A2Pメッセージング市場規模、シェア、動向分析レポート：コンポーネント別、展開モード別、企業規模別、SMSトラフィック別、用途別、業界別、地域別、セグメント予測、2025年～2030年

A2Pメッセージング市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のA2Pメッセージング市場規模は2025～2030年にかけてCAGR 5.4％を記録し、2030年には967億3,000万米ドルに達すると予測されています。

モバイルデバイスの世界の普及と導入は、世界市場の成長に寄与する不可欠な要因です。スマートフォンやフィーチャーフォンユーザーの増加に伴い、モバイル通信やメッセージングサービスのニーズが高まっています。アプリケーション・トゥ・パーソン（A2P）メッセージングにより、企業は取引アラート、通知、販促メッセージを提供することで、顧客と効果的に交流することができます。多様な産業におけるモバイルアプリケーションの急速な拡大は、市場の成長を促進する上で重要な役割を果たしています。

モバイルアプリケーションは、顧客との交流やパーソナライズされたメッセージ配信のためのユーザーフレンドリーなプラットフォームを提供するため、企業はこれらのモバイルアプリケーションの活用に計り知れない価値を見出しています。A2PメッセージングAPIを統合することで、企業は先進的メッセージング機能をモバイルアプリにシームレスに組み込むことができ、自動メッセージ、認証コード、その他のトランザクション通知の送信などのプロセスを合理化することができます。A2Pメッセージングは、企業が顧客と対話するための便利で経済的な方法を記載しています。この技術により、アポイントメントのリマインダー、注文の確認、配送の最新情報、キャンペーン情報など、重要な情報を迅速に配信することができます。

企業は顧客とのエンゲージメントを強化し、顧客サービスを向上させ、顧客ロイヤルティを育成することができます。さらに、銀行、eコマース、医療、旅行などの産業は、取引やコミュニケーションの安全な確認のためにA2Pメッセージングに大きく依存しています。COVID-19の流行は市場に好影響を与えました。パンデミックがもたらしたeコマース活動の増加は、個人のオンラインショッピングの大幅な増加を促しました。A2Pメッセージングは、注文の確認、配送の最新情報、その他の関連情報など、重要な通知を顧客に送るための重要なツールとなりました。A2Pメッセージングへの依存は、eコマースの継続的な成長とともに持続すると予想されます。

A2Pメッセージング市場レポートハイライト

• より優れた拡大性と柔軟性を持つクラウドベースのA2Pプラットフォームに対する需要の高まりにより、2024年はプラットフォームセグメントが市場を独占しました。
• 既存のインフラにA2Pメッセージング機能を統合できるクラウドセグメントが2024年の市場を席巻。
• 2024年の市場は、大企業向けセグメントが支配的でした。大企業はA2Pメッセージングサービスを活用し、顧客行動の分析に基づいて適切なメッセージを顧客に配信しています。
• 国内セグメントが2024年の市場を独占。重要な通信を効率化するために、各国の航空交通当局がA2Pメッセージングサービスを多く採用していることが、このセグメントの成長に寄与している主要要因です。
• 顧客関係管理（CRM）セグメントは、2024年に市場を独占しました。重要な通信を合理化するために、国の航空交通当局によるA2Pメッセージングサービスの高い採用率は、セグメントの成長に寄与する主要要因です。
• 顧客関係管理（CRM）セグメントが2024年の市場を独占しました。取引通知、注文更新、アポイントメントリマインダーは、企業がA2Pメッセージングを通じてCRM戦略の一環として活用するテーラードメッセージの1つです。
• BFSIセグメントが2024年の市場を独占しました。BFSIセグメントの開発は、BFSI産業内部での決済交換の拡大とオンラインA2Pインフォメーションの選択の発展に起因しています。
• アジア太平洋は、人口増加とモバイル加入者数の増加により、予測期間中に最も速いCAGRを記録すると予想されます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 A2Pメッセージング市場の変数、動向、範囲

• 市場系統の展望
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 産業の課題
• A2Pメッセージング市場分析ツール
  • 産業分析-ポーターのファイブフォース分析
  • PESTEL分析

第4章 A2Pメッセージング市場：コンポーネント別、推定・動向分析

• セグメントダッシュボード
• A2Pメッセージング市場：コンポーネント変動分析、2024年と2030年
• プラットフォーム
• サービス

第5章 A2Pメッセージング市場：展開モード別、推定・動向分析

• セグメントダッシュボード
• A2Pメッセージング市場：展開モード変動分析、2024年と2030年
• オンプレミス
• クラウド

第6章 A2Pメッセージング市場：企業規模別、推定・動向分析

• セグメントダッシュボード
• A2Pメッセージング市場：企業規模変動分析、2024年と2030年
• 大企業
• 中小企業

第7章 A2Pメッセージング市場：SMSトラフィック別、推定・動向分析

• セグメントダッシュボード
• A2Pメッセージング市場：SMSトラフィック変動分析、2024年と2030年
• 全国
• 越境

第8章 A2Pメッセージング市場：用途別、推定・動向分析

• セグメントダッシュボード
• A2Pメッセージング市場：用途変動分析、2024年と2030年
• プッシュコンテンツサービス
• インタラクティブサービス
• プロモーションキャンペーン
• 顧客関係管理（CRM）サービス
• その他

第9章 A2Pメッセージング市場：業界別、推定・動向分析

• セグメントダッシュボード
• A2Pメッセージング市場：業界変動分析、2024年と2030年
• BFSI
• 医療
• メディアとエンターテイメント
• 小売・eコマース
• 旅行と観光
• その他

第10章 A2Pメッセージング市場：地域別、推定・動向分析

• A2Pメッセージング市場シェア、地域別、2024年と2030年
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ブラジル
• 中東・アフリカ
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ

第11章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 企業プロファイル/上場企業
  • Twilio Inc.
  • Dialogue Communications
  • Infobip Ltd.
  • Sinch
  • Proximus
  • Tata Communications
  • AT&T Inc.
  • China Mobile Ltd.
  • Orange SA
  • Genesys

List of Tables

• Table 1 Global A2P messaging market size estimates & forecasts 2018 - 2030 (USD Million)
• Table 2 Global A2P messaging market, by region 2018 - 2030 (USD Million)
• Table 3 Global A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 4 Global A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 5 Global A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 6 Global A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 7 Global A2P messaging market, by Application 2018 - 2030 (USD Million)
• Table 8 Global A2P messaging market, by Vertical 2018 - 2030 (USD Million)
• Table 9 Platform market, by region 2018 - 2030 (USD Million)
• Table 10 Services market, by region 2018 - 2030 (USD Million)
• Table 11 On-premise market, by region 2018 - 2030 (USD Million)
• Table 12 Cloud market, by region 2018 - 2030 (USD Million)
• Table 13 Large Enterprises market, by region 2018 - 2030 (USD Million)
• Table 14 SMEs market, by region 2018 - 2030 (USD Million)
• Table 15 National market, by region 2018 - 2030 (USD Million)
• Table 16 Crossborder market, by region 2018 - 2030 (USD Million)
• Table 17 Pushed content Services market, by region 2018 - 2030 (USD Million)
• Table 18 Interactive services market, by region 2018 - 2030 (USD Million)
• Table 19 Promotional campaigns market, by region 2018 - 2030 (USD Million)
• Table 20 Customer relationship management (CRM) services market, by region 2018 - 2030 (USD Million)
• Table 21 Others market, by region 2018 - 2030 (USD Million)
• Table 22 BFSI market, by region 2018 - 2030 (USD Million)
• Table 23 Healthcare market, by region 2018 - 2030 (USD Million)
• Table 24 Media & entertainment market, by region 2018 - 2030 (USD Million)
• Table 25 Retail & e-commerce market, by region 2018 - 2030 (USD Million)
• Table 26 Travel & tourism market, by region 2018 - 2030 (USD Million)
• Table 27 Others market, by region 2018 - 2030 (USD Million)
• Table 28 North America A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 29 North America A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 30 North America A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 31 North America A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 32 North America A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 33 North America A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 34 U.S. A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 35 U.S. A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 36 U.S. A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 37 U.S. A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 38 U.S. A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 39 U.S. A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 40 Canada A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 41 Canada A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 42 Canada A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 43 Canada A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 44 Canada A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 45 Canada A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 46 Mexico A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 47 Mexico A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 48 Mexico A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 49 Mexico A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 50 Mexico A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 51 Mexico A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 52 Europe A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 53 Europe A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 54 Europe A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 55 Europe A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 56 Europe A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 57 Europe A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 58 U.K. A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 59 U.K. A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 60 U.K. A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 61 U.K. A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 62 U.K. A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 63 U.K. A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 64 Germany A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 65 Germany A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 66 Germany A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 67 Germany A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 68 Germany A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 69 Germany A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 70 France A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 71 France A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 72 France A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 73 France A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 74 France A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 75 France A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 76 Asia Pacific A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 77 Asia Pacific A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 78 Asia Pacific A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 79 Asia Pacific A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 80 Asia Pacific A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 81 Asia Pacific A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 82 China A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 83 China A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 84 China A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 85 China A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 86 China A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 87 China A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 88 India A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 89 India A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 90 India A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 91 India A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 92 India A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 93 India A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 94 Japan A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 95 Japan A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 96 Japan A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 97 Japan A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 98 Japan A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 99 Japan A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 100 Australia A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 101 Australia A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 102 Australia A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 103 Australia A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 104 Australia A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 105 Australia A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 106 South Korea A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 107 South Korea A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 108 South Korea A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 109 South Korea A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 110 South Korea A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 111 South Korea A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 112 Latin America A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 113 Latin America A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 114 Latin America A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 115 Latin America A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 116 Latin America A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 117 Latin America A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 118 Brazil A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 119 Brazil A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 120 Brazil A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 121 Brazil A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 122 Brazil A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 123 Brazil A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 124 MEA A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 125 MEA A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 126 MEA A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 127 MEA A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 128 MEA A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 129 MEA A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 130 UAE A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 131 UAE A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 132 UAE A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 133 UAE A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 134 UAE A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 135 UAE A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 136 KSA A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 137 KSA A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 138 KSA A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 139 KSA A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 140 KSA A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 141 KSA A2P messaging market, by vertical 2018 - 2030 (USD Million)
• Table 142 South Africa A2P messaging market, by component 2018 - 2030 (USD Million)
• Table 143 South Africa A2P messaging market, by deployment mode 2018 - 2030 (USD Million)
• Table 144 South Africa A2P messaging market, by enterprise size 2018 - 2030 (USD Million)
• Table 145 South Africa A2P messaging market, by SMS traffic 2018 - 2030 (USD Million)
• Table 146 South Africa A2P messaging market, by application 2018 - 2030 (USD Million)
• Table 147 South Africa A2P messaging market, by vertical 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 A2P messaging market segmentation
• Fig. 2 Market research deployment mode
• Fig. 3 Information procurement
• Fig. 4 Primary research pattern
• Fig. 5 Market research approaches
• Fig. 6 Value chain-based sizing & forecasting
• Fig. 7 Parent market analysis
• Fig. 8 Market formulation & validation
• Fig. 9 A2P Messaging market snapshot
• Fig. 10 A2P Messaging market segment snapshot
• Fig. 11 A2P Messaging market competitive landscape snapshot
• Fig. 12 Market research deployment mode
• Fig. 13 Market driver relevance analysis (Current & future impact)
• Fig. 14 Market restraint relevance analysis (Current & future impact)
• Fig. 15 A2P Messaging market: Component outlook key takeaways (USD Million)
• Fig. 16 A2P Messaging market: Component movement analysis, 2024 & 2030 (USD Million)
• Fig. 17 Platform market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 19 A2P Messaging market: Deployment Mode outlook key takeaways (USD Million)
• Fig. 20 A2P Messaging market: Deployment Mode movement analysis, 2024 & 2030 (USD Million)
• Fig. 21 On-premise market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Cloud market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 23 A2P Messaging market: Enterprise Size outlook key takeaways (USD Million)
• Fig. 24 A2P Messaging market: Enterprise Size movement analysis, 2024 & 2030 (USD Million)
• Fig. 25 Large Enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 26 SMEs market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 27 A2P Messaging market: SMS traffic outlook key takeaways (USD Million)
• Fig. 28 A2P Messaging market: SMS traffic movement analysis (USD Million), 2024 & 2030
• Fig. 29 National market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 30 Crossborder market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 31 A2P Messaging market: Applications outlook key takeaways (USD Million)
• Fig. 32 A2P Messaging market: Applications movement analysis, 2024 & 2030 (USD Million)
• Fig. 33 Pushed content services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 34 Interactive services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 35 Promotional campaigns market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 36 Customer relationship management (CRM) services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 37 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 38 A2P Messaging market: Vertical outlook key takeaways (USD Million)
• Fig. 39 A2P Messaging market: Vertical movement analysis, 2024 & 2030 (USD Million)
• Fig. 40 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 41 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 42 Media & entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 43 Retail & e-commerce market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 44 Travel & tourism market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 45 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 46 Regional marketplace: Key takeaways
• Fig. 47 A2P Messaging market: Regional outlook, 2024 & 2030 (USD Million)
• Fig. 48 North America A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 49 U.S. A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 50 Canada A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 51 Mexico A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 52 Europe A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 53 U.K. A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 54 Germany A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 55 France A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 56 Asia Pacific A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 57 Japan A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 58 China A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 59 India A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 60 Australia A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 61 South Korea A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 62 Latin America A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 63 Brazil A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 64 MEA A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 65 KSA A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 66 UAE A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 67 South Africa A2P messaging market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 68 Strategy framework
• Fig. 69 Company Categorization

A2P Messaging Market Growth & Trends:

The global A2P messaging market size is expected to reach USD 96.73 billion by 2030, registering a CAGR of 5.4% from 2025 to 2030, as per the new report by Grand View Research, Inc. The global penetration and adoption of mobile devices are essential factors that contribute to the growth of the global market. With the increasing number of smartphone and feature phone users, there is a greater need for mobile communication and messaging services. Application-to-person (A2P) messaging allows businesses to interact effectively with their customers by providing transactional alerts, notifications, and promotional messages. The rapid expansion of mobile applications throughout diverse industries has played a crucial role in driving the growth of the market.

Businesses have found immense value in utilizing these mobile apps as they offer a user-friendly platform for customer interaction and personalized message delivery. Integrating A2P messaging APIs empowers companies to seamlessly incorporate advanced messaging capabilities into their mobile apps, thereby streamlining processes, such as sending automated messages, authentication codes, and other transactional notifications. A2P messaging presents a convenient and economical way for businesses to interact with customers. This technology allows for the prompt delivery of crucial information, including appointment reminders, confirmations of orders, delivery updates, and promotional offers.

Businesses can strengthen customer engagement, enhance customer service, and foster customer loyalty. Furthermore, industries, such as banking, e-commerce, healthcare, and travel, heavily depend on A2P messaging for the secure verification of transactions and communication. The COVID-19 pandemic had a positive impact on the market. A rise in e-commerce activities brought about by the pandemic prompted a significant increase in online shopping among individuals. A2P messaging has become a crucial tool for sending important notifications, such as order confirmations, delivery updates, and other relevant information, to customers. It is anticipated that this reliance on A2P messaging will persist alongside the continuous growth of e-commerce.

A2P Messaging Market Report Highlights:

• The platform segment dominated the market in 2024 owing to the increased demands for cloud-based A2P platforms that possess the capability of better scalability and flexibility.
• The cloud segment dominated the market in 2024 owing to its ability to integrate A2P messaging capabilities into the existing infrastructure.
• The large enterprise segment dominated the market in 2024. Large enterprises utilize A2P messaging services to deliver relevant messages to customers based on analyzing their customer behavior.
• The national segment dominated the market in 2024. The high adoption of A2P messaging services by the national air traffic authorities to streamline essential communications is a major factor contributing to the growth of the segment.
• The customer relationship management (CRM) segment dominated the market in 2024 due to the high adoption of A2P messaging services by the national air traffic authorities to streamline essential communications is a major factor contributing to the growth of the segment.
• The customer relationship management (CRM) segment dominated the market in 2024. Transactional notifications, order updates, and appointment reminders are among the tailored messages that businesses utilize as a part of their CRM strategy through A2P messaging.
• The BFSI segment dominated the market in 2024. The development of the BFSI sector can be ascribed to the expanding payment exchanges and developing selection of online A2P informing inside the BFSI industry.
• Asia Pacific is expected to register the fastest CAGR over the forecast period owing to the rising population and rise in the number of mobile subscribers.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. A2P Messaging Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. A2P Messaging Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. A2P Messaging Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. A2P Messaging Market: Component Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Platform
  • 4.3.1. Platform Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Services
  • 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. A2P Messaging Market: Deployment Mode Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. A2P Messaging Market: Deployment Mode Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. On-premise
  • 5.3.1. On-premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Cloud
  • 5.4.1. Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. A2P Messaging Market: Enterprise Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. A2P Messaging Market: Enterprise Size Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Large Enterprises
  • 6.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Small & Medium Enterprises
  • 6.4.1. Small & Medium Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. A2P Messaging Market: SMS Traffic Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. A2P Messaging Market: SMS Traffic Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. National
  • 7.3.1. National Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Crossborder
  • 7.4.1. Crossborder Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. A2P Messaging Market: Application Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. A2P Messaging Market: Application Movement Analysis, 2024 & 2030 (USD Million)
• 8.3. Pushed Content Services
  • 8.3.1. Pushed Content Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Interactive Services
  • 8.4.1. Interactive Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. Promotional Campaigns
  • 8.5.1. Promotional Campaigns Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. Customer Relationship Management (CRM) services
  • 8.6.1. Customer Relationship Management (CRM) services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.7. Others
  • 8.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. A2P Messaging Market: Vertical Estimates & Trend Analysis

• 9.1. Segment Dashboard
• 9.2. A2P Messaging Market: Vertical Movement Analysis, 2024 & 2030 (USD Million)
• 9.3. BFSI
  • 9.3.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.4. Healthcare
  • 9.4.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.5. Media & Entertainment
  • 9.5.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.6. Retail & E-Commerce
  • 9.6.1. Retail & E-Commerce services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.7. Travel & Tourism
  • 9.7.1. Travel & Tourism Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.8. Others
  • 9.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. A2P Messaging Market: Regional Estimates & Trend Analysis

• 10.1. A2P Messaging Market Share, By Region, 2024 & 2030 (USD Million)
• 10.2. North America
  • 10.2.1. North America A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.2.2. U.S.
    • 10.2.2.1. U.S. A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.2.3. Canada
    • 10.2.3.1. Canada A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.2.4. Mexico
    • 10.2.4.1. Mexico A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.3. Europe
  • 10.3.1. Europe A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.3.2. U.K.
    • 10.3.2.1. U.K. A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.3.3. Germany
    • 10.3.3.1. Germany A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.3.4. France
    • 10.3.4.1. France A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.4. Asia Pacific
  • 10.4.1. Asia Pacific A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.2. China
    • 10.4.2.1. China A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.3. Japan
    • 10.4.3.1. Japan A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.4. India
    • 10.4.4.1. India A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.5. South Korea
    • 10.4.5.1. South Korea A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.4.6. Australia
    • 10.4.6.1. Australia A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.5. Latin America
  • 10.5.1. Latin America A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.5.2. Brazil
    • 10.5.2.1. Brazil A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.6. Middle East and Africa
  • 10.6.1. Middle East and Africa A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.6.2. UAE
    • 10.6.2.1. UAE A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.6.3. KSA
    • 10.6.3.1. KSA A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 10.6.4. South Africa
    • 10.6.4.1. South Africa A2P Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 11. Competitive Landscape

• 11.1. Company Categorization
• 11.2. Company Market Positioning
• 11.3. Company Heat Map Analysis
• 11.4. Company Profiles/Listing
  • 11.4.1. Twilio Inc.
    • 11.4.1.1. Participant's Overview
    • 11.4.1.2. Financial Performance
    • 11.4.1.3. Product Benchmarking
    • 11.4.1.4. Strategic Initiatives
  • 11.4.2. Dialogue Communications
    • 11.4.2.1. Participant's Overview
    • 11.4.2.2. Financial Performance
    • 11.4.2.3. Product Benchmarking
    • 11.4.2.4. Strategic Initiatives
  • 11.4.3. Infobip Ltd.
    • 11.4.3.1. Participant's Overview
    • 11.4.3.2. Financial Performance
    • 11.4.3.3. Product Benchmarking
    • 11.4.3.4. Strategic Initiatives
  • 11.4.4. Sinch
    • 11.4.4.1. Participant's Overview
    • 11.4.4.2. Financial Performance
    • 11.4.4.3. Product Benchmarking
    • 11.4.4.4. Strategic Initiatives
  • 11.4.5. Proximus
    • 11.4.5.1. Participant's Overview
    • 11.4.5.2. Financial Performance
    • 11.4.5.3. Product Benchmarking
    • 11.4.5.4. Strategic Initiatives
  • 11.4.6. Tata Communications
    • 11.4.6.1. Participant's Overview
    • 11.4.6.2. Financial Performance
    • 11.4.6.3. Product Benchmarking
    • 11.4.6.4. Strategic Initiatives
  • 11.4.7. AT&T Inc.
    • 11.4.7.1. Participant's Overview
    • 11.4.7.2. Financial Performance
    • 11.4.7.3. Product Benchmarking
    • 11.4.7.4. Strategic Initiatives
  • 11.4.8. China Mobile Ltd.
    • 11.4.8.1. Participant's Overview
    • 11.4.8.2. Financial Performance
    • 11.4.8.3. Product Benchmarking
    • 11.4.8.4. Strategic Initiatives
  • 11.4.9. Orange S.A.
    • 11.4.9.1. Participant's Overview
    • 11.4.9.2. Financial Performance
    • 11.4.9.3. Product Benchmarking
    • 11.4.9.4. Strategic Initiatives
  • 11.4.10. Genesys
    • 11.4.10.1. Participant's Overview
    • 11.4.10.2. Financial Performance
    • 11.4.10.3. Product Benchmarking
    • 11.4.10.4. Strategic Initiatives