イベント産業市場：企業イベント、社交・娯楽イベント、展示会・見本市、地域別、2026～2032年

イベント産業の市場評価～2026～2032年

特にスポーツ、音楽、展示会などのセグメントでは、ブランドの知名度向上やイベントへの参加を目的とした企業スポンサーからの投資の増加がイベント産業の成長を牽引しており、市場規模は2024年に1兆3,134億9,000万米ドルを突破し、2032年には約3兆6,122億7,000万米ドルに達する見込みです。

これに加えて、国際貿易の増加、グローバリゼーション、ビジネスネットワーキングの機会が、会議、コンベンション、見本市の増加をもたらし、産業の成長を支えています。デスティネーション・ウエディングやMICE観光を含む観光産業の成長は、イベント企画・運営サービスの需要増加に寄与しており、2026～2032年のCAGRは13.48%で市場は成長します。

イベント産業市場定義/概要

イベント産業は、企業ミーティング、会議、展示会、フェスティバル、コンサート、社交イベントなど、さまざまな種類のイベントの企画、組織、実施を包括します。この産業には、会場の選定やイベントの設計から、ロジスティクス管理、ケータリング、技術の統合に至るまで、幅広いサービスが含まれ、参加者の記憶に残るインパクトのある体験を提供することを目的としています。

イベント産業は、企業、エンターテインメント、スポーツ、教育、観光など多様なセグメントにサービスを提供しています。会議、製品発表会、見本市などの企業イベントは、企業が利害関係者とつながり、ブランドを宣伝するのに役立ちます。音楽フェスティバルや劇場公演などのエンターテインメントイベントは、文化的なレクリエーション体験を記載しています。さらに、結婚式や国際会議などのデスティネーションイベントを通じて観光業を支え、地域経済に貢献しています。

ライブイベントや体験に対する需要の高まりは、どのようにイベント産業の採用を増やすのか？

ライブイベントや体験に対する需要の高まりは、世界のイベント産業市場の主要な促進要因です。国連世界観光機関（UNWTO）の報告書によると、2022年の世界の国際イベント参加者数は18％増加し、2億7,500万人に達します。この成長の背景には、特に新興国における可処分所得の上昇と、伝統的エンターテインメントよりも体験型のアクティビティを好む消費者の増加があります。

企業部門のイベントや会議への投資拡大も、イベント産業市場の重要な促進要因です。国際コングレスコンベンション協会（ICCA）の報告書によると、企業のイベントや会議に対する世界の支出は2022年に14％増加し、4,500億米ドルに達することが明らかになりました。この動向は、対面でのネットワーキング、ブランド認知、従業員エンゲージメントの重要性が企業間で認識されていることに起因しており、これらは様々なタイプのイベントを通じて促進されることが多いです。

体験型経済の台頭も、イベント産業市場の成長を後押ししています。経済協力開発機構（OECD）の報告書によると、フェスティバル、コンサート、没入型体験などの体験型活動に対する世界の支出は、2022年に17％増加し、3,200億米ドルに達しました。この動向は、消費者の嗜好の変化を反映しており、特に若い世代では、従来型エンターテインメントよりもユニークで思い出に残る体験を求める傾向が強まっています。

イベント産業のセキュリティリスクは市場成長を抑制するか？

イベント産業は景気変動の影響を大きく受けています。景気後退期には、イベントに対する企業予算が真っ先に削減されることが多く、イベント数の減少、エンターテイメントに対する消費支出の減少、キャンセルや延期の増加につながります。このような経済の不確実性は、産業全体の成長と収益性に大きな影響を与える可能性があります。

イベント、特に大規模なイベントの開催には、会場のレンタル、技術の統合、スタッフの配置、ロジスティクスなど、多額の費用がかかります。こうした高額な運営費は、小規模な組織がイベントを主催することを躊躇させ、市場機会を制限することになります。イベント主催者にとって、収益性を維持しながらこれらのコストを管理することは、大きな課題となりえます。

規制要件に対応することも、イベント産業にとっては重要な課題です。安全衛生基準、ライセンス、環境規制は地域によって大きく異なるため、コンプライアンスが複雑でコストがかかります。このような規制の課題は、イベントの円滑な実施を妨げ、法的合併症のリスクを増大させ、イベント主催者の負担を増大させています。

環境問題への関心は、イベント産業への影響をますます強めています。大規模なイベントは、エネルギー消費量や廃棄物の発生量、移動に伴う二酸化炭素排出量が多いなど、環境に大きな影響を与えることが多いです。サステイナブルプラクティスを採用するよう、産業に対する圧力は高まっているが、こうしたエコフレンドリー解決策を実施するには、費用がかかり、運営も複雑になる可能性があり、主催者に課題を突きつけています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 イベント産業市場：企業イベント別

• 会議・セミナー
• 製品発表会
• チームビルディング・リトリート

第5章 イベント産業市場：社交・娯楽イベント別

• 結婚式
• コンサートと音楽祭
• 授賞式

第6章 イベント産業市場：展示会・見本市別

• 産業見本市
• アート・クラフト見本市
• 技術博覧会

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Live Nation Worldwide Inc.
• Cvent Inc.
• Reed Exhibitions
• Informa PLC
• Access Destination Services
• BCD Meetings & Events
• StubHub
• Anschutz Entertainment Group
• Questex LLC
• Eventbrite
• Freeman Company
• MarrIoTt International
• Pollstar
• Capita Plc
• Seven Events Ltd.
• Versatile Event Management
• CL Events
• RELX Group
• Anschutz Entertainment Group（AEG）
• Emerald Expositions Events, Inc.
• Ascential plc, Hyve Group plc
• Clarion Events Ltd.
• Tarsus Group
• The Freeman Company
• ATPI Ltd.
• GL events
• MCH Group
• Sciensio
• Fiera Milano S.p.A.
• Messe Frankfurt GmbH

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Events Industry Market Valuation - 2026-2032

Increasing investments from corporate sponsors for brand visibility and engagement at events drive the growth of the events industry, particularly in sectors like sports, music, and exhibitions are driving the market size surpass USD 1313.49 Billion valued in 2024 to reach a valuation of around USD 3612.27 Billion by 2032.

In addition to this, the rise in international trade, globalization, and business networking opportunities has led to a growing number of conferences, conventions, and trade fairs, supporting industry growth. The growth of the tourism industry, including destination weddings and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, contributes to the rising demand for event planning and management services are enabling the market to grow at a CAGR of 13.48% from 2026 to 2032.

Events Industry Market: Definition/ Overview

The events industry encompasses the planning, organization, and execution of various types of events, including corporate meetings, conferences, exhibitions, festivals, concerts, and social gatherings. This industry involves a wide range of services, from venue selection and event design to logistics management, catering, and technology integration, aimed at delivering memorable and impactful experiences for attendees.

The events industry serves diverse sectors such as corporate, entertainment, sports, education, and tourism. Corporate events like meetings, product launches, and trade shows help businesses connect with stakeholders and promote their brands. Entertainment events, including music festivals and theatre performances, provide cultural and recreational experiences. Additionally, the industry supports tourism through destination events, such as weddings and international conferences, contributing to local economies.

How will Rising Demand for Live Events and Experiences Increase Adoption of Events Industry?

The growing demand for live events and experiences is a key driver of the global events industry market. According to a report by the United Nations World Tourism Organization (UNWTO), the number of international event attendees worldwide increased by 18% in 2022, reaching 275 million. This growth is attributed to the rising disposable incomes, particularly in emerging economies, and the increasing consumer preference for experiential activities over traditional forms of entertainment.

The corporate sector's growing investment in events and conferences is another significant driver of the events industry market. A report by the International Congress and Convention Association (ICCA) reveals that the global spending on corporate events and meetings increased by 14% in 2022, reaching USD 450 Billion. This trend is driven by the recognition among businesses of the importance of in-person networking, brand awareness, and employee engagement, which are often facilitated through various types of events.

The rise of the experiential economy is also fueling the growth of the Events Industry Market. According to a report by the Organisation for Economic Co-operation and Development (OECD), the global spending on experiential activities, including festivals, concerts, and immersive experiences, grew by 17% in 2022, reaching USD 320 Billion. This trend reflects the changing consumer preferences, particularly among the younger generations, who are increasingly seeking unique and memorable experiences over traditional forms of entertainment.

Will Security Risks of Events Industry Restrain Its Market Growth?

The events industry is highly susceptible to economic fluctuations. During periods of economic downturn, corporate budgets for events are often among the first to be reduced, leading to fewer events, lower consumer spending on entertainment, and an increase in cancellations or postponements. This economic uncertainty can significantly impact the industry's overall growth and profitability.

Organizing events, particularly large-scale ones, involves substantial costs, including venue rentals, technology integration, staffing, and logistics. These high operational expenses can deter smaller organizations from hosting events, thus limiting market opportunities. For event organizers, managing these costs while maintaining profitability can be a significant challenge.

Navigating regulatory requirements is another critical restraint for the events industry. Health and safety standards, licensing, and environmental regulations vary widely across regions, making compliance complex and costly. These regulatory challenges can hinder the smooth execution of events and increase the risk of legal complications, adding to the burden on event organizers.

Environmental concerns are increasingly influencing the events industry. Large events often have significant environmental impacts, such as high energy consumption, waste generation, and carbon emissions from travel. There is growing pressure on the industry to adopt sustainable practices, but implementing these eco-friendly solutions can be expensive and operationally complex, posing challenges for organizers.

Category-Wise Acumens

Which Factors are Contributing Conferences and Seminars Segment Dominance in Events Industry Market?

Conferences and seminars dominating segment of the events industry market. According to a report by the United Nations Conference on Trade and Development (UNCTAD), the global revenue from conferences and seminars increased by 22% in 2022, reaching USD 125 Billion. This growth is driven by the rising demand for professional development, knowledge-sharing, and networking opportunities among businesses and industry professionals.

The Asia-Pacific region is at the forefront of the conference and seminar segment's dominance in the events industry market. A report by the Asia-Pacific Economic Cooperation (APEC) reveals that the regional revenue from conferences and seminars grew by 27% in 2022, reaching USD 55 Billion. This trend is attributed to the rapid economic growth, the expansion of the middle class, and the increasing importance placed on professional development and knowledge-sharing in the region.

The corporate sector's growing investment in conferences and seminars is further strengthening their dominance in the events industry market. According to a report by the International Association of Conference Centers (IACC), the global spending on corporate conferences and seminars increased by 19% in 2022, reaching USD 80 Billion. This trend reflects the recognition among businesses of the value of these events in fostering employee engagement, facilitating knowledge exchange, and strengthening client relationships.

Which Factors are Contributing Weddings Segment Dominance in Events Industry Market?

The global weddings segment dominating the events industry market. According to a report by the United Nations Statistics Division (UNSD), the global revenue from wedding events increased by 25% in 2022, reaching USD 135 Billion. This growth is driven by the rising disposable incomes, particularly in emerging economies, and the cultural importance placed on weddings as cherished life events.

The Asia-Pacific region is a dominant player in the weddings segment of the events industry market. A report by the Asia-Pacific Economic Cooperation (APEC) reveals that the regional revenue from wedding events accounted for 45% of the global weddings market in 2022, reaching USD 60 Billion. This dominance is attributed to the region's cultural traditions, the growing middle class, and the increasing preference for elaborate and lavish wedding celebrations.

The rising demand for sustainable and eco-friendly wedding practices is also shaping the dominance of the weddings segment in the events industry market. According to a report by the United Nations Environment Programme (UNEP), the global revenue from environmentally-conscious wedding events grew by 20% in 2022, reaching USD 30 Billion. This trend reflects the growing awareness among couples and wedding service providers about the environmental impact of traditional wedding practices, leading to the adoption of sustainable solutions such as zero-waste catering, renewable energy-powered venues, and ethical fashion.

Country/Region-wise Acumens

Will Rising Corporate Events and Conferences in North America Drive Events Industry Market Growth?

North America is expected to dominate the global events industry market. According to a report by the United States Department of Commerce, the North American events industry generated USD 190 Billion in revenue in 2022, accounting for 35% of the global market. This dominance is driven by the region's robust economic conditions, the presence of large corporate entities, and the strong demand for live events and experiences among consumers. The report also highlights the region's well-developed event infrastructure, including state-of-the-art venues and advanced event management capabilities, which have contributed to North America's leading position in the events industry market.

The corporate events and conferences segment is a significant contributor to North America's dominance in the events industry market. A report by the International Association of Exhibitions and Events (IAEE) reveals that the revenue from corporate events and conferences in North America grew by 21% in 2022, reaching USD 95 Billion. This growth is driven by the region's large and diverse corporate sector, which places a high value on in-person networking, brand promotion, and employee engagement through various types of events.

The weddings segment is another key driver of North America's dominance in the events industry market. According to a report by Statistics Canada, the revenue from wedding events in North America increased by 23% in 2022, reaching USD 45 Billion. This growth is attributed to the region's cultural traditions, the rising disposable incomes, and the increasing preference for personalized and experiential wedding celebrations.

Will Increasing Demand for Live Events Enhance Adoption of Events Industry in Asia Pacific?

The Asia-Pacific region is experiencing rapid growth in the events industry market. According to a report by the Asia-Pacific Economic Cooperation (APEC), the regional events industry generated USD 150 Billion in revenue in 2022, representing a 19% increase from the previous year. This growth is driven by the region's expanding middle class, rising disposable incomes, and the increasing demand for live events and experiences among consumers. The APEC report also highlights the region's investment in event infrastructure, including the development of state-of-the-art venues and the adoption of advanced event management technologies, which have further contributed to the Asia-Pacific's rising prominence in the global events industry market.

The conferences and seminars segment is a key contributor to the Asia-Pacific region's rapid growth in the events industry market. A report by the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) reveals that the revenue from conferences and seminars in the Asia-Pacific region increased by 25% in 2022, reaching USD 55 Billion. This growth is attributed to the region's focus on professional development, knowledge-sharing, and the increasing importance placed on networking among businesses and industry professionals.

Competitive Landscape

The events industry market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the events industry market include:

• Informa PLC
• RELX Group
• Live Nation Entertainment, Inc.
• Anschutz Entertainment Group (AEG)
• Cvent Inc.
• Reed Exhibitions
• Emerald Expositions Events, Inc.
• Ascential plc
• Hyve Group plc
• Clarion Events Ltd.
• Questex LLC
• Tarsus Group
• The Freeman Company
• BCD Meetings & Events
• ATPI Ltd.
• GL events
• MCH Group
• Sciensio
• Fiera Milano S.p.A.
• Messe Frankfurt GmbH

Latest Developments

• In January 2024, Live Nation launched an innovative mobile app feature that uses augmented reality to provide interactive event experiences and real-time updates for attendees.
• In February 2024, Reed Exhibitions unveiled a new hybrid event solution that combines in-person and virtual elements, allowing for greater flexibility and broader reach for event organizers.
• In March 2024, Messe Frankfurt expanded its digital event offerings with a new virtual platform that includes advanced networking tools and analytics to enhance participant interaction and event performance.

Events Industry Market, By Category

• Corporate Events:
• Conferences and Seminars
• Product Launches
• Team-building Retreats
• Social And Entertainment Events:
• Weddings
• Concerts and Music Festivals
• Award Shows
• Exhibitions And Trade Shows:
• Industry Trade Shows
• Art and Craft Fairs
• Technology Expos
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa
• Conclusion
• As the frequency and intensity of emergency events continue to rise globally due to various factors including climate change, urbanization, and geopolitical instability, the Events Industry Market is poised for significant growth. Organizations, governments, and communities are increasingly investing in robust emergency preparedness and response solutions to mitigate risks and minimize the impact of disasters. Key drivers such as technological advancements, regulatory mandates, and growing awareness about the importance of resilience are expected to fuel market expansion in the coming years. However, challenges such as budget constraints, resource allocation, and coordination among stakeholders remain significant hurdles to overcome. Overall, the market presents lucrative opportunities for stakeholders across the value chain to innovate, collaborate, and contribute towards building more resilient and safer societies.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Events Industry Market, By Corporate Events

• Conferences and Seminars
• Product Launches
• Team-building Retreats

5. Events Industry Market, By Social And Entertainment Events

• Weddings
• Concerts and Music Festivals
• Award Shows

6. Events Industry Market, By Exhibitions And Trade Shows

• Industry Trade Shows
• Art and Craft Fairs
• Technology Expos

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Live Nation Worldwide Inc.
• Cvent Inc.
• Reed Exhibitions
• Informa PLC
• Access Destination Services
• BCD Meetings & Events
• StubHub
• Anschutz Entertainment Group
• Questex LLC
• Eventbrite
• Freeman Company
• Marriott International
• Pollstar
• Capita Plc
• Seven Events Ltd.
• Versatile Event Management
• CL Events
• RELX Group
• Anschutz Entertainment Group (AEG)
• Emerald Expositions Events, Inc.
• Ascential plc, Hyve Group plc
• Clarion Events Ltd.
• Tarsus Group
• The Freeman Company
• ATPI Ltd.
• GL events
• MCH Group
• Sciensio
• Fiera Milano S.p.A.
• Messe Frankfurt GmbH

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References