Product Code: TIPRE00003966
The gluten-free products market size was valued at US$ 7.67 billion in 2024 and is expected to reach US$ 13.49 billion by 2031; it is estimated to register a CAGR of 8.4% from 2025 to 2031.
The increasing demand for gluten-free bakery products is a major driver of growth in the overall gluten-free products market. Baked goods such as bread, cookies, cakes, and pastries are dietary staples in many households, and their gluten-free alternatives are now in high demand among consumers with celiac disease, gluten intolerance, or those opting for gluten-free diets as a lifestyle choice. As awareness of gluten-related health conditions grows, so does the need for accessible and appealing gluten-free versions of these everyday foods. Traditionally, gluten has played a key role in the texture and structure of baked goods, making the development of high-quality gluten-free options challenging. However, recent innovations in food technology and the use of alternative flours like almond, rice, coconut, and quinoa have significantly improved the taste, texture, and nutritional value of gluten-free bakery products. These improvements have helped overcome consumer resistance and made gluten-free bakery items more competitive with their conventional counterparts. Retailers and food manufacturers have responded to this trend by expanding their gluten-free bakery product lines across supermarkets, cafes, and online platforms.
By product type, the market is segmented into bakery products (cakes and muffins, biscuits and cookies, pizza, bread and rolls, and other bakery products), confectionery bars, pasta and noodles, breakfast cereals, snacks, RTE and RTC meals, flour, and others. The bakery products segment held a larger market share in 2024. Bread, cakes, muffins, cookies, and pastries are staple foods in many cultures, making them among the first items consumers seek when transitioning to a gluten-free lifestyle. For individuals with celiac disease or gluten sensitivity, finding gluten-free alternatives to these everyday items is essential, which has significantly boosted demand in this segment. Moreover, bakery products are consumed more frequently than other gluten-free food categories, such as ready meals or snacks, contributing to higher sales volume. Manufacturers have recognized this demand and invested heavily in developing gluten-free bakery products that closely replicate the taste and texture of traditional baked goods. The use of alternative flours like rice, almond, and sorghum has improved product quality, attracting both gluten-sensitive consumers and those pursuing gluten-free diets for perceived health benefits. The wide availability of gluten-free bakery items in supermarkets, health stores, and online platforms has further expanded their reach. With ongoing innovation, improved product offerings, and strong consumer demand, the bakery segment continues to lead the gluten-free products market, accounting for the largest share in terms of both revenue and product variety.
North America dominated the gluten-free products market share in terms of revenue in 2024. North America held the largest share in the gluten-free products market due to a combination of high consumer awareness, advanced healthcare infrastructure, and a strong presence of key market players. The region has seen a significant rise in the diagnosis of celiac disease and gluten sensitivity, supported by improved medical screening and public education. This has led to a driving of the gluten-free products market as more individuals adopt gluten-free diets either out of necessity or as part of a broader health and wellness trend.
Some of the key players operating in the global gluten-free products market include American Garden, Mondelez International Inc., Dr. Schar Spa, Nestle SA, General Mills Inc., Hunter Foods LLC, Blue Diamond Growers, Mister Free'd, YummyEarth Inc., and Galletas Gullon SA. Players operating in the gluten-free products market focus on providing high-quality products to fulfill customer demand. Also, they are focusing on launching new and high-quality products for their customers.
The overall global gluten-free products market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the gluten-free products market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the gluten-free products market.
Table Of Contents
1. Introduction
- 1.1 Report Guidance
- 1.2 Market Segmentation
2. Executive Summary
- 2.1 Analyst Market Outlook
- 2.2 Market Attractiveness
3. Research Methodology
- 3.1 Secondary Research
- 3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:
- 3.3 Assumptions and Limitations
4. Gluten-Free Products Market Landscape
- 4.1 Overview
- 4.2 Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Gluten-Free Product Manufacturers
- 4.3.3 Distributors/Suppliers
- 4.3.4 Distribution Channel
- 4.3.5 List of Vendors in the Value Chain
5. Gluten-free Products Market - Key Market Dynamics
- 5.1 Gluten-free Products Market - Key Market Dynamics
- 5.2 Market Drivers
- 5.2.1 Growing Demand for Gluten-Free Bakery Products
- 5.2.2 Rising Awareness of Gluten Intolerance and Celiac Disease
- 5.3 Market Restraints
- 5.3.1 Availability of Alternatives
- 5.4 Market Opportunities
- 5.4.1 Expansion of Retail Infrastructure and E-Commerce
- 5.5 Future Trends
- 5.5.1 Rising Consumer Preference for Clean Label and Fortified Gluten-Free Products
- 5.6 Impact of Drivers and Restraints:
6. Gluten-free Products Market - Global Market Analysis
- 6.1 Gluten-free Products Market Revenue (US$ Million), 2021-2031
- 6.2 Gluten-free Products Market Revenue 1Forecast Analysis
7. Gluten-free Products Market Analysis - by Product Type
- 7.1 Bakery Products
- 7.1.1 Overview
- 7.1.2 Bakery Products: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.1.3 Cakes and Muffins
- 7.1.3.1 Overview
- 7.1.3.2 Cakes and Muffins: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.1.4 Biscuits and Cookies
- 7.1.4.1 Overview
- 7.1.4.2 Biscuits and Cookies: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.1.5 Pizza
- 7.1.5.1 Overview
- 7.1.5.2 Pizza: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.1.6 Bread and Rolls
- 7.1.6.1 Overview
- 7.1.6.2 Bread and Rolls: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.1.7 Other
- 7.1.7.1 Overview
- 7.1.7.2 Other: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.2 Confectionery Bars
- 7.2.1 Overview
- 7.2.2 Confectionery Bars: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.3 Pasta and Noodles
- 7.3.1 Overview
- 7.3.2 Pasta and Noodles: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.4 Breakfast Cereals
- 7.4.1 Overview
- 7.4.2 Breakfast Cereals: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.5 Snacks
- 7.5.1 Overview
- 7.5.2 Snacks: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.6 RTE and RTC Meals
- 7.6.1 Overview
- 7.6.2 RTE and RTC Meals: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.7 Flour
- 7.7.1 Overview
- 7.7.2 Flour: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 7.8 Others
- 7.8.1 Overview
- 7.8.2 Others: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
8. Gluten-free Products Market Analysis - by Distribution Channel
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Supermarkets and Hypermarkets: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 8.2 Convenience Stores
- 8.2.1 Overview
- 8.2.2 Convenience Stores: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 8.3 Online Retail
- 8.3.1 Overview
- 8.3.2 Online Retail: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
- 8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: Gluten-free Products Market - Revenue and Forecast to 2031 (US$ Million)
9. Gluten-free Products Market - Geographical Analysis
- 9.1 Overview
- 9.2 North America
- 9.2.1 North America Gluten-free Products Market Overview
- 9.2.2 North America: Gluten-free Products Market - Revenue, 2021-2031 (US$ Million)
- 9.2.3 North America: Gluten-free Products Market Breakdown, by Product Type
- 9.2.3.1 North America: Gluten-free Products Market - Revenue and Forecast Analysis - by Product Type
- 9.2.4 North America: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.2.4.1 North America: Gluten-free Products Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.2.5 North America: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.2.5.1 North America: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.2.5.2 United States: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.2.5.2.1 United States: Gluten-free Products Market Breakdown, by Product Type
- 9.2.5.2.2 United States: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.2.5.3 Canada: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.2.5.3.1 Canada: Gluten-free Products Market Breakdown, by Product Type
- 9.2.5.3.2 Canada: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.2.5.4 Mexico: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.2.5.4.1 Mexico: Gluten-free Products Market Breakdown, by Product Type
- 9.2.5.4.2 Mexico: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.3 Europe
- 9.3.1 Europe Gluten-free Products Market Overview
- 9.3.2 Europe: Gluten-free Products Market - Revenue, 2021-2031 (US$ Million)
- 9.3.3 Europe: Gluten-free Products Market Breakdown, by Product Type
- 9.3.3.1 Europe: Gluten-free Products Market - Revenue and Forecast Analysis - by Product Type
- 9.3.4 Europe: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.3.4.1 Europe: Gluten-free Products Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.3.5 Europe: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.3.5.1 Europe: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.3.5.2 Germany: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.3.5.2.1 Germany: Gluten-free Products Market Breakdown, by Product Type
- 9.3.5.2.2 Germany: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.3.5.3 France: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.3.5.3.1 France: Gluten-free Products Market Breakdown, by Product Type
- 9.3.5.3.2 France: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.3.5.4 Italy: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.3.5.4.1 Italy: Gluten-free Products Market Breakdown, by Product Type
- 9.3.5.4.2 Italy: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.3.5.5 Spain: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.3.5.5.1 Spain: Gluten-free Products Market Breakdown, by Product Type
- 9.3.5.5.2 Spain: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.3.5.6 United Kingdom: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.3.5.6.1 United Kingdom: Gluten-free Products Market Breakdown, by Product Type
- 9.3.5.6.2 United Kingdom: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.3.5.7 Rest of Europe: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.3.5.7.1 Rest of Europe: Gluten-free Products Market Breakdown, by Product Type
- 9.3.5.7.2 Rest of Europe: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.4 Asia Pacific
- 9.4.1 Asia Pacific Gluten-free Products Market Overview
- 9.4.2 Asia Pacific: Gluten-free Products Market - Revenue, 2021-2031 (US$ Million)
- 9.4.3 Asia Pacific: Gluten-free Products Market Breakdown, by Product Type
- 9.4.3.1 Asia Pacific: Gluten-free Products Market - Revenue and Forecast Analysis - by Product Type
- 9.4.4 Asia Pacific: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.4.4.1 Asia Pacific: Gluten-free Products Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.4.5 Asia Pacific: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.4.5.1 Asia Pacific: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.4.5.2 Australia: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.4.5.2.1 Australia: Gluten-free Products Market Breakdown, by Product Type
- 9.4.5.2.2 Australia: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.4.5.3 China: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.4.5.3.1 China: Gluten-free Products Market Breakdown, by Product Type
- 9.4.5.3.2 China: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.4.5.4 India: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.4.5.4.1 India: Gluten-free Products Market Breakdown, by Product Type
- 9.4.5.4.2 India: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.4.5.5 Japan: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.4.5.5.1 Japan: Gluten-free Products Market Breakdown, by Product Type
- 9.4.5.5.2 Japan: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.4.5.6 South Korea: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.4.5.6.1 South Korea: Gluten-free Products Market Breakdown, by Product Type
- 9.4.5.6.2 South Korea: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.4.5.7 Rest of APAC: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.4.5.7.1 Rest of APAC: Gluten-free Products Market Breakdown, by Product Type
- 9.4.5.7.2 Rest of APAC: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.5 Middle East and Africa
- 9.5.1 Middle East and Africa Gluten-free Products Market Overview
- 9.5.2 Middle East and Africa: Gluten-free Products Market - Revenue, 2021-2031 (US$ Million)
- 9.5.3 Middle East and Africa: Gluten-free Products Market Breakdown, by Product Type
- 9.5.3.1 Middle East and Africa: Gluten-free Products Market - Revenue and Forecast Analysis - by Product Type
- 9.5.4 Middle East and Africa: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.5.4.1 Middle East and Africa: Gluten-free Products Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.5.5 Middle East and Africa: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.5.5.1 Middle East and Africa: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.5.5.2 South Africa: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.5.5.2.1 South Africa: Gluten-free Products Market Breakdown, by Product Type
- 9.5.5.2.2 South Africa: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.5.5.3 Saudi Arabia: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.5.5.3.1 Saudi Arabia: Gluten-free Products Market Breakdown, by Product Type
- 9.5.5.3.2 Saudi Arabia: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.5.5.4 United Arab Emirates: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.5.5.4.1 United Arab Emirates: Gluten-free Products Market Breakdown, by Product Type
- 9.5.5.4.2 United Arab Emirates: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.5.5.5 Rest of Middle East and Africa: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.5.5.5.1 Rest of Middle East and Africa: Gluten-free Products Market Breakdown, by Product Type
- 9.5.5.5.2 Rest of Middle East and Africa: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.6 South and Central America
- 9.6.1 South and Central America Gluten-free Products Market Overview
- 9.6.2 South and Central America: Gluten-free Products Market - Revenue, 2021-2031 (US$ Million)
- 9.6.3 South and Central America: Gluten-free Products Market Breakdown, by Product Type
- 9.6.3.1 South and Central America: Gluten-free Products Market - Revenue and Forecast Analysis - by Product Type
- 9.6.4 South and Central America: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.6.4.1 South and Central America: Gluten-free Products Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.6.5 South and Central America: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.6.5.1 South and Central America: Gluten-free Products Market - Revenue and Forecast Analysis - by Country
- 9.6.5.2 Brazil: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.6.5.2.1 Brazil: Gluten-free Products Market Breakdown, by Product Type
- 9.6.5.2.2 Brazil: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.6.5.3 Argentina: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.6.5.3.1 Argentina: Gluten-free Products Market Breakdown, by Product Type
- 9.6.5.3.2 Argentina: Gluten-free Products Market Breakdown, by Distribution Channel
- 9.6.5.4 Rest of South and Central America: Gluten-free Products Market - Revenue and Forecast, 2021-2031 (US$ Million)
- 9.6.5.4.1 Rest of South and Central America: Gluten-free Products Market Breakdown, by Product Type
- 9.6.5.4.2 Rest of South and Central America: Gluten-free Products Market Breakdown, by Distribution Channel
10. Competitive Landscape
- 10.1 Heat Map Analysis by Key Players
- 10.2 Market Concentration
11. Industry Landscape
- 11.1 Overview
- 11.2 Expansion
- 11.3 New Product Development
- 11.4 Partnerships
12. Company Profiles
- 12.1 American Garden
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
- 12.2 Mondelez International Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
- 12.3 Dr. Schar Spa
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
- 12.4 Nestle SA
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
- 12.5 Hunter Foods LLC
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
- 12.6 Blue Diamond Growers
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
- 12.7 Mister Free'd
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
- 12.8 YummyEarth Inc
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
- 12.9 Galletas Gullon SA
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
- 12.10 General Mills Inc
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
13. Appendix
- 13.1 About The Insight Partners