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A2P SMS市場- 世界の産業規模、シェア、動向、機会、予測、エンドユーザー別、用途別、地域別、競合別、2020-2030年予測

A2P SMS Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By End-User, By Application, By Region & Competition, 2020-2030F

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英文 181 Pages
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2～3営業日
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A2P SMS市場- 世界の産業規模、シェア、動向、機会、予測、エンドユーザー別、用途別、地域別、競合別、2020-2030年予測
出版日: 2025年04月11日
発行: TechSci Research
ページ情報: 英文 181 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

アプリケーション・ツー・パーソン（A2P）SMSの世界市場規模は、2024年に750億米ドル、2030年には968億6,000万米ドルに達すると予測され、予測期間中、CAGR4.2％で堅調な伸びを示します。

この成長は主に、安全で効率的な業務用通信チャネルに対する需要の高まりに後押しされています。

市場概要
予測期間 2026-2030
市場規模：2024年 750億米ドル
市場規模：2030年 968億6,000万米ドル
CAGR：2025年～2030年 4.2%
急成長セグメント プッシュ型コンテンツサービス
最大市場 北米

A2P SMSとは、アプリケーションから個人に送信されるメッセージのことで、顧客通知、マーケティングキャンペーン、ワンタイムパスワード（OTP）やアポイントメントリマインダーなどのトランザクションメッセージなど、業界を問わず広く利用されています。モバイルデバイスの普及と、顧客エンゲージメントにおけるモバイルコミュニケーションへの依存の高まりが、この需要増加の主な要因となっています。

銀行、小売、ヘルスケアなどのセクターで信頼性の高いメッセージング・ソリューションが求められていることが、市場拡大をさらに後押ししています。メッセージング・プラットフォームの技術的進歩や、パーソナライズされた顧客コミュニケーションへの注目の高まりも成長を後押ししています。企業は自動化によって顧客体験と業務効率の最適化を目指しており、A2P SMSは最新のコミュニケーション戦略に不可欠な要素となりつつあります。さらに、規制の強化や大容量メッセージングインフラの開発が市場力学を強化し、企業コミュニケーションにおけるA2P SMSの役割を強化すると予想されます。

主な市場促進要因

モバイル普及率と利用率の上昇

主な市場課題

規制とコンプライアンスの複雑さ

主な市場動向

多要素認証（MFA）の採用拡大

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のA2P SMS市場概要

第6章 世界のA2P SMS市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • エンドユーザー別（ヘルスケア、小売、ホスピタリティ、エンターテイメント、 BFSI、旅行・運輸、その他）
    • アプリケーション別（インタラクティブサービス、プロモーションキャンペーン、顧客関係管理（CRM）サービス、プッシュコンテンツサービス、その他）
    • 地域別（北米、欧州、南米、中東・アフリカ、アジア太平洋）
  • 企業別（2024）
  • 市場マップ

第7章 北米のA2P SMS市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 北米：国別分析
    • 米国
    • カナダ
    • メキシコ

第8章 欧州のA2P SMS市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 欧州：国別分析
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ベルギー

第9章 南米のA2P SMS市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 南米：国別分析
    • ブラジル
    • コロンビア
    • アルゼンチン
    • チリ
    • ペルー

第10章 中東・アフリカのA2P SMS市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • 中東・アフリカ：国別分析
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ
    • トルコ
    • イスラエル

第11章 アジア太平洋地域のA2P SMS市場展望

  • 市場規模・予測
  • 市場シェア・予測
  • アジア太平洋地域：国別分析
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア
    • インドネシア
    • ベトナム

第12章 市場力学

  • 促進要因
  • 課題

第13章 市場動向と発展

第14章 企業プロファイル

  • Twilio Inc.
  • Sinch AB
  • Vonage America, LLC
  • Bandwidth Inc.
  • Plivo Inc.
  • Infobip Ltd.
  • Tata Communications Limited
  • T-Mobile USA, Inc.
  • Orange S.A.
  • Bharti Airtel Limited
  • Proofpoint, Inc.
  • Clickatell Corporation

第15章 戦略的提言

第16章 調査会社について・免責事項

目次
Product Code: 24733

Global Application-to-Person (A2P) SMS market was valued at USD 75 billion in 2024 and is projected to reach USD 96.86 billion by 2030, demonstrating robust growth over the forecast period with a compound annual growth rate (CAGR) of 4.2%. This growth is primarily fueled by the increasing demand for secure, efficient communication channels for business operations.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 75 Billion
Market Size 2030USD 96.86 Billion
CAGR 2025-20304.2%
Fastest Growing SegmentPushed Content Services
Largest MarketNorth America

A2P SMS refers to messages sent from applications to individuals and is widely used across industries for customer notifications, marketing campaigns, and transactional messages, including one-time passwords (OTPs) and appointment reminders. The proliferation of mobile devices and the growing reliance on mobile communication for customer engagement are key contributors to this rising demand.

The need for dependable messaging solutions across sectors such as banking, retail, and healthcare further drives market expansion. Technological advancements in messaging platforms and a heightened focus on personalized customer communication have also bolstered growth. As organizations aim to optimize customer experience and operational efficiency through automation, A2P SMS is becoming an integral part of modern communication strategies. Furthermore, regulatory advancements and the development of high-capacity messaging infrastructure are expected to strengthen market dynamics, reinforcing the role of A2P SMS in enterprise communications.

Key Market Drivers

Rising Mobile Penetration and Usage

The global surge in mobile phone usage is a primary growth driver for the A2P SMS market. With smartphones becoming increasingly ubiquitous and mobile network coverage expanding, businesses are leveraging SMS as a direct, reliable communication tool. In many regions-especially in developing markets where internet access remains limited-mobile devices serve as the main gateway to digital services.

A2P SMS is particularly effective in these contexts due to its high open and response rates, making it ideal for critical alerts, promotional messaging, and transactional updates. The market is expected to benefit further as global smartphone penetration exceeds 80% by 2025, with emerging markets playing a significant role in this growth trajectory.

Key Market Challenges

Regulatory and Compliance Complexities

A significant challenge facing the A2P SMS market is the diverse and evolving regulatory landscape across regions. Laws such as the European Union's General Data Protection Regulation (GDPR) and the United States' Telephone Consumer Protection Act (TCPA) impose stringent requirements around data privacy, consent, and consumer protection.

To comply, businesses must implement comprehensive systems for managing user consent, data security, and message content-often requiring substantial investment in technology and compliance infrastructure. Non-compliance can result in financial penalties and legal liabilities, creating substantial operational risks for global businesses. Additionally, the continuously shifting regulatory environment demands constant monitoring and adaptation, further complicating compliance efforts.

Key Market Trends

Growing Adoption of Multi-Factor Authentication (MFA)

An emerging trend in the A2P SMS market is the increasing use of SMS for Multi-Factor Authentication (MFA). As digital threats escalate, organizations are turning to MFA to secure user accounts and transactions. A2P SMS plays a pivotal role in this area by delivering OTPs and verification codes, offering a reliable and immediate means of authentication.

Driven by the rise of digital banking, e-commerce, and online services, this trend reflects a broader emphasis on enhancing cybersecurity and regulatory compliance. The integration of A2P SMS into MFA frameworks is expected to continue rising, as organizations prioritize secure, real-time communication with their users.

Key Market Players

  • Twilio Inc.
  • Sinch AB
  • Vonage America, LLC
  • Bandwidth Inc.
  • Plivo Inc.
  • Infobip Ltd.
  • Tata Communications Limited
  • T-Mobile USA, Inc.
  • Orange S.A.
  • Bharti Airtel Limited
  • Proofpoint, Inc.
  • Clickatell Corporation

Report Scope:

In this report, the Global A2P SMS Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

A2P SMS Market, By End-User:

  • Healthcare
  • Retail
  • Hospitality
  • Entertainment
  • BFSI
  • Travel & Transport
  • Others

A2P SMS Market, By Application:

  • Interactive Services
  • Promotional Campaigns
  • Customer Relationship Management (CRM) Services
  • Pushed Content Services
  • Others

A2P SMS Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
    • Belgium
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Indonesia
    • Vietnam
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Chile
    • Peru
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Israel

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global A2P SMS Market.

Available Customizations:

Global A2P SMS market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Formulation of the Scope
  • 2.4. Assumptions and Limitations
  • 2.5. Sources of Research
    • 2.5.1. Secondary Research
    • 2.5.2. Primary Research
  • 2.6. Approach for the Market Study
    • 2.6.1. The Bottom-Up Approach
    • 2.6.2. The Top-Down Approach
  • 2.7. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.8. Forecasting Methodology
    • 2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Voice of Customer

5. Global A2P SMS Market Overview

6. Global A2P SMS Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By End-User (Healthcare, Retail, Hospitality, Entertainment, BFSI, Travel & Transport, Others)
    • 6.2.2. By Application (Interactive Services, Promotional Campaigns, Customer Relationship Management (CRM) Services, Pushed Content Services, Others)
    • 6.2.3. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 6.3. By Company (2024)
  • 6.4. Market Map

7. North America A2P SMS Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By End-User
    • 7.2.2. By Application
    • 7.2.3. By Country
  • 7.3. North America: Country Analysis
    • 7.3.1. United States A2P SMS Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By End-User
        • 7.3.1.2.2. By Application
    • 7.3.2. Canada A2P SMS Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By End-User
        • 7.3.2.2.2. By Application
    • 7.3.3. Mexico A2P SMS Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By End-User
        • 7.3.3.2.2. By Application

8. Europe A2P SMS Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By End-User
    • 8.2.2. By Application
    • 8.2.3. By Country
  • 8.3. Europe: Country Analysis
    • 8.3.1. Germany A2P SMS Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By End-User
        • 8.3.1.2.2. By Application
    • 8.3.2. France A2P SMS Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By End-User
        • 8.3.2.2.2. By Application
    • 8.3.3. United Kingdom A2P SMS Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By End-User
        • 8.3.3.2.2. By Application
    • 8.3.4. Italy A2P SMS Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By End-User
        • 8.3.4.2.2. By Application
    • 8.3.5. Spain A2P SMS Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By End-User
        • 8.3.5.2.2. By Application
    • 8.3.6. Belgium A2P SMS Market Outlook
      • 8.3.6.1. Market Size & Forecast
        • 8.3.6.1.1. By Value
      • 8.3.6.2. Market Share & Forecast
        • 8.3.6.2.1. By End-User
        • 8.3.6.2.2. By Application

9. South America A2P SMS Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By End-User
    • 9.2.2. By Application
    • 9.2.3. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil A2P SMS Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By End-User
        • 9.3.1.2.2. By Application
    • 9.3.2. Colombia A2P SMS Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By End-User
        • 9.3.2.2.2. By Application
    • 9.3.3. Argentina A2P SMS Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By End-User
        • 9.3.3.2.2. By Application
    • 9.3.4. Chile A2P SMS Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By End-User
        • 9.3.4.2.2. By Application
    • 9.3.5. Peru A2P SMS Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By End-User
        • 9.3.5.2.2. By Application

10. Middle East & Africa A2P SMS Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By End-User
    • 10.2.2. By Application
    • 10.2.3. By Country
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. Saudi Arabia A2P SMS Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By End-User
        • 10.3.1.2.2. By Application
    • 10.3.2. UAE A2P SMS Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By End-User
        • 10.3.2.2.2. By Application
    • 10.3.3. South Africa A2P SMS Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By End-User
        • 10.3.3.2.2. By Application
    • 10.3.4. Turkey A2P SMS Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By End-User
        • 10.3.4.2.2. By Application
    • 10.3.5. Israel A2P SMS Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By End-User
        • 10.3.5.2.2. By Application

11. Asia Pacific A2P SMS Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By End-User
    • 11.2.2. By Application
    • 11.2.3. By Country
  • 11.3. Asia-Pacific: Country Analysis
    • 11.3.1. China A2P SMS Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By End-User
        • 11.3.1.2.2. By Application
    • 11.3.2. India A2P SMS Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By End-User
        • 11.3.2.2.2. By Application
    • 11.3.3. Japan A2P SMS Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By End-User
        • 11.3.3.2.2. By Application
    • 11.3.4. South Korea A2P SMS Market Outlook
      • 11.3.4.1. Market Size & Forecast
        • 11.3.4.1.1. By Value
      • 11.3.4.2. Market Share & Forecast
        • 11.3.4.2.1. By End-User
        • 11.3.4.2.2. By Application
    • 11.3.5. Australia A2P SMS Market Outlook
      • 11.3.5.1. Market Size & Forecast
        • 11.3.5.1.1. By Value
      • 11.3.5.2. Market Share & Forecast
        • 11.3.5.2.1. By End-User
        • 11.3.5.2.2. By Application
    • 11.3.6. Indonesia A2P SMS Market Outlook
      • 11.3.6.1. Market Size & Forecast
        • 11.3.6.1.1. By Value
      • 11.3.6.2. Market Share & Forecast
        • 11.3.6.2.1. By End-User
        • 11.3.6.2.2. By Application
    • 11.3.7. Vietnam A2P SMS Market Outlook
      • 11.3.7.1. Market Size & Forecast
        • 11.3.7.1.1. By Value
      • 11.3.7.2. Market Share & Forecast
        • 11.3.7.2.1. By End-User
        • 11.3.7.2.2. By Application

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends and Developments

14. Company Profiles

  • 14.1. Twilio Inc.
    • 14.1.1. Business Overview
    • 14.1.2. Key Revenue and Financials
    • 14.1.3. Recent Developments
    • 14.1.4. Key Personnel/Key Contact Person
    • 14.1.5. Key Product/Services Offered
  • 14.2. Sinch AB
    • 14.2.1. Business Overview
    • 14.2.2. Key Revenue and Financials
    • 14.2.3. Recent Developments
    • 14.2.4. Key Personnel/Key Contact Person
    • 14.2.5. Key Product/Services Offered
  • 14.3. Vonage America, LLC
    • 14.3.1. Business Overview
    • 14.3.2. Key Revenue and Financials
    • 14.3.3. Recent Developments
    • 14.3.4. Key Personnel/Key Contact Person
    • 14.3.5. Key Product/Services Offered
  • 14.4. Bandwidth Inc.
    • 14.4.1. Business Overview
    • 14.4.2. Key Revenue and Financials
    • 14.4.3. Recent Developments
    • 14.4.4. Key Personnel/Key Contact Person
    • 14.4.5. Key Product/Services Offered
  • 14.5. Plivo Inc.
    • 14.5.1. Business Overview
    • 14.5.2. Key Revenue and Financials
    • 14.5.3. Recent Developments
    • 14.5.4. Key Personnel/Key Contact Person
    • 14.5.5. Key Product/Services Offered
  • 14.6. Infobip Ltd.
    • 14.6.1. Business Overview
    • 14.6.2. Key Revenue and Financials
    • 14.6.3. Recent Developments
    • 14.6.4. Key Personnel/Key Contact Person
    • 14.6.5. Key Product/Services Offered
  • 14.7. Tata Communications Limited
    • 14.7.1. Business Overview
    • 14.7.2. Key Revenue and Financials
    • 14.7.3. Recent Developments
    • 14.7.4. Key Personnel/Key Contact Person
    • 14.7.5. Key Product/Services Offered
  • 14.8. T-Mobile USA, Inc.
    • 14.8.1. Business Overview
    • 14.8.2. Key Revenue and Financials
    • 14.8.3. Recent Developments
    • 14.8.4. Key Personnel/Key Contact Person
    • 14.8.5. Key Product/Services Offered
  • 14.9. Orange S.A.
    • 14.9.1. Business Overview
    • 14.9.2. Key Revenue and Financials
    • 14.9.3. Recent Developments
    • 14.9.4. Key Personnel/Key Contact Person
    • 14.9.5. Key Product/Services Offered
  • 14.10. Bharti Airtel Limited
    • 14.10.1. Business Overview
    • 14.10.2. Key Revenue and Financials
    • 14.10.3. Recent Developments
    • 14.10.4. Key Personnel/Key Contact Person
    • 14.10.5. Key Product/Services Offered
  • 14.11. Proofpoint, Inc.
    • 14.11.1. Business Overview
    • 14.11.2. Key Revenue and Financials
    • 14.11.3. Recent Developments
    • 14.11.4. Key Personnel/Key Contact Person
    • 14.11.5. Key Product/Services Offered
  • 14.12. Clickatell Corporation
    • 14.12.1. Business Overview
    • 14.12.2. Key Revenue and Financials
    • 14.12.3. Recent Developments
    • 14.12.4. Key Personnel/Key Contact Person
    • 14.12.5. Key Product/Services Offered

15. Strategic Recommendations

16. About Us & Disclaimer