カスタマージャーニー管理市場：サービス、タッチポイント、展開、用途、業界別-2025年～2030年の世界予測

カスタマージャーニー管理市場の2023年の市場規模は169億5,000万米ドルで、2024年には202億6,000万米ドルに達すると予測され、CAGR 19.62％で成長し、2030年には594億2,000万米ドルに達すると予測されています。

カスタマージャーニー管理（CJM）とは、顧客がブランドと接する際に通過する様々な段階を追跡・管理するプロセスを指します。CJMの範囲には、タッチポイント全体にわたる顧客のニーズ、行動、ペインポイントの理解が含まれ、全体的な顧客体験の向上を目指しています。CJMの必要性は、パーソナライズされた体験を提供することで、企業が顧客満足度、ロイヤルティ、リテンションを向上させる必要性から生じる。CJMの用途は金融サービスから小売まで多岐にわたり、企業はデータ分析、顧客フィードバック・ツール、CRMソフトウェアを活用して顧客とのやり取りをマッピングし、強化しています。エンドユースの範囲はB2BとB2Cの両分野に及び、企業は競争上の優位性を獲得し、解約を減らし、顧客エンゲージメントを強化しようとしています。

市場促進要因として、データ主導のマーケティング戦略に対する需要の高まり、顧客体験のパーソナライズ重視の高まり、業界全体におけるデジタルトランスフォーメーション・イニシアチブの採用拡大などが挙げられます。新たな潜在機会は、予測分析とパーソナライズされたコンテンツ配信のためのAIと機械学習技術の統合にあります。企業は、堅牢なデータ分析プラットフォームと顧客データの統合に投資してシームレスな体験を提供することで、こうした動向を活用することができます。しかし、データプライバシーへの懸念、さまざまなタッチポイントの統合の複雑さ、組織内の変化への抵抗といった課題が、成長の妨げになる可能性があります。さらに、データ分析やCJM戦略の熟練した専門家が少ないことも、制約要因となっています。

技術革新が必要な分野には、リアルタイムの顧客フィードバックメカニズムの強化、高度なセンチメント分析ツールの開発、顧客とのインタラクションを豊かにするためのAR（拡張現実）のような没入型テクノロジーの探求などがあります。また、より優れたデータ・セキュリティ対策やプライバシー保護技術の調査も、競争力を高めることができます。CJM市場の本質は、技術の進歩と顧客中心の戦略によってますます推進されています。革新性、柔軟性、顧客行動の深い理解を優先する企業は、より有利な立場にあります。アナリティクス主導の積極的なアプローチを採用することで、企業は障害を乗り越え、CJMの可能性を最大限に活用して持続可能な成長を実現することができます。

市場力学：急速に進化するカスタマージャーニー管理市場の主要な市場インサイトを解明

カスタマージャーニー管理市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • カスタマージャーニー全体を通じて一貫した顧客体験の必要性
  • 消費者中心主義の高まり
  • リアルタイムのクロスチャネル分析と可視化データのための単一インターフェースの利用可能性
• 市場抑制要因
  • データ同期に伴う複雑さ
  • データのプライバシーとセキュリティの問題
• 市場機会
  • カスタマージャーニー管理の技術的進歩
  • 顧客の嗜好を予測するための、顧客の意図に関する分析アプリケーションの拡大
• 市場の課題
  • 人材に応じた適切な技術の組み合わせの選択

ポーターの5つの力：カスタマージャーニー管理市場をナビゲートする戦略ツール

ポーターの5つの力」フレームワークは、市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：カスタマージャーニー管理市場における外部からの影響の把握

外部マクロ環境要因は、カスタマージャーニー管理市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析カスタマージャーニー管理市場における競合情勢の把握

カスタマージャーニー管理市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスカスタマージャーニー管理市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、カスタマージャーニー管理市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨カスタマージャーニー管理市場における成功への道筋を描く

カスタマージャーニー管理市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • カスタマージャーニー全体を通じて一貫した顧客体験の必要性
    • 消費者中心主義への注目の高まり
    • リアルタイムのクロスチャネル分析と可視化データのための単一インターフェースの提供
  • 抑制要因
    • データ同期に伴う複雑さ
    • データのプライバシーとセキュリティの問題
  • 機会
    • カスタマージャーニー管理における技術の進歩
    • 顧客の嗜好を予測するための顧客意図分析の応用が拡大
  • 課題
    • 人材に応じて適切なテクノロジーの組み合わせを選択する
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 カスタマージャーニー管理市場：サービス別

• コンサルティングサービス
• マネージドサービス
• プロフェッショナルサービス
• サポートとメンテナンス

第7章 カスタマージャーニー管理市場タッチポイント

• 支店または店舗
• コールセンター
• メール
• 携帯
• ソーシャルメディア
• ウェブ

第8章 カスタマージャーニー管理市場：展開別

• クラウド
• オンプレミス

第9章 カスタマージャーニー管理市場：用途別

• ブランドマネジメント
• キャンペーン管理
• 顧客行動分析
• 顧客離脱分析
• 顧客セグメンテーションとターゲティング
• 製品管理

第10章 カスタマージャーニー管理市場業種別

• 自動車・輸送
• ビジネスと金融
• 化学品・材料
• 消費財・サービス
• エネルギーと天然資源
• 飲食品
• 政府および公共部門
• ヘルスケア
• 製造・建設
• 軍事航空宇宙および防衛
• 医薬品
• 通信とコンピューティング

第11章 南北アメリカのカスタマージャーニー管理市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のカスタマージャーニー管理市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのカスタマージャーニー管理市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Adobe Inc.
• Genesys Cloud Services, Inc.
• HCL Technologies Limited
• Medallia Inc.
• MoEngage, Inc.
• NICE Ltd
• Oracle Corporation
• Pegasystems Inc.
• Quadient Group
• Salesforce.com, Inc.
• SAP SE
• SAS Institute Inc.
• Thematic Analysis Inc.
• Totango, Inc.
• Zoho Corporation Pvt. Ltd

LIST OF FIGURES

• FIGURE 1. CUSTOMER JOURNEY MANAGEMENT MARKET RESEARCH PROCESS
• FIGURE 2. CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. CUSTOMER JOURNEY MANAGEMENT MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. CUSTOMER JOURNEY MANAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. CUSTOMER JOURNEY MANAGEMENT MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. CUSTOMER JOURNEY MANAGEMENT MARKET DYNAMICS
• TABLE 7. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY CONSULTING SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SUPPORT & MAINTENANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY BRANCH OR STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY CALL CENTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY EMAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SOCIAL MEDIA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY WEB, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY BRAND MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY CUSTOMER BEHAVIORAL ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY CUSTOMER CHURN ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY CUSTOMER SEGMENTATION & TARGETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY PRODUCT MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY AUTOMOTIVE & TRANSPORT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY BUSINESS & FINANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY CHEMICALS & MATERIALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY CONSUMER GOODS & SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY ENERGY & NATURAL RESOURCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY MANUFACTURING & CONSTRUCTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY MILITARY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY PHARMACEUTICALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TELECOMMUNICATIONS & COMPUTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 45. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 47. AMERICAS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 48. ARGENTINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 49. ARGENTINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 50. ARGENTINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 51. ARGENTINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. ARGENTINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 53. BRAZIL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 54. BRAZIL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 55. BRAZIL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 56. BRAZIL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. BRAZIL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 58. CANADA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 59. CANADA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 60. CANADA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 61. CANADA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. CANADA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 63. MEXICO CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 64. MEXICO CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 65. MEXICO CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 66. MEXICO CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. MEXICO CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 69. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 70. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 71. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 72. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 73. UNITED STATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 76. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 77. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 79. ASIA-PACIFIC CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 80. AUSTRALIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 81. AUSTRALIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 82. AUSTRALIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 83. AUSTRALIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 84. AUSTRALIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 85. CHINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 86. CHINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 87. CHINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. CHINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. CHINA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 90. INDIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 91. INDIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 92. INDIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 93. INDIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. INDIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 95. INDONESIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 96. INDONESIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 97. INDONESIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 98. INDONESIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. INDONESIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 100. JAPAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 101. JAPAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 102. JAPAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 103. JAPAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 104. JAPAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 105. MALAYSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 106. MALAYSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 107. MALAYSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 108. MALAYSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 109. MALAYSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 110. PHILIPPINES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 111. PHILIPPINES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 112. PHILIPPINES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 113. PHILIPPINES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. PHILIPPINES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 115. SINGAPORE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 116. SINGAPORE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 117. SINGAPORE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 118. SINGAPORE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. SINGAPORE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 120. SOUTH KOREA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 121. SOUTH KOREA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 122. SOUTH KOREA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH KOREA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH KOREA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 125. TAIWAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 126. TAIWAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 127. TAIWAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 128. TAIWAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. TAIWAN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 130. THAILAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 131. THAILAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 132. THAILAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 133. THAILAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 134. THAILAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 135. VIETNAM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 136. VIETNAM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 137. VIETNAM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 138. VIETNAM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 139. VIETNAM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 140. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 141. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 142. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 143. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 145. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 146. DENMARK CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 147. DENMARK CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 148. DENMARK CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 149. DENMARK CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 150. DENMARK CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 151. EGYPT CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 152. EGYPT CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 153. EGYPT CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 154. EGYPT CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 155. EGYPT CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 156. FINLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 157. FINLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 158. FINLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 159. FINLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 160. FINLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 161. FRANCE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 162. FRANCE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 163. FRANCE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 164. FRANCE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 165. FRANCE CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 166. GERMANY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 167. GERMANY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 168. GERMANY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 169. GERMANY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 170. GERMANY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 171. ISRAEL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 172. ISRAEL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 173. ISRAEL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 174. ISRAEL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 175. ISRAEL CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 176. ITALY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 177. ITALY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 178. ITALY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 179. ITALY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 180. ITALY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 181. NETHERLANDS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 182. NETHERLANDS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 183. NETHERLANDS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 184. NETHERLANDS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 185. NETHERLANDS CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 186. NIGERIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 187. NIGERIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 188. NIGERIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 189. NIGERIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 190. NIGERIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 191. NORWAY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 192. NORWAY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 193. NORWAY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 194. NORWAY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 195. NORWAY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 196. POLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 197. POLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 198. POLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 199. POLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 200. POLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 201. QATAR CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 202. QATAR CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 203. QATAR CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 204. QATAR CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 205. QATAR CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 206. RUSSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 207. RUSSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 208. RUSSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 209. RUSSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 210. RUSSIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 211. SAUDI ARABIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 212. SAUDI ARABIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 213. SAUDI ARABIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 214. SAUDI ARABIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 215. SAUDI ARABIA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 216. SOUTH AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 217. SOUTH AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 218. SOUTH AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 219. SOUTH AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 220. SOUTH AFRICA CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 221. SPAIN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 222. SPAIN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 223. SPAIN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 224. SPAIN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 225. SPAIN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 226. SWEDEN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 227. SWEDEN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 228. SWEDEN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 229. SWEDEN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 230. SWEDEN CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 231. SWITZERLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 232. SWITZERLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 233. SWITZERLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 234. SWITZERLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 235. SWITZERLAND CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 236. TURKEY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 237. TURKEY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 238. TURKEY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 239. TURKEY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 240. TURKEY CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 241. UNITED ARAB EMIRATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 242. UNITED ARAB EMIRATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 243. UNITED ARAB EMIRATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 244. UNITED ARAB EMIRATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 245. UNITED ARAB EMIRATES CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 246. UNITED KINGDOM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 247. UNITED KINGDOM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY TOUCHPOINT, 2018-2030 (USD MILLION)
• TABLE 248. UNITED KINGDOM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 249. UNITED KINGDOM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 250. UNITED KINGDOM CUSTOMER JOURNEY MANAGEMENT MARKET SIZE, BY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 251. CUSTOMER JOURNEY MANAGEMENT MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 252. CUSTOMER JOURNEY MANAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023

The Customer Journey Management Market was valued at USD 16.95 billion in 2023, expected to reach USD 20.26 billion in 2024, and is projected to grow at a CAGR of 19.62%, to USD 59.42 billion by 2030.

Customer Journey Management (CJM) entails the process of tracking and managing the various stages a customer passes through while interacting with a brand. The scope of CJM involves understanding customer needs, behaviors, and pain points across touchpoints, aiming to enhance the overall customer experience. The necessity for CJM arises from the need for businesses to improve customer satisfaction, loyalty, and retention by delivering personalized experiences. Applications of CJM are diverse, ranging from financial services to retail, where businesses leverage data analytics, customer feedback tools, and CRM software to map and enhance customer interactions. The end-use scope extends to both B2B and B2C sectors, with companies seeking to achieve competitive advantages, reduce churn, and enhance customer engagement.

Market insights reveal that key drivers for CJM growth include the escalating demand for data-driven marketing strategies, the increasing emphasis on personalizing customer experiences, and the growing adoption of digital transformation initiatives across industries. Emerging potential opportunities lie in the integration of AI and machine learning technologies for predictive analytics and personalized content delivery. Businesses can capitalize on these trends by investing in robust data analytics platforms and customer data integration to offer seamless experiences. However, challenges such as data privacy concerns, the complexity of integrating various touchpoints, and resistance to change within organizations can impede growth. Additionally, the scarcity of skilled professionals in data analytics and CJM strategies poses a limitation.

Areas ripe for innovation include enhancing real-time customer feedback mechanisms, developing advanced sentiment analysis tools, and exploring immersive technologies like augmented reality to enrich customer interactions. Research into better data security measures and privacy-preserving technologies can also provide a competitive edge. The nature of the CJM market is increasingly driven by technological advancements and customer-centric strategies. Companies that prioritize innovation, flexibility, and a deep understanding of customer behavior are better positioned to thrive. By adopting a proactive, analytics-driven approach, businesses can navigate obstacles and harness the full potential of CJM to achieve sustainable growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Customer Journey Management Market

The Customer Journey Management Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Need for consistent customer experience throughout the customer journey
  • Rising focus on consumer-centricity
  • Availability of single interface for real-time, cross-channel analysis and visualization data
• Market Restraints
  • Complications associated with the data synchronization
  • Data privacy and security issues
• Market Opportunities
  • Technological advances in customer journey management
  • Growing application of analytics on customer intents to predict their preferences
• Market Challenges
  • Choosing the right combination of technology according to personnel

Porter's Five Forces: A Strategic Tool for Navigating the Customer Journey Management Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Customer Journey Management Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Customer Journey Management Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Customer Journey Management Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Customer Journey Management Market

A detailed market share analysis in the Customer Journey Management Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Customer Journey Management Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Customer Journey Management Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Customer Journey Management Market

A strategic analysis of the Customer Journey Management Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Customer Journey Management Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Genesys Cloud Services, Inc., HCL Technologies Limited, Medallia Inc., MoEngage, Inc., NICE Ltd, Oracle Corporation, Pegasystems Inc., Quadient Group, Salesforce.com, Inc., SAP SE, SAS Institute Inc., Thematic Analysis Inc., Totango, Inc., and Zoho Corporation Pvt. Ltd.

Market Segmentation & Coverage

This research report categorizes the Customer Journey Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Services, market is studied across Consulting Services, Managed Services, Professional Services, and Support & Maintenance.
• Based on Touchpoint, market is studied across Branch or Store, Call Center, Email, Mobile, Social Media, and Web.
• Based on Deployment, market is studied across Cloud and On-Premises.
• Based on Application, market is studied across Brand Management, Campaign Management, Customer Behavioral Analysis, Customer Churn Analysis, Customer Segmentation & Targeting, and Product Management.
• Based on Verticals, market is studied across Automotive & Transport, Business & Finance, Chemicals & Materials, Consumer Goods & Services, Energy & Natural Resources, Food & Beverage, Government & Public Sector, Healthcare, Manufacturing & Construction, Military Aerospace & Defense, Pharmaceuticals, and Telecommunications & Computing.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Need for consistent customer experience throughout the customer journey
    • 5.1.1.2. Rising focus on consumer-centricity
    • 5.1.1.3. Availability of single interface for real-time, cross-channel analysis and visualization data
  • 5.1.2. Restraints
    • 5.1.2.1. Complications associated with the data synchronization
    • 5.1.2.2. Data privacy and security issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advances in customer journey management
    • 5.1.3.2. Growing application of analytics on customer intents to predict their preferences
  • 5.1.4. Challenges
    • 5.1.4.1. Choosing the right combination of technology according to personnel
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Customer Journey Management Market, by Services

• 6.1. Introduction
• 6.2. Consulting Services
• 6.3. Managed Services
• 6.4. Professional Services
• 6.5. Support & Maintenance

7. Customer Journey Management Market, by Touchpoint

• 7.1. Introduction
• 7.2. Branch or Store
• 7.3. Call Center
• 7.4. Email
• 7.5. Mobile
• 7.6. Social Media
• 7.7. Web

8. Customer Journey Management Market, by Deployment

• 8.1. Introduction
• 8.2. Cloud
• 8.3. On-Premises

9. Customer Journey Management Market, by Application

• 9.1. Introduction
• 9.2. Brand Management
• 9.3. Campaign Management
• 9.4. Customer Behavioral Analysis
• 9.5. Customer Churn Analysis
• 9.6. Customer Segmentation & Targeting
• 9.7. Product Management

10. Customer Journey Management Market, by Verticals

• 10.1. Introduction
• 10.2. Automotive & Transport
• 10.3. Business & Finance
• 10.4. Chemicals & Materials
• 10.5. Consumer Goods & Services
• 10.6. Energy & Natural Resources
• 10.7. Food & Beverage
• 10.8. Government & Public Sector
• 10.9. Healthcare
• 10.10. Manufacturing & Construction
• 10.11. Military Aerospace & Defense
• 10.12. Pharmaceuticals
• 10.13. Telecommunications & Computing

11. Americas Customer Journey Management Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Customer Journey Management Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Customer Journey Management Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Genesys Cloud Services, Inc.
• 3. HCL Technologies Limited
• 4. Medallia Inc.
• 5. MoEngage, Inc.
• 6. NICE Ltd
• 7. Oracle Corporation
• 8. Pegasystems Inc.
• 9. Quadient Group
• 10. Salesforce.com, Inc.
• 11. SAP SE
• 12. SAS Institute Inc.
• 13. Thematic Analysis Inc.
• 14. Totango, Inc.
• 15. Zoho Corporation Pvt. Ltd