ホームケア用品市場レポート：製品タイプ別、流通チャネル別、地域別、2025-2033年

ホームケア用品市場の世界市場規模は2024年に1,634億米ドルに達しました。今後、IMARC Groupは、2033年までに市場は2,273億米ドルに達し、2025年から2033年にかけて3.62%の成長率（CAGR）を示すと予測しています。個人衛生に対する消費者の意識の高まりと、幅広い家庭用途に使用できる費用対効果の高い効率的なホームケア用品の発展が、市場の成長を刺激しています。

ホームケア用品は、家庭を清潔にし、より衛生的にするために利用されます。洗濯用洗剤、消毒剤、漂白剤、食器洗い用品、空気処理用品、染み抜き剤、ほこりやカビなどのアレルゲンの抑制に役立つ床用、ガラス用、表面用、トイレ用洗剤などで構成されています。さらに、塩素系ホームケア用品は、季節性インフルエンザの流行や食中毒を防ぐため、塩素系洗浄剤の殺菌力に依存しています。現在、コロナウイルス感染症（COVID-19）の流行のため、大衆の間で衛生習慣の採用が増加しており、これが世界中でホームケア用品の需要を喚起しています。

ホームケア用品市場傾向：

疾病のない家庭環境を維持するためのホームケア用品に対する需要の高まりは、市場を牽引する重要な要因のひとつです。さらに、魅力的な雰囲気を作りたいという需要も増加しています。これは、バクテリアやその他の微生物が原因で引き起こされる病気の有病率の上昇と相まって、市場の成長を促進しています。さらに、掃除機、窓拭きロボット、ロボットモップ、多目的清掃キット、グラウトブラシ、ファンダスター、空気清浄機などの革新的なホームケア用品に対する需要の高まりが、市場にプラスの影響を与えています。このほか、室内空気汚染のリスクを軽減するために有機ホームケア用品への需要が高まっていることも、業界の投資家に有利な成長機会を提供しています。これとは別に、主な市場参入企業は、魅力的な香り、包括的な価格、高い効率を備えた新しいホームケア用品を投入するため、研究開発（R&D）活動に幅広く投資しており、これが市場の成長を後押ししています。その他の成長促進要因としては、手頃な価格で環境に優しい製品の入手が容易であること、ライフスタイルの変化、急速な都市化、新製品開発、個人の所得水準の上昇などが挙げられます。

本レポートで扱う主な質問

• 2024年の世界のホームケア用品市場の市場規模は？
• 2025-2033年における世界のホームケア用品市場の予想成長率は？
• 世界のホームケア用品市場に対するCOVID-19の影響は？
• 世界のホームケア用品市場を牽引する主要因は何か？
• 世界のホームケア用品市場の製品タイプ別内訳は？
• 世界のホームケア用品市場の流通チャネル別内訳は？
• 世界のホームケア用品市場における主要地域は？
• 世界のホームケア用品市場における主要プレイヤー／企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のホームケア用品市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• 台所用
  • 市場動向
  • 市場予測
• 家庭用
  • 市場動向
  • 市場予測
• 浴室用
  • 市場動向
  • 市場予測
• 洗濯用
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Alicorp SAA
  • Church & Dwight Co. Inc.
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Reckitt Benckiser Group PLC
  • S.C. Johnson & Son Inc.
  • The Clorox Company
  • The Procter & Gamble Company
  • Unilever plc

List of Figures

• Figure 1: Global: Home Care Market: Major Drivers and Challenges
• Figure 2: Global: Home Care Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Home Care Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Home Care Market: Breakup by Product Type (in %), 2024
• Figure 5: Global: Home Care Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Home Care Market: Breakup by Region (in %), 2024
• Figure 7: Global: Home Care (Kitchen Care) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Global: Home Care (Kitchen Care) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Global: Home Care (Household Care) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Home Care (Household Care) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Home Care (Bathroom Care) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Home Care (Bathroom Care) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Home Care (Laundry Care) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Home Care (Laundry Care) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Home Care (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Home Care (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Home Care (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Home Care (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Home Care (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Home Care (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Home Care (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Home Care (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Global: Home Care (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Global: Home Care (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: North America: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: North America: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: United States: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: United States: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Canada: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Canada: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Asia-Pacific: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Asia-Pacific: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: China: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: China: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Japan: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Japan: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: India: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: India: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: South Korea: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: South Korea: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Australia: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Australia: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Indonesia: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Indonesia: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Others: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Others: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Europe: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Europe: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: Germany: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: Germany: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: France: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: France: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: United Kingdom: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: United Kingdom: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Italy: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Italy: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Spain: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Spain: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Russia: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Russia: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Others: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Others: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Latin America: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Latin America: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Brazil: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Brazil: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Mexico: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Mexico: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Others: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Others: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 71: Middle East and Africa: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 72: Middle East and Africa: Home Care Market: Breakup by Country (in %), 2024
• Figure 73: Middle East and Africa: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 74: Global: Home Care Industry: SWOT Analysis
• Figure 75: Global: Home Care Industry: Value Chain Analysis
• Figure 76: Global: Home Care Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Home Care Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Home Care Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Home Care Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Home Care Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: Home Care Market: Competitive Structure
• Table 6: Global: Home Care Market: Key Players

The global home care market size reached USD 163.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 227.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.62% during 2025-2033. The rising consumer awareness towards personal hygiene, along with the development of cost-effective and efficient home care products that can be extensively used in a wide array of household applications, is stimulating the market growth.

Home care products are utilized for cleaning homes and making them more hygienic. They comprise laundry detergents, disinfectants, bleaches, dishwashing products, air treatment products, stain removers, and floor, glass, surface and toilet cleaners that help control allergens like dust and mold. In addition, chlorinated home care products rely on the disinfectant qualities of chlorine-based cleaners to prevent seasonal flu outbreaks and foodborne illnesses. At present, there is a rise in the adoption of hygienic practices among the masses on account of the coronavirus disease (COVID-19) outbreak, which is catalyzing the demand for home care products around the world.

Home Care Market Trends:

The escalating demand for home care products to maintain a disease-free environment at home represents one of the key factors driving the market. Moreover, there is an increase in the demand for creating an alluring ambiance. This, coupled with the rising prevalence of diseases caused due to bacteria and other micro-organisms, is propelling the growth of the market. In addition, the growing demand for innovative home care products, such as vacuums, window cleaner robots, robot mops, multipurpose cleaning kits, grout brushes, fan dusters, and air purifiers, is positively influencing the market. Besides this, the escalating demand for organic home care products to reduce the risk of indoor air pollution is offering lucrative growth opportunities to industry investors. Apart from this, key market players are extensively investing in research and development (R&D) activities to introduce new home care products with attractive fragrances, inclusive prices, and high efficiency, which is bolstering the market growth. Other growth-inducing factors are easy availability of affordable and environment-friendly products, changing lifestyles, rapid urbanization, new product development, and inflating income levels of individuals.

Key Market Segmentation:

Breakup by Product Type:

Kitchen Care

Household Care

Bathroom Care

Laundry Care

Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Alicorp SAA, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Kao Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., The Clorox Company, The Procter & Gamble Company and Unilever plc.

Key Questions Answered in This Report

• 1. What was the size of the global home care market in 2024?
• 2. What is the expected growth rate of the global home care market during 2025-2033?
• 3. What has been the impact of COVID-19 on the global home care market?
• 4. What are the key factors driving the global home care market?
• 5. What is the breakup of the global home care market based on the product type?
• 6. What is the breakup of the global home care market based on the distribution channel?
• 7. What are the key regions in the global home care market?
• 8. Who are the key players/companies in the global home care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Home Care Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Kitchen Care
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Household Care
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Bathroom Care
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Laundry Care
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Online Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Alicorp SAA
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 Financials
  • 13.3.2 Church & Dwight Co. Inc.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
    • 13.3.2.4 SWOT Analysis
  • 13.3.3 Henkel AG & Co. KGaA
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 Kao Corporation
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
    • 13.3.4.3 Financials
    • 13.3.4.4 SWOT Analysis
  • 13.3.5 Reckitt Benckiser Group PLC
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 S.C. Johnson & Son Inc.
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
    • 13.3.6.3 SWOT Analysis
  • 13.3.7 The Clorox Company
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
    • 13.3.7.3 Financials
    • 13.3.7.4 SWOT Analysis
  • 13.3.8 The Procter & Gamble Company
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
    • 13.3.8.3 Financials
    • 13.3.8.4 SWOT Analysis
  • 13.3.9 Unilever plc
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials