ホームケアの日本市場 - 市場規模、シェア、動向、予測：製品タイプ、流通チャネル、地域別、2025年～2033年

日本のホームケアの市場規模は2024年に57億米ドルとなりました。今後、IMARC Groupは、2033年までには85億米ドルに達し、2025年から2033年までのCAGRは4.60%になると予測しています。急速な都市化、ホームセンターへの注目の高まり、製品の多様化、便利な店舗立地、持続可能で多機能なソリューションに対する消費者の関心の高まりなどが、市場成長を促す要因となっています。

本レポートで扱う主な質問

• 1.ホームケアとは何か？
• 2.日本のホームケア市場規模は？
• 3.日本のホームケア市場の予想成長率は？
• 4.日本のホームケア市場を牽引する主要因は？
• 5.日本のホームケア市場の主要企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のホームケア市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のホームケア市場情勢

• 過去および現在の市場動向（2019年～2024年）
• 市場予測（2025年～2033年）

第6章 日本のホームケア市場-製品タイプ別内訳

• キッチンケア
• ハウスホールドケア
• バスルームケア
• ランドリーケア
• その他

第7章 日本のホームケア市場-流通チャネル別内訳

• スーパーマーケット・ハイパーマーケット
• コンビニエンスストア
• オンラインストア
• その他

第8章 日本のホームケア市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のホームケア市場-業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

The Japan home care market size was valued at USD 5.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.5 Billion by 2033, exhibiting a CAGR of 4.60% from 2025-2033. Rapid urbanization, the growing focus on home improvement, enhanced product variety, convenient store locations, and the increasing consumer interest in sustainable and multifunctional solutions are some factors impelling the market growth.

The Japan home care market is witnessing robust growth due to increasing urbanization and the rising trend of do-it-yourself (DIY) projects, as urban residents seek to optimize smaller living spaces. In addition to this, the demand for multifunctional and space-saving products is significantly rising, because consumers are prioritizing efficiency and adaptability in their homes, which is aiding the market growth. Moreover, home care centers provide a variety of tools, furniture, and decor items, catering to this need and boosting the market demand. Besides this, the expanding DIY culture, fueled by online tutorials and social media inspiration, is driving footfall to these stores, particularly among younger consumers, thus contributing to the market expansion. Furthermore, the shift toward home improvement as a leisure activity has encouraged higher spending on quality products, further bolstering the market growth.

Concurrent with this, sustainability is acting as another growth-inducing factor, as consumers are showing heightened awareness of eco-friendly products. In line with this, the stores are increasingly offering sustainable building materials, energy-efficient appliances, and environmentally friendly paints to align with this demand, thereby providing an impetus to the market. For example, the use of LED lighting alone can be an effective way of reducing greenhouse emissions by 80% with incandescent bulbs, thus driving the market demand for home care. Additionally, the convenience store locations and a broad product range attract a diverse customer base, supporting the market growth. In confluence with this, the increasing government incentives, are promoting energy-efficient homes, and disaster preparedness measures, which are boosting the sales of construction and safety-related products, thereby propelling the market forward.

Japan Home Care Market Trends:

Eco-friendly product expansion

The market demand is primarily driven by the expansion of eco-friendly products, as consumers continue to demonstrate a desire for sustainable products. Various stores are displaying more energy-efficient products, recycled building materials, and other biodegradable household products, driving the market demand. This shift in the trend is fueled by the increased concern for the environment and the introduction of policies in the government, which is encouraging sustainable living and boosting the market growth. For instance, about 45% of the consumers in Japan are ready to spend an extra amount for drawback-free products, which encourages attention towards green badges and low-impact pockets, aiding the market growth. Apart from this, retailers are adopting strategic practices in their channel such as the use of renewable energy, and minimized packaging material, aiding the market growth. Besides this, these actions engage shoppers, and improve brand image, allowing for ongoing future sales in the existing market environment, thus contributing to the market expansion.

Surging DIY culture

The expansion of DIY culture is gaining traction, which is significantly influencing the home care market in Japan. Moreover, consumers, especially the younger demographics, are drawn to the creativity and cost savings associated with home improvement projects, which is impelling the market growth. Furthermore, retailers are addressing this trend by offering a wide range of tools, materials, and pre-packaged DIY kits, bolstering the market demand. According to the report by the Japan DIY Home Centre Association based on 4, 970 outlets, the total sales of JPY 3,975 billion (EUR 23.39 billion) in 2023. Concurrently, the increasing workshops and in-store demonstrations are engaging customers, and inspiring new projects, thus fueling the market expansion. Additionally, the growing popularity of online tutorials and social media sharing has amplified the appeal of DIY activities, making home centers a go-to destination for enthusiasts seeking quality and affordability, strengthening the market share.

Technology-driven shopping experiences

The ongoing technological advancements are enhancing customer engagement and convenience, supporting the market growth. Retailers are adopting e-commerce platforms and mobile apps to offer seamless shopping experiences, enabling consumers to browse, compare, and purchase products online, driving the market demand. Besides this, augmented reality (AR) tools for virtual space planning and product visualization are gaining traction, allowing shoppers to experiment with design ideas before buying, propelling the market forward. For instance, the customer can use it to visualize furniture in their homes or develop unique products with the appearance of their choice. towards green badges and low-impact pockets. This is further fueling the market demand for home care in the region. Furthermore, data analytics provides personalized recommendations, ensuring a tailored shopping journey and aiding in the market expansion. These innovations are improving customer satisfaction and strengthening the retailers' competitive positions in the evolving market, thus boosting the market demand.

Japan Home Care Industry Segmentation:

Analysis by Product Type:

• Kitchen Care
• Household Care
• Bathroom Care
• Laundry Care
• Others

The growing trend of home cooking and heightened hygiene awareness are boosting the demand for kitchen care products. Apart from this, the growing consumer preferences for specialty cleaning solution products are fueling the market demand as they are versatile, long-lasting, and multifunctional cookware.

Additionally, the surging demand for household care products, due to the enhanced cleaning and tidiness in the homes is boosting the market demand. This consists of consumers' need for devices and equipment that are more efficient and easier to use as indicated by advanced disinfects and innovative storage systems, aiding the market growth.

Furthermore, the changing lifestyles are driving the market demand for bathroom care, driven by the need to maintain greater personal hygiene. Apart from this, the surging use of cleaning solutions and functional products to improve the bathroom care is contributing to the market expansion.

Moreover, laundry clients are seeking enhanced garment care solutions to protect their clothes, impelling the market growth. Concurrently, specialized products such as eco-friendly detergents and fabric conditioners are increasing the customer preferences for quality and sustainability, boosting the market demand.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Supermarkets and hypermarkets appeal to the clients due to their product assortment, better prices, and promotional offers on various occasions, aiding the market growth. These factors make the products easy to market because customers seeking to buy household and personal care needs products prefer to purchase all things in one store, thus providing an impetus to the market.

In addition, convenience stores meet consumer needs for quick and accessible purchases. Moreover, their strategic locations and focus on everyday essentials, including kitchen and household care products, cater to individuals seeking efficiency in their shopping experience, bolstering the market demand.

Apart from this, the e-commerce platforms are getting more popular, and convenient, as they provide several types of products for sale and offer good discounts, thereby supporting the market growth. Besides this, home delivery and reviews from customers also contribute to the increased use of online shops to buy home care products, driving the market forward.

Competitive Landscape:

The competitive landscape of the Japan home care market is characterized by the dominance of well-established players, regional chains, and new entrants focusing on niche segments. Major retailers compete by offering extensive product ranges, competitive pricing, and customer loyalty programs to attract diverse consumer groups. Moreover, technological integration, including e-commerce platforms and in-store innovations like AR tools, provides a competitive edge, enhancing customer experience and convenience and boosting the market demand. Besides this, sustainability is becoming a significant differentiator, as companies increasingly offer eco-friendly and energy-efficient products. Apart from this, regional players leverage localized strategies, such as catering to specific climate needs or cultural preferences, to maintain market relevance.

The report provides a comprehensive analysis of the competitive landscape in the Japan home care market with detailed profiles of all major companies, including:

• Henkel Japan Ltd. (Henkel AG & Co. KGaA)
• Kao Corporation
• The Procter & Gamble Company
• Unilever plc

Latest News and Developments:

• In February 2024, Henkel acquired Vidal Sassoon from Procter & Gamble aiming to enhance its position in the Chinese market, aligning with their strategic emphasis on expanding its hair care division.

Key Questions Answered in This Report

• 1.What is home care?
• 2.How big is the Japan home care market?
• 3.What is the expected growth rate of the Japa home care market during
• 4.What are the key factors driving the Japan home care market?
• 5.Who are the key players/companies in the Japan home care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Home Care Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Home Care Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Home Care Market - Breakup by Product Type

• 6.1 Kitchen Care
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Household Care
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Bathroom Care
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Laundry Care
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Others
  • 6.5.1 Historical and Current Market Trends (2019-2024)
  • 6.5.2 Market Forecast (2025-2033)

7 Japan Home Care Market - Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Convenience Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Online Stores
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Others
  • 7.4.1 Historical and Current Market Trends (2019-2024)
  • 7.4.2 Market Forecast (2025-2033)

8 Japan Home Care Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Henkel Japan Ltd. (Henkel AG & Co. KGaA)
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Kao Corporation
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 The Procter & Gamble Company
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Unilever plc
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events

10 Japan Home Care Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix