カスタマージャーニー分析市場：コンポーネント、アプリケーション、展開、産業別-2025-2030年の世界予測

カスタマージャーニー分析市場の2023年の市場規模は126億6,000万米ドル、2024年には156億6,000万米ドルに達すると予測され、CAGR 23.80％で成長し、2030年には564億5,000万米ドルに達すると予測されます。

カスタマージャーニー分析（CJA）は、顧客が最初の接触から購入、さらにその先に至る複雑な経路を理解し、最適化することを目指す企業にとって極めて重要なツールです。CJAには、あらゆるタッチポイントにおける顧客とのインタラクションの収集、統合、分析が含まれ、企業は顧客体験を向上させ、満足度を高め、リテンションを改善することができます。CJAの必要性は、今日の競合情勢において極めて重要な、パーソナライズされたシームレスな顧客体験を提供する必要性から生じています。CJAの用途は、小売、銀行、ヘルスケアなど幅広い分野に及び、マーケティング戦略の調整、ユーザー・インタラクションの改善、将来の顧客行動の予測などを支援します。最終用途は、ブランド・ロイヤルティの向上から、戦略的意思決定を促進するデータ主導の洞察による業務効率の向上まで多岐にわたります。

市場成長の主な要因は、デジタルプラットフォームの導入拡大、顧客満足度重視の高まり、パーソナライズド・マーケティングの重要性の高まりです。主な影響要因としては、AIとビッグデータ分析技術の進歩が挙げられ、CJAツールの機能と精度が大幅に向上しています。IoTとCJAの統合により、企業はさらにきめ細かいデータを収集できるようになり、デジタルトランスフォーメーションが定着しつつある新興市場への進出にも潜在的なビジネスチャンスがあります。しかし、データ・プライバシーの懸念、データ統合の複雑さ、熟練した専門家の必要性といった課題は、市場の成長を妨げる可能性があります。これらに対処するため、企業は強固なデータ・セキュリティとプライバシーを確保しつつ、統合システムを簡素化するソリューションの開発に注力すべきです。

革新的な研究開発分野としては、リアルタイム分析機能の強化、予測分析のための機械学習の活用、直感的で使いやすいプラットフォームの開発などが挙げられます。全体として、カスタマージャーニー分析市場はダイナミックであり、急速な技術進歩と消費者の期待の絶え間ない進化を特徴としています。最先端のテクノロジーに投資し、顧客中心のアプローチを優先する企業が市場をリードし、顧客エンゲージメントとロイヤルティの向上から利益を得る可能性が高いです。

市場力学：急速に進化するカスタマージャーニー分析市場における主要市場インサイトの解明

カスタマージャーニー分析市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ビジネス上のやり取りを通じた恒常的なカスタマー・サポートに対する需要の高まり
  • 中小企業におけるカスタマージャーニー分析採用の増加
  • リアルタイムのクロスチャネル分析と可視化データのための単一インターフェースの利用可能性
• 市場抑制要因
  • データ同期における複雑さとプライバシーの問題
• 市場機会
  • 実行可能なインサイトを生成するためのリアルタイムのカスタマージャーニー分析に対する需要の高まり
  • カスタマージャーニー分析テクノロジーの進歩
• 市場の課題
  • 地域特有のデータプライバシー法および規制への対応

ポーターの5つの力：カスタマージャーニー分析市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、カスタマージャーニー分析市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：カスタマージャーニー分析市場における外部からの影響の把握

外部マクロ環境要因は、カスタマージャーニー分析市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析カスタマージャーニー分析市場における競合情勢の把握

カスタマージャーニー分析市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスカスタマージャーニー分析市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、カスタマージャーニー分析市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨カスタマージャーニー分析市場における成功への道筋を描く

カスタマージャーニー分析市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ビジネス上のやり取りを通じて継続的な顧客サポートの需要が増加
    • 中小企業におけるカスタマージャーニー分析の採用増加
    • リアルタイムのクロスチャネル分析と可視化データのための単一インターフェースの提供
  • 抑制要因
    • プライバシーの問題によるデータ同期の複雑さ
  • 機会
    • 実用的な洞察を生み出すリアルタイムのカスタマージャーニー分析の需要の高まり
    • カスタマージャーニー分析技術の進歩
  • 課題
    • 地域固有のデータプライバシー法および規制の遵守
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 カスタマージャーニー分析市場：コンポーネント別

• サービス
  • コンサルティングサービス
  • マネージドサービス
  • プロフェッショナルサービス
  • サポートとメンテナンス
  • トレーニングと教育
• ソリューション

第7章 カスタマージャーニー分析市場：用途別

• ブランドマネジメント
• キャンペーン管理
• 顧客行動分析
• 顧客離脱分析
• 顧客セグメンテーションとターゲティング
• 製品管理

第8章 カスタマージャーニー分析市場：展開別

• クラウド上
• オンプレミス

第9章 カスタマージャーニー分析市場：業界別

• 航空宇宙および防衛
• 自動車・輸送
• 銀行、金融サービス、保険
• 建築、建設、不動産
• 消費財・小売
• 教育
• エネルギー・公益事業
• 政府および公共部門
• ヘルスケアとライフサイエンス
• 情報技術
• 製造業
• メディアとエンターテイメント
• 通信
• 旅行・ホスピタリティ

第10章 南北アメリカのカスタマージャーニー分析市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のカスタマージャーニー分析市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのカスタマージャーニー分析市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Acxiom Ltd.
• CallMiner, Inc.
• Cisco Systems, Inc.
• Ignite Enterprise Software Solutions, Inc.
• Indicative, Inc. by mParticle, Inc.
• International Business Machines Corporation
• Kitewheel LLC
• Medallia, Inc.
• NICE Systems Inc.
• Pointillist Inc. by Genesys Cloud Services, Inc.
• Quadient SA
• Salesforce.com, Inc.
• SAP SE
• Servion Global Solutions Ltd.
• WebEngage

LIST OF FIGURES

• FIGURE 1. CUSTOMER JOURNEY ANALYTICS MARKET RESEARCH PROCESS
• FIGURE 2. CUSTOMER JOURNEY ANALYTICS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. CUSTOMER JOURNEY ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. CUSTOMER JOURNEY ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. CUSTOMER JOURNEY ANALYTICS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. CUSTOMER JOURNEY ANALYTICS MARKET DYNAMICS
• TABLE 7. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CONSULTING SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SUPPORT & MAINTENANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TRAINING & EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SOLUTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY BRAND MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CUSTOMER BEHAVIORAL ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CUSTOMER CHURN ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CUSTOMER SEGMENTATION & TARGETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY PRODUCT MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 45. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 46. AMERICAS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 47. ARGENTINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 48. ARGENTINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 49. ARGENTINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. ARGENTINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 51. ARGENTINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 52. BRAZIL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 53. BRAZIL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 54. BRAZIL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 55. BRAZIL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 56. BRAZIL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 57. CANADA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 58. CANADA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 59. CANADA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 60. CANADA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 61. CANADA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 62. MEXICO CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 63. MEXICO CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 64. MEXICO CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. MEXICO CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 66. MEXICO CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 67. UNITED STATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 69. UNITED STATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. UNITED STATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 71. UNITED STATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 72. UNITED STATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 73. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 76. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 77. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 78. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 79. AUSTRALIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 80. AUSTRALIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 81. AUSTRALIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. AUSTRALIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 83. AUSTRALIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 84. CHINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 85. CHINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 86. CHINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. CHINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. CHINA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 89. INDIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 90. INDIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 91. INDIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. INDIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 93. INDIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 94. INDONESIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 95. INDONESIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 96. INDONESIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. INDONESIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 98. INDONESIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 99. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 100. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 101. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 103. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 104. MALAYSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 105. MALAYSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 106. MALAYSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. MALAYSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 108. MALAYSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 109. PHILIPPINES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 110. PHILIPPINES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 111. PHILIPPINES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 112. PHILIPPINES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 113. PHILIPPINES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 114. SINGAPORE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 115. SINGAPORE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 116. SINGAPORE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 117. SINGAPORE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 118. SINGAPORE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 119. SOUTH KOREA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 120. SOUTH KOREA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 121. SOUTH KOREA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 122. SOUTH KOREA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH KOREA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 124. TAIWAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 125. TAIWAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 126. TAIWAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 127. TAIWAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 128. TAIWAN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 129. THAILAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 130. THAILAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 131. THAILAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 132. THAILAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 133. THAILAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 134. VIETNAM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 135. VIETNAM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 136. VIETNAM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 137. VIETNAM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 138. VIETNAM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 139. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 140. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 141. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 142. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 143. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 144. EUROPE, MIDDLE EAST & AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 145. DENMARK CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 146. DENMARK CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 147. DENMARK CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 148. DENMARK CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 149. DENMARK CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 150. EGYPT CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 151. EGYPT CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 152. EGYPT CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 153. EGYPT CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 154. EGYPT CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 155. FINLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 156. FINLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 157. FINLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 158. FINLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 159. FINLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 160. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 161. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 162. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 163. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 164. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 165. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 166. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 167. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 168. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 169. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 170. ISRAEL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 171. ISRAEL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 172. ISRAEL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 173. ISRAEL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 174. ISRAEL CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 175. ITALY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 176. ITALY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 177. ITALY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 178. ITALY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 179. ITALY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 180. NETHERLANDS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 181. NETHERLANDS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 182. NETHERLANDS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 183. NETHERLANDS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 184. NETHERLANDS CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 185. NIGERIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 186. NIGERIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 187. NIGERIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 188. NIGERIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 189. NIGERIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 190. NORWAY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 191. NORWAY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 192. NORWAY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 193. NORWAY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 194. NORWAY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 195. POLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 196. POLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 197. POLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 198. POLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 199. POLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 200. QATAR CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 201. QATAR CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 202. QATAR CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 203. QATAR CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 204. QATAR CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 205. RUSSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 206. RUSSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 207. RUSSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 208. RUSSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 209. RUSSIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 210. SAUDI ARABIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 211. SAUDI ARABIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 212. SAUDI ARABIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 213. SAUDI ARABIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 214. SAUDI ARABIA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 215. SOUTH AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 216. SOUTH AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 217. SOUTH AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 218. SOUTH AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 219. SOUTH AFRICA CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 220. SPAIN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 221. SPAIN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 222. SPAIN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 223. SPAIN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 224. SPAIN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 225. SWEDEN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 226. SWEDEN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 227. SWEDEN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 228. SWEDEN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 229. SWEDEN CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 230. SWITZERLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 231. SWITZERLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 232. SWITZERLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 233. SWITZERLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 234. SWITZERLAND CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 235. TURKEY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 236. TURKEY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 237. TURKEY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 238. TURKEY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 239. TURKEY CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 240. UNITED ARAB EMIRATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 241. UNITED ARAB EMIRATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 242. UNITED ARAB EMIRATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 243. UNITED ARAB EMIRATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 244. UNITED ARAB EMIRATES CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 245. UNITED KINGDOM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 246. UNITED KINGDOM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 247. UNITED KINGDOM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 248. UNITED KINGDOM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 249. UNITED KINGDOM CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 250. CUSTOMER JOURNEY ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 251. CUSTOMER JOURNEY ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

The Customer Journey Analytics Market was valued at USD 12.66 billion in 2023, expected to reach USD 15.66 billion in 2024, and is projected to grow at a CAGR of 23.80%, to USD 56.45 billion by 2030.

Customer Journey Analytics (CJA) is a pivotal tool for businesses aiming to understand and optimize the complex pathways customers take from initial contact to purchase and beyond. It involves the collection, integration, and analysis of customer interactions across all touchpoints, enabling businesses to enhance customer experience, increase satisfaction, and improve retention. The necessity for CJA arises from the need to offer personalized and seamless customer experiences, which are crucial in today's competitive digital landscape. Its applications span across sectors such as retail, banking, healthcare, and more, assisting organizations in tailoring marketing strategies, improving user interactions, and predicting future customer behaviors. The end-use scope ranges from improving brand loyalty to enhancing operational efficiency by providing data-driven insights that drive strategic decision-making.

Market growth is primarily driven by the increasing adoption of digital platforms, the rising emphasis on customer satisfaction, and the growing importance of personalized marketing. Key influencing factors include advancements in AI and big data analytics technologies, which have substantially improved the capability and accuracy of CJA tools. Potential opportunities lie in the integration of IoT with CJA, enabling businesses to gather even more granular data, as well as the expansion into emerging markets where digital transformation is taking root. However, challenges such as data privacy concerns, the complexity of data integration, and the need for skilled professionals can impede market growth. To address these, companies should focus on developing solutions that ensure robust data security and privacy while simplifying integration systems.

Innovation and research areas include the enhancement of real-time analytics capabilities, leveraging machine learning for predictive analytics, and the development of intuitive, user-friendly platforms. Overall, the market for customer journey analytics is dynamic, characterized by rapid technological advancement and the continual evolution of consumer expectations. Companies that invest in cutting-edge technologies and prioritize customer-centric approaches will likely lead the market, benefiting from increased customer engagement and loyalty.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Customer Journey Analytics Market

The Customer Journey Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for constant customer support throughout business interaction
  • Increasing adoption of customer journey analytics in SMEs
  • Availability of single interface for real-time, cross-channel analysis and visualization data
• Market Restraints
  • Complications in data synchronization with privacy issues
• Market Opportunities
  • Rise in the demand for real-time customer journey analytics for generating actionable insights
  • Advances in customer journey analytics technologies
• Market Challenges
  • Compliance with region-specific data privacy laws and regulations

Porter's Five Forces: A Strategic Tool for Navigating the Customer Journey Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Customer Journey Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Customer Journey Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Customer Journey Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Customer Journey Analytics Market

A detailed market share analysis in the Customer Journey Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Customer Journey Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Customer Journey Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Customer Journey Analytics Market

A strategic analysis of the Customer Journey Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Customer Journey Analytics Market, highlighting leading vendors and their innovative profiles. These include Acxiom Ltd., CallMiner, Inc., Cisco Systems, Inc., Ignite Enterprise Software Solutions, Inc., Indicative, Inc. by mParticle, Inc., International Business Machines Corporation, Kitewheel LLC, Medallia, Inc., NICE Systems Inc., Pointillist Inc. by Genesys Cloud Services, Inc., Quadient SA, Salesforce.com, Inc., SAP SE, Servion Global Solutions Ltd., and WebEngage.

Market Segmentation & Coverage

This research report categorizes the Customer Journey Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Service and Solution. The Service is further studied across Consulting Services, Managed Services, Professional Services, Support & Maintenance, and Training & Education.
• Based on Application, market is studied across Brand Management, Campaign Management, Customer Behavioral Analysis, Customer Churn Analysis, Customer Segmentation & Targeting, and Product Management.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for constant customer support throughout business interaction
    • 5.1.1.2. Increasing adoption of customer journey analytics in SMEs
    • 5.1.1.3. Availability of single interface for real-time, cross-channel analysis and visualization data
  • 5.1.2. Restraints
    • 5.1.2.1. Complications in data synchronization with privacy issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Rise in the demand for real-time customer journey analytics for generating actionable insights
    • 5.1.3.2. Advances in customer journey analytics technologies
  • 5.1.4. Challenges
    • 5.1.4.1. Compliance with region-specific data privacy laws and regulations
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Customer Journey Analytics Market, by Component

• 6.1. Introduction
• 6.2. Service
  • 6.2.1. Consulting Services
  • 6.2.2. Managed Services
  • 6.2.3. Professional Services
  • 6.2.4. Support & Maintenance
  • 6.2.5. Training & Education
• 6.3. Solution

7. Customer Journey Analytics Market, by Application

• 7.1. Introduction
• 7.2. Brand Management
• 7.3. Campaign Management
• 7.4. Customer Behavioral Analysis
• 7.5. Customer Churn Analysis
• 7.6. Customer Segmentation & Targeting
• 7.7. Product Management

8. Customer Journey Analytics Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premises

9. Customer Journey Analytics Market, by Industry

• 9.1. Introduction
• 9.2. Aerospace & Defense
• 9.3. Automotive & Transportation
• 9.4. Banking, Financial Services & Insurance
• 9.5. Building, Construction & Real Estate
• 9.6. Consumer Goods & Retail
• 9.7. Education
• 9.8. Energy & Utilities
• 9.9. Government & Public Sector
• 9.10. Healthcare & Life Sciences
• 9.11. Information Technology
• 9.12. Manufacturing
• 9.13. Media & Entertainment
• 9.14. Telecommunication
• 9.15. Travel & Hospitality

10. Americas Customer Journey Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Customer Journey Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Customer Journey Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acxiom Ltd.
• 2. CallMiner, Inc.
• 3. Cisco Systems, Inc.
• 4. Ignite Enterprise Software Solutions, Inc.
• 5. Indicative, Inc. by mParticle, Inc.
• 6. International Business Machines Corporation
• 7. Kitewheel LLC
• 8. Medallia, Inc.
• 9. NICE Systems Inc.
• 10. Pointillist Inc. by Genesys Cloud Services, Inc.
• 11. Quadient SA
• 12. Salesforce.com, Inc.
• 13. SAP SE
• 14. Servion Global Solutions Ltd.
• 15. WebEngage