市場調査レポート

商品コード

1701009

カスタマージャーニー分析市場規模、シェア、成長分析、コンポーネント別、組織規模別、展開モード別、データソース別、用途別、業界別、地域別-2025年～2032年の産業予測

Customer Journey Analytics Market Size, Share, and Growth Analysis, By Component, By Organization Size, By Deployment Mode, By Data Source, By Application, By Vertical, By Region - Industry Forecast 2025-2032

出版日: 2025年04月02日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 780,584円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 913,136円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,045,688円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=147.28円

全表示
概要
目次

概要

サンプル依頼リストに入れる

カスタマージャーニー分析市場規模は2023年に155億米ドルと評価され、2024年の187億5,000万米ドルから2032年には861億8,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは21.0％で成長する展望です。

世界のカスタマージャーニー分析市場は、代理店全体で顧客中心の戦略を再構築する変革的イノベーションを目の当たりにしています。企業は顧客知識を活用して体験を合理化し、旅行満足度とロイヤルティを高めることの重要性をますます認識するようになっています。ファセット分析ユニットの削減と一貫した分析への顕著なシフトは、調整されたナビゲーションの需要によって、この傾向を例証しています。企業は現在、カスタマージャーニー分析で教育リソースを提供し、進化する消費者の嗜好への機敏な対応を可能にしています。継続的な分析は、より迅速な組織的対応を促進し、全体的な顧客体験を向上させるパーソナライズされたマーケティング戦略につながります。さらに、人工知能と機械学習の統合は、データ評価に革命をもたらし、隠れたパターンを明らかにし、顧客行動を予測することで、このダイナミックな情勢におけるオムニチャネルの消費者インタラクションに焦点を当てる原動力となっています。

市場概要
顧客セグメンテーションとターゲティング
カスタマーエクスペリエンスマネジメント
顧客行動分析
顧客離脱と維持管理
ブランドマネジメント
キャンペーン管理
製品管理
その他の用途（コンプライアンス管理、オムニチャネル分析、顧客生涯価値管理）

カスタマージャーニー分析市場規模：業界別&CAGR（2025～2032年）

市場概要
BFSI
政府
医療とライフサイエンス
小売業と電子商取引
製造業
運輸・物流
メディアとエンターテイメント
通信・IT
旅行とホスピタリティ
その他の業種（エネルギー、公益事業、教育）

カスタマージャーニー分析市場規模&CAGR（2025～2032年）

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他の欧州
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
ラテンアメリカ
- ブラジル
- その他のラテンアメリカ
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他の中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主要市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022～2024年）
  主要企業プロファイル
  - Adobe Inc.（米国）
  - Salesforce.com, Inc.（米国）
  - Oracle Corporation（米国）
  - Microsoft Corporation（米国）
  - Google LLC（米国）
  - SAP SE（ドイツ）
  - NICE Ltd.（イスラエル）
  - IBM Corporation（米国）
  - Verint Systems Inc.（米国）
  - Genesys Telecommunications Laboratories, Inc.（米国）
  - Cisco Systems, Inc.（米国）
  - Teradata Corporation（米国）
  - Quadient（フランス）
  - Acxiom LLC（米国）
  - Amperity Inc.（米国）
  - Kitewheel LLC（米国）
  - Servion Global Solutions Limited（インド）
  - CallMiner Inc.（米国）
  - Woopra Inc.（米国）
  - Acquia, Inc.（米国）

結論と提言

Product Code: SQMIG45A2097

Customer Journey Analytics Market size was valued at USD 15.5 billion in 2023 and is poised to grow from USD 18.75 billion in 2024 to USD 86.18 billion by 2032, growing at a CAGR of 21.0% during the forecast period (2025-2032).

The global customer journey analytics market is witnessing transformative innovations that are reshaping client-centric strategies across agencies. Businesses increasingly recognize the significance of utilizing customer knowledge to streamline experiences, enhancing travel satisfaction and loyalty. A marked shift towards reduced facet analytics units and consistent analytics exemplifies this trend, driven by the demand for coordinated navigation. Companies are now offering educational resources in customer journey analytics, enabling agile responses to evolving consumer preferences. Continuous analytics fosters faster organizational responses, leading to personalized marketing strategies that enhance the overall customer experience. Moreover, the integration of artificial intelligence and machine learning is revolutionizing data evaluation, revealing hidden patterns and predicting customer behavior, thus driving the focus on omnichannel consumer interactions in this dynamic landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Customer Journey Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Customer Journey Analytics Market Segments Analysis

Global Customer Journey Analytics Market is segmented by Component, Organization Size, Deployment Mode, Data Source, Application, Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Data Source, the market is segmented into Web, Social Media, Mobile, Email, Store, Call Center and Other Data Sources. Based on Application, the market is segmented into Customer Segmentation and Targeting, Customer Experience Management, Customer Behavioral Analysis, Customer Churn and Retention Management, Brand Management, Campaign Management, Product Management and Other Applications. Based on Vertical, the market is segmented into BFSI, Government, Healthcare and Life Sciences, Retail and eCommerce, Manufacturing, Transportation and Logistics, Media and Entertainment, Telecommunications and IT, Travel and Hospitality and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Customer Journey Analytics Market

A key driver propelling the expansion of the Customer Journey Analytics market is the rising demand for personalized customer interactions. Companies are increasingly recognizing the importance of utilizing advanced analytics to understand customer behaviors and preferences. By doing so, they can create tailored experiences that foster customer loyalty and enhance engagement. This dynamic approach not only helps businesses chart effective, data-driven conversion paths but also empowers them to forge deeper connections with their audience. As organizations strive to meet the expectations of customers who seek customized experiences, the significance of customer journey analytics continues to grow, driving market momentum.

Restraints in the Customer Journey Analytics Market

The global customer journey analytics market faces significant constraints primarily related to data privacy and security. Companies often collect sensitive customer information, which raises serious concerns regarding potential data breaches and compliance with regulations like GDPR. These privacy issues can hinder the adoption of customer journey analytics solutions. Additionally, businesses must invest heavily in robust security measures to protect customer data, which in turn increases operational costs and adds to the overall complexity of their analytics initiatives. This dual challenge of ensuring data security while managing expenses presents a considerable hurdle for organizations looking to leverage customer journey analytics effectively.

Market Trends of the Customer Journey Analytics Market

The Customer Journey Analytics market is experiencing a significant upward trend characterized by the rising integration of AI and machine learning technologies. This shift empowers businesses to gain intricate insights and predictive capabilities regarding customer behaviors, facilitating a more personalized and engaging customer experience. As artificial intelligence continues to evolve, companies are leveraging these advancements to enhance customer interactions, streamline decision-making, and optimize overall satisfaction across various touchpoints. This growing emphasis on data-driven strategies is transforming consumer engagement, making it an essential focus for organizations aiming to thrive in today's competitive landscape where personalized experiences drive loyalty and retention.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis

Global Customer Journey Analytics Market Size by Component & CAGR (2025-2032)

Market Overview
Solutions
Services
- Managed Services
- Professional Services
- Support and Maintenance
- Deployment and Integration
- Consulting

Global Customer Journey Analytics Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large Enterprises
Small and Medium-sized Enterprises (SMEs)

Global Customer Journey Analytics Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-premises
Cloud

Global Customer Journey Analytics Market Size by Data Source & CAGR (2025-2032)

Market Overview
Web
Social Media
Mobile
Email
Store
Call Center
Other Data Sources (Advertising, Loyalty Programs, Surveys, and Promotional Events)

Global Customer Journey Analytics Market Size by Application & CAGR (2025-2032)

Market Overview
Customer Segmentation and Targeting
Customer Experience Management
Customer Behavioral Analysis
Customer Churn and Retention Management
Brand Management
Campaign Management
Product Management
Other Applications (Compliance Management, Omnichannel Analysis and Customer Lifetime Value Management)

Global Customer Journey Analytics Market Size by Vertical & CAGR (2025-2032)

Market Overview
BFSI
Government
Healthcare and Life Sciences
Retail and eCommerce
Manufacturing
Transportation and Logistics
Media and Entertainment
Telecommunications and IT
Travel and Hospitality
Other Verticals (Energy and Utilities, and Education)

Global Customer Journey Analytics Market Size & CAGR (2025-2032)

North America (Component, Organization Size, Deployment Mode, Data Source, Application, Vertical)
- US
- Canada
Europe (Component, Organization Size, Deployment Mode, Data Source, Application, Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Organization Size, Deployment Mode, Data Source, Application, Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Organization Size, Deployment Mode, Data Source, Application, Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Organization Size, Deployment Mode, Data Source, Application, Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NICE Ltd. (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verint Systems Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Genesys Telecommunications Laboratories, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teradata Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quadient (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acxiom LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amperity Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kitewheel LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Servion Global Solutions Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CallMiner Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Woopra Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

カスタマージャーニー分析市場規模、シェア、成長分析、コンポーネント別、組織規模別、展開モード別、データソース別、用途別、業界別、地域別-2025年～2032年の産業予測

Customer Journey Analytics Market Size, Share, and Growth Analysis, By Component, By Organization Size, By Deployment Mode, By Data Source, By Application, By Vertical, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と展望

主要市場の考察

カスタマージャーニー分析市場規模：コンポーネント別&CAGR（2025～2032年）

カスタマージャーニー分析市場規模：組織規模別&CAGR（2025～2032年）

カスタマージャーニー分析市場規模：展開モード別&CAGR（2025～2032年）

カスタマージャーニー分析市場規模：データソース別&CAGR（2025～2032年）

カスタマージャーニー分析市場規模：用途別&CAGR（2025～2032年）