エキシビション市場：エンドユーザー産業別、エキシビションタイプ別、目的別、地域別、2024年～2031年

エキシビション市場の評価、2024年～2031年

仮想イベントやハイブリッドイベント形式の採用が増加していることで、エキシビション市場の裾野が広がっており、世界中の聴衆の関与と参加を増やすことができるため、エキシビション市場規模は2024年に663億3,000万米ドルを突破し、2031年には約952億2,000万米ドルの評価額に達します。

これに加えて、さまざまな業界の企業が自社の製品、サービス、イノベーションを展示するためのプラットフォームを提供する、急速に進化している分野が、2024年から2031年までのCAGR 5.1%での市場の成長を可能にしています。

エキシビション市場定義/概要

エキシビションとは、企業や団体が自社の製品、サービス、イノベーションをターゲットとする聴衆に展示する組織化されたイベントです。このようなイベントは通常、コンベンションセンターや展示ホールなどの大規模な会場で開催され、業界固有の小規模な見本市から大規模な国際博覧会まで、さまざまなものがあります。エキシビションは、企業が自社の製品を紹介し、潜在的な顧客と関わり、同業者とのネットワークを構築するためのプラットフォームを提供します。

エキシビションは、テクノロジー、ヘルスケア、自動車、消費財など、幅広い業界で活用されています。エキシビションには、製品発表、ブランド構築、市場開拓、研究開発など、さまざまな目的があります。企業がエキシビションに参加するのは、リードを生み出し、ブランド認知度を高め、パートナーシップを確立するためです。さらに、エキシビションはセミナー、ワークショップ、基調講演などを通じて教育の機会を提供し、参加者が業界の動向や進歩について常に情報を得るのに役立っています。

世界化の進展とFace-to-Faceのビジネス交流の必要性は、エキシビション市場の成長をどのように促進するか？

エキシビション市場は、世界化の進展と対面でのビジネス交流の必要性によって、近年著しい成長を遂げています。世界エキシビション産業協会（UFI）によると、2023年の世界エキシビション市場規模は365億米ドルで、2024年から2028年までのCAGRは4.8%と予測されています。米国労働統計局は、エキシビション・見本市主催業界の雇用者数が2020年から2023年の間に15％増加したと報告しており、この分野はパンデミック後の回復と拡大を反映しています。この成長は、製品発表、ネットワーキングの機会、さまざまな業界にわたる直接的な顧客エンゲージメントに対する需要の高まりに起因しています。

技術統合はエキシビション市場の主要促進要因として浮上しています。エキシビション産業研究センター（CEIR）によると、エキシビション主催者の78％が2022年から2024年の間に新しいデジタル技術をイベントに導入しました。これらの技術には、仮想現実や拡張現実の体験、AIを活用したマッチメイキングプラットフォーム、ハイブリッドイベントソリューションなどが含まれます。2024年2月、世界の大手イベント主催者であるリードエグジビションは、参加者の体験と出展者のROIを高めることを目的としたAI主導のネットワーキングプラットフォームの立ち上げを発表しました。このプラットフォームは、いくつかの国際見本市における試験段階で、有意義なビジネス上のつながりを35%増加させたと報告されています。

景気変動と不確実性はエキシビション市場の成長を抑制するか？

エキシビション市場は、イベントの開催や市場参入企業に関連する高コストのために、大きな財政的制約に直面しています。出展者と主催者は、ブーススペースのレンタル、デザイン、旅行、マーケティング資料などの費用に直面しています。これらの経費は、特に中小企業にとっては法外な負担となる可能性があり、参加企業が制限されることで、市場の成長が制限され、出展企業やイベントの多様性が低下する可能性があります。

景気の変動や不確実性は、エキシビション市場に大きな影響を与える可能性があります。景気低迷や財政不安の時期には、企業はエキシビションへの参加を含むマーケティングやプロモーション活動を削減することが多いです。このような企業支出の削減は、入場者数の減少、出展者の参加の減少、イベントの中止の可能性につながります。さらに、経済の不確実性は、エキシビションへのスポンサーシップや投資に影響を及ぼし、市場の成長と安定をさらに制約する可能性があります。

エキシビション市場における技術の進歩は、機会をもたらすが課題ももたらします。仮想イベントやハイブリッド・イベントへのシフトは、インターネット接続、ソフトウェア・プラットフォーム、サイバーセキュリティ対策などの技術インフラに多額の投資を必要とします。すべての出展者と参加者がデジタル環境に精通しているわけではなく、参加と関与に影響を与えます。継続的な技術的アップグレードと潜在的な技術的問題は、エキシビションの効果と魅力に影響を与える可能性があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 エキシビション市場：産業別

• トレードショー・エキスポ
• 専門家会議・コンベンション
• 消費者向けショー
• アート・デザインフェア
• 学術・研究エキシビション
• 政府および貿易代表団

第5章 エキシビション市場：エキシビションタイプ別

• 従来のエキシビション
• バーチャルエキシビション
• ハイブリッドエキシビション

第6章 エキシビション市場：目的別

• マーケティングとプロモーション
• ネットワーキングとコラボレーション
• 教育と情報共有
• 市場調査と分析

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Messe Frankfurt GmbH（Germany）
• Informa PLC（UK）
• Reed Exhibitions（UK）
• Clarion Events Limited（UK）
• COMEXPOSIUM Group（France）
• Emerald Expositions Events, Inc.（The U.S.）
• Koelnmesse GmbH（Germany）
• Tarsus Group（UK）
• Hyve Group plc（UK）
• Fiera Milano SpA（Italy）
• Deutsche Messe AG（Germany）
• MCH Group AG（Switzerland）
• GL Events（France）

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Exhibition Market Valuation - 2024-2031

The rising adoption of virtual and hybrid event formats has broadened the exhibition market's reach, allowing for increased engagement and participation from a global audience are driving the exhibition market size to surpass USD 66.33 Billion in 2024 to reach a valuation of aroundUSD 95.22 Billion by 2031.

In addition to this, rapidly evolving sector that provides a platform for businesses across various industries to showcase their products, services, and innovations is enabling the market to grow at aCAGR of 5.1% from 2024 to 2031.

Exhibition Market: Definition/ Overview

Exhibitions are organized events where businesses and organizations display their products, services, and innovations to a targeted audience. These events are typically held in large venues such as convention centers or exhibition halls and can range from small, industry-specific trade shows to large-scale international expos. Exhibitions provide a platform for companies to showcase their offerings, engage with potential customers, and network with industry peers.

Exhibitions are utilized across a wide range of industries, including technology, healthcare, automotive, consumer goods, and more. They serve various purposes, such as product launches, brand building, market research, and business development. Companies participate in exhibitions to generate leads, build brand awareness, and establish partnerships. Additionally, exhibitions provide educational opportunities through seminars, workshops, and keynote presentations, helping attendees stay informed about industry trends and advancements.

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How will Rising Globalization and the Need for Face-To-Face Business Interactions Drive Adoption of Exhibition Market Growth?

The exhibition market has witnessed significant growth in recent years, driven by increasing globalization and the need for face-to-face business interactions. According to the Global Association of the Exhibition Industry (UFI), the global exhibition market was valued at $36.5 billion in 2023, with a projected CAGR of 4.8% from 2024 to 2028. The U.S. Bureau of Labor Statistics reported that the number of jobs in the exhibition and trade show organizing industry grew by 15% between 2020 and 2023, reflecting the sector's recovery and expansion post-pandemic. This growth is attributed to the rising demand for product launches, networking opportunities, and direct customer engagement across various industries.

Technology integration has emerged as a key driver in the exhibition market. The Center for Exhibition Industry Research (CEIR) found that 78% of exhibition organizers implemented new digital technologies in their events between 2022 and 2024. These technologies include virtual and augmented reality experiences, AI-powered matchmaking platforms, and hybrid event solutions. In February 2024, Reed Exhibitions, a leading global event organizer, announced the launch of its AI-driven networking platform, which aims to enhance attendee experiences and exhibitor ROI. The platform reportedly increased meaningful business connections by 35% in its pilot phase across several international trade shows.

Will Economic Fluctuations and Uncertainties Restrain Exhibition Market Growth?

The exhibition market faces significant financial constraints due to the high costs associated with organizing and participating in events. Exhibitors and organizers face expenses like booth space rental, design, travel, and marketing materials. These expenses can be prohibitive, especially for SMEs, limiting their participation and potentially limiting market growth and reducing the diversity of exhibitors and events.

Economic fluctuations and uncertainties can significantly impact the exhibition market. During economic downturns or periods of financial instability, businesses often cut back on marketing and promotional activities, including participation in exhibitions. This reduction in corporate spending can lead to lower attendance, decreased exhibitor participation, and potentially the cancellation of events. Additionally, economic uncertainty can affect sponsorship and investment in exhibitions, further constraining market growth and stability.

Technological advancements in the exhibition market present opportunities but also present challenges. The shift towards virtual and hybrid events necessitates significant investment in technology infrastructure, including internet connectivity, software platforms, and cybersecurity measures. Not all exhibitors and attendees are proficient in digital environments, impacting participation and engagement. Continuous technological upgrades and potential technical issues can affect the exhibition's effectiveness and appeal.

Category-Wise Acumens

Which Factors Contributing Traditional Exhibitions Segment Dominance in Exhibition Market?

Traditional exhibitions continue to dominate the exhibition market, despite the rise of digital alternatives. According to the International Association of Exhibitions and Events (IAEE), in-person exhibitions accounted for 73% of the total exhibition market revenue in 2023. The U.S. Commerce Department reported that traditional trade shows contributed $101 billion to the U.S. economy in 2023, a 12% increase from 2022. This dominance is attributed to the irreplaceable value of face-to-face interactions, tactile product experiences, and the networking opportunities that physical events provide. A survey by the Center for Exhibition Industry Research (CEIR) in late 2023 found that 85% of exhibitors and attendees prefer in-person events for building business relationships.

Key players in the traditional exhibition market have been innovating to enhance the attendee experience and exhibitor ROI. Informa Markets, a leading exhibition organizer, announced in January 2024 the implementation of AI-powered analytics across its portfolio of events. This technology aims to provide real-time insights on attendee behavior and preferences, allowing exhibitors to optimize their strategies on the show floor. The German Trade Fair Industry Association (AUMA) reported that investment in exhibition infrastructure across Europe reached €2.5 billion in 2023, indicating a strong commitment to improving physical event spaces.

The resilience of traditional exhibitions was further demonstrated in the post-pandemic recovery. The Global Association of the Exhibition Industry (UFI) reported that by the end of 2023, 92% of exhibitions had returned to their pre-pandemic scale in terms of exhibitor numbers and floor space. In a notable development, Messe Frankfurt, one of the world's largest trade fair organizers, announced in March 2024 plans to expand its exhibition center by 200,000 square meters by 2026, representing an investment of €980 million. This expansion is in response to the growing demand for exhibition space, particularly in sectors such as technology, healthcare, and sustainable energy solutions.

Which Factors Contributing Marketing and Promotion Segment Dominance in Exhibition Market?

Marketing and promotion have become increasingly dominant forces in the exhibition market, driving attendance, engagement, and overall event success. According to the U.S. Bureau of Labor Statistics, marketing expenditure in the exhibition industry grew by 18% between 2021 and 2023, outpacing overall industry growth. The Exhibition and Event Association of Australasia (EEAA) reported that exhibitions with robust marketing campaigns saw an average attendance increase of 23% in 2023 compared to 2022. This trend highlights the critical role of strategic marketing in attracting both exhibitors and attendees. A survey by the Center for Exhibition Industry Research (CEIR) in late 2023 found that 72% of exhibition organizers increased their marketing budgets for 2024, with a focus on digital and content marketing strategies.

Key players in the exhibition industry have been leveraging advanced marketing technologies to enhance their promotional efforts. Reed Exhibitions, a global leader in event organization, announced in February 2024 the launch of its AI-powered personalization platform for event marketing. This platform uses machine learning algorithms to deliver tailored content and recommendations to potential attendees, resulting in a 35% increase in pre-registration rates during its pilot phase. The UK's Department for Digital, Culture, Media & Sport reported that digital marketing spend for exhibitions increased by 42% from 2022 to 2023, reflecting the industry's shift towards more targeted and data-driven promotional strategies.

Social media and influencer marketing have emerged as powerful tools in exhibition promotion. The International Association of Exhibitions and Events (IAEE) reported that exhibitions using influencer marketing saw a 28% increase in first-time attendees in 2023 compared to those that didn't. In a notable development, Informa Markets, another major exhibition organizer, partnered with TikTok in January 2024 to launch a series of industry-specific content creation programs aimed at promoting their events to younger audiences. This initiative resulted in a 40% increase in Gen Z attendance across their technology and lifestyle exhibitions within the first quarter of 2024. The German Convention Bureau (GCB) projected that by 2025, over 60% of exhibition marketing budgets will be allocated to digital and social media channels, underscoring the growing importance of these platforms in driving exhibition success.

Country/Region-wise Acumens

Will Early Adoption of Technologies in North America Mature Exhibition Market?

North America continues to dominate the global exhibition market, driven by its robust economy, technological advancements, and strong business culture. According to the Center for Exhibition Industry Research (CEIR), the North American exhibition industry generated $101 billion in direct spending in 2023, accounting for 35% of the global market share. The U.S. Bureau of Labor Statistics reported that employment in the exhibition organizing sector grew by 7.2% from 2022 to 2023, outpacing overall job growth. This dominance is attributed to the region's diverse industry sectors, high corporate spending on marketing and events, and well-developed exhibition infrastructure. A 2023 survey by the International Association of Exhibitions and Events (IAEE) found that 68% of global exhibitors considered North American events as "must-attend" for their industries.

Key players in the North American exhibition market have been investing heavily in innovation and expansion. In March 2024, Informa Markets, a leading exhibition organizer, announced a USD 500 Million investment in upgrading its North American venues with state-of-the-art digital infrastructure and sustainable technologies. This move aims to enhance the attendee experience and improve exhibitor ROI through advanced data analytics and immersive technologies. The Trade Show News Network (TSNN) reported that the number of large-scale exhibitions (over 200,000 net square feet) in North America increased by 15% from 2022 to 2023, indicating a strong recovery and growth trajectory for the region's largest events.

The North American exhibition market has also been at the forefront of adopting hybrid and omnichannel event strategies. The Professional Convention Management Association (PCMA) reported that 82% of North American exhibitions in 2023 incorporated some form of digital component, compared to a global average of 67%

Will Rising Business Opportunities Enhance Adoption of Exhibition in Asia Pacific?

The Asia Pacific region is experiencing rapid growth in the exhibition market, driven by economic expansion, increasing business opportunities, and significant investments in infrastructure. According to the Asia Pacific Exhibition Industry Report, the market size in the region reached USD 42.8 Billion in 2023, with a projected CAGR of 8.7% from 2024 to 2028. The China Council for the Promotion of International Trade reported that the number of exhibitions held in China alone increased by 22% between 2022 and 2023. This growth is attributed to rising consumer spending, rapid urbanization, and government initiatives to promote international trade. A survey by UFI, the Global Association of the Exhibition Industry, found that 73% of exhibition organizers in Asia Pacific expected to launch new events in 2024, compared to a global average of 58%.

Key players in the Asia Pacific exhibition market have been expanding their presence and investing in cutting-edge technologies. In February 2024, Reed Exhibitions, a global leader in event organization, announced a joint venture with Alibaba to create a series of tech-focused exhibitions across major Asian cities. This partnership aims to leverage Alibaba's digital ecosystem to enhance exhibitor-attendee matching and e-commerce integration. The Singapore Tourism Board reported that the country's MICE (Meetings, Incentives, Conferences, and Exhibitions) sector grew by 15.3% in 2023, with exhibitions contributing significantly to this growth. In response to this trend, Singapore's Expo Centre announced in March 2024 a USD 300 Million expansion plan to increase its capacity by 30% by 2026.

Competitive Landscape

The exhibition market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the exhibition market include:

• Reed Exhibitions
• Informa Markets
• Clarion Events
• UBM (United Business Media)
• Messe Frankfurt
• Messe Dusseldorf
• Koelnmesse
• Fiera Milano
• dmg events
• ITE Group
• Euroexpo
• Tarsus Group
• Hannover Messe
• China Import and Export Fair (Canton Fair)
• Hong Kong Trade Development Council (HKTDC)
• CIEC Exhibition Company
• ExCeL London
• Messe Berlin
• SISO (Society of Independent Show Organizers)
• GES (Global Experience Specialists)

Latest Developments

• In February 2024, Messe Frankfurt unveiled a new virtual event platform designed to complement their physical trade shows, offering immersive digital experiences and extended networking opportunities for global participants.
• In April 2024, Clarion Events launched a series of industry-specific hybrid exhibitions, integrating both in-person and virtual elements to cater to a broader audience and address evolving market demands.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Exhibition Market, By Industry

• Trade Shows and Expos
• Professional Conferences and Conventions
• Consumer Shows
• Art and Design Fairs
• Academic and Research Exhibitions
• Government and Trade Delegations

5. Exhibition Market, By Type of Exhibition

• Traditional Exhibitions
• Virtual Exhibitions
• Hybrid Exhibitions

6. Exhibition Market, By Purpose

• Marketing and Promotion
• Networking and Collaboration
• Education and Information Sharing
• Market Research and Analysis

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Messe Frankfurt GmbH (Germany)
• Informa PLC (UK)
• Reed Exhibitions (UK)
• Clarion Events Limited (UK)
• COMEXPOSIUM Group (France)
• Emerald Expositions Events, Inc. (The U.S.)
• Koelnmesse GmbH (Germany)
• Tarsus Group (UK)
• Hyve Group plc (UK)
• Fiera Milano SpA (Italy)
• Deutsche Messe AG (Germany)
• MCH Group AG (Switzerland)
• GL Events (France)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References