サーフィン・ツーリズム市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、旅行者タイプ別、エンドユーザー別、地域別、競合別、2020-2030F

世界のサーフィン・ツーリズム市場は、2024年に683億米ドルと評価され、予測期間中にCAGR 6.04％で成長し、2030年には967億9,000万米ドルに達すると予測されています。

市場成長の原動力となっているのは、冒険旅行や体験型旅行の魅力の高まりと、ソーシャルメディアやサーフィンに特化したコンテンツを通じて増幅されるサーフィン文化の世界の影響力の高まりです。加えて、沿岸地域での継続的なインフラ開発、政府による観光支援策、サーフスクールやキャンプ、環境に優しいリゾートの拡大により、サーフィンがより多くの人々にとって身近なものとなっています。これらの要因は、初心者と経験豊富なサーファーの両方が海外のサーフデスティネーションを探索することを促し、さまざまな地域で着実な市場拡大を後押ししています。

サーフィン・ツーリズムは、ライフスタイルの嗜好、持続可能性への価値観、デジタルメディアの影響力の融合によってますます形成されています。新たな傾向として、環境に配慮したサーフ・トラベルへの需要が高まっており、旅行者は環境への配慮を重視する旅行先を積極的に求めています。コスタリカやインドネシアなどの国々がこの動きをリードし、海洋保護活動とともに持続可能なサーフ・ツーリズムを推進しています。インドネシアのスンバ島にあるニヒワツや、コスタリカのノサラにあるオラス・ベルデスのようなリゾートは、太陽エネルギーの使用、水の保全、サンゴ礁の保護などの慣行を採用することで、業界のベンチマークとなっています。Booking.comの「2023 Sustainable Travel Report」によると、世界の旅行者の76％が環境に配慮した旅行オプションを好んでおり、これはサーフ・デスティネーションがますます認識し、受け入れつつある消費者行動の大きな変化を反映しています。

市場促進要因

アドベンチャー・ツーリズムの人気上昇

主な市場課題

季節性と天候不順

主な市場動向

サーフ・ウェルネス・リトリートとエコツーリズムの台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のサーフィン・ツーリズム市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（サーフツアー＆遠征、サーフリゾート＆宿泊施設、サーフキャンプ＆リトリート、その他）
  • 旅行者タイプ別（国内、海外）
  • エンドユーザー別（個人、友人・グループ、カップル、家族）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のサーフィン・ツーリズム市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のサーフィン・ツーリズム市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のサーフィン・ツーリズム市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのサーフィン・ツーリズム市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ
  • クウェート
  • エジプト

第10章 南米のサーフィン・ツーリズム市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • AGIT Global North America, Inc.
  • AJW Surfboard Boardriders, Inc.
  • Firewire Surfboards, LLC
  • Globe International Limited
  • Gul Watersports Ltd.
  • Infinity Surfboards Inc.
  • Keeper Sports Products, LLC
  • Rip Curl International Pty Ltd.
  • Tahe Outdoors Ltd.
  • Volcom, LLC

第15章 戦略的提言

第16章 調査会社について・免責事項

The global Surfing Tourism Market was valued at USD 68.30 billion in 2024 and is projected to reach USD 96.79 billion by 2030, growing at a CAGR of 6.04% during the forecast period. Market growth is being driven by the increasing appeal of adventure and experiential travel, coupled with the rising global influence of surfing culture, amplified through social media and surf-focused content. Additionally, continuous infrastructure development in coastal regions, supportive government tourism initiatives, and the expansion of surf schools, camps, and eco-friendly resorts are making surfing more accessible to a broader audience. These factors are encouraging both beginners and experienced surfers to explore international surf destinations, fueling steady market expansion across various regions.

Surfing tourism is increasingly shaped by the convergence of lifestyle preferences, sustainability values, and digital media influence. A key emerging trend is the growing demand for eco-friendly surf travel, with travelers actively seeking destinations that emphasize environmental stewardship. Countries like Costa Rica and Indonesia are leading this movement, promoting sustainable surf tourism alongside marine conservation efforts. Resorts such as Nihiwatu in Sumba, Indonesia, and Olas Verdes in Nosara, Costa Rica, are setting industry benchmarks by adopting practices like solar energy use, water conservation, and reef protection. According to Booking.com's 2023 Sustainable Travel Report, 76% of global travelers prefer environmentally responsible travel options, reflecting a major shift in consumer behavior that surf destinations are increasingly recognizing and embracing.

Market Drivers

Rising Popularity of Adventure Tourism

The growing appeal of adventure tourism is a major driver of the surfing tourism market. Increasingly, travelers are seeking active, outdoor experiences that offer excitement and a deeper connection with nature, rather than traditional sightseeing. Surfing, with its dynamic and immersive qualities, aligns perfectly with this trend. Notably, interest extends beyond classic surfing hubs like Hawaii, California, and Australia to more exotic destinations such as Indonesia, Costa Rica, and the Maldives.

Surfing is not only an exhilarating sport but also represents a lifestyle focused on freedom, adventure, and oceanic connection-values that resonate strongly with millennials and Gen Z travelers who prioritize experiences over material goods. For instance, in November 2022, Kerala, India, launched its first government-supported surfing school, 'Aventura,' at Gotheeswaram Beach in Beypore. Supported by the Kerala Responsible Tourism Mission, the District Tourism Promotion Council (DTPC), and the Adventure Tourism Society, the school employs internationally certified instructors, including locally trained youth from fishing communities. This initiative supports local employment and skill development while positioning Beypore as an emerging surf destination, further illustrating how surfing tourism can drive regional growth.

Key Market Challenges

Seasonality and Unpredictable Weather Conditions

Surfing tourism is inherently seasonal, heavily reliant on favorable weather and wave conditions. Many popular surf spots are viable only during specific months, leading to concentrated tourist seasons characterized by overcrowding, followed by underutilized facilities in off-peak periods. This seasonality creates significant economic challenges, especially for small coastal towns dependent on tourism revenue. Moreover, the increasing unpredictability of weather patterns due to climate change-manifested through rising sea levels, shifting currents, and erratic storm activities-poses a growing threat to the reliability of surfing conditions. Destinations that once boasted predictable surf seasons may now experience extended flat spells or unpredictable swells, complicating travel planning and reducing tourist appeal. To mitigate the impact of seasonality, tourism operators and local governments are promoting complementary year-round activities such as yoga retreats, eco-tours, and cultural experiences to sustain economic activity during off-seasons.

Key Market Trends

Rise of Surf Wellness Retreats and Eco-Tourism

A prominent trend reshaping the surfing tourism market is the emergence of surf wellness retreats that blend surfing with holistic health, mindfulness, and eco-conscious living. Today's travelers increasingly seek vacation experiences that combine physical activity with relaxation and sustainable practices. Surf retreats now commonly include yoga sessions, organic dining, spa treatments, and environmental conservation initiatives alongside surf lessons. These immersive, all-inclusive offerings appeal not only to seasoned surfers but also to wellness-focused travelers and beginners seeking enriching, rejuvenating experiences.

Destinations such as Bali, Costa Rica, and Portugal are at the forefront, providing nature-rich settings where guests can connect with both the environment and their well-being. Sustainability is a core focus, with initiatives promoting plastic reduction, community support, and ecosystem conservation. The rise of wellness travel is further fueled by the desire for digital detox experiences, offering a respite from fast-paced urban life. Social media influencers and wellness advocates have played a crucial role in popularizing surf retreats, showcasing serene beachscapes, mindfulness practices, and the joy of surfing as part of a holistic lifestyle.

Key Market Players

• AGIT Global North America, Inc.
• AJW Surfboard Boardriders, Inc.
• Firewire Surfboards, LLC
• Globe International Limited
• Gul Watersports Ltd.
• Infinity Surfboards Inc.
• Keeper Sports Products, LLC
• Rip Curl International Pty Ltd.
• Tahe Outdoors Ltd.
• Volcom, LLC

Report Scope:

In this report, the global Surfing Tourism Market has been segmented into the following categories, alongside detailed coverage of market trends:

Surfing Tourism Market, By Type:

• Surf Tours & Expeditions
• Surf Resorts & Accommodations
• Surf Camps & Retreats
• Others

Surfing Tourism Market, By Traveler Type:

• Domestic
• International

Surfing Tourism Market, By End User:

• Solo/Individuals
• Friends/Groups
• Couples
• Families

Surfing Tourism Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of major companies operating in the global Surfing Tourism Market.

Available Customizations:

With the provided market data, TechSci Research offers customized reports tailored to specific company needs. Customization options include:

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Surfing Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Surf Tours & Expeditions, Surf Resorts & Accommodations, Surf Camps & Retreats, Others)
  • 5.2.2. By Traveler Type (Domestic, International)
  • 5.2.3. By End User (Solo/Individuals, Friends/Groups, Couples, Families)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Surfing Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Traveler Type
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Surfing Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Traveler Type
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Surfing Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Traveler Type
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Surfing Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Traveler Type
      • 6.3.3.2.3. By End User

7. Europe Surfing Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Traveler Type
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Surfing Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Traveler Type
      • 7.3.1.2.3. By End User
  • 7.3.2. Germany Surfing Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Traveler Type
      • 7.3.2.2.3. By End User
  • 7.3.3. Spain Surfing Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Traveler Type
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Surfing Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Traveler Type
      • 7.3.4.2.3. By End User
  • 7.3.5. United Kingdom Surfing Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Traveler Type
      • 7.3.5.2.3. By End User

8. Asia-Pacific Surfing Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Traveler Type
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Surfing Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Traveler Type
      • 8.3.1.2.3. By End User
  • 8.3.2. Japan Surfing Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Traveler Type
      • 8.3.2.2.3. By End User
  • 8.3.3. India Surfing Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Traveler Type
      • 8.3.3.2.3. By End User
  • 8.3.4. Vietnam Surfing Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Traveler Type
      • 8.3.4.2.3. By End User
  • 8.3.5. South Korea Surfing Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Traveler Type
      • 8.3.5.2.3. By End User

9. Middle East & Africa Surfing Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Traveler Type
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Surfing Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Traveler Type
      • 9.3.1.2.3. By End User
  • 9.3.2. Saudi Arabia Surfing Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Traveler Type
      • 9.3.2.2.3. By End User
  • 9.3.3. UAE Surfing Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Traveler Type
      • 9.3.3.2.3. By End User
  • 9.3.4. Turkey Surfing Tourism Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Traveler Type
      • 9.3.4.2.3. By End User
  • 9.3.5. Kuwait Surfing Tourism Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Type
      • 9.3.5.2.2. By Traveler Type
      • 9.3.5.2.3. By End User
  • 9.3.6. Egypt Surfing Tourism Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Type
      • 9.3.6.2.2. By Traveler Type
      • 9.3.6.2.3. By End User

10. South America Surfing Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Traveler Type
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Surfing Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Traveler Type
      • 10.3.1.2.3. By End User
  • 10.3.2. Argentina Surfing Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Traveler Type
      • 10.3.2.2.3. By End User
  • 10.3.3. Colombia Surfing Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Traveler Type
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. AGIT Global North America, Inc.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. AJW Surfboard Boardriders, Inc.
  • 14.1.3. Firewire Surfboards, LLC
  • 14.1.4. Globe International Limited
  • 14.1.5. Gul Watersports Ltd.
  • 14.1.6. Infinity Surfboards Inc.
  • 14.1.7. Keeper Sports Products, LLC
  • 14.1.8. Rip Curl International Pty Ltd.
  • 14.1.9. Tahe Outdoors Ltd.
  • 14.1.10. Volcom, LLC

15. Strategic Recommendations

16. About Us & Disclaimer