スポーツにおける人工知能の市場規模、シェア、成長分析：コンポーネント別、用途別、展開別、地域別 - 産業予測 2025～2032年

スポーツにおける人工知能の世界市場規模は、2023年に25億5,000万米ドルと評価され、2024年の33億2,000万米ドルから2032年には274億2,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは30.2％で成長する見通しです。

スポーツ業界は人工知能（AI）を急速に取り入れており、試合管理、コーチング、イベント企画など様々な用途でデータ分析に活用しています。最近のAI技術の進歩は、アスリートと主催者の双方にとってスポーツ体験を向上させる数多くの機会を生み出し、パーソナライズされたインタラクションを通じてファンのエンゲージメントを大幅に向上させています。ファンタジースポーツリーグの人気の高まりは、この分野におけるAIソリューションの需要をさらに後押ししています。しかし、同市場は、データプライバシーに関する懸念や、今後の成長を阻害する可能性のある普及のハードルなど、潜在的な課題に直面しています。スポーツにおけるAIの統合が進化し続ける中、利害関係者は、持続可能な進歩を確保するために、イノベーションとこれらの新たな問題への対処のバランスを取る必要があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術の進歩
• 規制情勢
• スタートアップ分析
• 特許分析

スポーツにおける人工知能市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• サービス
• ソフトウェア

スポーツにおける人工知能市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 選手分析
  • パフォーマンスの追跡
  • 怪我の予防
  • スキル開発
• ファンエンゲージメント
  • パーソナライズされたコンテンツ
  • インタラクティブな体験
• データの解釈と分析
  • ゲーム戦略
  • 予測分析
• その他
  • スポーツ放送
  • チケット販売の最適化

スポーツにおける人工知能市場規模：展開別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウド

スポーツにおける人工知能市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• IBM Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（Alphabet Inc.）（USA）
• Amazon Web Services, Inc.（USA）
• SAP SE（Germany）
• Oracle Corporation（USA）
• Salesforce.com, Inc.（USA）
• Adobe Inc.（USA）
• Intel Corporation（USA）
• Facebook, Inc.（Meta Platforms, Inc.）（USA）
• Apple Inc.（USA）
• Sony Corporation（Japan）
• NVIDIA Corporation（USA）
• Infosys Limited（India）
• Accenture plc（Ireland）
• Cognizant Technology Solutions Corporation（USA）
• Wipro Limited（India）
• Capgemini SE（France）
• HCL Technologies Limited（India）
• Tata Consultancy Services Limited（India）

結論と推奨事項

Global Artificial Intelligence in Sports Market size was valued at USD 2.55 billion in 2023 and is poised to grow from USD 3.32 billion in 2024 to USD 27.42 billion by 2032, growing at a CAGR of 30.2% during the forecast period (2025-2032).

The sports industry is rapidly embracing artificial intelligence (AI), utilizing it for data analysis across various applications, including game management, coaching, and event planning. Recent advancements in AI technology have created numerous opportunities for enhancing sports experiences for both athletes and organizers, significantly improving fan engagement through personalized interactions. The rising popularity of fantasy sports leagues further drives the demand for AI solutions in this sector. However, the market faces potential challenges, including data privacy concerns and hurdles in widespread adoption that could impede future growth. As the integration of AI in sports continues to evolve, stakeholders must balance innovation with addressing these emerging issues to ensure sustainable progress.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Artificial Intelligence In Sports market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Artificial Intelligence In Sports Market Segmental Analysis

Global Artificial Intelligence in Sports Market is segmented by Component, Application, Deployment and region. Based on Component, the market is segmented into Service and Software. Based on Application, the market is segmented into Player Analysis, Fan Engagement, Data Interpretation & Analysis and Other. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Artificial Intelligence In Sports Market

The Global Artificial Intelligence in Sports market is significantly driven by the advancement of performance analysis techniques. By leveraging artificial intelligence, sports organizations can obtain precise metrics for ongoing evaluation of athletes, delivering invaluable insights that aid in informed decision-making. AI excels at processing vast amounts of data swiftly, facilitating an accelerated approach to performance assessment. This capability not only enhances the accuracy of evaluations but also enables coaches and management teams to devise strategies tailored to individual athlete needs, ultimately leading to improved overall performance and competitive advantage in the sports industry.

Restraints in the Global Artificial Intelligence In Sports Market

The Global Artificial Intelligence in Sports market is facing significant constraints, primarily due to data privacy concerns. The implementation of AI technologies in sports necessitates the collection of sensitive information pertaining to athletes and teams, raising valid worries about the confidentiality and security of such data. These apprehensions surrounding data breaches and unauthorized access could impede the growth of the AI in sports sector in the future, as stakeholders may be hesitant to adopt AI solutions without robust privacy protections in place. Consequently, ensuring data security will be crucial for the sustained advancement of this market.

Market Trends of the Global Artificial Intelligence In Sports Market

The Global Artificial Intelligence in Sports market is witnessing a significant trend towards AI-driven broadcasting and content creation, as organizations strive to enhance operational efficiency and viewer engagement. By integrating AI technologies into live broadcasting, sports entities can automate camera systems for better angles and immersive experiences while leveraging advanced editing tools for real-time highlight generation. This innovative approach not only streamlines production processes but also personalizes content delivery, catering to the specific interests of fans. As competitiveness in the sports industry heightens, the demand for AI solutions that elevate broadcasting effectiveness and creativity is expected to grow, solidifying AI's role in shaping the future of sports media.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Startup Analysis
• Patent Analysis

Global Artificial Intelligence in Sports Market Size by Component & CAGR (2025-2032)

• Market Overview
• Service
• Software

Global Artificial Intelligence in Sports Market Size by Application & CAGR (2025-2032)

• Market Overview
• Player Analysis
  • Performance Tracking
  • Injury Prevention
  • Skill Development
• Fan Engagement
  • Personalized Content
  • Interactive Experiences
• Data Interpretation & Analysis
  • Game Strategy
  • Predictive Analytics
• Other
  • Sports Broadcasting
  • Ticket Sales Optimization

Global Artificial Intelligence in Sports Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Artificial Intelligence in Sports Market Size & CAGR (2025-2032)

• North America (Component, Application, Deployment)
  • US
  • Canada
• Europe (Component, Application, Deployment)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Application, Deployment)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Application, Deployment)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Application, Deployment)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Alphabet Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc. (Meta Platforms, Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant Technology Solutions Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations