 ASIA-PACIFIC A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 31 ASIA-PACIFIC A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 32 CHINA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 33 CHINA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 34 JAPAN A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 35 JAPAN A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 36 INDIA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 37 INDIA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 38 REST OF ASIA-PACIFIC A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 39 REST OF ASIA-PACIFIC A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 40 LATIN AMERICAA2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE 41 LATIN AMERICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 42 LATIN AMERICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 43 BRAZIL A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 44 BRAZIL A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 45 ARGENTINA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 46 ARGENTINA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 47 REST OF LATIN AMERICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 48 REST OF LATIN AMERICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 49 MIDDLE EAST AND AFRICAA2P SMS MARKET, BY COUNTRY, 2022 - 2030 (USD MILLION)
• TABLE 50 MIDDLE EAST AND AFRICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 51 MIDDLE EAST AND AFRICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 52 UAE A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 53 UAE A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 54 SAUDI ARABIA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 55 SAUDI ARABIA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 56 SOUTH AFRICA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 57 SOUTH AFRICA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 58 REST OF MEA A2P SMS MARKET, BY APPLICATION, 2022 - 2030 (USD MILLION)
• TABLE 59 REST OF MEA A2P SMS MARKET, BY END-USER, 2022 - 2030 (USD MILLION)
• TABLE 60 COMPANY MARKET RANKING ANALYSIS
• TABLE 61 COMPANY REGIONAL FOOTPRINT
• TABLE 62 COMPANY INDUSTRY FOOTPRINT
• TABLE 63 SAP SE: PRODUCT BENCHMARKING
• TABLE 65 TATA COMMUNICATIONS LTD.: PRODUCT BENCHMARKING
• TABLE 67 SINCH: PRODUCT BENCHMARKING
• TABLE 68 SINCH: KEY DEVELOPMENTS
• TABLE 70 INFOBIP LTD: PRODUCT BENCHMARKING
• TABLE 71 INFOBIP LTD: KEY DEVELOPMENTS
• TABLE 72 VONAGE HOLDINGS CORP: PRODUCT BENCHMARKING
• TABLE 73 TYNTEC: PRODUCT BENCHMARKING
• TABLE 74 TYNTEC: KEY DEVELOPMENTS

LIST OF FIGURES

• FIGURE1 GLOBAL A2P SMS MARKET SEGMENTATION
• FIGURE 2 RESEARCH TIMELINES
• FIGURE 3 DATA TRIANGULATION
• FIGURE 4 MARKET RESEARCH FLOW
• FIGURE 5 KEY INSIGHTS FROM INDUSTRY EXPERTS
• FIGURE 6 DATA SOURCES
• FIGURE 7 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS BY REGION
• FIGURE 8 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS, BY APPLICATION
• FIGURE 9 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS, BY END-USER
• FIGURE10 GLOBAL A2P SMS MARKETABSOLUTE MARKET OPPORTUNITY
• FIGURE11 GLOBAL A2P SMS MARKET GEOGRAPHICALINSIGHTS, 2023-2030
• FIGURE12 GLOBAL A2P SMS MARKET, BY APPLICATION (USD MILLION)
• FIGURE13 GLOBAL A2P SMS MARKET, BY END-USER (USD MILLION)
• FIGURE14 FUTURE MARKET OPPORTUNITIES
• FIGURE15 ASIA-PACIFIC DOMINATED THE MARKET IN 2021
• FIGURE16 GLOBAL A2P SMS MARKET OUTLOOK
• FIGURE17 PORTER'S FIVE FORCES ANALYSIS
• FIGURE18 VALUE CHAIN ANALYSIS
• FIGURE19 GLOBAL A2P SMS MARKET, BY APPLICATION
• FIGURE 20 GLOBAL A2P SMS MARKET, BY END-USER
• FIGURE 21 GLOBAL A2P SMS MARKET, BY GEOGRAPHY, 2022 - 2030 (USD MILLION)
• FIGURE 22 SAP SE: COMPANY INSIGHT
• FIGURE 23 SAP SE: SEGMENT BREAKDOWN
• FIGURE 24 SAP SE.: SWOT ANALYSIS
• FIGURE 25 TATA COMMUNICATIONS LTD: COMPANY INSIGHT
• FIGURE 26 TATA COMMUNICATIONS LTD: SEGMENT BREAKDOWN
• FIGURE 27 TATA COMMUNICATIONS.: SWOT ANALYSIS
• FIGURE 28 SINCH: COMPANY INSIGHT
• FIGURE 29 SINCH: SEGMENT BREAKDOWN
• FIGURE 30 SINCH: SWOT ANALYSIS
• FIGURE 31 INFOBIP LTD.: COMPANY INSIGHT
• FIGURE 32 INFOBIP LTD.: SWOT ANALYSIS
• FIGURE 33 VONAGE HOLDINGS CORP: COMPANY INSIGHT
• FIGURE 34 VONAGE HOLDINGS CORP.: SEGMENT BREAKDOWN
• FIGURE 35 VONAGE HOLDINGS CORP.: SWOT ANALYSIS
• FIGURE 36 TYNTEC: COMPANY INSIGHT

A2P SMS Market Size And Forecast

A2P SMS Market size was valued at USD 80.84 Billion in 2024 and is projected to reach USD 120.55 Billion by 2032, growing at a CAGR of 5.65% from 2026 to 2032.

A2P (Application-to-Person) SMS refers to the process where messages are sent from an application or system to an individual's mobile phone. Unlike P2P (Person-to-Person) SMS, which is used for direct communication between individuals, A2P SMS is employed for transactional, promotional, or informational messages sent by businesses and organizations.

Common applications include sending one-time passwords (OTPs), alerts, notifications, and marketing messages. This type of SMS is crucial for ensuring that critical communications are delivered reliably and promptly to recipients.

The future of A2P SMS looks promising with the increasing reliance on mobile communication for various business functions. As mobile engagement continues to grow, businesses will increasingly leverage A2P SMS for personalized marketing campaigns, customer service, and real-time updates.

Global A2P SMS Market Dynamics

The key market dynamics that are shaping the global A2P SMS market include:

Key Market Drivers

Rising Mobile Penetration: Increasing global smartphone adoption drives the demand for A2P SMS, as more users rely on mobile devices for communication and transactions. According to the International Telecommunication Union (ITU), as of 2023, global mobile-cellular subscriptions reached 110 per 100 inhabitants. In developed countries, this number was even higher at 136 per 100 inhabitants.

Growing E-Commerce: The expansion of e-commerce platforms necessitates the use of A2P SMS for order confirmations, OTPs, and promotional messages, enhancing customer engagement and security. The U.S. Census Bureau reported that e-commerce sales accounted for 15.4% of total retail sales in the fourth quarter of 2023, up from 14.9% in the same quarter of 2022.

Enhanced Customer Experience: Businesses are leveraging A2P SMS to provide timely updates, alerts, and personalized messages, improving overall customer experience and satisfaction. A study by Twilio in 2023 found that 89% of consumers prefer to receive communications from businesses via text message over phone calls or emails.

Rising Technological Advancements: Innovations in SMS gateway technologies and integration with other digital channels enhance the effectiveness and reliability of A2P SMS, driving market growth. For instance, in February 2024, Twilio announced the launch of its new AI-powered SMS platform, enhancing message personalization and delivery optimization.

Key Challenges:

Regulatory Challenges: Varying regulations across different countries can complicate compliance and lead to additional costs for businesses using A2P SMS for global communications.

Spam and Fraud Concerns: The increasing prevalence of spam and fraudulent messages can affect the deliverability and credibility of A2P SMS, impacting its effectiveness and user trust.

Delivery Issues: Network limitations and carrier filtering can result in message delivery failures or delays, reducing the reliability of A2P SMS as a communication channel.

High Costs: The cost associated with sending A2P SMS, especially in bulk or across multiple regions, can be significant, potentially limiting its use for smaller businesses.

Competition from Alternative Channels: The rise of alternative communication channels, such as email, push notifications, and messaging apps, may reduce the demand for A2P SMS as businesses explore more integrated and cost-effective solutions.

Key Trends

Integration with Omnichannel Strategies: Businesses are increasingly integrating A2P SMS with other communication channels like email and chat apps to create cohesive and personalized customer engagement strategies, enhancing overall interaction and effectiveness. According to a 2023 report by the Customer Experience Association (CEA), 78% of businesses reported using at least three channels for customer communication, with SMS being one of the top choices alongside email and social media.

Enhanced Security Features: There is a growing focus on incorporating advanced security measures such as two-factor authentication (2FA) and encryption into A2P SMS to combat fraud and protect sensitive information, driving increased adoption for secure communications. A survey by the Cybersecurity and Infrastructure Security Agency (CISA) in early 2024 found that 62% of businesses were using or planning to implement SMS-based 2FA within the next 12 months.

Personalization and Automation: The use of AI and automation in A2P SMS is on the rise, allowing for more targeted and personalized messaging. This trend enables businesses to send relevant messages based on user behavior and preferences, improving engagement and response rates. The U.S. Federal Trade Commission's 2023 report on digital marketing trends indicated that businesses using AI-driven personalization in their messaging saw an average increase of 28% in customer engagement rates.

Global A2P SMS Market Regional Analysis

Here is a more detailed regional analysis of the global A2P SMS market:

Asia Pacific

Asia-Pacific is emerging as the dominant region in the A2P SMS market, capturing a substantial share of global revenue. According to a report from the International Telecommunication Union (ITU) published in June 2024, Asia-Pacific accounts for approximately 55% of the global A2P SMS traffic. This significant share underscores the region's leading role in mobile communication and its growing reliance on A2P SMS for various applications, including authentication and notifications.

The market's expansion in Asia-Pacific is further evidenced by data from the Asian Development Bank (ADB) in July 2024, which reported a 15% annual growth in A2P SMS volume across the region. This growth is driven by the increasing adoption of mobile-based services and digital marketing strategies by businesses in countries like India and China. Key industry players, such as Sinch and Twilio, are heavily investing in the region to capitalize on this growing demand.

North America

North America is experiencing rapid growth in the A2P SMS market, with increasing adoption rates across various sectors. According to the Federal Communications Commission (FCC) report released in May 2024, the region has seen a 20% year-over-year increase in A2P SMS traffic. This growth reflects the rising demand for SMS-based authentication and customer engagement solutions among businesses in the United States and Canada.

The market dynamics in North America are further supported by recent statistics from the U.S. Census Bureau published in July 2024, which indicate a 12% annual growth rate in A2P SMS revenues. This uptick is driven by advancements in mobile technology and the integration of SMS solutions into marketing and operational strategies. Major players like Twilio and Bandwidth are significantly contributing to this growth by expanding their service offerings and technological capabilities.

Global A2P SMS Market: Segmentation Analysis

The Global A2P SMS Market is segmented based on Application, End-User, and Geography.

A2P SMS Market, By End-User

• BFSI
• Entertainment (Gaming) and Media
• Healthcare and Hospitality
• Retail
• Travel and Transport

Based on End-User, the Global A2P SMS Market is bifurcated into BFSI, Entertainment (Gaming) and Media, Healthcare and Hospitality, Retail, and Travel and Transport. BFSI (Banking, Financial Services, and Insurance) is the dominant segment in the A2P SMS market due to its critical reliance on secure communication for transactional alerts, authentication processes, and customer notifications. This sector's need for robust security and real-time updates drives its substantial use of A2P SMS. Meanwhile, the Entertainment (Gaming) and Media sector is experiencing rapid growth, as it increasingly utilizes A2P SMS for user engagement, promotions, and interactive content delivery. The surge in mobile gaming and digital media consumption propels the demand for A2P SMS services in this dynamic sector.

A2P SMS Market, By Application

• Customer Relationship Management Services
• Authentication Services
• Interactive Services
• Promotional Campaigns
• Pushed Content Services

Based on Application, the Global A2P SMS Market is bifurcated into Customer Relationship Management Services, Authentication Services, Interactive Services, Promotional Campaigns, and Pushed Content Services. Authentication Services are the leading segment in the A2P SMS market due to their critical role in enhancing security through two-factor authentication (2FA) and one-time passwords (OTPs), which are increasingly essential for secure online transactions and user verification. Conversely, Promotional Campaigns are the rapidly growing segment, as businesses leverage A2P SMS for targeted marketing, customer engagement, and personalized offers. The growing emphasis on customer acquisition and retention through effective marketing strategies drives the expansion of this segment.

A2P SMS Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global A2P SMS Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the A2P SMS market due to its advanced mobile infrastructure, high smartphone penetration, and significant adoption of A2P messaging for various applications such as customer authentication and marketing. However, Asia Pacific is the fastest-growing region, driven by rapid digitalization, increasing mobile user base, and expanding e-commerce sectors. The region's large population and rising demand for secure and efficient communication solutions contribute to the accelerated growth of A2P SMS services.

Key Players

The "Global A2P SMS Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Infobip Ltd., SAP SE, Sinch, Vonage Holdings Corp., Tata Communications, and Tyntec.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• A2P SMS Market Recent Developments
• In January 2023, Twilio announced the launch of its new A2P SMS platform featuring enhanced security protocols and advanced analytics. The platform aims to improve message delivery rates and provide detailed insights into campaign performance, helping businesses optimize their communication strategies.
• In March 2023, Route Mobile introduced a new A2P SMS gateway with built-in machine learning capabilities. This development focuses on improving message routing accuracy and reducing delivery latency, thereby enhancing the overall user experience for businesses and end-users alike.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP DOWN APPROACH
• 2.1 RESEARCH FLOW
• 2.11 KEY INSIGHTS FROM INDUSTRY EXPERTS
• 2.12 DATA SOURCES

3 EXECUTIVE SUMMARY

• 3.1 OVERVIEW
• 3.2 GLOBAL A2P SMS ECOLOGY MAPPING
• 3.3 GLOBAL A2P SMS MARKET ATTRACTIVENESS ANALYSIS
• 3.4 GLOBAL A2P SMS MARKETABSOLUTE MARKET OPPORTUNITY
• 3.5 GLOBAL A2P SMS MARKET GEOGRAPHICAL INSIGHTS
• 3.6 GLOBAL A2P SMS MARKET, BY APPLICATION (USD MILLION)
• 3.7 GLOBAL A2P SMS MARKET, BY END-USER (USD MILLION)
• 3.8 FUTURE MARKET OPPORTUNITIES
• 3.9 GLOBAL MARKET SPLIT

4 MARKET OUTLOOK

• 4.1 GLOBAL A2P SMS MARKET EVOLUTION
• 4.2 GLOBAL A2P SMS MARKET OUTLOOK
• 4.3 MARKET DRIVERS
  • 4.3.1 GROWING USE OF A2P PUSHED CONTENT SERVICESS IN CUSTOMER-FOCUSED INDUSTRIES. 36
  • 4.3.2 DEVELOPMENTS IN A2P MESSAGING MARKET SPACE
• 4.4 MARKET RESTRAINT
  • 4.4.1 INCREASING FRAUD AND SPAM RELATED INCIDENTS
• 4.5 OPPORTUNITIES
  • 4.5.1 SMARTPHONES CHANGING CONSUMER BEHAVIOR
  • 4.5.2 GROWTH IN MOBILE MARKETING ACTIVITIES
• 4.6 IMPACT OF COVID19 ON THE GLOBAL A2P SMS MARKET
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 THREAT OF SUBSTITUTES
  • 4.7.3 BARGAINING POWER OF SUPPLIERS
  • 4.7.4 BARGAINING POWER OF BUYERS
  • 4.7.5 INTENSITY OF COMPETITIVE RIVALRY
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 MACROECONOMIC ANALYSIS
• 4.1 AVERAGE COST OF TERMINATION OF A2P SMS, INTERNATIONAL AND LOCAL A2P TARIFF

5 MARKET, BY APPLICATION

• 5.1 OVERVIEW
• 5.2 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
• 5.3 AUTHENTICATION SERVICES
• 5.4 PUSHED CONTENT SERVICES
• 5.5 PROMOTIONAL CAMPAIGNS
• 5.6 INTERACTIVE SERVICES
• 5.7 OTHERS

6 MARKET, BY END-USER

• 6.1 OVERVIEW
• 6.2 BFSI
• 6.3 RETAIL AND ECOMMERCE
• 6.4 TRAVEL AND TRANSPORT
• 6.5 HEALTHCARE AND HOSPITALITY
• 6.6 ENTERTAINMENT (GAMING) AND MEDIA
• 6.7 OTHERS

7 MARKET, BY GEOGRAPHY

• 7.1 OVERVIEW
• 7.2 NORTH AMERICA
  • 7.2.1 NORTH AMERICA MARKET SNAPSHOT
  • 7.2.2 U.S.
  • 7.2.3 CANADA
  • 7.2.4 MEXICO
• 7.3 EUROPE
  • 7.3.1 EUROPE MARKET SNAPSHOT
  • 7.3.2 GERMANY
  • 7.3.3 U.K.
  • 7.3.4 FRANCE
  • 7.3.5 ITALY
  • 7.3.6 SPAIN
  • 7.3.7 REST OF EUROPE
• 7.4 ASIA PACIFIC
  • 7.4.1 ASIA PACIFIC MARKET SNAPSHOT
  • 7.4.2 CHINA
  • 7.4.3 JAPAN
  • 7.4.4 INDIA
  • 7.4.5 REST OF APAC
• 7.5 LATIN AMERICA
  • 7.5.1 LATIN AMERICA MARKET SNAPSHOT
  • 7.5.2 BRAZIL
  • 7.5.3 ARGENTINA
  • 7.5.4 REST OF LATIN AMERICA
• 7.6 MIDDLE EAST AND AFRICA
  • 7.6.1 MIDDLE EAST AND AFRICA MARKET SNAPSHOT
  • 7.6.2 UAE
  • 7.6.3 SAUDI ARABIA
  • 7.6.4 SOUTH AFRICA
  • 7.6.5 REST OF MIDDLE EAST AND AFRICA

8 COMPETITIVE LANDSCAPE

• 8.1 OVERVIEW
• 8.2 COMPANY MARKET RANKING ANALYSIS
• 8.3 COMPANY REGIONAL FOOTPRINT
• 8.4 COMPANY INDUSTRY FOOTPRINT
• 8.5 ACE MATRIX

9 COMPANY PROFILES

• 9.1 SAP SE
  • 9.1.1 COMPANY OVERVIEW
  • 9.1.2 COMPANY INSIGHTS
  • 9.1.3 SEGMENT BREAKDOWN
  • 9.1.4 PRODUCT BENCHMARKING
  • 9.1.5 WINNING IMPERATIVES
  • 9.1.6 CURRENT FOCUS & STRATEGIES
  • 9.1.7 THREAT FROM COMPETITION
  • 9.1.8 SWOT ANALYSIS
• 9.2 TATA COMMUNICATIONS LTD.
  • 9.2.1 COMPANY OVERVIEW
  • 9.2.2 COMPANY INSIGHTS
  • 9.2.3 SEGMENT BREAKDOWN
  • 9.2.4 PRODUCT BENCHMARKING
  • 9.2.5 WINNING IMPERATIVES
  • 9.2.6 CURRENT FOCUS & STRATEGIES
  • 9.2.7 THREAT FROM COMPETITION
  • 9.2.8 SWOT ANALYSIS
• 9.3 SINCH
  • 9.3.1 COMPANY OVERVIEW
  • 9.3.2 COMPANY INSIGHTS
  • 9.3.3 SEGMENT BREAKDOWN
  • 9.3.4 PRODUCT BENCHMARKING
  • 9.3.5 KEY DEVELOPMENTS
  • 9.3.6 WINNING IMPERATIVES
  • 9.3.7 CURRENT FOCUS & STRATEGIES
  • 9.3.8 THREAT FROM COMPETITION
  • 9.3.9 SWOT ANALYSIS
• 9.4 INFOBIP LTD.
  • 9.4.1 COMPANY OVERVIEW
  • 9.4.2 COMPANY INSIGHTS
  • 9.4.3 PRODUCT BENCHMARKING
  • 9.4.4 KEY DEVELOPMENTS
  • 9.4.5 SWOT ANALYSIS
• 9.5 VONAGE HOLDINGS CORP.
  • 9.5.1 COMPANY OVERVIEW
  • 9.5.2 COMPANY INSIGHTS
  • 9.5.3 SEGMENT BREAKDOWN
  • 9.5.4 PRODUCT BENCHMARKING
  • 9.5.5 SWOT ANALYSIS
• 9.6 TYNTEC
  • 9.6.1 COMPANY OVERVIEW
  • 9.6.2 COMPANY INSIGHTS
  • 9.6.3 PRODUCT BENCHMARKING
  • 9.6.4 KEY DEVELOPMENTS