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1746531

日本のA2Pメッセージング市場レポート：コンポーネント別、展開モード別、SMSトラフィック別、用途別、エンドユーザー別、地域別、2025～2033年

Japan A2P Messaging Market Report by Component, Deployment Mode, SMS Traffic, Application, End User, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 119 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.08円
日本のA2Pメッセージング市場レポート：コンポーネント別、展開モード別、SMSトラフィック別、用途別、エンドユーザー別、地域別、2025～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 119 Pages
納期: 5～7営業日
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  • 概要
  • 目次
概要

日本のA2Pメッセージング市場規模は2024年に33億米ドルに達しました。今後、IMARC Groupでは、2033年には54億米ドルに達し、2025～2033年にかけての成長率（CAGR）は5.42％になると予測しています。eコマース業界やオンラインショッピングプラットフォームの大幅な拡大、金融サービス分野でのA2Pメッセージングの広範な採用、患者の健康を確保するためのヘルスケア分野でのA2Pメッセージングの需要の高まりなどが、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

  • 日本のA2Pメッセージング市場はこれまでどのように推移し、今後どのように推移するのか？
  • COVID-19が日本のA2Pメッセージング市場に与えた影響は？
  • 日本のA2Pメッセージング市場のコンポーネント別区分は？
  • 日本のA2Pメッセージング市場の展開モード別区分は？
  • 日本のA2Pメッセージング市場のSMSトラフィック別区分は？
  • 日本のA2Pメッセージング市場の用途別区分は？
  • 日本のA2Pメッセージング市場のエンドユーザー別区分は？
  • 日本のA2Pメッセージング市場のバリューチェーンにおける様々なステージとは？
  • 日本のA2Pメッセージング市場の主要な促進要因と課題は何か？
  • 日本のA2Pメッセージング市場の構造と主要プレーヤーは？
  • 日本のA2Pメッセージング市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のA2Pメッセージング市場-イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のA2Pメッセージング市場情勢

  • 過去および現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のA2Pメッセージング市場- コンポーネント別

  • プラットフォーム
  • A2Pサービス

第7章 日本のA2Pメッセージング市場- 展開モード別

  • オンプレミス
  • クラウドベース

第8章 日本のA2Pメッセージング市場-SMSトラフィック別

  • 国内トラフィック
  • 国際トラフィック

第9章 日本のA2Pメッセージング市場- 用途別

  • 認証サービス
  • プロモーションおよびマーケティングサービス
  • プッシュコンテンツサービス
  • インタラクティブメッセージサービス
  • 顧客関係管理サービス
  • その他

第10章 日本のA2Pメッセージング市場- エンドユーザー別

  • BFSI
  • 小売業・電子商取引
  • 電子政府
  • ハイパーローカルビジネス
  • ヘルスケア
  • 旅行・ホスピタリティ
  • その他

第11章 日本のA2Pメッセージング市場-競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第12章 主要企業のプロファイル

第13章 日本のA2Pメッセージング市場- 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第14章 付録

目次
Product Code: SR112025A19787

The Japan A2P messaging market size reached USD 3.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.42% during 2025-2033. The significant expansion in the e-commerce industry and online shopping platforms, the widespread adoption of A2P messaging in the financial services sector, and the growing demand for A2P messaging in the healthcare sector to ensure patient well-being represent some of the key factors driving the market.

A2P messaging, or application-to-person messaging, is an essential communication channel in the digital age, allowing businesses to interact with their customers through text messages sent from applications. It is gaining traction due to its efficiency, convenience, and several applications. It serves as a bridge between businesses and their target audiences, enabling companies to deliver important information, notifications, updates, and even promotional messages directly to consumers' mobile devices. Additionally, A2P messaging facilitates seamless communication between organizations and individuals through automated text messaging, providing a direct and immediate way to convey vital messages. It is commonly used for various purposes, including automated notifications, alerts, reminders, and one-time passwords (OTP) for authentication. Nowadays, A2P messaging is widely utilized in industries such as banking, healthcare, retail, and logistics, where timely communication with customers or users is essential and enables businesses to reach their target audience efficiently and can be an effective way to deliver important information or engage with customers in a convenient and immediate manner. For instance, a bank uses A2P messaging to send account balance updates or transaction alerts to its customers, which is efficient and also enhances customer engagement and satisfaction.

Japan A2P Messaging Market Trends:

The Japan A2P messaging market is primarily driven by the increasing demand for real-time communication and notifications. Businesses in Japan are under constant pressure to provide timely updates and alerts to their customers, whether it's confirming a transaction, sending appointment reminders, or notifying them about order status. A2P messaging offers a solution that ensures these messages reach customers promptly, enhancing customer satisfaction and trust in the brand. Moreover, the e-commerce industry and online shopping platforms led businesses in the e-commerce sector to rely on A2P messaging to provide order confirmations, shipment tracking information, and promotional offers, representing another major growth-inducing factor. Besides this, A2P messaging streamlines the customer experience and reduces cart abandonment rates by keeping customers informed throughout their purchase journey, which is accelerating market growth. It depends on A2P messaging for fraud prevention and customer authentication. Along with this, the increasing use of A2P messaging by banks and financial to deliver one-time passwords (OTPs) and transaction alerts to their customers, ensuring the security of financial transactions to safeguard customers' financial assets and help financial organizations maintain compliance with regulatory requirements, are propelling the market growth. Furthermore, the healthcare sector in Japan is using A2P messaging for appointment reminders, medication adherence notifications, and health-related updates, which is essential in a country with a growing geriatric population, where healthcare providers need efficient ways to communicate with patients and ensure their well-being, thus creating a positive market outlook.

Japan A2P Messaging Market Segmentation:

Component Insights:

  • Platform
  • A2P Service

Deployment Mode Insights:

  • On-premises
  • Cloud-based

SMS Traffic Insights:

  • National Traffic
  • Multi-Country

Application Insights:

  • Authentication Services
  • Promotional and Marketing Services
  • Pushed Content Services
  • Interactive Messages Services
  • Customer Relationship Management Services
  • Others

End User Insights:

  • BFSI
  • Retail and Ecommerce
  • E-Governance
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan A2P messaging market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan A2P messaging market?
  • What is the breakup of the Japan A2P messaging market on the basis of component?
  • What is the breakup of the Japan A2P messaging market on the basis of deployment mode?
  • What is the breakup of the Japan A2P messaging market on the basis of SMS traffic?
  • What is the breakup of the Japan A2P messaging market on the basis of application?
  • What is the breakup of the Japan A2P messaging market on the basis of end user?
  • What are the various stages in the value chain of the Japan A2P messaging market?
  • What are the key driving factors and challenges in the Japan A2P messaging?
  • What is the structure of the Japan A2P messaging market and who are the key players?
  • What is the degree of competition in the Japan A2P messaging market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan A2P Messaging Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan A2P Messaging Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan A2P Messaging Market - Breakup by Component

  • 6.1 Platform
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 A2P Service
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan A2P Messaging Market - Breakup by Deployment Type

  • 7.1 On-premises
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Cloud-based
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan A2P Messaging Market - Breakup by SMS Traffic

  • 8.1 National Traffic
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Multi-Country
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan A2P Messaging Market - Breakup by Application

  • 9.1 Authentication Services
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Promotional and Marketing Services
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Pushed Content Services
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Interactive Messages Services
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)
  • 9.5 Customer Relationship Management Services
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2019-2024)
    • 9.5.3 Market Forecast (2025-2033)
  • 9.6 Others
    • 9.6.1 Historical and Current Market Trends (2019-2024)
    • 9.6.2 Market Forecast (2025-2033)

10 Japan A2P Messaging Market - Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2019-2024)
    • 10.1.3 Market Forecast (2025-2033)
  • 10.2 Retail and Ecommerce
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2019-2024)
    • 10.2.3 Market Forecast (2025-2033)
  • 10.3 E-Governance
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2019-2024)
    • 10.3.3 Market Forecast (2025-2033)
  • 10.4 Hyperlocal Businesses
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2019-2024)
    • 10.4.3 Market Forecast (2025-2033)
  • 10.4 Healthcare
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2019-2024)
    • 10.5.3 Market Forecast (2025-2033)
  • 10.6 Travel and Hospitality
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2019-2024)
    • 10.6.3 Market Forecast (2025-2033)
  • 10.7 Others
    • 10.7.1 Historical and Current Market Trends (2019-2024)
    • 10.7.2 Market Forecast (2025-2033)

11 Japan A2P Messaging Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Product Portfolio
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Product Portfolio
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Product Portfolio
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Product Portfolio
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Product Portfolio
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan A2P Messaging Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix