スポーツツーリズムの市場規模、シェア、成長分析：スポーツ別、観光別、スポーツアクティビティ別、予約チャネル別、地域別 - 産業予測 2025～2032年

スポーツツーリズム市場規模は2023年に122億米ドルと評価され、2024年の132億2,000万米ドルから2032年には252億1,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは8.4％で成長する見通しです。

世界のスポーツツーリズム市場は、スポーツのスリルやユニークな体験の魅力に牽引され、旅行・観光業界の中でも活気に満ち、急速に変化している分野です。この市場の魅力は、熱狂的なファンと観戦者の双方を惹きつけ、国際的な大会から地元での競争まで、さまざまなアクティビティが世界中の象徴的な会場で提供されていることです。旅行者はますます、グローバルなプラットフォームで好きなスポーツに没頭できる体験を求めるようになっています。それに応えるべく、開催地は最先端のインフラ、質の高いホスピタリティ、効果的なイベント運営への投資を通じて、その魅力を高めています。思い出に残る体験型旅行の需要が高まり続ける中、世界のスポーツツーリズム市場は、冒険を求める世界中の旅行者に対応し、持続的な成長を遂げる態勢を整えています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

スポーツツーリズム市場規模：スポーツ別

• 市場概要
• サッカー
• クリケット
• バスケットボール
• テニス
• ホッケー
• その他

スポーツツーリズム市場規模：観光別

• 市場概要
• アクティブ
• パッシブ
• ノスタルジア

スポーツツーリズム市場規模：スポーツアクティビティ別

• 市場概要
• アドベンチャースポーツツーリズム
• 個人スポーツツーリズ
• チームスポーツツーリズム
• 観客スポーツツーリズム

スポーツツーリズム市場規模：予約チャネル別

• 市場概要
• オンライン予約プラットフォーム
• 直接予約
• 旅行代理店
• ソーシャルメディアプラットフォーム
• その他

スポーツツーリズム市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• BAC Sport（United Kingdom）
• Gullivers Sports Travel Limited（United Kingdom）
• Club Europe Group Travel（United Kingdom）
• XLSportsTours（United States）
• Sportsnet Holidays（Australia）
• DTB Events（United Kingdom）
• Australian Sports Tours（Australia）
• Navigo Sports（United States）
• Dream Team Sports Tour（Italy）
• Melsh Sports Tours（India）
• Inspiresport（United Kingdom）
• Allsports Travel（United States）
• Premium Sport Tours（United States）
• La Vacanza Travel（Italy）
• XL Sports Tours（United Kingdom）
• Match Hospitality AG（Switzerland）
• Sports Tours International Ltd.（United Kingdom）
• Sportlink Travel（Australia）
• Destination Sports Group（United States）

結論と提言

Sports Tourism Market size was valued at USD 12.2 billion in 2023 and is poised to grow from USD 13.22 billion in 2024 to USD 25.21 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

The global sports tourism market is a vibrant and rapidly changing segment of the travel and tourism industry, driven by the thrill of sports and the appeal of unique experiences. This market attracts both enthusiasts and spectators, offering a rich tapestry of activities ranging from international tournaments to local competitions, all set in iconic venues worldwide. Travelers increasingly seek immersive experiences that allow them to engage with their favorite sports on a global platform. In response, destinations are enhancing their attractiveness through investments in state-of-the-art infrastructure, quality hospitality, and effective event management. As the demand for memorable, experiential journeys continues to rise, the global sports tourism market is poised for sustained growth, catering to adventure-seeking travelers around the world.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Tourism Market Segments Analysis

Global Sports Tourism Market is segmented by Sports, Tourism, Sporting Activity, Booking Channel and region. Based on Sports, the market is segmented into Soccer/Football, Cricket, Basketball, Tennis, Hockey and Others. Based on Tourism, the market is segmented into Active, Passive and Nostalgia. Based on Sporting Activity, the market is segmented into Adventure sports tourism, Individual sports tourism, Team sports tourism and Spectator sports tourism. Based on Booking Channel, the market is segmented into Online booking platforms, Direct bookings, Travel agencies, Social media platforms and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Tourism Market

The captivating attraction of attending live sporting events is a significant catalyst for the global sports tourism market. The vibrant atmosphere, emotional involvement, and chance to see elite athletes perform on an international platform draw fans from across the globe. This immersive experience strengthens the bond between fans and their beloved sports, encouraging them to travel beyond borders to be part of the excitement. As the desire for genuine and memorable experiences rises, the appeal of live sports events remains a driving factor behind the growth of sports tourism, solidifying its importance in shaping the market's landscape.

Restraints in the Sports Tourism Market

A major obstacle facing the global sports tourism market is the lack of adequate infrastructure. Despite the increasing demand for sports tourism experiences, numerous destinations lack the essential facilities required to host large-scale events or meet the diverse needs of travelers. Insufficient transportation options, limited accommodation availability, and poorly equipped event venues can impede the smooth operation of sports tourism activities. These challenges not only restrict visitor satisfaction but also threaten the overall growth potential of the industry. To ensure a fulfilling and sustainable sports tourism experience for visitors in different regions, it is vital to address these infrastructure shortcomings effectively.

Market Trends of the Sports Tourism Market

Sustainable sports tourism is rapidly gaining traction as a prominent market trend, reflecting a shift in consumer preferences toward environmentally responsible and socially conscious travel experiences. With an increasing number of travelers seeking vacations that align with their values, host cities and event organizers are prioritizing eco-friendly practices that minimize the ecological footprint of sports events. This includes the implementation of sustainable measures in venues, transportation, and accommodations. As a result, sustainable sports tourism is not only fostering a connection with nature and local communities but also driving long-term economic growth for destinations that emphasize conservation and ethical considerations, redefining the landscape of sports tourism worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Tourism Market Size by Sports & CAGR (2025-2032)

• Market Overview
• Soccer/Football
• Cricket
• Basketball
• Tennis
• Hockey
• Others

Global Sports Tourism Market Size by Tourism & CAGR (2025-2032)

• Market Overview
• Active
• Passive
• Nostalgia

Global Sports Tourism Market Size by Sporting Activity & CAGR (2025-2032)

• Market Overview
• Adventure sports tourism
• Individual sports tourism
• Team sports tourism
• Spectator sports tourism

Global Sports Tourism Market Size by Booking Channel & CAGR (2025-2032)

• Market Overview
• Online booking platforms
• Direct bookings
• Travel agencies
• Social media platforms
• Others

Global Sports Tourism Market Size & CAGR (2025-2032)

• North America (Sports, Tourism, Sporting Activity, Booking Channel)
  • US
  • Canada
• Europe (Sports, Tourism, Sporting Activity, Booking Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports, Tourism, Sporting Activity, Booking Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports, Tourism, Sporting Activity, Booking Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports, Tourism, Sporting Activity, Booking Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BAC Sport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gullivers Sports Travel Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Europe Group Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XLSportsTours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportsnet Holidays (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DTB Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Sports Tours (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigo Sports (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dream Team Sports Tour (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melsh Sports Tours (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inspiresport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allsports Travel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premium Sport Tours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Vacanza Travel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XL Sports Tours (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Match Hospitality AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Tours International Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportlink Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Destination Sports Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations