ホームケア製品市場 - 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、流通チャネル別、地域別、競合別、2020年～2030年

ホームケア製品の世界市場は、2024年に1,401億2,000万米ドルと評価され、2030年までには1,847億2,000万米ドルに達し、CAGR4.71％で成長すると予測されています。

この着実な成長の背景には、衛生・公衆衛生に対する意識の高まり、都市化の進展、可処分所得の増加があります。COVID-19の大流行を受け、消費者は生活空間を清潔に保つことを重視するようになり、家庭用クリーナー、洗濯用洗剤、芳香剤、消毒剤の需要を押し上げています。市場はまた、環境意識の高い消費へのシフトによって形成されており、持続可能で自然な製品処方への関心が高まっています。eコマースの成長とオムニチャネル小売は、消費者のアクセスを広げ、製品の入手性を高めています。さらに、より高い効能、香り、多機能性を強調するプレミアム化の動向は、先進国市場と新興国市場の両方において、製品の価値と消費者の選好を高めています。

主要な市場促進要因

健康・衛生意識の高まり

主要な市場課題

原材料価格の変動とサプライチェーンの混乱

主要市場動向

自然で環境に優しい製品に対する需要の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のホームケア製品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（キッチンケア、家庭用ケア、バスルームケア、ランドリーケア、その他）
  • 流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンライン、その他）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のホームケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のホームケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋のホームケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのホームケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のホームケア製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• 企業プロファイル
  • LIXIL Corporation
  • Zurn Industries LLC.
  • Masco Corporation
  • Bella Group
  • Kohler Co.
  • Jaquar
  • Vitra International Ag.
  • Toto Ltd.
  • Roca Sanitario, S.A
  • Boch AG

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Home Care Products Market was valued at USD 140.12 Billion in 2024 and is projected to reach USD 184.72 Billion by 2030, growing at a CAGR of 4.71%. This steady growth is attributed to rising awareness of hygiene and sanitation, increasing urbanization, and higher disposable incomes. In the wake of the COVID-19 pandemic, consumers have become more focused on maintaining cleanliness within their living spaces, boosting demand for household cleaners, laundry detergents, air fresheners, and disinfectants. The market is also being shaped by a shift toward eco-conscious consumption, leading to greater interest in sustainable and natural product formulations. E-commerce growth and omnichannel retailing have broadened consumer access and boosted product availability. Moreover, premiumization trends, emphasizing enhanced efficacy, fragrance, and multi-functionality, are driving up product value and consumer preference in both developed and emerging markets.

Key Market Drivers

Rising Health and Hygiene Awareness

Growing global emphasis on health and hygiene is a key driver propelling the home care products market. The COVID-19 pandemic heightened public awareness about sanitation, leading to increased usage of products like surface disinfectants, antibacterial sprays, and laundry sanitizers. According to the WHO, over 60% of diseases in India in 2025 are linked to inadequate sanitation and water quality, underscoring the relevance of daily hygiene practices. This growing health consciousness spans urban and rural settings, with educational initiatives and public health campaigns reinforcing the need for regular household cleaning. The result is a notable uptick in consumer demand across all segments of home care, from disinfectants to air purifiers, as maintaining a germ-free environment becomes a top priority in everyday life.

Key Market Challenges

Fluctuating Raw Material Prices and Supply Chain Disruptions

The home care products market is challenged by price volatility in raw materials and persistent global supply chain disruptions. Key ingredients such as surfactants and packaging materials, largely derived from petrochemicals, are subject to unstable commodity prices. This unpredictability impacts manufacturing costs and erodes profit margins, particularly for smaller producers. Furthermore, geopolitical tensions, shipping delays, and pandemic-induced labor shortages have disrupted logistics and procurement networks. These issues complicate production planning, delay product availability, and strain operations. Regulatory shifts related to trade and environmental compliance add another layer of complexity, forcing manufacturers to adapt quickly to evolving market conditions while maintaining cost efficiency and supply reliability.

Key Market Trends

Growing Demand for Natural and Eco-Friendly Products

The global home care products market is witnessing a clear trend toward natural, eco-conscious formulations. Consumers, particularly Millennials and Gen Z, are increasingly seeking products free from harsh chemicals and made with biodegradable, plant-based ingredients. In 2024, regulatory mandates, such as the EPA's ban on PFAS in federal building cleaning supplies, have reinforced the shift toward verified green solutions. As a result, formulations now include ingredients like vinegar, essential oils, and baking soda, while packaging trends favor recyclable or refillable containers. Sustainability has become a central pillar of product innovation and branding, prompting companies to invest in green chemistry and circular design strategies. This eco-centric shift is not only influencing consumer purchase behavior but also redefining industry standards and competitive differentiation across global markets.

Key Market Players

• LIXIL Corporation
• Zurn Industries LLC.
• Masco Corporation
• Bella Group
• Kohler Co.
• Jaquar
• Vitra International Ag.
• Toto Ltd.
• Roca Sanitario, S.A
• Boch AG

Report Scope:

In this report, the Global Home Care Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Home Care Products Market, By Product Type:

• Kitchen Care
• Household Care
• Bathroom Care
• Laundry Care
• Others

Home Care Products Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Home Care Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Home Care Products Market.

Available Customizations:

Global Home Care Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Home Care Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Kitchen Care, Household Care, Bathroom Care, Laundry Care, Others)
  • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Home Care Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Home Care Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Home Care Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Home Care Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Home Care Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Home Care Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Home Care Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Home Care Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Home Care Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Home Care Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Home Care Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1.China Home Care Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Home Care Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Home Care Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Home Care Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Home Care Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Home Care Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Home Care Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Home Care Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Home Care Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Home Care Products Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Home Care Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Home Care Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Home Care Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Home Care Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. LIXIL Corporation
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Zurn Industries LLC.
  • 15.1.3. Masco Corporation
  • 15.1.4. Bella Group
  • 15.1.5. Kohler Co.
  • 15.1.6. Jaquar
  • 15.1.7. Vitra International Ag.
  • 15.1.8. Toto Ltd.
  • 15.1.9. Roca Sanitario, S.A
  • 15.1.10. Boch AG

16. Strategic Recommendations

17. About Us & Disclaimer