グルテンフリー製品の市場規模、シェア、動向、予測：製品タイプ別、由来別、流通チャネル別、地域別、2025年～2033年

世界のグルテンフリー製品の市場規模は2024年に221億米ドルとなりました。今後、IMARC Groupは、2033年には400億米ドルに達し、2025年から2033年までのCAGRは6.8%になると予測しています。現在、市場を独占しているのは北米です。北米地域の成長を牽引しているのは、グルテン関連疾患に対する高い認識、健康志向の消費者の増加、革新的な製品の発売、強力な小売網とオンライン流通網です。

自然で加工度の低い製品に対する需要の高まりは、グルテンフリーの動向と一致しています。多くのグルテンフリー製品は、人工添加物を使用しないクリーンラベル商品として販売されており、より健康的で透明性の高い食品の選択肢を求める消費者にアピールしています。さらに、グルテンフリー製品の入手可能性は著しく向上しており、従来型の店舗、専門小売店、オンラインプラットフォームにより、消費者はこれらの製品に簡単にアクセスできるようになっています。スーパーマーケットや量販店ではグルテンフリー商品のコーナーが設けられることが多く、eコマースプラットフォームでは便利な配送オプションと豊富な品揃えが提供されています。また、食品加工技術の進歩により、従来のグルテン含有食品の味、食感、品質を忠実に再現したグルテンフリー製品が開発されています。これによって、グルテンに関連した健康上の問題はないが、より健康的な食品や代替食品の選択肢を求める人々を含む、より多くの人々にグルテンフリー製品がアピールされるようになっています。

米国は、セリアック病やグルテン不耐症の患者数の増加により、市場で重要な役割を果たしています。さらに、グルテンフリー食の利点や、特定の人々にとってのグルテンの潜在的な害についての認識が高まっているため、グルテン不耐症でなくても、より健康的なライフスタイルの選択肢の一部としてこれらの製品を採用する消費者が増えています。さらに、従来の食品の味と食感を模倣した改良レシピを持つ革新的なグルテンフリー製品の導入と、安全性と品質を保証する認証の取得が、市場の成長を後押ししています。2024年、ランカスターコロニー社は「ニューヨークベーカリー」ブランドで、ガーリックテキサストーストとファイブチーズテキサストーストを含むグルテンフリーの冷凍パンシリーズを発売しました。特許出願中の生地配合で作られたこれらの商品は、伝統的なパンの風味と食感を提供し、グルテンフリー認定を受けています。

グルテンフリー製品の市場動向：

ヘルシースナッキングの選択肢の増加

多忙なライフスタイルと多忙なスケジュールを持つ労働人口が各国に拡大し、便利ですぐに食べられてグルテンフリーの食事やスナックの需要が高まっています。例えば、インドの調理済み食品市場は、今後5年間で約45％の成長が見込まれます。そのため、多くの企業がビスケット、ペストリー、パスタ、ケーキなど、従来のベーカリーアイテムの枠を超えたグルテンフリー製品を発表しています。例えば、グルテンフリーの朝食用シリアルの人気が高まっており、ゼネラルミルズ社はチェリオスシリーズのほぼ90％をグルテンフリーとして製造しています。これとは別に、デリーのFMCG会社、レイジコーヒーは、カフェインアーモンドバー、コーヒーピーナッツバー、チョコレートオーツクッキーという3つの新しいスナックを発売しました。これらの製品は、天然の高級材料で作られており、グルテンフリーです。さらに、着色料や保存料を使用していないため、健康的な間食に最適です。このほか、インドのブランドであるワイルドドラムは、グルテンフリーのハードセルツァーを開発し、天然のフルーツフレーバーを加えた透明な炭酸アルコール飲料です。これらのヘルシーな間食や飲料は、世界中の消費者に広く利用されており、グルテンフリー製品市場を予測期間中に押し上げると予想されます。

ブランド提供の増加

グルテンフリー食品の製造に注力する多国籍企業が世界中に存在し、戦略的パートナーシップや提携を結ぶことで製品ポートフォリオを拡大しているため、グルテンフリー製品市場の収益に拍車をかけています。例えば、Rudi's社は、新しい発酵プロセスとパンを含む新しいパッケージで、オーガニックとグルテンフリー製品の15種類を発表しました。さらに、グルテンフリーの冷凍前菜・スナックブランドであるFeel Good Foodsは、グルテンフリーのスクエアパンピザを発売しました。このほか、2023年1月には、イタリアのブルグストールにあるドクター・シャールAGの一部門であるドクター・シャールUSA社が、米国での製造能力を増強し、新たなカテゴリーに商品を多様化する計画を明らかにしました。これは、グルテンフリー製品の幅を広げ、北米市場での認知度を高めるために実施されました。

有利な政策の開始

グルテンフリー製品市場における最近の重要なビジネスチャンスのひとつは、世界各国の政府機関が、手頃な価格でグルテンフリー製品の導入を促進するために有利な政策を導入していることです。例えば、2022年4月、農産物・加工食品輸出開発局（APEDA）はAAHAR食品フェアで、あらゆる年齢の個人向けに5ルピーから15ルピーの手ごろな価格で数多くの雑穀製品を発売しました。APEDAが紹介したラギピーナツバター、ジョワールピーナツバター、キチャディ、クリームビスケット、塩ビスケット、ミルクビスケット、キビ麦芽などのキビ製品はすべてグルテンフリーで、特許を取得しています。これに加えて、様々な団体がブランドに対してクリーンラベルの使用を奨励するための証明書を提供しており、消費者の注目を集めるのに役立っています。例えば、欧州セリアック病協会（AOECS）はグルテンフリーの認証プログラムを運営・所有しており、登録商標である「Crossed Grain Symbol」によって国際的に認知されています。さらに、ブランド所有者は、グロスドグレインシンボルのライセンス規則とグルテンフリー食品のAOECS基準を満たすことにより、包装済み食品にこのシンボルを使用することができます。このように、SGSはAOECSと提携し、食品小売業者および製造業者にグルテンフリー食品認証への費用対効果の高い強固なルートを提供しています。様々な協会によるこうした取り組みは、予測期間中グルテンフリー製品市場を引き続き活性化させるであろう。

市場力学

促進要因：セリアック病と食物アレルギーの診断の増加

Nature Reviews Gastroenterology &Hepatology誌の2022年の報告によると、セリアック病は世界中でより多くの人々に影響を及ぼしており、世界人口の約1％が診断されています。セリアック病の患者には厳格なグルテン除去食が義務付けられており、これがグルテンフリー製品の需要を後押ししています。米国消化器病学会（The American College of Gastroenterology）の報告書でも、特に女性や子供の間でセリアック病の罹患率が増加していることが強調されています。この動向は、健康上の理由からグルテン過敏症と自己診断したり、グルテン除去食を採用する個人の増加とともに、市場の成長にも寄与しています。全体として、セリアック病の認知度向上、グルテン関連疾患の増加、健康意識の高まりがグルテンフリー製品の売上を押し上げ、市場での入手可能性と品揃えの充実につながっています。

抑制要因：グルテンフリー製品のコスト上昇

グルテンフリー食品は、通常のグルテン含有製品よりも高価な傾向があります。例えば、2024年3月にマサチューセッツ大学アマースト校が行った調査によると、グルテンフリー食品は、特にパンのような品目では、最大87％も割高になります。また、ダルハウジー大学の研究によると、グルテンフリーの商品は、グルテンを含む商品と比べて平均242％も高いことがわかりました。この価格差は、消費者が厳格なグルテンフリーの食生活を続けることを難しくしています。

機会：賞味期限を延ばすマイクロカプセル化技術の利用

グルテンフリー製品市場における大きなビジネスチャンスのひとつは、マイクロカプセル化技術の応用です。これは、グルテンフリーの小麦粉のようなデリケートな原料をコーティングして、酸化、湿気、風味の劣化といった要因から保護するものです。その結果、グルテンフリー製品の賞味期限が長くなり、廃棄物が減り、流通が改善されます。また、人工的な保存料の必要性も減り、クリーンラベル製品に対する需要の高まりに応えることができます。この技術革新は、グルテンフリーの商品をより広く入手しやすく魅力的なものにし、メーカーが成長市場で競争力を維持するのに役立ちます。

課題：製品配合の難しさ

グルテンは焼き菓子に食感、構造、弾力性を与える重要な役割を担っているため、メーカーはグルテンフリー製品を作る上で課題に直面しています。グルテンをキサンタンガム、グアーガム、サイリウムハスクなどの他の成分で置き換えるのは難しく、コストもかかります。グルテンフリー製品は、しばしば濃厚でパサパサした、風味の乏しいものになります。さらに、グルテンフリーの小麦粉は通常の小麦粉とは挙動が異なるため、安定した品質を保つのは難しいです。また、交差汚染の問題もあり、製造施設では厳格な管理が必要となります。これらすべての要因が、グルテンフリーの製品の製造を難しくし、より高価にし、市場におけるグルテンフリーの選択肢の多様性と魅力を制限しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のグルテンフリー製品市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：製品タイプ別
• 市場内訳：由来別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳：製品タイプ別

• ベーカリー製品
  • 市場内訳：タイプ別
    • パン、ロールパン、バンズ、ケーキ
    • クッキー、クラッカー、ウエハース、ビスケット
    • ベーキングミックスと小麦粉
• スナックとRTE製品
• ピザとパスタ
• 調味料とドレッシング
• その他

第7章 市場内訳：由来別

• 動物由来
  • 市場内訳：タイプ別
    • 乳製品
    • 肉
• 植物由来
  • 市場内訳：タイプ別
    • 米とトウモロコシ
    • 油糧種子と豆類
    • その他

第8章 市場内訳：流通チャネル別

• 従来型店舗
  • 市場内訳：タイプ別
    • 食料品店
    • 量販店
    • ホールセールクラブ
    • オンライン小売業者
• 専門店
  • 市場内訳：タイプ別
    • ベーカリー店
    • 菓子類店
    • グルメ店
• ドラッグストアと薬局

第9章 市場内訳：地域別

• 北米
• 欧州
• アジア太平洋
• 中東・アフリカ
• ラテンアメリカ

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

• 概要
• 研究開発
• 原材料調達
• 製造
• マーケティング
• 流通
• 最終用途

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Kraft Heinz Company
  • Hain Celestial Group
  • Boulder Brands
  • General Mills
  • Pinnacle Foods
  • Kellogg's
  • Hero Group
  • Freedom Nutritional Products
  • Warburtons
  • Barilla Group
  • Glutamel
  • Raisio Group
  • Dr. Schar Company
  • Domino's Pizza Enterprises
  • Alara Wholefoods Ltd
  • Genius Foods
  • Enjoy Life Foods
  • Silly Yak Foods

List of Figures

• Figure 1: Global: Gluten-Free Products Market: Major Drivers and Challenges
• Figure 2: Global: Gluten-Free Products Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Gluten-Free Products Market: Breakup by Product Type (in %), 2024
• Figure 4: Global: Gluten-Free Products Market: Breakup by Source (in %), 2024
• Figure 5: Global: Gluten-Free Products Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Gluten-Free Products Market: Breakup by Region (in %), 2024
• Figure 7: Global: Gluten-Free Products Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Global: Gluten-Free Products Industry: SWOT Analysis
• Figure 9: Global: Gluten-Free Products Industry: Value Chain Analysis
• Figure 10: Global: Gluten-Free Products Industry: Porter's Five Forces Analysis
• Figure 11: Global: Gluten-Free Products (Bakery Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Gluten-Free Products (Bakery Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Gluten-Free Products (Snacks & RTE Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Gluten-Free Products (Snacks & RTE Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Gluten-Free Products (Pizzas & Pastas) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Gluten-Free Products (Pizzas & Pastas) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Gluten-Free Products (Condiments & Dressings) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Gluten-Free Products (Condiments & Dressings) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Gluten-Free Products (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Gluten-Free Products (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Gluten-Free Products (Animal Source) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Gluten-Free Products (Animal Source) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Global: Gluten-Free Products (Plant Source) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Global: Gluten-Free Products (Plant Source) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Global: Gluten-Free Products Market: Sales through Conventional Stores (in Million USD), 2019 & 2024
• Figure 26: Global: Gluten-Free Products Market Forecast: Sales through Conventional Stores (in Million USD), 2025-2033
• Figure 27: Global: Gluten-Free Products Market: Sales through Specialty Stores (in Million USD), 2019 & 2024
• Figure 28: Global: Gluten-Free Products Market Forecast: Sales through Specialty Stores (in Million USD), 2025-2033
• Figure 29: Global: Gluten-Free Products Market: Sales through Drugstores & Pharmacies (in Million USD), 2019 & 2024
• Figure 30: Global: Gluten-Free Products Market Forecast: Sales through Drugstores & Pharmacies (in Million USD), 2025-2033
• Figure 31: North America: Gluten-Free Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: North America: Gluten-Free Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Europe: Gluten-Free Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Europe: Gluten-Free Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Asia Pacific: Gluten-Free Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Asia Pacific: Gluten-Free Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Middle East and Africa: Gluten-Free Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Middle East and Africa: Gluten-Free Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Latin America: Gluten-Free Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Latin America: Gluten-Free Products Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

• Table 1: Global: Gluten-Free Products Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Gluten-Free Products Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Gluten-Free Products Market Forecast: Breakup by Source (in Million USD), 2025-2033
• Table 4: Global: Gluten-Free Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 5: Global: Gluten-Free Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Global: Gluten-Free Products Market Structure
• Table 7: Global: Gluten-Free Products Market: Key Players

The global gluten free products market size was valued at USD 22.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 40.0 Billion by 2033, exhibiting a CAGR of 6.8% from 2025-2033. North America currently dominates the market. The growth of the North American region is driven by high awareness of gluten-related disorders, increasing health-conscious consumers, innovative product launches, and strong retail and online distribution networks.

The increasing demand for natural, minimally processed products aligns with the gluten-free trend. Many gluten-free products are marketed as clean-label items, free from artificial additives, appealing to consumers looking for healthier and more transparent food options. Additionally, the availability of gluten-free products is significantly improving, with conventional stores, specialty retailers, and online platforms ensuring that consumers can access these products easily. Supermarkets and mass merchandisers often dedicate sections to gluten-free items, while e-commerce platforms offer convenient delivery options and an extensive product range. Besides this, technological advancements in food processing are leading to the development of gluten-free products that closely replicate the taste, texture, and quality of traditional gluten-containing items. This is making gluten-free products more appealing to a wider audience, including those who do not have gluten-related health issues but seek healthier or alternative food choices.

The United States plays a crucial role in the market, driven by the increasing cases of celiac disease and gluten intolerance. Moreover, the growing awareness about the benefits of gluten-free diets and the potential harm of gluten for certain individuals is encouraging more consumers to adopt these products as part of healthier lifestyle choices, even if they do not have gluten intolerance. Furthermore, the introduction of innovative gluten-free products with improved recipes that mimic the taste and texture of conventional food, combined with certifications ensuring safety and quality, is bolstering the market growth. In 2024, Lancaster Colony Corp. launched its inaugural gluten-free frozen bread range under the New York Bakery label, which includes Garlic Texas Toast and Five Cheese Texas Toast. Crafted with a patent-pending dough formulation, these items provide the flavor and feel of traditional bread and are certified gluten-free.

Gluten Free Products Market Trends:

Increasing Healthy Snacking Options

The expanding working population with hectic lifestyles and busy schedules across countries is inflating the demand for meals and snacks that are convenient, ready-to-eat, and gluten-free. For instance, the ready-to-eat market in India is likely to grow about 45% over the next five years. Consequently, numerous companies are introducing gluten-free products that go beyond conventional bakery items, such as biscuits, pastries, pasta, cakes, etc. For example, gluten-free breakfast cereals are increasingly popular, and General Mills Inc. is producing almost 90% of its Cheerios line as gluten-free. Apart from this, Rage Coffee, a Delhi-based FMCG company, introduced three new snacks, namely caffeine almond bars, coffee peanut bars, and chocolate oats cookies. These products are prepared with natural premium ingredients and are gluten-free. Moreover, they do not contain colors or preservatives, thereby making them ideal for healthy snacking. Besides this, Wild Drum, an Indian brand, further developed gluten-free hard-seltzers, a clear carbonated alcoholic beverage infused with natural fruit flavorings. All these healthy snacking and drinking options are extensively utilized by consumers across the globe, which, in turn, is anticipated to propel the gluten-free products market over the forecasted period.

Rising Brand Offerings

The wide presence of multinational companies across the globe that are focusing on manufacturing gluten-free food items to expand their product portfolio by entering into strategic partnerships and collaborations, thereby fueling the gluten-free products market revenue. For example, Rudi's introduced 15 of its organic and gluten-free products with a new fermentation process and new packaging that included bread. Furthermore, Feel Good Foods, a gluten-free frozen appetizers and snack brand, launched a gluten-free square pan pizza. Besides this, in January 2023, Dr. Schar USA Inc., a division of Dr. Schar AG located in Burgstall, Italy, revealed plans to increase its manufacturing capabilities in the US and diversify its offerings into new categories. It was carried out to broaden its gluten-free product range and enhance its market visibility in North America.

Launch of Favorable Policies

One key recent opportunity in the gluten-free products market is that government bodies worldwide are introducing favorable policies to promote the adoption of gluten-free products at affordable prices. For example, in April 2022, the Agricultural & Processed Food Products Export Development Authority (APEDA) launched numerous millet products at the AAHAR food fair at affordable prices, ranging from Rs. 5 to Rs. 15 for individuals of all ages. All the millet items, including ragi peanut butter, jowar peanut butter, khichadi, cream biscuits, salt biscuits, milk biscuits, millet malts, etc., introduced by APEDA were gluten-free and patented. In addition to this, various organizations are also providing certificates to encourage brands to use clean labeling, which helps in gaining consumer attention. For instance, the Association of European Coeliac Societies (AOECS) operates and owns a gluten-free certification program that is recognized internationally by its Crossed Grain Symbol, which is a registered trademark. Furthermore, brand owners can use this symbol in their pre-packaged food products by meeting the Grossed Grain Symbol's licensing rules and the AOECS Standard for gluten-free foods. As such, SGS has partnered with AOECS to offer food retailers and manufacturers a cost-effective and robust route to gluten-free food certification. These initiatives by various associations will continue to fuel the gluten-free products market over the forecasted period.

Market Dynamics

Drivers: Increasing Diagnosis of Celiac Disease and Food Allergies

Celiac disease is affecting more people worldwide, with about 1% of the global population diagnosed, according to a 2022 report in Nature Reviews Gastroenterology & Hepatology. People with this condition must follow a strict gluten-free diet, which helps drive the demand for gluten-free products. A report from The American College of Gastroenterology also emphasized the increasing incidence of celiac disease, particularly among women and children. This trend, along with an increase in individuals self-diagnosing as gluten-sensitive or adopting gluten-free diets for health reasons, is also contributing to market growth. Overall, more awareness of celiac disease, rising numbers of gluten-related disorders, and increasing health consciousness are pushing up sales of gluten-free products, leading to more availability and variety in the market.

Restraints: Higher Costs of Gluten-Free Products

Gluten-free foods tend to be more expensive than regular gluten-containing products. For example, research from the University of Massachusetts Amherst in March 2024 showed that gluten-free foods can be up to 87% more expensive, especially items like bread. A study from Dalhousie University also found that gluten-free goods cost, on average, 242% more than their gluten-containing counterparts. This price difference makes it harder for consumers to stick to a strict gluten-free diet.

Opportunities: Use of Microencapsulation Technology to Extend Shelf Life

One significant opportunity in the gluten-free products market is the application of microencapsulation technology. This involves coating sensitive ingredients like gluten-free flour to protect them from factors like oxidation, moisture, and flavor loss. The result is a longer shelf life for gluten-free products, which reduces waste and improves distribution. This also reduces the need for artificial preservatives, meeting the rising demand for clean-label products. This innovation can make gluten-free items more widely available and appealing, helping manufacturers stay competitive in a growing market.

Challenges: Difficulty in Product Formulation

Manufacturers face challenges in creating gluten-free products because gluten plays a crucial role in giving texture, structure, and elasticity to baked goods. Replacing gluten with other ingredients like xanthan gum, guar gum, or psyllium husk is tricky and expensive. Gluten-free products often end up being dense, crumbly, or lacking in flavor. Additionally, maintaining consistent quality is tough since gluten-free flours behave differently from regular flours. There's also the issue of cross-contamination, which requires strict controls in production facilities. All of these factors make gluten-free products harder and more expensive to produce, limiting the variety and appeal of gluten-free options in the market.

Gluten Free Products Industry Segmentation:

Analysis by Product Type:

• Bakery Products
  • Breads, Rolls, Buns, and Cakes
  • Cookies, Crackers, Wafers, and Biscuits
  • Baking Mixes & Flours
• Snacks & RTE Products
• Pizzas & Pastas
• Condiments & Dressings
• Others

Bakery products (breads, rolls, buns, and cakes, cookies, crackers, wafers, and biscuits, baking mixes & flours) dominate the market because of their widespread appeal and staple nature in daily diets. As consumers increasingly seek gluten-free alternatives, manufacturers are focusing on improving the quality, taste, and texture of these products to match or exceed traditional options. Bread and rolls are particularly popular, serving as everyday essentials, while cakes, cookies, and biscuits cater to indulgent treats and desserts. Crackers and wafers offer convenient snacking options, appealing to on-the-go consumers. Baking mixes and flours empower individuals to create homemade gluten-free goods, expanding their culinary choices. Retailers support this segment through dedicated bakery sections and gluten-free aisles, making products easily accessible. Rising health awareness, innovative formulations using alternative grains like rice, almond, and quinoa flours, and the growing interest in premium, artisan baked goods further reinforce the dominance of bakery products in the market.

Analysis by Source:

• Animal Source
  • Dairy
  • Meat
• Plant Source
  • Rice and Corn
  • Oilseeds and Pulses
  • Others

Plant source (rice and corn, oilseeds and pulses, and others) represents the largest segment due to its broad accessibility, cost-effectiveness, and adaptability in gluten-free product formulations. Ingredients such as rice and corn are staple in numerous regions and act as main foundations for gluten-free flours, snacks, and baked products. Oilseeds and pulses, like lentils and chickpeas, offer significant nutritional benefits, featuring protein and fiber, which makes them perfect for health-conscious consumers. Its capacity to cater to various dietary preferences, such as vegan and allergen-free options, further boosts its attractiveness. The rising trend of plant-based diets, combined with consumer interest in clean-label and natural ingredients, is boosting the popularity of gluten-free products derived from plants. Furthermore, continuous advancements in processing and formulation methods guarantee that these components provide enhanced flavor and texture, broadening their uses across different product types.

Analysis by Distribution Channel:

• Conventional Stores
  • Grocery Stores
  • Mass Merchandisers
  • Warehouse Clubs
  • Online Retailers
• Specialty Stores
  • Bakery Stores
  • Confectionery Stores
  • Gourmet Stores
• Drugstores & Pharmacies

Conventional stores (grocery stores, mass merchandisers, warehouse clubs, and online retailers) hold the biggest market share because of their accessibility, convenience, and capability to serve a wide user demographic. These venues offer a broad selection of gluten-free choices, ranging from snacks to meal necessities, facilitating the inclusion of these products in consumers' diets. Supermarkets and large retailers provide the benefit of instant product access, competitive prices, and regular promotional deals, drawing in a steady flow of shoppers. Warehouse clubs serve budget-minded wholesale shoppers looking for savings in larger amounts. In addition, e-commerce platforms offer a vast array of products and customized shopping experiences via suggestions, ratings, and personalized discounts, attracting tech-oriented, convenience-seeking buyers. Retailers are investing in specific gluten-free areas, transparent labeling, and education initiatives to inform consumers about their products. Seasonal promotions and exclusive product launches further boost sales, solidifying the dominance of conventional stores in the market.

Regional Analysis:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

North America leads the market for various reasons, such as a significant occurrence of celiac disease and gluten sensitivity, resulting in heightened consumer demand. Awareness initiatives and education concerning gluten-related conditions are additionally impacting buying habits, leading numerous consumers to embrace gluten-free diets as a health-driven option. The area benefits from strong retail networks, comprising supermarkets, specialty shops, and online platforms, which guarantee the broad availability of gluten-free items. Advancements in food processing and the launch of high-quality, attractive products are additionally driving market expansion. The involvement of major industry stakeholders consistently launching attractive, high-quality products is providing a positive market perspective in the area. In 2024, Thabico Foods North America Inc introduced "Bestropics" 100% Pure Mango Juice, a nutritious drink choice. This plant-based, gluten-free juice has no added sugars, preservatives, artificial colors, or flavors.

Key Regional Takeaways:

United States Gluten Free Products Market Analysis

The rising popularity of gluten-free items in the United States is linked to a heightened emphasis on health and well-being. For example, as 50% of Americans make efforts to eat better and 62% place importance on health in their food selections, there is a notable change toward more conscious eating practices. This trend, sped up by the COVID-19 pandemic, increases the need for Gluten-Free products as shoppers look for healthier options. More than 70% of people currently prioritize their physical well-being, which is further propelling this change in diet. With an increasing number of consumers focusing on healthier living, there is a growing need for gluten-free options. This trend is further reinforced by the increasing awareness of gluten-related conditions and the view of gluten-free products as a healthier option. As research continues to emphasize the possible advantages of a gluten-free diet, especially for those with sensitivities, the need for gluten-free items, such as bread, pasta, and snacks, keeps increasing. The presence of numerous gluten-free alternatives in common grocery stores and eateries has simplified the process for individuals to include these items in their everyday meals. Moreover, the health-aware consumer demographic looks for choices that accommodate dietary limitations while preserving flavor and quality, consequently fostering the broad acceptance and use of gluten-free products.

Europe Gluten Free Products Market Analysis

The rising occurrence of celiac disease greatly impacts the uptake of gluten-free products in Europe. For example, celiac disease impacts more than 5 Million individuals in the EU, leading to heightened demand for gluten-free items as the sole remedy for this issue. This increasing occurrence is enhancing the gluten-free product market throughout the region. As knowledge of the autoimmune condition expands, an increasing number of individuals are being diagnosed, resulting in a higher demand for gluten-free food items. Celiac disease is a condition in which the ingestion of gluten causes an immune reaction that harms the intestines, necessitating that individuals eliminate gluten entirely from their diet. As a result, the increasing number of diagnoses has amplified the need for gluten-free foods, leading producers to create a wider variety of accessible choices. Furthermore, the growing awareness of gluten sensitivity has played a role in changing consumer preferences, as those without celiac disease also desire gluten-free options for better health. This increasing demand has led to a burgeoning market for gluten-free items, such as specialized baked goods and convenient meal options.

Asia Pacific Gluten Free Products Market Analysis

In the Asia-Pacific area, the rising popularity of gluten-free products is fueled by the expanding influence of e-commerce platforms. Reports indicate that in 2023, around 300 million consumers in India made online purchases, fueling the expansion of e-commerce. This increase advantages gluten-free items, providing broader access and ease for health-aware customers. E-commerce sites are simplifying access for consumers to a diverse array of gluten-free products that might not be found in nearby physical stores. Due to the ease of home delivery and the option to compare prices, an increasing number of shoppers are using online platforms to buy gluten-free food products. This trend is especially significant in city environments where fast-paced lives lead to online shopping being the favored option. The growing online retail sector in this area is enhancing the accessibility of gluten-free items while simultaneously raising awareness via digital marketing, social media, and online groups dedicated to healthy eating and lifestyle options.

Latin America Gluten Free Products Market Analysis

In Latin America, increasing disposable income is fueling the rising demand for gluten-free products. For example, total disposable income in Latin America is expected to rise by almost 60% in real terms between 2021 and 2040, fueled by technological progress and a transition to sectors with higher value addition. This economic development offers considerable chances for the growth of the gluten-free product market. As a greater number of people in the area see enhancements in their financial situation, they are increasingly inclined to purchase high-quality products, such as gluten-free alternatives. This rise in buying power enables consumers to focus on health and dietary choices, such as the need for gluten-free products. With the growth of the middle class, consumers are increasingly open to trying dietary options that promote a healthier way of living. This has resulted in an increase in the accessibility and use of gluten-free products in different food categories, ranging from snacks to baked goods, as they become more reachable for a wider audience.

Middle East and Africa Gluten Free Products Market Analysis

In the Middle East and Africa, the increasing interest in gluten-free baked goods is associated with the surge in tourism, resulting in a stronger focus on accommodating the dietary needs of global travelers. For example, international tourist expenditure in the UAE rose almost 40% in 2023, exceeding AED 175BN, which is a 12% rise from 2019 figures, showcasing the nation's robust worldwide tourism appeal. This increase highlights the UAE's ongoing significance as a top global hub. With the tourism industry thriving in popular locations, there is a growing demand for food options that cater to various dietary needs, such as gluten-free diets. Hotels, restaurants, and cafes are adapting by adding gluten-free baked goods to their menus to cater to the increasing number of travelers looking for these choices. This change has not only addressed the needs of travelers but has also impacted local buyers, resulting in increased acceptance and consumption of gluten-free products in the area.

Competitive Landscape:

Major participants in the market are concentrating on innovation, broadening product ranges, and improving production capabilities to satisfy the increasing consumer demand. They are funding research efforts to enhance the flavor, consistency, and nutritional quality of gluten-free products. Businesses are aiming at niche markets by creating tailored products for specific dietary requirements, like vegan or allergen-free alternatives. Marketing tactics highlight openness and certifications to foster consumer confidence. Furthermore, strategic alliances, partnerships, and acquisitions are being sought to enhance market presence and obtain new distribution avenues. In September 2024, Bay State Milling has broadened its operations by purchasing Montana Gluten Free, strengthening its position as one of the largest family-operated milling firms in the US. The facility focuses on SowNaked(R) Mindfully Farmed Oats, a distinct non-GMO type that is gluten-free and contains 40% more protein compared to traditional oats. These oats are prepared following strict gluten-free guidelines, guaranteeing that gluten levels are much lower than FDA standards.

The report provides a comprehensive analysis of the competitive landscape in the gluten free products market with detailed profiles of all major companies, including:

• Kraft Heinz Company
• Hain Celestial Group
• Boulder Brands
• General Mills
• Pinnacle Foods
• Kellogg's
• Hero Group
• Freedom Nutritional Products
• Warburtons
• Barilla Group
• Glutamel
• Raisio Group
• Dr. Schar Company
• Domino's Pizza Enterprises
• Alara Wholefoods Ltd
• Genius Foods
• Enjoy Life Foods
• Silly Yak Foods

Key Questions Answered in This Report

• 1.What is the gluten-free products market growth?
• 2.What is the future outlook of gluten free products market?
• 3.What are the key factors driving the gluten free products market?
• 4.Which segment accounted for the largest gluten-free products market share?
• 5.Which region accounts for the largest gluten free products market share?
• 6.Who are the key players in the gluten-free products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Gluten-Free Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product Type
• 5.5 Market Breakup by Source
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Breakup by Region
• 5.8 Market Forecast

6 Market Breakup by Product Type

• 6.1 Bakery Products
  • 6.1.1 Market Trends
  • 6.1.2 Market Breakup by Type
    • 6.1.2.1 Breads, Rolls, Buns, and Cakes
    • 6.1.2.2 Cookies, Crackers, Wafers, and Biscuits
    • 6.1.2.3 Baking Mixes & Flours
  • 6.1.3 Market Forecast
• 6.2 Snacks & RTE Products
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Pizzas & Pastas
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Condiments & Dressings
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Source

• 7.1 Animal Source
  • 7.1.1 Market Trends
  • 7.1.2 Market Breakup by Type
    • 7.1.2.1 Dairy
    • 7.1.2.2 Meat
  • 7.1.3 Market Forecast
• 7.2 Plant Source
  • 7.2.1 Market Trends
  • 7.2.2 Market Breakup by Type
    • 7.2.2.1 Rice and Corn
    • 7.2.2.2 Oilseeds and Pulses
    • 7.2.2.3 Others
  • 7.2.3 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Conventional Stores
  • 8.1.1 Market Trends
  • 8.1.2 Market Breakup by Type
    • 8.1.2.1 Grocery Stores
    • 8.1.2.2 Mass Merchandisers
    • 8.1.2.3 Warehouse Clubs
    • 8.1.2.4 Online Retailers
  • 8.1.3 Market Forecast
• 8.2 Specialty Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Breakup by Type
    • 8.2.2.1 Bakery Stores
    • 8.2.2.2 Confectionery Stores
    • 8.2.2.3 Gourmet Stores
  • 8.2.3 Market Forecast
• 8.3 Drugstores & Pharmacies
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Europe
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

• 11.1 Overview
• 11.2 Research and Development
• 11.3 Raw Material Procurement
• 11.4 Manufacturing
• 11.5 Marketing
• 11.6 Distribution
• 11.7 End-Use

12 Porter's Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Kraft Heinz Company
  • 14.3.2 Hain Celestial Group
  • 14.3.3 Boulder Brands
  • 14.3.4 General Mills
  • 14.3.5 Pinnacle Foods
  • 14.3.6 Kellogg's
  • 14.3.7 Hero Group
  • 14.3.8 Freedom Nutritional Products
  • 14.3.9 Warburtons
  • 14.3.10 Barilla Group
  • 14.3.11 Glutamel
  • 14.3.12 Raisio Group
  • 14.3.13 Dr. Schar Company
  • 14.3.14 Domino's Pizza Enterprises
  • 14.3.15 Alara Wholefoods Ltd
  • 14.3.16 Genius Foods
  • 14.3.17 Enjoy Life Foods
  • 14.3.18 Silly Yak Foods