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スポーツイベントの世界市場：市場規模・シェア・動向分析 (イベント規模別・イベント形式別・ターゲットオーディエンス別・収益源別・イベントの種類別・地域別)、セグメント別予測 (2025年～2030年)

Sports Event Market Size, Share & Trends Analysis Report By Event Scale (International, National, Regional), By Event Format, By Target Audience, By Revenue Stream, By Type Of Event, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 150 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.00円
スポーツイベントの世界市場：市場規模・シェア・動向分析 (イベント規模別・イベント形式別・ターゲットオーディエンス別・収益源別・イベントの種類別・地域別)、セグメント別予測 (2025年～2030年)
出版日: 2025年04月10日
発行: Grand View Research
ページ情報: 英文 150 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

スポーツイベントの市場規模と動向：

世界のスポーツイベントの市場規模は2024年に4,527億9,000万米ドルと推計され、2025年から2030年にかけてCAGR 7.2％で成長すると予測されています。

この市場の成長を後押ししているのは、スポンサー契約の増加、デジタル化の進展、インフラへの投資です。政府や民間企業は、観光やビジネス活動を成長させるため、スタジアムやトレーニングセンターの建設、イベントの開催に投資しています。サッカー、自動車レース、格闘技など、スポーツのライブ・エンターテインメントに対する需要は依然として莫大であり、これらは多くのファンを惹きつけています。放送やストリーミングの拡大により、世界のスポーツイベントへのアクセスも向上しています。加えて、消費者エンゲージメントや広告媒体としてのスポーツの価値をブランドが認識するにつれて、主要リーグやトーナメントとの企業スポンサーシップやパートナーシップは拡大を続けています。

世界のスポーツイベント業界における最も重要な動向のひとつは、デジタルストリーミングとDTC（Direct-to-Consumer）スポーツプラットフォームの拡大です。従来の放送は、便利な視聴オプションを提供するインターネットベースのストリーミングサービスによって補完され、あるいは取って代わられつつあります。企業は、ケーブルよりもデジタルアクセスを選ぶ若い視聴者をターゲットにするため、モバイルアプリやサブスクリプション・プラットフォームに出費しています。この動向は、スポーツ分析、AIを活用したエンゲージメント・ソリューション、カスタマイズされたコンテンツ配信の活用に拍車をかけています。ソーシャルメディアの統合やライブアップデートもファン体験を向上させ、ライブイベント中の双方向エンゲージメントを可能にしています。

もうひとつの重要な動向は、eスポーツやバーチャルスポーツイベントの商業化が進んでいることです。競合ゲームの人気が高まるにつれ、国際的なスポーツ団体はeスポーツトーナメントをカレンダーに追加しています。大規模なスポーツリーグやクラブが独自のeスポーツ部門を立ち上げ、スポーツ愛好家以外にもファン層を多様化しています。模擬競技やバーチャルスポーツイベントも人気が高まっており、別の収益源やエンゲージメントを提供しています。仮想現実（VR）と拡張現実（AR）の併用も視聴者の体験を深め、デジタル・スポーツ・エンターテインメントをより魅力的なものにしています。

スポーツイベント市場の主要企業は、戦略的提携、スポンサー契約、海外イベントの開催によって事業を拡大しています。FIFAやF1は、長期的な放映権やスポンサー契約を獲得し続けており、トップラインの成長を後押ししています。ライブ・ネイション・エンターテインメントやアンシュッツ・エンターテインメント・グループ（AEG）などのプレーヤーは、大規模なイベント会場やチケット販売プラットフォームに投資しています。SponsorUnitedやNielsen Sportsなどのオンライン・プラットフォームは、スポンサーシップや広告を効率化するためのデータに基づく洞察を提供しています。国際的なスポーツリーグの成長やストリーミングサイトとの提携も、スポーツイベント業界の競合力学を変化させています。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 スポーツイベント市場：変動要因・傾向・範囲

  • 市場連関の見通し
  • 市場力学
    • 市場促進要因の分析
    • 市場抑制要因の分析
    • 業界の課題
  • スポーツイベント市場：分析ツール
    • 業界分析：ポーターのファイブフォース分析
    • PESTEL分析

第4章 スポーツイベント市場：種類別の推定・動向分析

  • セグメントダッシュボード
  • スポーツイベント市場：動向分析、種類別（2024年・2030年）
  • プロスポーツイベント
  • アマチュア・大学スポーツイベント
  • eスポーツイベント
  • アドベンチャー/ニッチスポーツイベント

第5章 スポーツイベント市場：収益源別の推定・動向分析

  • セグメントダッシュボード
  • スポーツイベント市場：動向分析、収益源別（2024年・2030年）
  • チケット販売
    • デジタルチケット
    • 物理的チケット
  • スポンサーシップ・広告
  • メディア権利・放送
  • マーチャンダイジング・ライセンシング
  • くじ・ファンタジースポーツ

第6章 スポーツイベント市場：ターゲットオーディエンス別の推定・動向分析

  • セグメントダッシュボード
  • スポーツイベント市場：動向分析、ターゲットオーディエンス別（2024年・2030年）
  • ファンと観客
    • スタジアム観客
    • デジタル観客
  • アスリート・参加者
  • メディア・放送局
  • スポンサー・出展者
  • イベント主催者

第7章 スポーツイベント市場：イベント規模別の推定・動向分析

  • セグメントダッシュボード
  • スポーツイベント市場：動向分析、イベント規模別（2024年・2030年）
  • 国際
  • 全国
  • 地域

第8章 スポーツイベント市場：イベント形式別の推定・動向分析

  • セグメントダッシュボード
  • スポーツイベント市場：動向分析、イベント形式別（2024年・2030年）
  • ライブ
  • ハイブリッド
  • バーチャル

第9章 地域別の推定・動向分析

  • スポーツイベント市場：地域別（2024年・2030年）
  • 北米
    • 北米のスポーツイベント市場・推定・予測（2018～2030年）
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 欧州のスポーツイベント市場・推定・予測（2018～2030年）
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • アジア太平洋のスポーツイベント市場・推定・予測（2018～2030年）
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • ラテンアメリカ
    • ラテンアメリカのスポーツイベント市場・推定・予測（2018～2030年）
    • ブラジル
  • 中東・アフリカ
    • 中東・アフリカのスポーツイベント市場・推定・予測（2018～2030年）
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦

第10章 競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル/上場企業
    • Sportfive
    • Nielsen Sports
    • SponsorUnited
    • Anschutz Entertainment Group, Inc.（AEG Worldwide）
    • Wanda Sports Group Company Limited
    • PGA TOUR, Inc.
    • FIFA（Federation Internationale de Football Association）
    • Formula 1（F1）
    • IMG（International Management Group）
    • Live Nation Entertainment
図表

List of Tables

  • Table 1 Sports event market, 2018 - 2030 (USD Million)
  • Table 2 Sports event market, by region, 2018 - 2030 (USD Million)
  • Table 3 Sports event market,,y type of event, 2018 - 2030 (USD Million)
  • Table 4 Sports event market, by revenue stream, 2018 - 2030 (USD Million)
  • Table 5 Sports event market, by target audience, 2018 - 2030 (USD Million)
  • Table 6 Sports event market, by event scale, 2018 - 2030 (USD Million)
  • Table 7 Sports event market, by event format, 2018 - 2030 (USD Million)
  • Table 8 Professional sports events market by region, 2018 - 2030 (USD Million)
  • Table 9 Amateur & college sports events market by region, 2018 - 2030 (USD Million)
  • Table 10 E-sports events market by region, 2018 - 2030 (USD Million)
  • Table 11 Others market by region, 2018 - 2030 (USD Million)
  • Table 12 Ticket sales market by region, 2018 - 2030 (USD Million)
  • Table 13 Digital market by region, 2018 - 2030 (USD Million)
  • Table 14 Physical market by region, 2018 - 2030 (USD Million)
  • Table 15 Sponsorships & advertising market by region, 2018 - 2030 (USD Million)
  • Table 16 Media rights & broadcasting market by region, 2018 - 2030 (USD Million)
  • Table 17 Merchandising & licensing market by region, 2018 - 2030 (USD Million)
  • Table 18 Betting & fantasy sports market by region, 2018 - 2030 (USD Million)
  • Table 19 Fans and spectators market by region, 2018 - 2030 (USD Million)
  • Table 20 Stadium attendees market by region, 2018 - 2030 (USD Million)
  • Table 21 Digital audience market by region, 2018 - 2030 (USD Million)
  • Table 22 Athletes and participants market by region, 2018 - 2030 (USD Million)
  • Table 23 Media and broadcasters market by region, 2018 - 2030 (USD Million)
  • Table 24 Sponsors and exhibitorsmarket by region, 2018 - 2030 (USD Million)
  • Table 25 Event organizers market by region, 2018 - 2030 (USD Million)
  • Table 26 International market by region, 2018 - 2030 (USD Million)
  • Table 27 National market by region, 2018 - 2030 (USD Million)
  • Table 28 Regional market by region, 2018 - 2030 (USD Million)
  • Table 29 Live market by region, 2018 - 2030 (USD Million)
  • Table 30 Hybrid market by region, 2018 - 2030 (USD Million)
  • Table 31 Virtualmarket by region, 2018 - 2030 (USD Million)
  • Table 32 North America sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 33 North America sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 34 North America sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 35 North America sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 36 North America sports event market by event format, 2018 - 2030 (USD Million)
  • Table 37 U.S. sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 38 U.S. sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 39 U.S. sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 40 U.S. sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 41 U.S. sports event market by event format, 2018 - 2030 (USD Million)
  • Table 42 Canada sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 43 Canada sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 44 Canada sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 45 Canada sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 46 Canada sports event market by event format, 2018 - 2030 (USD Million)
  • Table 47 Mexico sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 48 Mexico sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 49 Mexico sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 50 Mexico sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 51 Mexico sports event market by event format, 2018 - 2030 (USD Million)
  • Table 52 Europe sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 53 Europe sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 54 Europe sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 55 Europe sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 56 Europe sports event market by event format, 2018 - 2030 (USD Million)
  • Table 57 Germany sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 58 Germany sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 59 Germany sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 60 Germany sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 61 Germany sports event market by event format, 2018 - 2030 (USD Million)
  • Table 62 U.K. sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 63 U.K. sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 64 U.K. sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 65 U.K. sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 66 U.K. sports event market by event format, 2018 - 2030 (USD Million)
  • Table 67 France sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 68 France sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 69 France sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 70 France sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 71 France sports event market by event format, 2018 - 2030 (USD Million)
  • Table 72 Asia Pacific sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 73 Asia Pacific sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 74 Asia Pacific sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 75 Asia Pacific sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 76 Asia Pacific sports event market by event format, 2018 - 2030 (USD Million)
  • Table 77 China sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 78 China sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 79 China sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 80 China sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 81 China sports event market by event format, 2018 - 2030 (USD Million)
  • Table 82 Japan sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 83 Japan sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 84 Japan sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 85 Japan sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 86 Japan sports event market by event format, 2018 - 2030 (USD Million)
  • Table 87 India sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 88 India sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 89 India sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 90 India sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 91 India sports event market by event format, 2018 - 2030 (USD Million)
  • Table 92 South Korea sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 93 South Korea sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 94 South Korea sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 95 South Korea sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 96 South Korea sports event market by event format, 2018 - 2030 (USD Million)
  • Table 97 Australia sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 98 Australia sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 99 Australia sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 100 Australia sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 101 Australia sports event market by event format, 2018 - 2030 (USD Million)
  • Table 102 Latin America sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 103 Latin America sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 104 Latin America sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 105 Latin America sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 106 Latin America sports event market by event format, 2018 - 2030 (USD Million)
  • Table 107 Brazil sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 108 Brazil sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 109 Brazil sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 110 Brazil sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 111 Brazil sports event market by event format, 2018 - 2030 (USD Million)
  • Table 112 Middle East & Africa sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 113 Middle East & Africa sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 114 Middle East & Africa sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 115 Middle East & Africa sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 116 Middle East & Africa sports event market by event format, 2018 - 2030 (USD Million)
  • Table 117 South Africa sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 118 South Africa sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 119 South Africa sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 120 South Africa sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 121 South Africa sports event market by event format, 2018 - 2030 (USD Million)
  • Table 122 UAE sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 123 UAE sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 124 UAE sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 125 UAE sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 126 UAE sports event market by event format, 2018 - 2030 (USD Million)
  • Table 127 Saudi Arabia sports event market by type of event, 2018 - 2030 (USD Million)
  • Table 128 Saudi Arabia sports event market by revenue stream, 2018 - 2030 (USD Million)
  • Table 129 Saudi Arabia sports event market by target audience, 2018 - 2030 (USD Million)
  • Table 130 Saudi Arabia sports event market by event scale, 2018 - 2030 (USD Million)
  • Table 131 Saudi Arabia sports event market by event format, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Sports event market segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot (1/2)
  • Fig. 8 Segment snapshot (2/2)
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Sports event market value, 2024 (USD Million)
  • Fig. 11 Sports event market - end-use value chain analysis
  • Fig. 12 Sports event market dynamics
  • Fig. 13 Sports event market: porter's five forces analysis
  • Fig. 14 Sports event market: pestel analysis
  • Fig. 15 Sports event market share by type of event, 2024 & 2030 (USD Million)
  • Fig. 16 Sports event market, by type of event: market share, 2024 & 2030
  • Fig. 17 Demand-side platforms (DSPs) market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 18 Professional sports events market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 19 Professional sports events market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 20 E-sports events market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 21 Others market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 22 Sports event market share by revenue stream, 2024 & 2030 (USD Million)
  • Fig. 23 Sports event market, by revenue stream: market share, 2024 & 2030
  • Fig. 24 Ticket sales market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 25 Digital market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 26 Physical market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 27 Sponsorships & advertising market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 28 Media rights & broadcasting market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 Merchandising & licensing market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 Betting & fantasy sports market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Sports event market share by target audience, 2024 & 2030 (USD Million)
  • Fig. 32 Sports event market, by target audience: market share, 2024 & 2030
  • Fig. 33 Fans and spectators market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 34 Stadium attendees market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 35 Digital audience market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 36 Athletes and participants market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 37 Media and broadcasters market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 38 Sponsors and exhibitors market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 39 Event organizers market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 40 Sports event market share by event scale, 2024 & 2030 (USD Million)
  • Fig. 41 Sports event market, by event scale: market share, 2024 & 2030
  • Fig. 42 International market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 43 National market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 44 Regional market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 45 Sports event market share by event format, 2024 & 2030 (USD Million)
  • Fig. 46 Sports event market, by event format: market share, 2024 & 2030
  • Fig. 47 Live market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 48 Hybrid market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 49 Virtual market estimates & forecasts, 2018 - 2030 (revenue, USD Million)
  • Fig. 50 Sports event market revenue, by region, 2024 & 2030, (USD Million)
  • Fig. 51 Regional marketplace: key takeaways (1/2)
  • Fig. 52 Regional marketplace: key takeaways (2/2)
  • Fig. 53 North America sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 54 U.S. sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 55 Canada sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 56 Mexico sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 57 Europe sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 58 Germany sports event market estimates and forecast, (2018 - 2030,) (USD Million)
  • Fig. 59 U.K. sports event market estimates and forecast, (2018 - 2030,) (USD Million)
  • Fig. 60 France sports event market estimates and forecast, (2018 - 2030,) (USD Million)
  • Fig. 61 Asia Pacific sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 62 China sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 63 Japan sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 64 India sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 65 South Korea sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 66 Australia sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 67 Latin America sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 68 Brazil sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 69 MEA sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 70 UAE sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 71 South Africa sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 72 Saudi Arabia sports event market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 73 Key company categorization
  • Fig. 74 Company market positioning
  • Fig. 76 Strategic framework
目次
Product Code: GVR-4-68040-547-7

Sports Event Market Size & Trends:

The global sports events market size was estimated at USD 452.79 billion in 2024 and is projected to grow at a CAGR of 7.2% from 2025 to 2030. The growth of this market is fueled by more sponsorship agreements, growing digital adoption, and investments in infrastructure. Governments and the private sector are investing in building stadiums, training centers, and hosting events in order to grow tourism and business activity. There is still immense demand for live sports entertainment in the form of football, auto racing, and combat sports, which have been drawing huge followings. The expansion of broadcasting and streaming has elevated access to world sports events. In addition, corporate sponsorship and partnership with major leagues and tournaments keep expanding as brands realize the worth of sports as a medium for consumer engagement and advertising.

One of the most significant trends in the global sports event industry is the expansion of digital streaming and direct-to-consumer (DTC) sports platforms. Conventional broadcasting is being complemented or replaced by internet-based streaming services that provide convenient viewing options. Businesses are spending on mobile apps and subscription platforms to target younger viewers who opt for digital access rather than cable. This trend is fueling the use of sports analytics, AI-powered engagement solutions, and customized content delivery. Social media integration and live updates are also improving fan experiences, enabling interactive engagement during live events.

Another significant trend is the growing commercialization of esports and virtual sports events. As competitive gaming increases in popularity, international sporting organizations are adding esports tournaments to their calendars. Large sports leagues and clubs are starting their own esports divisions, diversifying their fan base beyond sports enthusiasts. Simulated competitions and virtual sports events are also increasing in popularity, offering alternative sources of revenue and engagement. The combined use of virtual reality (VR) and augmented reality (AR) is also deepening the viewer experience, making digital sports entertainment more engaging.

Leading players in the sports event market are expanding operations by forming strategic alliances, sponsorship arrangements, and hosting overseas events. FIFA and Formula 1 continue to acquire long-term broadcast rights and sponsorship deals, fueling top-line growth. Players, including Live Nation Entertainment and Anschutz Entertainment Group (AEG), are investing in large event venues and ticketing platforms. Online platforms such as SponsorUnited and Nielsen Sports are providing data-based insights to streamline sponsorship and advertising. The growth of international sporting leagues and partnerships with streaming sites are also transforming the competitive dynamics of the sports event industry.

Global Sports Event Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global sports event market report based on type of event, revenue stream, target audience, event scale, event format, and region:

  • Type of Event Outlook (Revenue, USD Million, 2018 - 2030)
  • Professional Sports Events
  • Amateur & College Sports Events
  • E-Sports Events
  • Others
  • Revenue Stream Outlook (Revenue, USD Million, 2018 - 2030)
  • Ticket Sales
    • Digital
    • Physical
  • Sponsorships & Advertising
  • Media Rights & Broadcasting
  • Merchandising & Licensing
  • Betting & Fantasy Sports
  • Target Audience Outlook (Revenue, USD Million, 2018 - 2030)
  • Fans and Spectators
    • Stadium Attendees
    • Digital Audience
  • Athletes and Participants
  • Media and Broadcasters
  • Sponsors and Exhibitors
  • Event Organizers
  • Event Scale Outlook (Revenue, USD Million, 2018 - 2030)
  • International
  • National
  • Regional
  • Event Format Outlook (Revenue, USD Million, 2018 - 2030)
  • Live
  • Hybrid
  • Virtual
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • UAE
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
    • 1.2.1. Information analysis
    • 1.2.2. Market formulation & data visualization
    • 1.2.3. Data validation & publishing
  • 1.3. Research Scope and Assumptions
    • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Sports Event Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Deployment Challenge
  • 3.3. Sports Event Market Analysis Tools
    • 3.3.1. Deployment Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. Sports Event Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Sports Event Market: Type Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Professional Sports Events
    • 4.3.1. Professional Sports Events Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Amateur & College Sports Events
    • 4.4.1. Amateur & College Sports Events Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. E-Sports Events
    • 4.5.1. E-Sports Events Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6. Adventure/Niche Sports Events
    • 4.6.1. Adventure/Niche Sports Events Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Sports Event Market: Revenue Stream Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Sports Event Market: Revenue Stream Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Ticket Sales
    • 5.3.1. Ticket Sales Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.3.2. Digital Tickets
      • 5.3.2.1. Digital Tickets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.3.3. Physical Tickets
      • 5.3.3.1. Physical Tickets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Sponsorships & Advertising
    • 5.4.1. Mental Health Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Media Rights & Broadcasting
    • 5.5.1. Motivation & Inspiration Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. Merchandising & Licensing
    • 5.6.1. Physical Health Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.7. Betting & Fantasy Sports
    • 5.7.1. Betting & Fantasy Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Sports Event Market: Target Audience Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Sports Event Market: Target Audience Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Fans & Spectators
    • 6.3.1. Fans & Spectators Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.2. Stadium Attendees
      • 6.3.2.1. Stadium Attendees Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.3. Digital Audience
      • 6.3.3.1. Digital Audience Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Athletes & Participants
    • 6.4.1. Athletes & Participants Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Media & Broadcasters
    • 6.5.1. Media & Broadcasters Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Sponsors & Exhibitors
    • 6.6.1. Sponsors & Exhibitors Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Event Organizers
    • 6.7.1. Event Organizers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Sports Event Market: Event Scale Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Sports Event Market: Event Scale Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. International
    • 7.3.1. International Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. National
    • 7.4.1. National Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Regional
    • 7.5.1. Regional Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Sports Event Market: Event Format Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. Sports Event Market: Event Format Movement Analysis, 2024 & 2030 (USD Million)
  • 8.3. Live
    • 8.3.1. Live Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4. Hybrid
    • 8.4.1. Hybrid Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5. Virtual
    • 8.5.1. Virtual Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Regional Estimates & Trend Analysis

  • 9.1. Sports Event Market by Region, 2024 & 2030
  • 9.2. North America
    • 9.2.1. North America Sports Event Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.2.2. U.S.
      • 9.2.2.1. Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.3. Canada
      • 9.2.3.1. Canada Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.4. Mexico
      • 9.2.4.1. Mexico Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3. Europe
    • 9.3.1. Europe Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.2. U.K.
      • 9.3.2.1. U.K. Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.3. Germany
      • 9.3.3.1. Germany Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.4. France
      • 9.3.4.1. France Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.2. China
      • 9.4.2.1. China Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.3. Japan
      • 9.4.3.1. Japan Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.4. India
      • 9.4.4.1. India Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.5. South Korea
      • 9.4.5.1. South Korea Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.6. Australia
      • 9.4.6.1. Australia Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5. Latin America
    • 9.5.1. Latin America Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
      • 9.5.2.1. Brazil Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6. Middle East and Africa
    • 9.6.1. Middle East and Africa Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.2. Saudi Arabia
      • 9.6.2.1. Saudi Arabia Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.3. South Africa
      • 9.6.3.1. South Africa Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.4. UAE
      • 9.6.4.1. UAE Sports Event Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

  • 10.1. Company Categorization
  • 10.2. Company Market Positioning
  • 10.3. Company Heat Map Analysis
  • 10.4. Company Profiles/Listing
    • 10.4.1. Sportfive
      • 10.4.1.1. Participant's Overview
      • 10.4.1.2. Financial Performance
      • 10.4.1.3. Service Benchmarking
      • 10.4.1.4. Strategic Initiatives
    • 10.4.2. Nielsen Sports
      • 10.4.2.1. Participant's Overview
      • 10.4.2.2. Financial Performance
      • 10.4.2.3. Service Benchmarking
      • 10.4.2.4. Strategic Initiatives
    • 10.4.3. SponsorUnited
      • 10.4.3.1. Participant's Overview
      • 10.4.3.2. Financial Performance
      • 10.4.3.3. Service Benchmarking
      • 10.4.3.4. Strategic Initiatives
    • 10.4.4. Anschutz Entertainment Group, Inc. (AEG Worldwide)
      • 10.4.4.1. Participant's Overview
      • 10.4.4.2. Financial Performance
      • 10.4.4.3. Service Benchmarking
      • 10.4.4.4. Strategic Initiatives
    • 10.4.5. Wanda Sports Group Company Limited
      • 10.4.5.1. Participant's Overview
      • 10.4.5.2. Financial Performance
      • 10.4.5.3. Service Benchmarking
      • 10.4.5.4. Strategic Initiatives
    • 10.4.6. PGA TOUR, Inc.
      • 10.4.6.1. Participant's Overview
      • 10.4.6.2. Financial Performance
      • 10.4.6.3. Service Benchmarking
      • 10.4.6.4. Strategic Initiatives
    • 10.4.7. FIFA (Federation Internationale de Football Association)
      • 10.4.7.1. Participant's Overview
      • 10.4.7.2. Financial Performance
      • 10.4.7.3. Service Benchmarking
      • 10.4.7.4. Strategic Initiatives
    • 10.4.8. Formula 1 (F1)
      • 10.4.8.1. Participant's Overview
      • 10.4.8.2. Financial Performance
      • 10.4.8.3. Service Benchmarking
      • 10.4.8.4. Strategic Initiatives
    • 10.4.9. IMG (International Management Group)
      • 10.4.9.1. Participant's Overview
      • 10.4.9.2. Financial Performance
      • 10.4.9.3. Service Benchmarking
      • 10.4.9.4. Strategic Initiatives
    • 10.4.10. Live Nation Entertainment
      • 10.4.10.1. Participant's Overview
      • 10.4.10.2. Financial Performance
      • 10.4.10.3. Service Benchmarking
      • 10.4.10.4. Strategic Initiatives