カミソリの市場規模、シェア、成長分析、タイプ別、性別、流通チャネル別、地域別 - 産業予測、2025～2032年

カミソリの世界市場規模は、2023年に177億米ドルと評価され、予測期間（2025-2032年）のCAGRは2.1％で成長し、2024年の180億7,000万米ドルから2032年には213億4,000万米ドルに成長する見通しです。

グルーミング市場は、主に清潔さと衛生を重視する傾向の高まりによって大きな成長を遂げています。利便性と入手のしやすさから支持されているカミソリは、顧客のロイヤルティと信頼に貢献しています。女性をターゲットにした新製品が人気を集めており、女性消費者がこれらのイノベーションを受け入れることで、市場の拡大をさらに後押ししています。可処分所得の増加と、高品質で多機能なグルーミング・アイテムへの需要が、この成長を後押ししています。さらに、多様なひげスタイルを含む男性のファッション動向の変化が、革新的なカミソリオプションへの関心を刺激しています。都市化や中間層の急増といった要因も、高度なグルーミング・ソリューションへの需要増加の主な要因であり、カミソリ業界は、進化する消費者情勢の中で継続的な成功を収めることができます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 貿易分析
• 顧客と購買基準の分析

カミソリ市場規模：タイプ別

• 市場概要
• カートリッジカミソリ
• 電気カミソリ
• 使い捨てカミソリ
• その他

カミソリ市場規模：性別

• 市場概要
• 男性
• 女性

カミソリ市場規模：流通チャネル別

• 市場概要
• オフライン
• オンライン

カミソリ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（USA）
• Edgewell Personal Care（USA）
• BIC Group（France）
• Super-Max（India）
• Harry's Inc.（USA）
• Dorco Co. Ltd.（South Korea）
• Feather Safety Razor Co., Ltd.（Japan）
• Kai Corporation（Japan）
• Beiersdorf AG（Germany）
• The Body Shop International Limited（UK）
• Laser Razor Blades Industries（India）
• Lion Corporation（Japan）
• Energizer Holdings, Inc.（USA）
• The Himalaya Drug Company（India）
• Remington Products Company（USA）
• Wilkinson Sword（USA）
• King of Shaves Company Ltd.（UK）
• Mandom Corporation（Japan）
• Personna American Safety Razor Company（USA）
• Zhejiang Ningbo Jiali Plastics Co. Ltd.（China）

結論と推奨事項

Global Razor Market size was valued at USD 17.7 billion in 2023 and is poised to grow from USD 18.07 billion in 2024 to USD 21.34 billion by 2032, growing at a CAGR of 2.1% during the forecast period (2025-2032).

The grooming market is experiencing significant growth, primarily driven by an increasing emphasis on cleanliness and hygiene. Razors, favored for their convenience and availability, contribute to customer loyalty and trust. New products targeting women are gaining traction, further propelling market expansion as female consumers embrace these innovations. Rising disposable incomes and a demand for high-quality, multifunctional grooming items fuel this growth. Additionally, changing male fashion trends, including diverse beard styles, are stimulating interest in innovative razor options. Factors such as urbanization and a burgeoning middle class are also key contributors to the rising demand for advanced grooming solutions, positioning the razor industry for continued success in an evolving consumer landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Razor market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Razor Market Segmental Analysis

Global Razor Market is segmented by Types, Gender, Distribution Channel and region. Based on Types, the market is segmented into Cartridge Razors, Electric Razors, Disposable Razors and Others. Based on Gender, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Razor Market

The global razor market is significantly driven by the growing trend of personal grooming among men, who increasingly seek professional guidance on shaving and haircuts at specialized male spas and salons. As male grooming gains prominence across various sectors, such as fashion and business, consumer spending on such services has surged, creating substantial growth opportunities for businesses in the global razor market. The cultural shift towards heightened self-awareness among men, particularly younger demographics, fuels demand for products tailored to enhance physical appearance. Additionally, rising awareness among women about grooming and personal hygiene, including concerns over unwanted hair, is contributing to the rapid expansion of the female segment in the razor market. As these trends continue to evolve, both male and female grooming markets are poised for significant growth in the coming years.

Restraints in the Global Razor Market

The global razor market faces certain restraints stemming from misconceptions and societal beliefs surrounding hair growth and shaving frequency. Many individuals hold the notion that hair will grow uniformly and necessitate constant shaving, contributing to a hesitance in purchasing razors. Furthermore, regrowth often appears coarser and darker, which can create an undesired shadow effect, particularly for those with naturally thick hair. Additionally, improper shaving techniques can lead to issues such as razor burns and ingrown hairs, causing discomfort and deterring consumers from regular use of razors. These factors collectively hinder the potential growth and expansion of the razor market.

Market Trends of the Global Razor Market

The Global Razor market is witnessing a significant upward trend driven by increasing aesthetic awareness and the rising consumption of personal grooming products, particularly among millennials and Gen-Z consumers. This demographic, valuing convenience and hygiene, is gravitating towards disposable razors due to their ease of use and accessibility. The shift towards personalized grooming routines and a growing emphasis on self-care further bolster this market segment. Additionally, the advent of innovative, eco-friendly disposable options is attracting environmentally conscious consumers, expanding market penetration. Collectively, these factors are pivotal in propelling the disposable razor segment's growth within the broader global market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Razor Market Size by Types & CAGR (2025-2032)

• Market Overview
• Cartridge Razors
• Electric Razors
• Disposable Razors
• Others

Global Razor Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Razor Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Razor Market Size & CAGR (2025-2032)

• North America (Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIC Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laser Razor Blades Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilkinson Sword (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• King of Shaves Company Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandom Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Personna American Safety Razor Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Ningbo Jiali Plastics Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations