表紙：A2P SMS市場規模、シェア、成長分析、コンポーネント別、展開モード別、用途別、SMSトラフィック別、地域別 - 産業予測、2025年～2032年

市場調査レポート

商品コード

1775675

A2P SMS市場規模、シェア、成長分析、コンポーネント別、展開モード別、用途別、SMSトラフィック別、地域別 - 産業予測、2025年～2032年

A2P SMS Market Size, Share, and Growth Analysis, By Component (Platform, A2P Service), By Deployment Mode (On-Premise, Cloud), By Application, By SMS Traffix, By Region - Industry Forecast 2025-2032

出版日: 2025年07月18日
発行: SkyQuest
ページ情報: 英文 172 Pages
納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

A2P SMSの世界市場規模は2023年に815億米ドルと評価され、2024年の859億8,000万米ドルから2032年には1,319億6,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは5.5％で成長する見通しです。

世界のA2P SMS市場は、その信頼性、驚異的な開封率、オフラインアクセスを含むあらゆるデバイスでの互換性により、堅調な成長を遂げています。OTTプラットフォームとの競争が激化しているにもかかわらず、BFSI、小売、ヘルスケア、eコマース、物流、政府などの業界では、特にスマートフォンよりもモバイルの普及率が高い地域で、認証、アラート、顧客とのコミュニケーションにA2P SMSの利用が続いています。デジタルサービスとリアルタイムのコミュニケーションに対する需要の高まりは、ワンタイムパスワードや注文の更新といった重要なメッセージの送信におけるSMSの役割を確固たるものにしています。CPaaSプロバイダーは、AIやアナリティクスとともにSMSをオムニチャネルプラットフォームに統合することで、企業価値を高めています。さらに、規制状況はコンプライアンスと配信品質を向上させ、RCSやIoTメッセージングなどのイノベーションは市場情勢を再構築しており、企業のデジタルエンゲージメント戦略においてSMSが不可欠な役割を担っています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024年）

主要企業プロファイル

Twilio
MessageBird
Tata Communications
Infobip
Global Message Services（GMS）
Plivo
Voxox
Clickatell
Tyntec
CM.com

結論と提言

Product Code: SQMIG45C2120

Global A2P SMS Market size was valued at USD 81.5 billion in 2023 and is poised to grow from USD 85.98 billion in 2024 to USD 131.96 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global A2P SMS market is witnessing robust growth, driven by its reliability, impressive open rates, and compatibility across all devices, including offline access. Despite rising competition from OTT platforms, industries such as BFSI, retail, healthcare, e-commerce, logistics, and government continue to depend on A2P SMS for authentication, alerts, and customer communication, particularly in regions with higher mobile penetration than smartphone usage. The increasing demand for digital services and real-time communication solidifies SMS's role in transmitting critical messages like OTPs and order updates. CPaaS providers are enhancing enterprise value by integrating SMS into omnichannel platforms alongside AI and analytics. Moreover, regulatory frameworks are improving compliance and delivery quality, while innovations like RCS and IoT messaging are reshaping the market landscape, underscoring A2P SMS's essential role in enterprise digital engagement strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P SMS market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global A2P SMS Market Segments Analysis

Global A2P SMS Market is segmented by Component, Deployment Mode, Application, SMS Traffix and region. Based on Component, the market is segmented into Platform and A2P Service. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Application, the market is segmented into Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Message Services, Customer Relationship Services and Others. Based on SMS Traffix, the market is segmented into National Traffic and Multi-Country. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global A2P SMS Market

The Global A2P SMS market is experiencing significant growth across various customer-centric sectors, including banking, retail, healthcare, travel, and eCommerce, largely due to its unmatched reliability and extensive reach. Financial institutions utilize SMS for sending one-time passwords and fraud alerts, while eCommerce platforms rely on it for order updates, and airlines communicate booking information through SMS. With open rates exceeding 98% and messages typically read within minutes, A2P SMS is essential for real-time dialogue. In regions with limited smartphone access, SMS serves as a vital communication tool. Retailers enjoy impressive returns from SMS-driven promotions and loyalty initiatives, and governments utilize SMS for public service notices, enhancing digital inclusion efforts. Its affordability and compatibility across various platforms make A2P SMS an essential component of modern communication strategies.

Restraints in the Global A2P SMS Market

The Global A2P SMS market faces significant challenges due to the prevalence of grey routes and fraudulent traffic, which threaten revenue stability and diminish consumer confidence. Grey routes bypass legitimate telecom infrastructure, resulting in SMS delivery without appropriate compensation, costing carriers billions annually and compromising message quality. Additionally, issues such as spoofed sender IDs, smishing, and SIM farms further degrade user experience and regulatory compliance. While some regions have introduced regulations to counteract these problems, the lack of uniform enforcement hampers effectiveness. Smaller operators struggle with compliance costs, while unscrupulous entities exploit regulatory gaps, highlighting the urgent need for cohesive anti-fraud measures and comprehensive oversight to protect the integrity and revenue potential of the A2P SMS ecosystem.

Market Trends of the Global A2P SMS Market

The Global A2P SMS market is witnessing a significant shift driven by the growing adoption of A2P SMS for Two-Factor Authentication (2FA). As businesses increasingly prioritize security and user trust, the demand for reliable and instant communication channels has surged. This trend is reshaping the enterprise communication landscape, propelling A2P SMS as a preferred tool for enhancing security protocols and streamlining customer interactions. Additionally, the rise of digital identity verification and regulatory compliance further fuels this momentum, indicating a robust growth trajectory for the A2P SMS market. Companies leveraging this technology are poised to enhance customer engagement while ensuring data protection.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global A2P SMS Market Size by Component & CAGR (2025-2032)

Market Overview
Platform
A2P Service

Global A2P SMS Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-Premise
Cloud

Global A2P SMS Market Size by Application & CAGR (2025-2032)

Market Overview
Authentication Services
Promotional and Marketing Services
Pushed Content Services
Interactive Message Services
Customer Relationship Services
Others

Global A2P SMS Market Size by SMS Traffix & CAGR (2025-2032)

Market Overview
National Traffic
Multi-Country

Global A2P SMS Market Size & CAGR (2025-2032)

North America (Component, Deployment Mode, Application, SMS Traffix)
- US
- Canada
Europe (Component, Deployment Mode, Application, SMS Traffix)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment Mode, Application, SMS Traffix)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment Mode, Application, SMS Traffix)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment Mode, Application, SMS Traffix)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Twilio
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MessageBird
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Communications
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infobip
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Global Message Services (GMS)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Plivo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Voxox
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clickatell
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tyntec
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CM.com
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

A2P SMS市場規模、シェア、成長分析、コンポーネント別、展開モード別、用途別、SMSトラフィック別、地域別 - 産業予測、2025年～2032年

A2P SMS Market Size, Share, and Growth Analysis, By Component (Platform, A2P Service), By Deployment Mode (On-Premise, Cloud), By Application, By SMS Traffix, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

A2P SMS市場規模：コンポーネント別& CAGR（2025-2032）

A2P SMS市場規模：展開モード別& CAGR（2025-2032）

A2P SMS市場規模：用途別& CAGR（2025-2032）

A2P SMS市場規模：SMSトラフィック別& CAGR（2025-2032）

A2P SMS市場規模：地域別& CAGR（2025-2032）