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市場調査レポート
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1701809

カスタマージャーニーアナリティクス市場：コンポーネント別、タッチポイント別、展開別、組織規模別、アプリケーション別、業種別、地域別、2025-2033年

Customer Journey Analytics Market Report by Component, Touchpoint, Deployment, Organization Size, Application, Industry Vertical, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 148 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
カスタマージャーニーアナリティクス市場：コンポーネント別、タッチポイント別、展開別、組織規模別、アプリケーション別、業種別、地域別、2025-2033年
出版日: 2025年04月01日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

カスタマージャーニーアナリティクス市場の世界市場規模は2024年に150億米ドルに達しました。今後、同市場は2033年までに522億米ドルに達すると予測され、2025～2033年の成長率（CAGR）は14.8％です。戦略的な意思決定を支援するために情報をデジタル形式に変換する要求が高まっており、その結果、業務効率が向上していることが、主に市場を強化しています。

カスタマージャーニーアナリティクスとは、カスタマージャーニーのあらゆるタッチポイントにおける顧客体験を分析・追跡するプロセスを指します。この分析には、獲得、活性化、導入の3つの主要段階が含まれます。カスタマージャーニーアナリティクスは、顧客行動に関するリアルタイムの洞察を提供するために、組織や企業によって広く利用されています。カスタマージャーニーアナリティクスには、顧客セグメンテーション、予測分析、リアルタイム分析などの高度な分析手法が含まれます。カスタマージャーニーアナリティクスは、あらゆるチャネルからのデータを1つのインターフェースに統合し、全体的な視点からより良い意思決定を支援します。また、顧客行動の予測、消費者体験の向上、収益の増加、顧客獲得の促進にも役立ちます。その結果、IT・通信、ヘルスケア、ホスピタリティ、旅行、銀行・金融サービス・保険（BFSI）業界で広く利用されています。

カスタマージャーニーアナリティクス市場動向：

世界のデジタル化の進展は、市場成長への明るい展望を生み出しています。これに加え、さまざまな組織で戦略的意思決定をサポートするインサイトを得るために情報をデジタル化する必要性が高まっていることも、市場成長を後押ししています。さらに、トラフィック分析およびeコマース分析を実行するための製品の普及が、市場の開拓を促進しています。これとは別に、カスタマージャーニー中にインテリジェントで便利な、情報に基づいたカスタマーエクスペリエンスの提供を支援する人工知能（AI）の統合など、さまざまな技術的進歩が市場成長に弾みをつけています。さらに、小売業やeコマース業界では、複数のチャネルにまたがるカスタマージャーニーをリアルタイムで追跡する製品需要が高まっており、パーソナライズされたオムニチャネル体験の導入が市場成長にプラスの影響を与えています。その他、様々な業界におけるアナリティクスソフトウェアの普及、スマートフォンの普及率向上、複数のプラットフォームにおける一貫したカスタマーサポートに対する需要の高まりなどが、市場をさらに牽引すると予測されます。

本レポートで扱う主な質問

  • 2024年の世界のカスタマージャーニーアナリティクス市場の市場規模は？
  • 2025-2033年におけるカスタマージャーニーアナリティクス市場の世界市場成長率は？
  • 世界のカスタマージャーニーアナリティクス市場を牽引する主要因は何か？
  • 世界のカスタマージャーニーアナリティクス市場に対するCOVID-19の影響は？
  • 世界のカスタマージャーニーアナリティクス市場のコンポーネント別内訳は？
  • タッチポイントに基づく世界のカスタマージャーニーアナリティクス市場の内訳は？
  • 展開に基づく世界のカスタマージャーニーアナリティクス市場の内訳は？
  • 世界のカスタマージャーニーアナリティクス市場のアプリケーション別の内訳は？
  • カスタマージャーニーアナリティクス市場の業種別内訳は？
  • カスタマージャーニーアナリティクス市場の世界における主要地域は？
  • 世界のカスタマージャーニーアナリティクス市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のカスタマージャーニーアナリティクス市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ソリューション
  • サービス

第7章 市場内訳：タッチポイント別

  • Web
  • ソーシャルメディア
  • モバイル
  • Eメール
  • ブランチ・ストア
  • コールセンター
  • その他

第8章 市場内訳：展開別

  • オンプレミス
  • クラウドベース

第9章 市場内訳：組織規模別

  • 大企業
  • 中小企業

第10章 市場内訳：アプリケーション別

  • 顧客セグメンテーション・ターゲティング
  • 顧客行動分析
  • 顧客解約分析
  • ブランド管理
  • キャンペーン管理
  • 製品管理
  • その他

第11章 市場内訳：業種別

  • BFSI
  • IT・通信
  • 小売・eコマース
  • ヘルスケア
  • メディア・エンターテインメント
  • 旅行・ホスピタリティ
  • その他

第12章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第13章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第16章 価格分析

第17章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adobe Inc.
    • Callminer Inc.
    • Cisco Systems Inc.
    • Genesys Telecommunications Laboratories Inc.
    • Google LLC（Alphabet Inc.）
    • International Business Machines Corporation
    • Microsoft Corporation
    • NICE Ltd.
    • Oracle Corporation
    • Salesforce Inc.
    • SAP SE
    • Teradata Corporation
    • Verint Systems Inc.
図表

List of Figures

  • Figure 1: Global: Customer Journey Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Customer Journey Analytics Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Customer Journey Analytics Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Customer Journey Analytics Market: Breakup by Component (in %), 2024
  • Figure 5: Global: Customer Journey Analytics Market: Breakup by Touchpoint (in %), 2024
  • Figure 6: Global: Customer Journey Analytics Market: Breakup by Deployment (in %), 2024
  • Figure 7: Global: Customer Journey Analytics Market: Breakup by Organization Size (in %), 2024
  • Figure 8: Global: Customer Journey Analytics Market: Breakup by Application (in %), 2024
  • Figure 9: Global: Customer Journey Analytics Market: Breakup by Industry Vertical (in %), 2024
  • Figure 10: Global: Customer Journey Analytics Market: Breakup by Region (in %), 2024
  • Figure 11: Global: Customer Journey Analytics (Solution) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Customer Journey Analytics (Solution) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Customer Journey Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Customer Journey Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Customer Journey Analytics (Web) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Customer Journey Analytics (Web) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Customer Journey Analytics (Social Media) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Customer Journey Analytics (Social Media) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Customer Journey Analytics (Mobile) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Customer Journey Analytics (Mobile) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Customer Journey Analytics (Email) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Customer Journey Analytics (Email) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Customer Journey Analytics (Branch and Store) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Customer Journey Analytics (Branch and Store) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Customer Journey Analytics (Call Center) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Customer Journey Analytics (Call Center) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Customer Journey Analytics (Other Touchpoints) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Customer Journey Analytics (Other Touchpoints) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Customer Journey Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Customer Journey Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Customer Journey Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Customer Journey Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Customer Journey Analytics (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Customer Journey Analytics (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Customer Journey Analytics (Small and Medium-sized Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Customer Journey Analytics (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Customer Journey Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Customer Journey Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Global: Customer Journey Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Global: Customer Journey Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Global: Customer Journey Analytics (Customer Churn Analysis) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Global: Customer Journey Analytics (Customer Churn Analysis) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Global: Customer Journey Analytics (Brand Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Global: Customer Journey Analytics (Brand Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Global: Customer Journey Analytics (Campaign Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Global: Customer Journey Analytics (Campaign Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Global: Customer Journey Analytics (Product Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Global: Customer Journey Analytics (Product Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Global: Customer Journey Analytics (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Global: Customer Journey Analytics (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Global: Customer Journey Analytics (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Global: Customer Journey Analytics (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Global: Customer Journey Analytics (IT and Telecommunications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Global: Customer Journey Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Global: Customer Journey Analytics (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Global: Customer Journey Analytics (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Global: Customer Journey Analytics (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Global: Customer Journey Analytics (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Global: Customer Journey Analytics (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Global: Customer Journey Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Global: Customer Journey Analytics (Travel and hospitality) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Global: Customer Journey Analytics (Travel and hospitality) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Global: Customer Journey Analytics (Other Industry Verticals) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Global: Customer Journey Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: North America: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: North America: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: United States: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: United States: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Canada: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Canada: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Asia-Pacific: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Asia-Pacific: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: China: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: China: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Japan: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Japan: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: India: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: India: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: South Korea: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: South Korea: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Australia: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Australia: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Indonesia: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Indonesia: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Others: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Others: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Europe: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 88: Europe: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 89: Germany: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 90: Germany: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 91: France: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 92: France: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 93: United Kingdom: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 94: United Kingdom: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 95: Italy: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 96: Italy: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 97: Spain: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 98: Spain: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 99: Russia: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 100: Russia: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 101: Others: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 102: Others: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 103: Latin America: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 104: Latin America: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 105: Brazil: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 106: Brazil: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 107: Mexico: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 108: Mexico: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 109: Others: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 110: Others: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 111: Middle East and Africa: Customer Journey Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 112: Middle East and Africa: Customer Journey Analytics Market: Breakup by Country (in %), 2024
  • Figure 113: Middle East and Africa: Customer Journey Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 114: Global: Customer Journey Analytics Industry: SWOT Analysis
  • Figure 115: Global: Customer Journey Analytics Industry: Value Chain Analysis
  • Figure 116: Global: Customer Journey Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Customer Journey Analytics Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Customer Journey Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 3: Global: Customer Journey Analytics Market Forecast: Breakup by Touchpoint (in Million USD), 2025-2033
  • Table 4: Global: Customer Journey Analytics Market Forecast: Breakup by Deployment (in Million USD), 2025-2033
  • Table 5: Global: Customer Journey Analytics Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
  • Table 6: Global: Customer Journey Analytics Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 7: Global: Customer Journey Analytics Market Forecast: Breakup by Industry Vertical (in Million USD), 2025-2033
  • Table 8: Global: Customer Journey Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 9: Global: Customer Journey Analytics Market: Competitive Structure
  • Table 10: Global: Customer Journey Analytics Market: Key Players
目次
Product Code: SR112025A5921

The global customer journey analytics market size reached USD 15.0 Billion in 2024. Looking forward, the market is expected to reach USD 52.2 Billion by 2033, exhibiting a growth rate (CAGR) of 14.8% during 2025-2033. The rising requirement for converting information into digital forms to support strategic decision-making, which, in turn, provides operational efficiency, is primarily bolstering the market.

Customer journey analytics refers to the process of analyzing and tracking customer experience across every touchpoint in the customer journey. It involves acquisition, activation and adoption as its three main stages. It is widely used by organizations and enterprises to provide real-time insights into customer behavior. Customer journey analytics encompasses advanced analytics methods, such as customer segmentation, predictive analytics and real-time analytics. It combines data from every channel into a single interface that assists in making better decisions with a holistic view. It also aids in predicting customer behavior, improving consumer experience, increasing revenue and boosting customer acquisition. As a result, it is widely used across telecommunications, healthcare, hospitality, travel, and banking, financial services and insurance (BFSI) industries.

Customer Journey Analytics Market Trends:

The emergence of digitalization across the globe is creating a positive outlook for market growth. In addition to this, the increasing need to convert information into digital form to gain insights that support strategic decision-making in various organizations is favoring the market growth. Moreover, the widespread product adoption to perform traffic and e-commerce analytics is driving the development of the market. Apart from this, various technological advancements, such as the integration of artificial intelligence (AI) that assists in providing intelligent, convenient and informed customer experience during the customer journey, are providing an impetus to the market growth. Furthermore, the increasing product demand in the retail and e-commerce industries to track the customer journey across multiple channels in real-time and the introduction of personalized omnichannel experience is positively impacting the market growth. Other factors, including widespread adoption of analytics software in various industries, increasing penetration of smartphones, and the growing demand for consistent customer support across multiple platforms, are anticipated to drive the market further.

Key Market Segmentation:

Breakup by Component:

  • Solution
  • Services

Breakup by Touchpoint:

  • Web
  • Social Media
  • Mobile
  • Email
  • Branch and Store
  • Call Center
  • Others

Breakup by Deployment:

  • On-premises
  • Cloud-based

Breakup by Organization Size:

  • Large Enterprises
  • Small and Medium-sized Enterprises

Breakup by Application:

  • Customer Segmentation and Targeting
  • Customer Behavioral Analysis
  • Customer Churn Analysis
  • Brand Management
  • Campaign Management
  • Product Management
  • Others

Breakup by Industry Vertical:

  • BFSI
  • IT and Telecommunications
  • Retail and E-Commerce
  • Healthcare
  • Media and Entertainment
  • Travel and hospitality
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Callminer Inc., Cisco Systems Inc., Genesys Telecommunications Laboratories Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, NICE Ltd., Oracle Corporation, Salesforce Inc., SAP SE, Teradata Corporation and Verint Systems Inc.

Key Questions Answered in This Report

  • 1.What was the size of the global customer journey analytics market in 2024?
  • 2.What is the expected growth rate of the global customer journey analytics market during 2025-2033?
  • 3.What are the key factors driving the global customer journey analytics market?
  • 4.What has been the impact of COVID-19 on the global customer journey analytics market?
  • 5.What is the breakup of the global customer journey analytics market based on the component?
  • 6.What is the breakup of the global customer journey analytics market based on the touchpoint?
  • 7.What is the breakup of the global customer journey analytics market based on the deployment?
  • 8.What is the breakup of the global customer journey analytics market based on application?
  • 9.What is the breakup of the global customer journey analytics market based on the industry vertical?
  • 10.What are the key regions in the global customer journey analytics market?
  • 11.Who are the key players/companies in the global customer journey analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Customer Journey Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Touchpoint

  • 7.1 Web
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Social Media
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Mobile
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Email
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Branch and Store
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Call Center
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast
  • 7.7 Others
    • 7.7.1 Market Trends
    • 7.7.2 Market Forecast

8 Market Breakup by Deployment

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Organization Size

  • 9.1 Large Enterprises
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Small and Medium-sized Enterprises
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Application

  • 10.1 Customer Segmentation and Targeting
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Customer Behavioral Analysis
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Customer Churn Analysis
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Brand Management
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Campaign Management
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Product Management
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Industry Vertical

  • 11.1 BFSI
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 IT and Telecommunications
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Retail and E-Commerce
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Healthcare
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast
  • 11.5 Media and Entertainment
    • 11.5.1 Market Trends
    • 11.5.2 Market Forecast
  • 11.6 Travel and hospitality
    • 11.6.1 Market Trends
    • 11.6.2 Market Forecast
  • 11.7 Others
    • 11.7.1 Market Trends
    • 11.7.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 United States
      • 12.1.1.1 Market Trends
      • 12.1.1.2 Market Forecast
    • 12.1.2 Canada
      • 12.1.2.1 Market Trends
      • 12.1.2.2 Market Forecast
  • 12.2 Asia-Pacific
    • 12.2.1 China
      • 12.2.1.1 Market Trends
      • 12.2.1.2 Market Forecast
    • 12.2.2 Japan
      • 12.2.2.1 Market Trends
      • 12.2.2.2 Market Forecast
    • 12.2.3 India
      • 12.2.3.1 Market Trends
      • 12.2.3.2 Market Forecast
    • 12.2.4 South Korea
      • 12.2.4.1 Market Trends
      • 12.2.4.2 Market Forecast
    • 12.2.5 Australia
      • 12.2.5.1 Market Trends
      • 12.2.5.2 Market Forecast
    • 12.2.6 Indonesia
      • 12.2.6.1 Market Trends
      • 12.2.6.2 Market Forecast
    • 12.2.7 Others
      • 12.2.7.1 Market Trends
      • 12.2.7.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Germany
      • 12.3.1.1 Market Trends
      • 12.3.1.2 Market Forecast
    • 12.3.2 France
      • 12.3.2.1 Market Trends
      • 12.3.2.2 Market Forecast
    • 12.3.3 United Kingdom
      • 12.3.3.1 Market Trends
      • 12.3.3.2 Market Forecast
    • 12.3.4 Italy
      • 12.3.4.1 Market Trends
      • 12.3.4.2 Market Forecast
    • 12.3.5 Spain
      • 12.3.5.1 Market Trends
      • 12.3.5.2 Market Forecast
    • 12.3.6 Russia
      • 12.3.6.1 Market Trends
      • 12.3.6.2 Market Forecast
    • 12.3.7 Others
      • 12.3.7.1 Market Trends
      • 12.3.7.2 Market Forecast
  • 12.4 Latin America
    • 12.4.1 Brazil
      • 12.4.1.1 Market Trends
      • 12.4.1.2 Market Forecast
    • 12.4.2 Mexico
      • 12.4.2.1 Market Trends
      • 12.4.2.2 Market Forecast
    • 12.4.3 Others
      • 12.4.3.1 Market Trends
      • 12.4.3.2 Market Forecast
  • 12.5 Middle East and Africa
    • 12.5.1 Market Trends
    • 12.5.2 Market Breakup by Country
    • 12.5.3 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Adobe Inc.
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
      • 17.3.1.3 Financials
      • 17.3.1.4 SWOT Analysis
    • 17.3.2 Callminer Inc.
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 Cisco Systems Inc.
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
      • 17.3.3.3 Financials
      • 17.3.3.4 SWOT Analysis
    • 17.3.4 Genesys Telecommunications Laboratories Inc.
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
    • 17.3.5 Google LLC (Alphabet Inc.)
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 International Business Machines Corporation
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
      • 17.3.6.3 Financials
      • 17.3.6.4 SWOT Analysis
    • 17.3.7 Microsoft Corporation
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
      • 17.3.7.3 Financials
      • 17.3.7.4 SWOT Analysis
    • 17.3.8 NICE Ltd.
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
      • 17.3.8.4 SWOT Analysis
    • 17.3.9 Oracle Corporation
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
      • 17.3.9.3 Financials
      • 17.3.9.4 SWOT Analysis
    • 17.3.10 Salesforce Inc.
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
      • 17.3.10.3 Financials
      • 17.3.10.4 SWOT Analysis
    • 17.3.11 SAP SE
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
      • 17.3.11.3 Financials
      • 17.3.11.4 SWOT Analysis
    • 17.3.12 Teradata Corporation
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio
      • 17.3.12.3 Financials
    • 17.3.13 Verint Systems Inc.
      • 17.3.13.1 Company Overview
      • 17.3.13.2 Product Portfolio
      • 17.3.13.3 Financials
      • 17.3.13.4 SWOT Analysis