エンタープライズA2P SMS市場規模、シェア、成長分析、展開別、用途別、エンドユーザー別、地域別 - 産業予測、2025～2032年

エンタープライズA2P SMS市場規模は2023年に668億4,000万米ドルとなり、2024年の701億2,000万米ドルから2032年には1,078億5,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは4.9%で推移する見通しです。

2023年10月現在、顧客とのコミュニケーションを改善し、持続的な顧客関係を構築するために、エンタープライズA2P SMSを活用する企業が世界的に増えています。このアプローチでは、スマートフォンの普及に後押しされたWhatsApp、Facebook Messenger、iMessageなどのOTTメッセージングサービスの人気上昇を活用しながら、有意義な交流を促進することでエンゲージメントを高めています。これらのプラットフォームは、絵文字や動画などのリッチなコミュニケーションオプションを提供し、顧客エンゲージメントを高めています。さらに、OTTメッセージングには、注文の確認や通知など、さまざまなビジネスプロセスに不可欠な認証ツールが含まれています。例えば、RedBusはWhatsAppのA2Pメッセージングをチケットの確認やリアルタイムのアップデートに活用しており、エンタープライズA2P SMSの市場ポテンシャルが明らかに高まっていることを示しています。この相乗効果により、この分野での今後の成長が期待されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ

エンタープライズA2P SMS市場規模：展開別

• 市場概要
• クラウド
• オンプレミス

エンタープライズA2P SMS市場規模：用途別

• 市場概要
• プッシュコンテンツサービス
• 顧客関係管理サービス
• プロモーションとマーケティング
• インタラクティブサービス
• その他
  • 情報サービス
  • 人材管理

エンタープライズA2P SMS市場規模：エンドユーザー別

• 市場概要
• BFSI
• 小売業とeコマース
• 旅行とホスピタリティ
• ヘルスケア
• メディアとエンターテイメント
• その他

エンタープライズA2P SMS市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• AT&T
• China Mobile
• Sinch
• Infobip
• Orange
• Route Mobile
• MessageBird
• Tyntec
• Tata Communications
• Vonage Holdings Corp.
• SAP SE
• Syniverse
• ClickSend
• Twilio
• Plivo
• Nexmo
• Bandwidth Inc.
• Mitto
• Kaleyra
• CM.com

結論と推奨事項

Enterprise A2P SMS Market size was valued at USD 66.84 Billion in 2023 and is poised to grow from USD 70.12 Billion in 2024 to USD 107.85 Billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

As of October 2023, businesses globally are increasingly leveraging Enterprise A2P SMS to improve client communication and foster lasting customer relationships. This approach enhances engagement by facilitating meaningful interactions while capitalizing on the rising popularity of OTT messaging services like WhatsApp, Facebook Messenger, and iMessage, driven by widespread smartphone adoption. These platforms offer rich communication options, such as emojis and videos, enhancing customer engagement. Additionally, OTT messaging includes authentication tools vital for various business processes, such as order confirmations and notifications. For instance, RedBus utilizes WhatsApp A2P messaging for verified ticketing and real-time updates, demonstrating a clear increase in market potential for enterprise A2P SMS. This synergy is expected to propel future growth within this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Enterprise A2P Sms market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Enterprise A2P Sms Market Segmental Analysis

Global Enterprise A2P SMS Market is segmented by deployment, application, end user and region. Based on deployment, the market is segmented into cloud and on-premises. Based on application, the market is segmented into pushed content services, customer relationship management services, promotion and marketing, interactive services and others. Based on end user, the market is segmented into BFSI, retail and e-commerce, travel and hospitality, healthcare, media and entertainment and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Enterprise A2P Sms Market

The Enterprise A2P SMS market is experiencing significant growth, primarily driven by its cost-effectiveness and its ability to enhance communication reach. Businesses increasingly rely on A2P SMS to deliver targeted service messages such as appointment confirmations, real-time notifications for credit/debit card purchases to combat fraud, and updates on parcel arrivals. Additionally, the adoption of two-step verification processes, wherein users receive a one-time password via SMS to verify their identity online, has further boosted A2P communication volumes. This method allows companies to engage with a global customer base effectively while ensuring that communications remain relevant and meaningful, addressing the growing demand for purposeful messaging.

Restraints in the Enterprise A2P Sms Market

Enterprise A2P SMS services must adhere to strict regulations to ensure compliance and maintain customer trust. Messages must be transactional or informational in nature, avoiding promotional content unless explicitly permitted by the recipient. Consent must be obtained prior to sending messages, with clear opt-in and opt-out mechanisms in place. Sender identification must be transparent, displaying the brand name rather than short codes or generic numbers. Messaging frequency should be regulated to avoid spamming, with users receiving no more than a predefined number of messages per week. Additionally, data privacy and security standards must be upheld to protect user information and comply with applicable regulations.

Market Trends of the Enterprise A2P Sms Market

The Enterprise A2P SMS market is witnessing a significant trend towards the integration of hybrid cloud-based messaging platforms, which facilitate seamless multi-channel communication. This evolution enables messaging solution vendors to deploy comprehensive mobile marketing systems that incorporate SMS alongside push notifications, email, IP messaging, outbound dialing, and social media. As businesses increasingly prioritize personalized and effective customer engagement, these technologies not only enhance message delivery to any mobile device but also allow marketers to scale their campaigns efficiently. Notable players in this space, including Fastsms (A Division of NetSecrets Ltd.), mGage, LLC, Vibes, and Mblox, Inc., are at the forefront of this transformative shift.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Enterprise A2P SMS Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Enterprise A2P SMS Market Size by Application & CAGR (2025-2032)

• Market Overview
• Pushed Content Services
• Customer Relationship Management Services
• Promotion And Marketing
• Interactive Services
• Others
  • Information Services
  • Workforce Management

Global Enterprise A2P SMS Market Size by End User & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail And E-Commerce
• Travel And Hospitality
• Healthcare
• Media And Entertainment
• Others

Global Enterprise A2P SMS Market Size & CAGR (2025-2032)

• North America (Deployment, Application, End User)
  • US
  • Canada
• Europe (Deployment, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• AT&T
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Mobile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sinch
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infobip
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orange
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Route Mobile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MessageBird
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyntec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage Holdings Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Syniverse
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClickSend
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twilio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plivo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nexmo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandwidth Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaleyra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CM.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations