A2P＆P2Aメッセージング市場：タイプ別、トラフィック別、メッセージングプラットフォーム別、産業別、アプリケーション別-2025-2030年世界予測

A2P＆P2Aメッセージング市場の2023年の市場規模は717億7,000万米ドルで、2024年には768億2,000万米ドルに達すると予測され、CAGR 7.14％で成長し、2030年には1,163億3,000万米ドルに達すると予測されています。

A2P（Application-to-Person）およびP2A（Person-to-Application）メッセージングの範囲は、主に企業対消費者の交流に使用される幅広い通信方法を包含します。A2Pメッセージングは主に通知、プロモーションメッセージ、顧客認証に使用され、P2Aメッセージングは個人がアプリケーションと直接通信することを可能にし、多くの場合、顧客からのフィードバックや予約スケジューリングなどのサービスに使用されます。これらのメッセージングサービスの必要性は、リアルタイムの顧客エンゲージメントの強化、費用対効果の高いコミュニケーションチャネルの提供、さまざまな分野における消費者満足度の向上において、重要な役割を担っていることからも明らかです。アプリケーションは銀行、ヘルスケア、小売など、安全で瞬時のコミュニケーションが重要な業界に及んでいます。マーケティング、検証、顧客サポートなどの目的でこれらのサービスを活用する企業もあり、最終的な利用機会は広範囲に及んでいます。A2PおよびP2Aメッセージング市場の成長に影響を与える主な要因には、スマートデバイスの普及拡大、顧客中心のソリューションに対する需要の高まり、モバイルネットワーク技術の進歩などがあります。さらに、OTT（Over-the-Top）サービスへの嗜好の高まりや、メッセージング戦略をパーソナライズして最適化するためのAIの統合からもビジネスチャンスが生まれています。しかし、厳しい規制環境、データプライバシーに対する懸念、通信事業者によるメッセージフィルタリングなどの課題が、市場の成長を妨げる可能性があります。こうした制約に対処するには、メッセージのセキュリティと規制基準への準拠を強化するための研究開発に取り組む必要があります。イノベーションの機会は、メッセージ配信システムの強化、より良いターゲティングのためのAI主導型アナリティクスの開発、既存のビジネスプロセスとシームレスに統合するマルチチャネルコミュニケーションプラットフォームの構築にあります。市場はダイナミックで競争が激しく、サービスを包括的なコミュニケーション・ソリューションに統合する傾向があります。この進化する情勢を活用しようとする企業にとって、堅牢なインフラに投資し、規制状況の変化に遅れをとらないことが、A2PおよびP2Aメッセージング分野で成長し、競争力を維持するための重要な戦略となると思われます。

市場力学：急速に進化するA2P＆P2Aメッセージング市場の主要市場インサイトを公開

A2P＆P2Aメッセージング市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 収益性を高めるための消費者とのインタラクションの必要性
  • モバイル・マーケティングとオムニチャネル広告の増加
  • 銀行、ヘルスケア、小売・eコマースにおける顧客コミュニケーションサービスの採用
• 市場抑制要因
  • 地域規制と国別ガイドラインの存在
• 市場機会
  • A2Pメッセージング分野におけるリッチ・コミュニケーション・サービス（RCS）
  • 通信事業者とOTT（Over-the-Top）プレーヤーのコラボレーション
• 市場の課題
  • 電気通信事業者の収益に影響を与えるグレールート濫用の特定と防止

ポーターの5つの力：A2P＆P2Aメッセージング市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：A2P＆P2Aメッセージング市場における外部からの影響の把握

外部マクロ環境要因は、A2P＆P2Aメッセージング市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析A2P＆P2Aメッセージング市場における競合情勢の把握

A2P＆P2Aメッセージング市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスA2P＆P2Aメッセージング市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、A2P＆P2Aメッセージング市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 収益性を高めるために消費者との関わりを深める必要がある
    • モバイルマーケティングとオムニチャネル広告の増加
    • 銀行、ヘルスケア、小売、eコマースにおける顧客コミュニケーションサービスの導入
  • 抑制要因
    • 現地の規制と国固有のガイドラインの存在
  • 機会
    • A2Pメッセージング空間におけるリッチコミュニケーションサービス（RCS）
    • 通信事業者とオーバーザトップ（OTT）事業者の連携
  • 課題
    • 通信事業者の収益に影響を及ぼすグレールートの悪用を特定し防止する
• 市場セグメンテーション分析
  • タイプ：リーチ拡大のため、企業間でアプリケーション対人（A2P）メッセージングの需要が増加
  • メッセージングプラットフォーム：柔軟性、スピード、革新性により、クラウド APIメッセージングプラットフォームの人気が高まっています。
  • 業界：銀行、金融サービス、保険（BFSI）部門における取引通知とセキュリティアラートの需要が増加
  • 応用：プロモーションおよびマーケティングサービスにおけるA2P＆P2Aメッセージングの応用範囲の拡大
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境
• 顧客のカスタマイズ
  • 市場エコシステム

第6章 A2P＆P2Aメッセージング市場：タイプ別

• Ａ２Ｐ
• P2A

第7章 A2P＆P2Aメッセージング市場トラフィック別

• 複数の国
• 全国

第8章 A2P＆P2Aメッセージング市場メッセージングプラットフォーム別

• クラウド APIメッセージングプラットフォーム
• 従来型およびマネージドメッセージングプラットフォーム

第9章 A2P＆P2Aメッセージング市場：業界別

• 航空宇宙および防衛
• 自動車・輸送
• 銀行、金融サービス、保険
• 建築、建設、不動産
• 消費財・小売
• 教育
• エネルギー・公益事業
• 政府および公共部門
• ヘルスケアとライフサイエンス
• 情報技術
• 製造業
• メディアとエンターテイメント
• 通信
• 旅行・ホスピタリティ

第10章 A2P＆P2Aメッセージング市場：用途別

• 認証サービス
• 顧客関係管理サービス
• お問い合わせ・検索関連サービス
• インタラクティブメッセージ
• 通知とアラート
• プロモーションおよびマーケティングサービス
• プッシュコンテンツサービス
• 投票とエンターテイメント

第11章 南北アメリカのA2P＆P2Aメッセージング市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のA2P＆P2Aメッセージング市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのA2P＆P2Aメッセージング市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • エアテルビジネス、世界相互接続ソリューション「エアテルアドバンテージ」を発表
  • タタ・コミュニケーションズ、世界有数のCPaaSプラットフォーム企業Kaleyraの買収を完了
  • VOXソリューションは、マラウイのテレコムネットワークのネットワークへのトラフィックのための独占的な国際A2P SMSおよび音声ゲートウェイになります

企業一覧

• Monty UK Global Ltd
• Retarus GmbH
• Comviva Technologies Limited
• MessageBird B.V.
• Sify Technologies
• Mavenir Systems, Inc.
• Telnyx LLC
• Tata Communications Limited
• Route Mobile Limited
• SAP SE
• LINK Mobility Group Holding ASA
• China Telecom Global Limited
• Mobiweb Limited
• Twilio Inc.
• ClearSky Technologies, Inc.
• Belgacom International Carrier Services SA by Proximus Group
• VoiceSage
• Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson
• Tyntec
• DIMOCO Europe GmbH by Tofane Global SAS
• Global Message Services AG
• Plivo Inc.
• Syniverse Technologies LLC
• Infobip Ltd.
• Sinch AB

LIST OF FIGURES

• FIGURE 1. A2P & P2A MESSAGING MARKET RESEARCH PROCESS
• FIGURE 2. A2P & P2A MESSAGING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL A2P & P2A MESSAGING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. A2P & P2A MESSAGING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. A2P & P2A MESSAGING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. A2P & P2A MESSAGING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL A2P & P2A MESSAGING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. A2P & P2A MESSAGING MARKET DYNAMICS
• TABLE 7. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY A2P, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY P2A, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY MULTI-COUNTRY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY NATIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY CLOUD API MESSAGING PLATFORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY TRADITIONAL & MANAGED MESSAGING PLATFORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY AUTHENTICATION SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY INQUIRY & SEARCH RELATED SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY INTERACTIVE MESSAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY NOTIFICATIONS & ALERTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY PROMOTIONAL & MARKETING SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY PUSHED CONTENT SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY VOTING & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 48. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 49. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 50. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 51. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 53. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 54. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 55. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. CANADA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. CANADA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 58. CANADA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 59. CANADA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 60. CANADA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 63. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 64. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 65. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 66. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 69. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 70. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 72. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 76. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 78. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 80. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 81. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 82. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. CHINA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. CHINA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 85. CHINA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 86. CHINA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 87. CHINA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 88. INDIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. INDIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 90. INDIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 91. INDIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 92. INDIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 95. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 96. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 97. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 100. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 101. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 102. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 105. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 106. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 107. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 110. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 111. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 112. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 115. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 116. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 117. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 118. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 120. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 121. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 122. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 125. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 126. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 127. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 128. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 130. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 131. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 132. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 133. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 135. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 136. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 137. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 138. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 140. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 141. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 142. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 144. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 146. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 147. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 148. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 150. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 151. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 152. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 153. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 154. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 155. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 156. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 157. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 158. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 159. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 160. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 161. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 162. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 163. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 164. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 165. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 166. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 167. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 168. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 169. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 170. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 171. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 172. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 173. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 174. ITALY A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 175. ITALY A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 176. ITALY A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 177. ITALY A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 178. ITALY A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 179. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 180. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 181. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 182. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 183. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 184. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 185. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 186. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 187. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 188. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 189. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 190. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 191. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 192. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 193. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 194. POLAND A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 195. POLAND A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 196. POLAND A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 197. POLAND A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 198. POLAND A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 199. QATAR A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 200. QATAR A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 201. QATAR A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 202. QATAR A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 203. QATAR A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 204. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 205. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 206. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 207. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 208. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 209. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 210. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 211. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 212. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 213. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 214. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 215. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 216. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 217. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 218. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 219. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 220. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 221. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 222. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 223. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 224. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 225. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 226. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 227. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 228. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 229. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 230. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 231. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 232. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 233. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 234. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 235. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 236. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 237. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 238. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 239. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 240. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 241. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 242. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 243. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 244. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 245. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 246. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 247. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 248. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 249. A2P & P2A MESSAGING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 250. A2P & P2A MESSAGING MARKET, FPNV POSITIONING MATRIX, 2023

The A2P & P2A Messaging Market was valued at USD 71.77 billion in 2023, expected to reach USD 76.82 billion in 2024, and is projected to grow at a CAGR of 7.14%, to USD 116.33 billion by 2030.

The scope of A2P (Application-to-Person) and P2A (Person-to-Application) messaging encompasses a wide range of communication methods used primarily for business-to-consumer interactions. A2P messaging is primarily used for notifications, promotional messages, and customer authentication, while P2A messaging allows individuals to communicate directly with applications, often used for services like customer feedback or appointment scheduling. The necessity of these messaging services is underscored by their critical role in enhancing real-time customer engagement, providing cost-effective communication channels, and improving consumer satisfaction across various sectors. Applications span industries such as banking, healthcare, and retail, where secure and instantaneous communication is crucial. End-use opportunities are extensive, with businesses leveraging these services for marketing, verification, and customer support purposes. Key factors influencing the growth of A2P and P2A messaging markets include the increasing adoption of smart devices, growing demand for customer-centric solutions, and advancements in mobile network technology. Moreover, opportunities are arising from the increasing preference for Over-the-Top (OTT) services and the integration of AI to personalize and optimize messaging strategies. However, challenges such as stringent regulatory environments, concerns over data privacy, and message filtering by telecom operators can hinder market growth. Addressing these limitations involves engaging in research and development to enhance message security and compliance with regulatory standards. Innovation opportunities lie in enhancing message delivery systems, developing AI-driven analytics for better targeting, and creating multi-channel communication platforms that seamlessly integrate with existing business processes. The market is dynamic and competitive, with a trend towards consolidating services into comprehensive communication solutions. For businesses aiming to capitalize on this evolving landscape, investing in robust infrastructure and staying abreast of regulatory changes would be crucial strategies for growth and maintaining a competitive edge in the A2P and P2A messaging arena.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving A2P & P2A Messaging Market

The A2P & P2A Messaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Need for Engaging Consumer Interactions to drive profitability
  • Increased Mobile Marketing and Omnichannel Advertising
  • Adoption of Customer Communication Services in Banking, Healthcare, and Retail & E-commerce
• Market Restraints
  • Presence of Local Regulations and Country-Specific Guidelines
• Market Opportunities
  • Rich Communication Services (RCS) in A2P Messaging Space
  • Collaboration Between the Telecom Operator and Over-the-top (OTT) Players
• Market Challenges
  • Identifying and Preventing Grey Route Abuse Affecting Telecom Operators Revenue

Porter's Five Forces: A Strategic Tool for Navigating the A2P & P2A Messaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the A2P & P2A Messaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the A2P & P2A Messaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the A2P & P2A Messaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the A2P & P2A Messaging Market

A detailed market share analysis in the A2P & P2A Messaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the A2P & P2A Messaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the A2P & P2A Messaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the A2P & P2A Messaging Market, highlighting leading vendors and their innovative profiles. These include Monty UK Global Ltd, Retarus GmbH, Comviva Technologies Limited, MessageBird B.V., Sify Technologies, Mavenir Systems, Inc., Telnyx LLC, Tata Communications Limited, Route Mobile Limited, SAP SE, LINK Mobility Group Holding ASA, China Telecom Global Limited, Mobiweb Limited, Twilio Inc., ClearSky Technologies, Inc., Belgacom International Carrier Services SA by Proximus Group, VoiceSage, Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson, Tyntec, DIMOCO Europe GmbH by Tofane Global SAS, Global Message Services AG, Plivo Inc., Syniverse Technologies LLC, Infobip Ltd., and Sinch AB.

Market Segmentation & Coverage

This research report categorizes the A2P & P2A Messaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across A2P and P2A.
• Based on Traffic, market is studied across Multi-Country and National.
• Based on Messaging Platform, market is studied across Cloud API Messaging Platform and Traditional & Managed Messaging Platform.
• Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Application, market is studied across Authentication Services, Customer Relationship Management Services, Inquiry & Search Related Services, Interactive Messages, Notifications & Alerts, Promotional & Marketing Services, Pushed Content Services, and Voting & Entertainment.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Need for Engaging Consumer Interactions to drive profitability
    • 5.1.1.2. Increased Mobile Marketing and Omnichannel Advertising
    • 5.1.1.3. Adoption of Customer Communication Services in Banking, Healthcare, and Retail & E-commerce
  • 5.1.2. Restraints
    • 5.1.2.1. Presence of Local Regulations and Country-Specific Guidelines
  • 5.1.3. Opportunities
    • 5.1.3.1. Rich Communication Services (RCS) in A2P Messaging Space
    • 5.1.3.2. Collaboration Between the Telecom Operator and Over-the-top (OTT) Players
  • 5.1.4. Challenges
    • 5.1.4.1. Identifying and Preventing Grey Route Abuse Affecting Telecom Operators Revenue
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing demand for Application-to-Person (A2P) messaging among businesses to expand their reach
  • 5.2.2. Messaging Platform: Rising preference for Cloud API messaging platform due to flexibility, speed, and innovation
  • 5.2.3. Industry: Growing demand in Banking, Financial Services & Insurance (BFSI) sector for transaction notifications, and security alerts
  • 5.2.4. Application: Expanding application of A2P & P2A messaging for promotional & marketing services
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization
  • 5.5.1. Market Ecosystem

6. A2P & P2A Messaging Market, by Type

• 6.1. Introduction
• 6.2. A2P
• 6.3. P2A

7. A2P & P2A Messaging Market, by Traffic

• 7.1. Introduction
• 7.2. Multi-Country
• 7.3. National

8. A2P & P2A Messaging Market, by Messaging Platform

• 8.1. Introduction
• 8.2. Cloud API Messaging Platform
• 8.3. Traditional & Managed Messaging Platform

9. A2P & P2A Messaging Market, by Industry

• 9.1. Introduction
• 9.2. Aerospace & Defense
• 9.3. Automotive & Transportation
• 9.4. Banking, Financial Services & Insurance
• 9.5. Building, Construction & Real Estate
• 9.6. Consumer Goods & Retail
• 9.7. Education
• 9.8. Energy & Utilities
• 9.9. Government & Public Sector
• 9.10. Healthcare & Life Sciences
• 9.11. Information Technology
• 9.12. Manufacturing
• 9.13. Media & Entertainment
• 9.14. Telecommunication
• 9.15. Travel & Hospitality

10. A2P & P2A Messaging Market, by Application

• 10.1. Introduction
• 10.2. Authentication Services
• 10.3. Customer Relationship Management Services
• 10.4. Inquiry & Search Related Services
• 10.5. Interactive Messages
• 10.6. Notifications & Alerts
• 10.7. Promotional & Marketing Services
• 10.8. Pushed Content Services
• 10.9. Voting & Entertainment

11. Americas A2P & P2A Messaging Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific A2P & P2A Messaging Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa A2P & P2A Messaging Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Airtel Business launches 'Airtel Advantage' for Global Interconnect Solutions
  • 14.3.2. Tata Communications completes acquisition of Kaleyra, a leading global CPaaS platform player
  • 14.3.3. VOX Solutions becomes the exclusive international A2P SMS & Voice gateway for traffic into Telekom Networks Malawi's network

Companies Mentioned

• 1. Monty UK Global Ltd
• 2. Retarus GmbH
• 3. Comviva Technologies Limited
• 4. MessageBird B.V.
• 5. Sify Technologies
• 6. Mavenir Systems, Inc.
• 7. Telnyx LLC
• 8. Tata Communications Limited
• 9. Route Mobile Limited
• 10. SAP SE
• 11. LINK Mobility Group Holding ASA
• 12. China Telecom Global Limited
• 13. Mobiweb Limited
• 14. Twilio Inc.
• 15. ClearSky Technologies, Inc.
• 16. Belgacom International Carrier Services SA by Proximus Group
• 17. VoiceSage
• 18. Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson
• 19. Tyntec
• 20. DIMOCO Europe GmbH by Tofane Global SAS
• 21. Global Message Services AG
• 22. Plivo Inc.
• 23. Syniverse Technologies LLC
• 24. Infobip Ltd.
• 25. Sinch AB