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市場調査レポート
商品コード
1746485
日本のカスタマージャーニーアナリティクス市場レポート：コンポーネント、タッチポイント、展開、組織規模、用途、産業、地域別、2025～2033年Japan Customer Journey Analytics Market Report by Component, Touchpoint, Deployment, Organization Size, Application, Industry Vertical, and Region 2025-2033 |
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| 日本のカスタマージャーニーアナリティクス市場レポート：コンポーネント、タッチポイント、展開、組織規模、用途、産業、地域別、2025～2033年 |
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出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 117 Pages
納期: 5～7営業日
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- 全表示
- 概要
- 目次
日本のカスタマージャーニーアナリティクス市場規模は2024年に7億8,450万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに30億420万米ドルに達し、2025～2033年にかけて14.92%の成長率（CAGR）を示すと予測しています。eコマース産業の拡大と、顧客行動をリアルタイムで把握するニーズの高まりが、市場を牽引する主要因の1つとなっています。
本レポートで扱う主要質問
- 日本のカスタマージャーニーアナリティクス市場はこれまでどのように推移し、今後どのように推移するのか？
- COVID-19が日本のカスタマージャーニーアナリティクス市場に与えた影響は？
- 日本のカスタマージャーニーアナリティクス市場のコンポーネント別区分は？
- 日本のカスタマージャーニーアナリティクス市場のタッチポイント別区分は？
- 日本のカスタマージャーニーアナリティクス市場の展開別内訳は？
- 日本のカスタマージャーニーアナリティクス市場の組織規模別区分は？
- 日本のカスタマージャーニーアナリティクス市場の用途別区分は？
- 日本のカスタマージャーニーアナリティクス市場の産業別区分は？
- 日本のカスタマージャーニーアナリティクス市場のバリューチェーンにおける様々なステージとは？
- 日本のカスタマージャーニーアナリティクス市場の主要な促進要因と課題は何か？
- 日本のカスタマージャーニーアナリティクス市場の構造と主要参入企業は？
- 日本のカスタマージャーニーアナリティクス市場における競合の程度は？
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査の目的
- ステークホルダー
- データソース
- 市場推定
- 調査手法
第3章 エグゼクティブサマリー
第4章 日本のカスタマージャーニーアナリティクス市場-イントロダクション
- 概要
- 市場力学
- 産業動向
- 競合情報
第5章 日本のカスタマージャーニーアナリティクス市場情勢
- 過去と現在の市場動向（2019～2024年）
- 市場予測（2025～2033年）
第6章 日本のカスタマージャーニーアナリティクス市場-コンポーネント別内訳
- ソリューション
- サービス
第7章 日本のカスタマージャーニーアナリティクス市場-タッチポイント別内訳
- ウェブ
- ソーシャルメディア
- モバイル
- メール
- 支店と店舗
- コールセンター
- その他
第8章 日本のカスタマージャーニーアナリティクス市場-展開別内訳
- オンプレミス
- クラウドベース
第9章 日本のカスタマージャーニーアナリティクス市場-組織規模別内訳
- 大企業
- 中小企業
第10章 日本のカスタマージャーニーアナリティクス市場-用途別内訳
- 顧客セグメンテーションとターゲティング
- 顧客行動アナリティクス
- 顧客離脱アナリティクス
- ブランド管理
- キャンペーン管理
- 製品管理
- その他
第11章 日本のカスタマージャーニーアナリティクス市場-産業別内訳
- BFSI
- ITと通信
- 小売業とeコマース
- ヘルスケア
- メディアとエンターテイメント
- 旅行とホスピタリティ
- その他
第12章 日本のカスタマージャーニーアナリティクス市場-競合情勢
- 概要
- 市場構造
- 市場企業のポジショニング
- 主要成功戦略
- 競合ダッシュボード
- 企業評価象限
第13章 主要企業のプロファイル
第14章 日本のカスタマージャーニーアナリティクス市場-産業分析
- 促進要因・抑制要因・機会
- ポーターのファイブフォース分析
- バリューチェーン分析
第15章 付録
Japan customer journey analytics market size reached USD 784.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,004.2 Million by 2033, exhibiting a growth rate (CAGR) of 14.92% during 2025-2033. The expanding e-commerce industry and the inflating need for gaining real-time insights into customer behavior represent some of the key factors driving the market.
Customer journey analytics is the process of systematically analyzing and monitoring the customer experience at each interaction point throughout their journey. The primary stages of this analysis include acquisition, activation, and adoption. Organizations extensively utilize customer journey analytics to gain real-time insights into customer behavior. This approach involves incorporating advanced analytics techniques such as customer segmentation, predictive analytics, and real-time analytics. By consolidating data from various channels into a unified interface, customer journey analytics facilitates informed decision-making with a comprehensive perspective. It plays a pivotal role in anticipating customer behavior, enhancing the overall consumer experience, increasing revenue, and fortifying customer acquisition. Consequently, its application extends across diverse sectors such as telecommunications, healthcare, hospitality, travel, and the banking, financial services, and insurance (BFSI) industries.
Japan Customer Journey Analytics Market Trends:
The growth of digitalization on a wide scale is fostering a positive environment for the customer journey analytics market in Japan. The escalating need to transform information into a digital format, facilitating strategic decision-making across diverse organizations, is a significant driver of expansion in the region. Additionally, the market is further propelled by the widespread adoption of customer journey analytics for traffic and e-commerce analytics, catering to the evolving needs of businesses. Notably, the integration of artificial intelligence (AI) is playing a crucial role in providing intelligent, convenient, and well-informed customer experiences throughout their journeys, thereby contributing to market growth. Apart from this, the retail and e-commerce sectors are experiencing a surge in product demand for tracking customer journeys across multiple channels in real-time, emphasizing the importance of personalized omnichannel experiences, which is acting as another significant growth-inducing factor. Additionally, the increasing adoption of analytics software in various industries, rising smartphone penetration, and the growing demand for consistent customer support across diverse platforms are anticipated to be key factors driving the sustained growth of the customer journey analytics market in Japan over the forecasted period.
Japan Customer Journey Analytics Market Segmentation:
Component Insights:
- Solution
- Services
Touchpoint Insights:
- Web
- Social Media
- Mobile
- Branch and Store
- Call Center
- Others
Deployment Insights:
- On-premises
- Cloud-based
Organization Size Insights:
- Large Enterprises
- Small and Medium-sized Enterprises
Application Insights:
- Customer Segmentation and Targeting
- Customer Behavioral Analysis
- Customer Churn Analysis
- Brand Management
- Campaign Management
- Product Management
- Others
Industry Vertical Insights:
- BFSI
- IT and Telecommunications
- Retail and E-Commerce
- Healthcare
- Media and Entertainment
- Travel and Hospitality
- Others
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
- How has the Japan customer journey analytics market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan customer journey analytics market?
- What is the breakup of the Japan customer journey analytics market on the basis of component?
- What is the breakup of the Japan customer journey analytics market on the basis of touchpoint?
- What is the breakup of the Japan customer journey analytics market on the basis of deployment?
- What is the breakup of the Japan customer journey analytics market on the basis of organization size?
- What is the breakup of the Japan customer journey analytics market on the basis of application?
- What is the breakup of the Japan customer journey analytics market on the basis of industry vertical?
- What are the various stages in the value chain of the Japan customer journey analytics market?
- What are the key driving factors and challenges in the Japan customer journey analytics?
- What is the structure of the Japan customer journey analytics market and who are the key players?
- What is the degree of competition in the Japan customer journey analytics market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Japan Customer Journey Analytics Market - Introduction
- 4.1 Overview
- 4.2 Market Dynamics
- 4.3 Industry Trends
- 4.4 Competitive Intelligence
5 Japan Customer Journey Analytics Market Landscape
- 5.1 Historical and Current Market Trends (2019-2024)
- 5.2 Market Forecast (2025-2033)
6 Japan Customer Journey Analytics Market - Breakup by Component
- 6.1 Solution
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
- 6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
7 Japan Customer Journey Analytics Market - Breakup by Touchpoint
- 7.1 Web
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
- 7.2 Social Media
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
- 7.3 Mobile
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
- 7.4 Email
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
- 7.5 Branch and Store
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
- 7.6 Call Center
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2019-2024)
- 7.6.3 Market Forecast (2025-2033)
- 7.7 Others
- 7.7.1 Historical and Current Market Trends (2019-2024)
- 7.7.2 Market Forecast (2025-2033)
8 Japan Customer Journey Analytics Market - Breakup by Deployment
- 8.1 On-premises
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
- 8.2 Cloud-based
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
9 Japan Customer Journey Analytics Market - Breakup by Organization Size
- 9.1 Large Enterprises
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
- 9.2 Small and Medium-sized Enterprises
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
10 Japan Customer Journey Analytics Market - Breakup by Application
- 10.1 Customer Segmentation and Targeting
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
- 10.2 Customer Behavioral Analysis
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)
- 10.3 Customer Churn Analysis
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2019-2024)
- 10.3.3 Market Forecast (2025-2033)
- 10.4 Brand Management
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2019-2024)
- 10.4.3 Market Forecast (2025-2033)
- 10.5 Campaign Management
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2019-2024)
- 10.5.3 Market Forecast (2025-2033)
- 10.6 Product Management
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2019-2024)
- 10.6.3 Market Forecast (2025-2033)
- 10.7 Others
- 10.7.1 Historical and Current Market Trends (2019-2024)
- 10.7.2 Market Forecast (2025-2033)
11 Japan Customer Journey Analytics Market - Breakup by Industry Vertical
- 11.1 BFSI
- 11.1.1 Overview
- 11.1.2 Historical and Current Market Trends (2019-2024)
- 11.1.3 Market Forecast (2025-2033)
- 11.2 IT and Telecommunications
- 11.2.1 Overview
- 11.2.2 Historical and Current Market Trends (2019-2024)
- 11.2.3 Market Forecast (2025-2033)
- 11.3 Retail and E-Commerce
- 11.3.1 Overview
- 11.3.2 Historical and Current Market Trends (2019-2024)
- 11.3.3 Market Forecast (2025-2033)
- 11.4 Healthcare
- 11.4.1 Overview
- 11.4.2 Historical and Current Market Trends (2019-2024)
- 11.4.3 Market Forecast (2025-2033)
- 11.5 Media and Entertainment
- 11.5.1 Overview
- 11.5.2 Historical and Current Market Trends (2019-2024)
- 11.5.3 Market Forecast (2025-2033)
- 11.6 Travel and Hospitality
- 11.6.1 Overview
- 11.6.2 Historical and Current Market Trends (2019-2024)
- 11.6.3 Market Forecast (2025-2033)
- 11.7 Others
- 11.7.1 Historical and Current Market Trends (2019-2024)
- 11.7.2 Market Forecast (2025-2033)
12 Japan Customer Journey Analytics Market - Competitive Landscape
- 12.1 Overview
- 12.2 Market Structure
- 12.3 Market Player Positioning
- 12.4 Top Winning Strategies
- 12.5 Competitive Dashboard
- 12.6 Company Evaluation Quadrant
13 Profiles of Key Players
- 13.1 Company A
- 13.1.1 Business Overview
- 13.1.2 Services Offered
- 13.1.3 Business Strategies
- 13.1.4 SWOT Analysis
- 13.1.5 Major News and Events
- 13.2 Company B
- 13.2.1 Business Overview
- 13.2.2 Services Offered
- 13.2.3 Business Strategies
- 13.2.4 SWOT Analysis
- 13.2.5 Major News and Events
- 13.3 Company C
- 13.3.1 Business Overview
- 13.3.2 Services Offered
- 13.3.3 Business Strategies
- 13.3.4 SWOT Analysis
- 13.3.5 Major News and Events
- 13.4 Company D
- 13.4.1 Business Overview
- 13.4.2 Services Offered
- 13.4.3 Business Strategies
- 13.4.4 SWOT Analysis
- 13.4.5 Major News and Events
- 13.5 Company E
- 13.5.1 Business Overview
- 13.5.2 Services Offered
- 13.5.3 Business Strategies
- 13.5.4 SWOT Analysis
- 13.5.5 Major News and Events
14 Japan Customer Journey Analytics Market - Industry Analysis
- 14.1 Drivers, Restraints, and Opportunities
- 14.1.1 Overview
- 14.1.2 Drivers
- 14.1.3 Restraints
- 14.1.4 Opportunities
- 14.2 Porters Five Forces Analysis
- 14.2.1 Overview
- 14.2.2 Bargaining Power of Buyers
- 14.2.3 Bargaining Power of Suppliers
- 14.2.4 Degree of Competition
- 14.2.5 Threat of New Entrants
- 14.2.6 Threat of Substitutes
- 14.3 Value Chain Analysis
15 Appendix
