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スポーツツーリズムの世界市場規模：タイプ別、スポーツタイプ別、観光タイプ別、地域別、予測

Global Sports Tourism Market Size By Type (Domestic, International), By Sports Type (Cricket, Basketball), By Tourism Type (Active, Passive), By Geographic Scope And Forecast

出版日
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英文 202 Pages
納期
2～3営業日
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.08円
スポーツツーリズムの世界市場規模：タイプ別、スポーツタイプ別、観光タイプ別、地域別、予測
出版日: 2025年05月09日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2～3営業日
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概要

スポーツツーリズムの市場規模と予測

スポーツツーリズム市場規模は、2024年に19億4,728万米ドルと評価され、2026年から2032年にかけてCAGR 7.64%で成長し、2032年には35億928万米ドルに達すると予測されます。

スポーツツーリズムとは、主にスポーツイベントへの参加や観戦を目的とした旅行を指します。

観光産業の中でも急速に拡大している分野であり、毎年世界中で何百万人もの人々を魅了しています。

スポーツツーリズムは、スポーツ施設、インフラ、地域社会の開発に貢献することができます。

スポーツツーリズムは、異なる国の人々の文化交流や理解を促進することができます。

スポーツイベントの開催は、開催地の世界的知名度を高め、より多くの観光客を誘致することができます。

フランス、ドイツ、英国といった国々は、サッカー（フットボール）やラグビーのファンにとって人気の観光地です。

米国やカナダは、スーパーボウルやスタンレーカップのような大きなスポーツイベントで知られています。

日本や韓国のような国々は、特にオリンピックやアジア大会のようなイベントのために、スポーツツーリズムの目的地としてますます人気が高まっています。

世界のスポーツツーリズム市場力学

世界のスポーツツーリズム市場を形成している主な市場力学は以下の通り：

主な市場促進要因

可処分所得の増加：可処分所得の増加により、スポーツツーリズムを含むレジャー活動に費やす可処分所得が増加しています。この動向は、中間層が急速に拡大している新興国で特に顕著です。

アウトドア活動への関心の高まり：アウトドアアクティビティやアドベンチャースポーツへの関心の高まりが、スポーツツーリズムデスティネーションの需要を牽引しています。人々は、スポーツ関連のアクティビティを通じて、新しい文化や風景、身体的課題を体験しようとしています。

技術的進歩の開発：交通、通信、宿泊オプションの改善など、技術の進歩はスポーツツーリズムをより身近で便利なものにしました。このことは、より多くの人々がスポーツイベントやアクティビティのために旅行することを後押ししています。

政府の支援策：世界中の政府は、スポーツツーリズムの経済的可能性を認識し、インフラ、施設、マーケティングキャンペーンに投資し、観光客を誘致しています。こうした取り組みは、スポーツツーリズム産業を大きく後押しします。

世界化と文化交流の高まり：スポーツのグローバリゼーションと、文化の相互結びつきの高まりが、スポーツツーリズムの機会を生み出しています。人々は、ユニークなスポーツイベントや文化的体験を体験するために、さまざまな国へ旅行することに積極的になっています。

主要課題：

深刻化する経済不況：景気後退は、人々がレジャー活動への支出を減らすため、スポーツツーリズムに大きな影響を与える可能性があります。景気後退期には、旅行者は裁量的支出よりも必要経費を優先する可能性があり、スポーツツーリズム需要の減少につながります。

政治的不安定の高まり：紛争、情勢不安、政府政策の変更など、政治的不安定性は、旅行者の特定の目的地への訪問を躊躇させる可能性があります。政情不安は安全上の懸念を生み、旅行計画を混乱させ、スポーツツーリズム市場にマイナスの影響を与えます。

自然災害の頻発：地震、ハリケーン、津波などの自然災害は、旅行を混乱させ、インフラに損害を与え、観光客が特定の目的地を訪れることを困難にします。こうした事態は、キャンセルや払い戻しにつながり、観光収入全体の減少につながる可能性があります。

スポーツツーリズムのコスト上昇：旅行、宿泊、スポーツイベントのチケットに関連するコストの増加は、潜在的なスポーツ観光客の足かせとなります。スポーツツーリズムの旅行費用が高額になりすぎると、旅行者の投資意欲を減退させる可能性があります。

他の旅行先との競合：スポーツツーリズム市場は競争が激しく、数多くのデスティネーションが旅行者の注目を集めようとしのぎを削っています。旅行者を惹きつけるには、観光地はユニークな体験、競争力のある価格設定、優れたインフラを提供しなければならないです。競合他社との差別化ができなければ、市場シェアの低下につながりかねないです。

主要動向：

ソーシャルメディアとオンラインプラットフォームの台頭：ソーシャルメディア・プラットフォームとオンライン旅行代理店は、スポーツツーリズムを促進する上で重要な役割を果たしています。旅行ブロガー、インフルエンサー、オンラインコミュニティは、スポーツイベントのために旅行するよう人々を鼓舞し、影響を与えることができます。これらのプラットフォームは、貴重な情報、レビュー、おすすめ情報を提供し、旅行者がスポーツツーリズム旅行の計画や予約をしやすくしています。

人口動態の変化：定年退職者や独身者が増加する高齢化社会は、スポーツツーリズムの重要な原動力となっています。これらの層は、スポーツイベントやレジャー活動のために旅行する時間的・経済的余裕を持っていることが多いです。これに加えて、冒険好きでテクノロジーに精通したミレニアル世代の増加も、スポーツツーリズムの成長に寄与しています。

経済成長の増大：さまざまな地域の経済成長により、スポーツツーリズムを含むレジャーやレクリエーションへの支出が増加しています。経済が拡大するにつれ、人々は旅行や体験に充てる可処分所得が増えます。このような経済成長は、スポーツツーリズム産業にとって好条件を生み出します。

スポーツイベントの人気上昇：オリンピック、FIFAワールドカップ、国際スポーツリーグなど、主要スポーツイベントの人気が高まるにつれ、世界中から何百万人ものファンが集まってくる。このようなイベントは、象徴的なスポーツスペクタクルに参加するため、または目撃するために人々が旅行するため、スポーツツーリズムの大きな需要を生み出しています。

ユニークでパーソナライズされた体験への欲求：旅行者はユニークで個性的な体験を求め、スポーツツーリズムは、自国では容易にアクセスできないスポーツイベントに参加したり、観戦したりする機会を提供します。旅行者は忘れられない思い出を作るために、より一層の努力を惜しまない傾向があり、真に思い出に残る体験を求めるこの欲求が、スポーツツーリズム市場を牽引しています。

目次

第1章 世界のスポーツツーリズム市場：イントロダクション

  • 市場概要
  • 調査範囲
  • 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

  • データマイニング
  • バリデーション
  • 一次資料
  • データソース一覧

第4章 世界のスポーツツーリズム市場の展望

  • 概要
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
  • ポーターのファイブフォースモデル
  • バリューチェーン分析

第5章 スポーツツーリズムの世界市場：タイプ別

  • 概要
  • 国内
  • 海外

第6章 スポーツツーリズムの世界市場：スポーツタイプ別

  • 概要
  • サッカー／フットボール
  • クリケット
  • バスケットボール
  • テニス
  • ホッケー
  • その他

第7章 スポーツツーリズムの世界市場：観光タイプ別

  • アクティブ
  • パッシブ
  • ノスタルジア

第8章 スポーツツーリズムの世界市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • スペイン
    • イタリア
    • 英国
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • その他アジア太平洋
  • 世界のその他の地域
    • ラテンアメリカ
    • 中東・アフリカ

第9章 世界のスポーツツーリズム市場の競合情勢

  • 概要
  • 各社の市場ランキング
  • 主な発展戦略

第9章 企業プロファイル

  • The Lubrizol Corporation
  • BASF SE
  • Evonik Industries AG
  • Clariant Corporation
  • SABIC
  • SEPPIC
  • The Dow Chemical Company
  • Solvay
  • Huntsman International LLC
  • Stepan Company
  • Sasol Ltd
  • India Glycols Ltd.
  • Ineos Group Ltd.

第10章 付録

  • 関連調査
目次
Product Code: 52181

Sports Tourism Market Size And Forecast

Sports Tourism Market size was valued at USD 1947.28 Million in 2024 and is projected to reach USD 3509.28 Million by 2032, growing at a CAGR of 7.64% from 2026 to 2032.

Sports tourism refers to traveling primarily for the purpose of participating in or spectating at sporting events.

It is a rapidly expanding sector of the tourism industry, attracting millions of people worldwide each year.

Sports tourism can contribute to the development of sports facilities, infrastructure, and local communities.

Sports tourism can foster cultural exchange and understanding between people from different countries.

Hosting sporting events can enhance the global visibility of hosting destination and attract more tourists.

Countries like France, Germany, and the UK are popular destinations for football (soccer) and rugby fans.

The United States and Canada are known for their major sporting events like the Super Bowl and the Stanley Cup.

Countries like Japan and South Korea are increasingly popular destinations for sports tourism, especially for events like the Olympics and the Asian Games.

Global Sports Tourism Market Dynamics

The key market dynamics that are shaping the global Sports Tourism Market include:

Key Market Drivers:

Increased Disposable Income: the rising disposable income, they have more disposable income to spend on leisure activities, including sports tourism. This trend is particularly evident in emerging economies where the middle class is expanding rapidly.

Growing Interest in Outdoor Activities: A growing interest in outdoor activities and adventure sports is driving the demand for sports tourism destinations. People seek to experience new cultures, landscapes, and physical challenges through sports-related activities.

Developing Technological Advancements: Technological advancements, such as improved transportation, communication, and accommodation options, have made sports tourism more accessible and convenient. This has encouraged more people to travel for sporting events and activities.

Supportive Government Initiatives: Governments around the world are recognizing the economic potential of sports tourism and are investing in infrastructure, facilities, and marketing campaigns to attract visitors. These initiatives can significantly boost the sports tourism industry.

Rising Globalization and Cultural Exchange: The globalization of sports and the increasing interconnectedness of cultures have created opportunities for sports tourism. People are more willing to travel to different countries to experience unique sporting events and cultural experiences.

Key Challenge:

Escalating Growing Economic Downturns: Economic downturns can significantly impact sports tourism as people reduce spending on leisure activities. During economic recessions, travelers may prioritize essential expenses over discretionary spending, leading to a decline in sports tourism demand.

Rising Political Instability: Political instability, including conflicts, unrest, or changes in government policies, can deter travelers from visiting certain destinations. Political uncertainty can create safety concerns and disrupt travel plans, negatively impacting the sports tourism market.

Frequent Occurrence of Natural Disasters: Natural disasters, such as earthquakes, hurricanes, or tsunamis, can disrupt travel and damage infrastructure, making it difficult for tourists to visit certain destinations. These events can lead to cancellations, refunds, and a decline in overall tourism revenue.

Rising Cost of Sports Tourism: Increasing costs associated with travel, accommodation, and sporting event tickets can deter potential sports tourists. If the cost of a sports tourism trip becomes too high, it may discourage travelers from making the investment.

Competition from Other Destinations: The sports tourism market is highly competitive, with numerous destinations vying for travelers' attention. To attract visitors, destinations must offer unique experiences, competitive pricing, and excellent infrastructure. Failing to differentiate oneself from competitors can lead to a decline in market share.

Key Trends:

Rising of Social Media and Online Platforms: Social media platforms and online travel agencies have played a crucial role in promoting sports tourism. Travel bloggers, influencers, and online communities can inspire and influence people to travel for sporting events. These platforms provide valuable information, reviews, and recommendations, making it easier for travelers to plan and book their sports tourism trips.

Changing Demographics: The aging population, with more retirees and empty-nesters, is a significant driver of sports tourism. These demographics often have the time and resources to travel for sporting events and leisure activities. In addition to this, the growing millennial generation, which is more adventurous and tech-savvy, is also contributing to the growth of sports tourism.

Increasing Economic Growth: Economic growth in various regions has led to increased spending on leisure and recreation, including sports tourism. As economies expand, people have more disposable income to allocate towards travel and experiences. This economic growth creates favorable conditions for the sports tourism industry.

Rising Popularity of Sporting Events: The increasing popularity of major sporting events, such as the Olympics, FIFA World Cup, and international sporting leagues, attracts millions of fans from around the world. These events create significant demand for sports tourism, as people travel to participate in or witness these iconic sporting spectacles.

Desire for Unique and Personalized Experiences: Travelers are seeking unique and personalized experiences, and sports tourism offers opportunities to participate in or witness sporting events that are not easily accessible in their home countries. This desire for authentic and memorable experiences drives the sports tourism market, as travelers are willing to go the extra mile to create unforgettable memories.

Global Sports Tourism Market Regional Analysis

Here is a more detailed regional analysis of the global Sports Tourism Market:

Europe:

Europe is substantially dominating the global sports tourism market and is expected to continue its dominance throughout the forecast period.

Europe presents a fascinating combination of cultural heritage and premier sporting events, backed by a diverse history in numerous sports disciplines and a wide array of iconic venues.

The continent features a variety of tournaments, encompassing soccer, rugby, tennis, and motorsport, which attract millions of fans eager to experience the elite competition in iconic venues.

The proximity of various countries facilitates easier access for fans to attend multiple events during a single trip, thereby enriching the overall sports tourism experience.

Asia Pacific:

Asia-Pacific is anticipated to be the fastest-growing region in the Global Sports Tourism Market during the forecast period.

The rapid growth in the economy of this region, coupled with the growing middle-class demographic and escalating disposable incomes, has led to a notable increase in the engagement and involvement in sports and leisure pursuits.

The varied cultures and landscapes of this region creates an engaging environment for sports enthusiasts looking for immersive experiences. The advancement of contemporary sports infrastructure, along with the targeted investments in enhancing sports tourism, thus significantly contributing to the growth in this domain.

Furthermore, the increasing popularity of international sports events, including the Cricket World Cup and Tokyo Olympics, is anticipated to drive market growth significantly.

Global Sports Tourism Market Segmentation Analysis

The Global Sports Tourism Market is segmented based on Type, Sports Type, And Geography.

Sports Tourism Market, By Type

  • Domestic
  • International

Based on Type, the Global Sports Tourism Market is bifurcated into Domestic and International. The domestic segment is estimated to grow at the fastest rate during the forecast period. As domestic travel is generally more affordable than international travel, it is accessible to a wider range of consumers. This affordability makes domestic sports tourism a more attractive option for many travelers. Domestic markets often experience stronger economic growth compared to the international markets, leading to increased disposable income among consumers. This growth fuels the demand for leisure activities, including sports tourism. Governments often prioritizes domestic tourism development, implementing policies and incentives to promote travel within their own countries. This can include investments in infrastructure, marketing campaigns, and subsidies for domestic tourism businesses.

Sports Tourism Market, By Sports Type

  • Soccer/Football
  • Cricket
  • Basketball
  • Tennis
  • Hockey
  • Others

Based on Sports Type, the Global Sports Tourism Market is bifurcated Soccer/Football, Cricket, Basketball, Tennis, others. The soccer/football segment is showing significant growth in the global sports tourism market. In recent years, there has been a notable increase in the introduction of various sports leagues and tournaments globally. For instance, in April 2021, The European Super League Company, S.L. established The European Super League, officially known as The Super League, which was a proposed seasonal club football competition intended to involve approximately twenty European football clubs. Football boasts a vast global audience, distinguished clubs, and prestigious competitions such as the FIFA World Cup and UEFA Champions League, attracting fans from all over the world. The widespread attraction of football crosses cultural and linguistic lines, fostering a collective enthusiasm that drives significant travel interest. The appeal of attending matches in iconic stadiums, immersing oneself in the vibrant atmosphere, and engaging with other supporters propels football tourism to unprecedented levels.

Sports Tourism Market, By Tourism Type

  • Active
  • Passive
  • Nostalgia

Based on Tourism Type, the Global Sports Tourism Market is bifurcated into Active, Passive, Nostalgia. The passive segment is showing significant growth in the global sports tourism market attributable to the increasing popularity of wellness and relaxation-focused travel leading to a surging demand for passive tourism activities. Travelers are seeking destinations and experiences that promote relaxation, rejuvenation, and stress reduction. The growing trend of digital nomadism has created a market for passive tourism as individuals seek to balance work with leisure and relaxation. Also, the advancements in technology, such as improved transportation and accommodation options, have made passive tourism more accessible and convenient. These factors are collectively contributing to the significant growth of the passive tourism segment.

Sports Tourism Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world

Based on Geography, the Global Sports Tourism Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Europe is substantially dominating the global sports tourism market and is expected to continue its dominance throughout the forecast period. Europe presents a fascinating combination of cultural heritage and premier sporting events, backed by a diverse history in numerous sports disciplines and a wide array of iconic venues. The continent features a variety of tournaments, encompassing soccer, rugby, tennis, and motorsport, which attract millions of fans eager to experience the elite competition in iconic venues. The proximity of various countries facilitates easier access for fans to attend multiple events during a single trip, thereby enriching the overall sports tourism experience.

Key Players

The "Global Sports Tourism Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are The Lubrizol Corporation, BASF SE, Evonik Industries AG, Clariant Corporation, SABIC, SEPPIC, The Dow Chemical Company, Solvay, Huntsman International LLC, Stepan Company, Sasol Ltd, India Glycols Ltd, Ineos Group Ltd.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Sports Tourism Market Key Developments

  • In February 2024, the Sports and Tourism Minister of Sri Lanka announced the launch of detailed strategies designed to enhance sports tourism within the nation. Minister Fernando emphasized the beneficial effects of these measures on the sectors of tourism and sports.
  • In February 2024, the city of Loves Park, Illinois, established a new agreement with the Rockford Park District aimed at enhancing sports tourism and attracting thousands of athletes and visitors to the area. The agreement stipulates that the city will allocate a maximum of $250,000 annually from its hotel taxes to the Park District for this year and 2025.
  • In February 2024, JETSETLIFE introduced the first-ever global marketplace dedicated to sports travel. The technology developed by the company has created opportunities for accessing pre-booked inventory that is not available through other channels, as well as providing exclusive entry to renowned sporting events globally.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SPORTS TOURISM MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL SPORTS TOURISM MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL SPORTS TOURISM MARKET, BY TYPE

  • 5.1 Overview
  • 5.2 Domestic
  • 5.3 International

6 GLOBAL SPORTS TOURISM MARKET, BY SPORTS TYPE

  • 6.1 Overview
  • 6.2 Soccer/Football
  • 6.3 Cricket
  • 6.4 Basketball
  • 6.5 Tennis
  • 6.6 Hockey
  • 6.7 Others

7 GLOBAL Sports Tourism Market, By Tourism Type

  • Active
  • Passive
  • Nostalgia

8 GLOBAL SPORTS TOURISM MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 France
    • 8.3.3 Spain
    • 8.3.4 Italy
    • 8.3.5 U.K.
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 South Korea
    • 8.4.5 Australia
    • 8.4.6 Rest of Asia Pacific
  • 8.5 Rest Of the World
    • 8.5.1 Latin America
    • 8.5.2 Middle East and Africa

9 GLOBAL SPORTS TOURISM MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

9 COMPANY PROFILES

  • 10.1 The Lubrizol Corporation
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 BASF SE
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 Evonik Industries AG
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 Clariant Corporation
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 SABIC
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 SEPPIC
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 The Dow Chemical Company
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Solvay
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments
  • 10.9 Huntsman International LLC
    • 10.9.1 Overview
    • 10.9.2 Financial Performance
    • 10.9.3 Product Outlook
    • 10.9.4 Key Developments
  • 10.10 Stepan Company
    • 10.10.1 Overview
    • 10.10.2 Financial Performance
    • 10.10.3 Product Outlook
    • 10.10.4 Key Developments
  • 10.11 Sasol Ltd
    • 10.11.1 Overview
    • 10.11.2 Financial Performance
    • 10.11.3 Product Outlook
    • 10.11.4 Key Developments
  • 10.12 India Glycols Ltd.
    • 10.12.1 Overview
    • 10.12.2 Financial Performance
    • 10.12.3 Product Outlook
    • 10.12.4 Key Developments
  • 10.13 Ineos Group Ltd.
    • 10.13.1 Overview
    • 10.13.2 Financial Performance
    • 10.13.3 Product Outlook
    • 10.13.4 Key Developments

10 Appendix

  • 10.1 Related Research