代替観光市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、旅行嗜好別、宿泊施設別、地域別、競合、2020-2030F

代替観光の世界市場規模は、2024年に1,324億5,000万米ドルとなり、予測期間中のCAGRは5.43％で、2030年には2,013億6,000万米ドルに成長すると予測されています。

代替観光市場は、ユニークで持続可能な本物の旅行体験に対する需要の高まりなど、いくつかの要因によって牽引されています。旅行者は環境への影響を意識するようになり、自然保護活動や地域コミュニティを支援する環境に優しい観光オプションを求めるようになっています。代替観光はまた、エコツーリズム、冒険旅行、文化体験、ボランティアツーリズムなど、個人的な体験を求める人々にもアピールしています。このような従来のマスツーリズムからのシフトは、より深い文化的なつながりを提供する、より有意義で人里離れたデスティネーションへの願望に影響されています。また、ソーシャルメディアやデジタル・プラットフォームは、こうしたオルタナティブな旅行の選択肢を紹介する上で重要な役割を果たしており、新世代の旅行者に、自分の価値観や関心に合った従来とは異なる観光活動を探求する意欲を喚起しています。

市場促進要因

アドベンチャーツーリズムの増加

主な市場課題

消費者の認識不足

主要市場動向

ヘルス＆ウェルネスツーリズム

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購入決定に影響を与える要因

第5章 世界の代替観光市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（エコツーリズム、アドベンチャーツーリズム、文化ツーリズム、その他）
  • 旅行の好み別（一人旅、家族旅行、グループ旅行、その他）
  • 宿泊施設別（ホームステイ、キャンプ、エコロッジ、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米の代替観光市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の代替観光市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の代替観光市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカの代替観光市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米の代替観光市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品の発売
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Intrepid Travel
  • G Adventures Inc
  • Adventure Life
  • Responsible Travel
  • Exodus Travels Limited
  • The Walt Disney Company
  • The Natural Travel Collection Ltd
  • Terra Incognita
  • Green Voyages Sri Lanka
  • Wilderness Travel

第15章 戦略的提言

第16章 調査会社について・免責事項

Global Alternative Tourism market was valued at USD 132.45 billion in 2024 and is expected to grow to USD 201.36 billion by 2030 with a CAGR of 5.43% during the forecast period. The Alternative Tourism market is driven by several factors, including a growing demand for unique, sustainable, and authentic travel experiences. As travelers become more conscious of their environmental impact, they are seeking eco-friendly tourism options that support conservation efforts and local communities. Alternative tourism also appeals to those looking for personalized experiences, such as eco-tourism, adventure travel, cultural immersions, and volunteer tourism. This shift away from traditional mass tourism is influenced by the desire for more meaningful, off-the-beaten-path destinations that offer deeper cultural connections. Also, social media and digital platforms have played a key role in showcasing these alternative travel options, inspiring a new generation of travelers to explore non-traditional tourism activities that align with their values and interests.

Key Market Drivers

Rising Adventure Tourism

Rising adventure tourism is a key driver in the global alternative tourism market, as more travelers seek thrilling, active, and immersive experiences that go beyond traditional sightseeing. As a part of this, according to a recent study, as of 2021, adventure tourism contributed over USD 40 billion to the US economy. Adventure tourism includes a wide range of activities such as hiking, trekking, mountain biking, rock climbing, zip-lining, and water sports, attracting those eager to explore Travel Preference and challenge their limits. The growing interest in adventure tourism is driven by a desire for unique and adrenaline-pumping experiences, which appeal to millennials and Gen Z consumers who prioritize excitement and exploration. This trend is further fueled by the increasing availability of adventure tour packages, growing adventure travel infrastructure, and the influence of social media, where travelers share their daring experiences, inspiring others to try adventure tourism. As people look for more personalized and off-the-beaten-path travel options, the demand for adventure tourism continues to grow, contributing to the expansion of the alternative tourism market.

Key Market Challenges

Lack of Awareness Among Consumers

Lack of awareness among consumers is a significant challenge for the global alternative tourism market. Despite the increasing interest in sustainable and unique travel experiences, many consumers are still unfamiliar with alternative tourism options such as eco-tourism, volunteer tourism, or adventure-based travel. This lack of awareness is often due to limited marketing and visibility compared to traditional mass tourism destinations and offerings. Also, some travelers may still perceive alternative tourism as niche or less accessible, not understanding the wide range of experiences available. Without proper information or exposure, consumers may continue to favor conventional tourist destinations and activities. This challenge is compounded by the need for more education on the environmental and social benefits of alternative tourism. Addressing this issue requires increased promotion, better communication from industry players, and more accessible information to raise consumer awareness and drive demand for alternative travel experiences.

Key Market Trends

Health & Wellness Tourism

Health and wellness tourism is a rapidly growing trend in the global alternative tourism market, driven by the increasing focus on physical, mental, and emotional well-being. As a part of this, according to a recent study, as of 2022, wellness travelers embarked on 819.4 million international and domestic wellness trips, representing a significant rise compared to the figures of 2020 (483 million) and 2021 (608 million). Wellness trips constituted 7.8% of all tourism trips in 2022 but made up 18.7% of total tourism expenditures. As consumers become more health-conscious, there is a rising demand for travel experiences that prioritize relaxation, rejuvenation, and holistic wellness. This trend includes activities such as yoga retreats, spa experiences, meditation, detox programs, and Travel Preference-based therapies, often in serene, natural locations. Wellness tourism not only allows travelers to unwind but also emphasizes personal growth, fitness, and mindfulness. The global focus on self-care, alongside the increasing popularity of wellness influencers and social media, has made health and wellness tourism more accessible and desirable. Many destinations now cater specifically to wellness tourists, offering specialized accommodations, treatments, and wellness programs, making it a key driver in the alternative tourism market.

Key Market Players

• Intrepid Travel
• G Adventures Inc
• Adventure Life
• Responsible Travel
• Exodus Travels Limited
• The Walt Disney Company
• The Natural Travel Collection Ltd
• Terra Incognita
• Green Voyages Sri Lanka
• Wilderness Travel

Report Scope:

In this report, the Global Alternative Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Alternative Tourism Market, By Type:

• Eco Tourism
• Adventure Tourism
• Cultural Tourism
• Others

Alternative Tourism Market, By Travel Preference:

• Solo Travel
• Family Travel
• Group Travel
• Others

Alternative Tourism Market, By Accommodation:

• Homestays
• Camping
• Eco-Lodges
• Others

Alternative Tourism Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Alternative Tourism Market.

Available Customizations:

Global Alternative Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Alternative Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Eco Tourism, Adventure Tourism, Cultural Tourism, Others)
  • 5.2.2. By Travel Preference (Solo Travel, Family Travel, Group Travel, Others)
  • 5.2.3. By Accommodation (Homestays, Camping, Eco-Lodges, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Alternative Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Travel Preference
  • 6.2.3. By Accommodation
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Alternative Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Travel Preference
      • 6.3.1.2.3. By Accommodation
  • 6.3.2. Canada Alternative Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Travel Preference
      • 6.3.2.2.3. By Accommodation
  • 6.3.3. Mexico Alternative Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Travel Preference
      • 6.3.3.2.3. By Accommodation

7. Europe Alternative Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Travel Preference
  • 7.2.3. By Accommodation
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Alternative Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Travel Preference
      • 7.3.1.2.3. By Accommodation
  • 7.3.2. Germany Alternative Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Travel Preference
      • 7.3.2.2.3. By Accommodation
  • 7.3.3. Spain Alternative Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Travel Preference
      • 7.3.3.2.3. By Accommodation
  • 7.3.4. Italy Alternative Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Travel Preference
      • 7.3.4.2.3. By Accommodation
  • 7.3.5. United Kingdom Alternative Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Travel Preference
      • 7.3.5.2.3. By Accommodation

8. Asia-Pacific Alternative Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Travel Preference
  • 8.2.3. By Accommodation
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Alternative Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Travel Preference
      • 8.3.1.2.3. By Accommodation
  • 8.3.2. Japan Alternative Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Travel Preference
      • 8.3.2.2.3. By Accommodation
  • 8.3.3. India Alternative Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Travel Preference
      • 8.3.3.2.3. By Accommodation
  • 8.3.4. Australia Alternative Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Travel Preference
      • 8.3.4.2.3. By Accommodation
  • 8.3.5. South Korea Alternative Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Travel Preference
      • 8.3.5.2.3. By Accommodation

9. Middle East & Africa Alternative Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Travel Preference
  • 9.2.3. By Accommodation
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Alternative Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Travel Preference
      • 9.3.1.2.3. By Accommodation
  • 9.3.2. Saudi Arabia Alternative Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Travel Preference
      • 9.3.2.2.3. By Accommodation
  • 9.3.3. UAE Alternative Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Travel Preference
      • 9.3.3.2.3. By Accommodation
  • 9.3.4. Turkey Alternative Tourism Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Travel Preference
      • 9.3.4.2.3. By Accommodation

10. South America Alternative Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Travel Preference
  • 10.2.3. By Accommodation
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Alternative Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Travel Preference
      • 10.3.1.2.3. By Accommodation
  • 10.3.2. Argentina Alternative Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Travel Preference
      • 10.3.2.2.3. By Accommodation
  • 10.3.3. Colombia Alternative Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Travel Preference
      • 10.3.3.2.3. By Accommodation

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Intrepid Travel
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. G Adventures Inc
  • 14.1.3. Adventure Life
  • 14.1.4. Responsible Travel
  • 14.1.5. Exodus Travels Limited
  • 14.1.6. The Walt Disney Company
  • 14.1.7. The Natural Travel Collection Ltd
  • 14.1.8. Terra Incognita
  • 14.1.9. Green Voyages Sri Lanka
  • 14.1.10. Wilderness Travel

15. Strategic Recommendations

16. About Us & Disclaimer