サーフィン観光の世界市場：市場規模・シェア・動向分析 (種類別・旅行者の種類別・旅行スタイル別・地域別)、セグメント別予測 (2025年～2030年)

サーフィン観光市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のサーフィン観光の市場規模は2025年から2030年にかけてCAGR 6.0％を記録し、2030年には959億3,000万米ドルに達すると予測されています。

同市場は現在、進化する消費者動向と革新的なサービス提供によって大きく拡大しつつあります。市場の特徴は、若い層、特にミレニアル世代とZ世代に強くアピールしていることで、彼らはサーフィンが体現する冒険的で環境に配慮したライフスタイルに魅力を感じています。こうした旅行者は、スポーツそのものだけでなく、サーフィンに関連する幅広い文化的側面や環境的側面にも関心を寄せています。

サーフィン観光市場では、消費者の嗜好は冒険、ライフスタイル、環境意識の組み合わせによって形成されています。旅行者はますます、本物のサーフィン体験を提供する目的地を求めるようになり、環境に優しく持続可能なオプションへの関心も高まっています。ユニークで混雑していないサーフスポットを求める消費者は、あまり知られていない場所を探索するようになり、経験豊富なサーファーは、チャレンジングな波やサーフィンの競合で知られる目的地を優先することが多いです。さらに、宿泊施設、ガイド付きツアー、用具レンタルなどを含む総合的なサーフ・パッケージの需要も強く、一人旅にもグループ旅行にも対応しています。

サーフィン観光市場で採用が増加しているのは、持続可能性を重視する傾向が強まっていることが顕著に影響しています。環境に優しいサーフィン体験を求める旅行者が増えており、エコ・サーフ・ツーリズムの台頭につながっています。このニッチ市場は、持続可能なサーフボードの使用、ビーチクリーンアップへの参加、地元の自然保護活動の支援などを通じて、サーフィン活動が環境に与える影響を最小限に抑えることに焦点を当てています。この動向は、海洋保護と持続可能なサーフィンを推進するためのさまざまな取り組みをサーフィン・コミュニティ内で実施しているワールド・サーフ・リーグ（WSL）のような組織の努力によってさらに支えられています。

サーフィン観光市場におけるイノベーションも、その成長に重要な役割を果たしています。デジタル・プラットフォームやモバイル・アプリケーションの開発により、サーファーにとって旅行の計画や予約が容易になり、宿泊施設からガイド付きサーフ・ツアーまで幅広いサービスが提供されるようになりました。Wavecationのような企業は、サーファーに特化したプラットフォームを提供し、サーフィンに適した様々な宿泊施設やパッケージプランを提供することで先導しています。このようなイノベーションは、サーフィンを楽しむ旅行者の全体的な体験を向上させ、より便利で特定のニーズに合わせたものにしており、市場の成長を後押ししています。

サーフィン観光市場の予約動向はオンライン・プラットフォームにシフトしており、デジタル・チャネルを通じてサーフィン旅行を予約する旅行者が増えています。この動向は、包括的なサーフトリッププランニングサービスを提供するモバイルアプリケーションやウェブサイトの台頭によって支えられており、ユーザーは料金の比較、レビューの閲覧、宿泊施設やアクティビティの予約を一箇所で行うことができます。こうしたプラットフォームの利便性とアクセシビリティは、多くのサーフィン旅行者、特にテクノロジーに精通した若い旅行者に好まれています。

政府の取り組みも、サーフィン観光市場の成長を促進する上で極めて重要な役割を果たしています。コスタリカやインドネシアのような主なサーフィンの目的地では、政府がインフラ整備、マーケティング・キャンペーン、持続可能な観光慣行などに投資し、国際的なサーファーたちを誘致しています。こうした取り組みは、これらの国々をサーフィンのトップ・デスティネーションとして位置づけ、サーフィン観光客の安定的な流入を呼び込み、地域経済を活性化するのに役立っています。例えば、コスタリカはサーフスポットへのアクセスを改善し、最高のサーフ・デスティネーションとして同国を宣伝するためにいくつかのイニシアチブを実施しており、インドネシアは自然のサーフ環境を保護するために持続可能な観光慣行に注力しています。

サーフィン観光市場：分析概要

• サーフィンツアー・遠征は2024年に35.46%の売上シェアを占め、体験型旅行への関心の高まりと、人里離れたユニークなサーフデスティネーションの追求が主な要因となっています。サーフリゾートと宿泊施設の需要は、2025年から2030年にかけてCAGR 7.0％で成長すると予測されます。
• 特に米国、オーストラリア、ブラジル、日本など、海岸線が長く、ビーチコミュニティが確立している国々では、サーフカルチャーへの地元の強い関心を反映しています。海外旅行者のサーフィン観光は、2025年から2030年にかけてCAGR 6.5％で成長すると予測されています。
• サーフィン観光産業における2024年の売上シェアは、一人旅の旅行者が40.50％を占め、このスポーツが個人の成長、自由、没頭できる地元体験を求める自立した冒険者に強くアピールしていることを裏付けています。サーフィン観光産業におけるカップルセグメントは、2025年から2030年にかけてCAGR 6.1％で成長すると予測されています。
• 北米のサーフィン観光市場は、2024年の世界市場収益の27％以上を占める。アジア太平洋のサーフィン観光産業は、2025年から2030年にかけてCAGR 7.0％で成長すると予測されます。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 サーフィン観光市場：変動要因・傾向・範囲

• 市場連関の見通し
• 業界バリューチェーン分析
• 規制と環境の枠組み
• 市場力学
• 業界分析ツール
• 市場参入戦略

第4章 消費者行動分析

• 人口構造の統計分析
  • 年齢
  • 性別
  • 所得
• 消費者の動向と嗜好
• サーフィン観光への参加に影響を与える要因
• 消費者向けサービス導入動向
• 主な観察と推奨事項

第5章 サーフィン観光市場：種類別の推定・動向分析

• サーフィン観光市場：主なポイント、種類別
• 変動分析と市場シェア：種類別 (2024年・2030年)
• 種類別 (2018～2030年)
  • サーフィンツアー・遠征
  • サーフリゾート・宿泊施設
  • サーフキャンプ・リトリート
  • その他

第6章 サーフィン観光市場：旅行者の種類別の推定・動向分析

• サーフィン観光市場：主なポイント、旅行者の種類別
• 変動分析と市場シェア：旅行者の種類別 (2024年・2030年)
• 旅行者の種類別 (2018～2030年)
  • 国内
  • 国際的

第7章 サーフィン観光市場：旅行スタイル別の推定・動向分析

• サーフィン観光市場：主なポイント、旅行スタイル別
• 変動分析と市場シェア：旅行スタイル別 (2024年・2030年)
• 旅行スタイル別 (2018～2030年)
  • 一人旅/個人
  • 友達/グループ
  • カップル
  • 家族

第8章 サーフィン観光市場：地域別の推定と動向分析

• サーフィン観光市場：地域別の展望
• 地域別市場：重要なポイント
• 地域別 (2018～2030年)
  • 北米
  • 欧州
  • アジア太平洋
  • ラテンアメリカ
  • 中東・アフリカ

第9章 サーフィン観光市場：競合分析

• 最新動向と影響分析：主な市場参入企業別
• 企業分類
• 参入企業の概要
• 財務実績
• 製品のベンチマーク
• 企業市場シェア分析 (%、2024年)
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • World Surfaris
  • G Adventures
  • Waterways Travel Surf Adventures
  • Wavehunters Surf Travel
  • Epic Surf Tours
  • Stoked Surf Adventures
  • Witch's Rock Surf Camp
  • Soul &Surf
  • Perfect Wave Travel
  • LUEX Surf Travel

List of Tables

• Table 1 Surfing tourism market: Key market driver analysis
• Table 2 Surfing tourism market: Key market restraint analysis
• Table 3 Surfing tourism market estimates & forecast, by type, 2018 - 2030 (USD Billion)
• Table 4 Surf tours and expeditions market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 5 Surf resorts and accommodations market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 6 Surf camps and retreats market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 7 Other surfing types market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 8 Surfing tourism market estimates & forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 9 Domestic surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 10 International surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 11 Surfing tourism market estimates & forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 12 Surfing tourism market estimates & forecast, by solo travelers, 2018 - 2030 (USD Billion)
• Table 13 Surfing tourism market estimates & forecast, by friends/groups, 2018 - 2030 (USD Billion)
• Table 14 Surfing tourism market estimates & forecast, by couples, 2018 - 2030 (USD Billion)
• Table 15 Surfing tourism market estimates & forecast, by families, 2018 - 2030 (USD Billion)
• Table 16 Surfing tourism market estimates & forecast, by region, 2018 - 2030 (USD Billion)
• Table 17 North America surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 18 North America surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 19 North America surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 20 North America surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 21 U.S. macro-economic outlay
• Table 22 U.S. surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 23 U.S. surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 24 U.S. surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 25 U.S. surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 26 Canada macro-economic outlay
• Table 27 Canada surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 28 Canada surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 29 Canada surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 30 Canada surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 31 Mexico macro-economic outlay
• Table 32 Mexico surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 33 Mexico surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 34 Mexico surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 35 Mexico surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 36 Europe surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 37 Europe surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 38 Europe surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 39 Europe surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 40 U.K. macro-economic outlay
• Table 41 U.K. surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 42 U.K. surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 43 U.K. surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 44 U.K. surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 45 Portugal macro-economic outlay
• Table 46 Portugal surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 47 Portugal surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 48 Portugal surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 49 Portugal surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 50 France macro-economic outlay
• Table 51 France surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 52 France surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 53 France surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 54 France surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 55 Spain macro-economic outlay
• Table 56 Spain surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 57 Spain surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 58 Spain surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 59 Spain surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 60 Asia Pacific surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 61 Asia Pacific surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 62 Asia Pacific surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 63 Asia Pacific surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 64 China macro-economic outlay
• Table 65 China surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 66 China surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 67 China surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 68 China surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 69 Japan macro-economic outlay
• Table 70 Japan surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 71 Japan surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 72 Japan surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 73 Japan surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 74 Australia & New Zealand macro-economic outlay
• Table 75 Australia & New Zealand surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 76 Australia & New Zealand surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 77 Australia & New Zealand surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 78 Australia & New Zealand surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 79 Indonesia macro-economic outlay
• Table 80 Indonesia surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 81 Indonesia surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 82 Indonesia surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 83 Indonesia surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 84 Philippines macro-economic outlay
• Table 85 Philippines surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 86 Philippines surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 87 Philippines surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 88 Philippines surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 89 Latin America surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 90 Latin America surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 91 Latin America surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 92 Latin America surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 93 Brazil macro-economic outlay
• Table 94 Brazil surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 95 Brazil surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 96 Brazil surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 97 Brazil surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 98 Peru macro-economic outlay
• Table 99 Peru surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 100 Peru surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 101 Peru surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 102 Peru surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 103 Chile macro-economic outlay
• Table 104 Chile surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 105 Chile surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 106 Chile surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 107 Chile surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 108 Middle East & Africa surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 109 Middle East & Africa surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 110 Middle East & Africa surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 111 Middle East & Africa surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 112 South Africa macro-economic outlay
• Table 113 South Africa surfing tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 114 South Africa surfing tourism market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 115 South Africa surfing tourism market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 116 South Africa surfing tourism market estimates and forecast, by travel style, 2018 - 2030 (USD Billion)
• Table 117 Recent developments & impact analysis, by key market participants
• Table 118 Company market share, 2024
• Table 119 Company heat map analysis
• Table 120 Companies implementing key strategies

List of Figures

• Fig. 1 Surfing tourism market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Parent industry and surfing tourism market size, 2024 (USD Billion)
• Fig. 11 Surfing tourism market: Value chain analysis
• Fig. 12 Surfing tourism market: Dynamics
• Fig. 13 Surfing tourism market: Porter's five forces analysis
• Fig. 14 Factors affecting service availing decisions in surfing tourism market
• Fig. 15 Surfing tourism market, by type: Key takeaways
• Fig. 16 Surfing tourism market: Type movement analysis, 2024 & 2030 (%)
• Fig. 17 Surf tours and expeditions market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 18 Surf resorts and accommodations market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 19 Surf camps and retreats market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 20 Other surfing types market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 21 Surfing tourism market, by traveler type: Key takeaways
• Fig. 22 Surfing tourism market: Traveler type movement analysis, 2024 & 2030 (%)
• Fig. 23 Domestic surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 24 International surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 25 Surfing tourism market, by travel style: Key takeaways
• Fig. 26 Surfing tourism market: Travel Style movement analysis, 2024 & 2030 (%)
• Fig. 27 Surfing tourism market estimates & forecast, by solo travelers, 2018 - 2030 (USD Billion)
• Fig. 28 Surfing tourism market estimates & forecast, by friends/groups, 2018 - 2030 (USD Billion)
• Fig. 29 Surfing tourism market estimates & forecast, by couples, 2018 - 2030 (USD Billion)
• Fig. 30 Surfing tourism market estimates & forecast, by families, 2018 - 2030 (USD Billion)
• Fig. 31 Surfing tourism market: Regional outlook, 2024 & 2030 (USD Billion)
• Fig. 32 Regional marketplace: Key takeaways
• Fig. 33 North America surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 34 U.S. surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 35 Canada surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 36 Mexico surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 37 Europe surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 38 U.K. surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 39 Portugal surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 40 France surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 41 Spain surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 42 Asia Pacific surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 43 China surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 44 Japan surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 45 Australia & New Zealand surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 46 Indonesia surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 Philippines surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 Latin America surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 Brazil surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 Peru surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 Chile surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 52 Middle East & Africa surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 53 South Africa surfing tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 54 Key company categorization
• Fig. 55 Company market share analysis, 2024
• Fig. 56 Strategic framework of surfing tourism market

Surfing Tourism Market Growth & Trends:

The global surfing tourism market size is expected to reach USD 95.93 billion by 2030, registering a CAGR of 6.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is currently undergoing significant expansion, driven by evolving consumer trends, and innovative service offerings. The market is characterized by a strong appeal to younger demographics, particularly millennials and Gen Z, who are attracted to the adventurous and eco-conscious lifestyle that surfing embodies. These travelers are not only interested in the sport itself but also in the broader cultural and environmental aspects associated with surfing.

In the surfing tourism market, consumer preferences are shaped by a combination of adventure, lifestyle, and environmental consciousness. Travelers increasingly seek destinations offering authentic surf experiences, with a growing interest in eco-friendly and sustainable options. The desire for unique, uncrowded surf spots drives consumers to explore lesser-known locations, while experienced surfers often prioritize destinations known for challenging waves and surfing competitions. Additionally, there's a strong demand for comprehensive surf packages that include accommodations, guided tours, and equipment rentals, catering to both solo travelers and groups.

Increasing adoption in the surfing tourism market has been notably influenced by the growing emphasis on sustainability. Travelers are increasingly seeking out eco-friendly surfing experiences, leading to the rise of eco-surf tourism. This niche market focuses on minimizing the environmental impact of surfing activities through practices such as using sustainable surfboards, participating in beach clean-ups, and supporting local conservation efforts. This trend is further supported by the efforts of organizations like the World Surf League (WSL), which has implemented various initiatives to promote ocean conservation and sustainability within the surfing community.

Innovation in the surfing tourism market is also playing a crucial role in its growth. The development of digital platforms and mobile applications has made it easier for surfers to plan and book their trips, offering a wide range of services from accommodations to guided surf tours. Companies like Wavecation are leading the way by providing platforms that cater specifically to surfers, offering a variety of surf-friendly accommodations and package deals. These innovations are enhancing the overall experience for surfing tourists, making it more convenient and tailored to their specific needs, likely favoring the growth of the market.

Booking mode trends in the surfing tourism market have shifted towards online platforms, with an increasing number of travelers opting to book their surf trips through digital channels. This trend is supported by the rise of mobile applications and websites that offer comprehensive surf trip planning services, allowing users to compare prices, read reviews, and book accommodations and activities in one place. The convenience and accessibility of these platforms have made them the preferred choice for many surfing tourists, particularly younger travelers who are more tech-savvy.

Government initiatives are also playing a pivotal role in driving the growth of the surfing tourism market. In key surfing destinations like Costa Rica and Indonesia, governments are investing in infrastructure development, marketing campaigns, and sustainable tourism practices to attract international surfers. These efforts are helping to position these countries as top surfing destinations, attracting a steady influx of surfing tourists and boosting the local economies. For example, Costa Rica has implemented several initiatives to improve access to surf spots and promote the country as a premier surfing destination, while Indonesia is focusing on sustainable tourism practices to preserve its natural surf environments.

Surfing Tourism Market Report Highlights:

• Surf tours and expeditions accounted for a revenue share of 35.46% in 2024, largely fueled by the rising interest in experiential travel and the pursuit of unique, off-the-beaten-path surfing destinations. Surf resorts and accommodation demand is projected to grow at a CAGR of 7.0% from 2025 to 2030.
• Domestic travelers contributed to a revenue share of over 61% in 2024 in the surfing tourism industry, reflecting the strong local engagement in surf culture, particularly in countries with long coastlines and established beach communities such as the U.S., Australia, Brazil, and Japan. Surfing tourism among international travelers is projected to grow at a CAGR of 6.5% from 2025 to 2030.
• Solo travelers contributed to a revenue share of 40.50% in 2024 in the surfing tourism industry, underscoring the sport's strong appeal to independent adventurers seeking personal growth, freedom, and immersive local experiences. The couples segment in the surfing tourism industry is projected to grow at a CAGR of 6.1% from 2025 to 2030.
• The surfing tourism market in North America accounted for a share of over 27% of the global market revenue in 2024. The surfing tourism industry in Asia Pacific is expected to grow at a CAGR of 7.0% from 2025 to 2030.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Information & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Type Outlook
• 2.3. Traveler Type Outlook
• 2.4. Travel Style Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Surfing Tourism Market: Industry Outlook

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Regulatory & Environmental Framework
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
  • Age
  • Gender
  • Income
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Surf Tourism Participation
• 4.4. Consumer Service Adoption Trends
• 4.5. Key Observations & Recommendations

Chapter 5. Surfing Tourism Market: Type Estimates & Trend Analysis

• 5.1. Surfing Tourism Market, By Type: Key Takeaways
• 5.2. Type Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Billion)
  • 5.3.1. Surf Tours and Expeditions
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Surf Resorts and Accommodations
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Surf Camps and Retreats
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.4. Others
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Surfing Tourism Market: Traveler Type Estimates & Trend Analysis

• 6.1. Surfing Tourism Market, By Traveler Type: Key Takeaways
• 6.2. Traveler Type Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, by Traveler Type, 2018 - 2030 (USD Billion)
  • 6.3.1. Domestic
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. International
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Surfing Tourism Market: Travel Style Estimates & Trend Analysis

• 7.1. Surfing Tourism Market, By Travel Style: Key Takeaways
• 7.2. Travel Style Movement Analysis & Market Share, 2024 & 2030
• 7.3. Market Estimates & Forecasts, by Travel Style, 2018 - 2030 (USD Billion)
  • 7.3.1. Solo/Individuals
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Friends/Groups
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.3. Couples
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.4. Families
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Surfing Tourism Market: Regional Estimates & Trend Analysis

• 8.1. Surfing Tourism Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.2. U.K.
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.3. Portugal
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.5. Spain
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.3. Japan
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.4. Australia & New Zealand
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.5. Indonesia
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.6. Philippines
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Latin America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.3. Peru
      • 8.3.4.3.1. Key country dynamics
      • 8.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.4. Chile
      • 8.3.4.4.1. Key country dynamics
      • 8.3.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Surfing Tourism Market: Competitive Analysis

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2024 (%)
• 9.7. Company Heat Map Analysis, 2024
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. World Surfaris
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. G Adventures
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Waterways Travel Surf Adventures
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Wavehunters Surf Travel
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Epic Surf Tours
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Stoked Surf Adventures
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Witch's Rock Surf Camp
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Soul & Surf
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Perfect Wave Travel
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. LUEX Surf Travel
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives