インドのモクテルシロップ市場の評価：甘さレベル・製法・パッケージタイプ・パッケージサイズ・流通チャネル・地域別の機会および予測 (2018-2032年)

インドのモクテルシロップの市場規模は、2024年の2億9,057万米ドルから、予測期間中は6.2%のCAGRで推移し、2032年には4億7,016万米ドルの規模に成長すると予測されています。

同市場は、消費者の進化するニーズに応える数多くのフレーバーやブランドによって成長しています。アルコールの健康への悪影響に対する消費者の意識の高まりが、モクテルなどのノンアルコール飲料業界を成長させています。

インドは多様な文化的背景を持つ豊かな食材の国であり、製造業者は消費者のさまざまな味覚嗜好に対応する幅広いモクテルシロップを製造しています。伝統的な味からエキゾチックな味まで、インドのモクテルシロップ市場は消費者に幅広い選択肢を提供しています。

モクテルの主な支持層は、ベビーブーマーとZ世代です。彼らは健康志向で知られ、モクテルは二日酔い予防なることに価値を見出しています。また、近年はアルコールを含まない飲料への関心も高まっています。さらに、消費者は人工甘味料や添加物を使わず、果物やハーブなどの植物から作られた製品を求めているため、自然で健康的な代替品が市場に大きな変化をもたらしている。メーカー各社は、健康志向の消費者のニーズに応えるシロップを開発し、技術革新を後押ししています。

さらに、急速に進化するインドの小売事情に伴い、eコマースプラットフォームの存在感が増しており、消費者に注文や配達のしやすさを提供しています。さらに、モクテルシロップの商業的利用が拡大しており、特に多数のカフェ、レストラン、バーなどの食品業界では、市場開発に重要な役割を果たしています。

当レポートでは、インドのモクテルシロップの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計
• 市場認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
• 購入チャネル
• 購入目的
• 購入頻度
• 既存または予定ユーザー
• 友人や家族からの推薦/オンラインレビュー
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 インドのモクテルシロップ市場の展望

• 市場規模・予測
• 甘さレベル別
  • 甘味料
  • 無糖
• 製法別
  • 有機品
  • 従来品
• パッケージタイプ別
  • ガラス瓶
  • プラスチックボトル
• パッケージサイズ別
  • 最大250ml
  • 500ml以上
• 流通チャネル別
  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • 専門店
  • オンラインチャンネル
  • その他
• 地域別
  • 東部
  • 西部・中部
  • 北部
  • 南部
• 市場シェア：企業別、2024年

第6章 市場マッピング、2024年

• 甘さレベル別
• 製法別
• パッケージタイプ別
• パッケージサイズ別
• 流通チャネル別
• 地域別

第7章 マクロ環境と産業構造

• 需給分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

• 成長促進因子
• 成長阻害因子 (課題・制約)

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析（参入5社）
• 特許分析（該当する場合）

第10章 価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• Raw Earth Food & Beverages Pvt Ltd
• Nutaste Food Labs Pvt Ltd
• Fruitaco India
• Malas Farms & Foods
• Kerry Group PLC
• Food Service India Pvt. Ltd.
• Manama Farms & Foods
• Guruji Enterprises Private Limited
• Newtrition Plus Health And Wellness Private Limited
• Switten Health Foods Private Limited

第13章 戦略的提言

第14章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.India Mocktail Syrups Market, By Value, In USD Million, FY2018-FY2032F
• Figure 2.India Mocktail Syrups Market, By Volume, In Milliliters, FY2018-FY2032F
• Figure 3.India Mocktail Syrups Market Share (%), By Sweetness Level, FY2018-FY2032F
• Figure 4.India Mocktail Syrups Market Share (%), By Formulation, FY2018-FY2032F
• Figure 5.India Mocktail Syrups Market Share (%), By Packaging Type, FY2018-FY2032F
• Figure 6.India Mocktail Syrups Market Share (%), By Packaging Size, FY2018-FY2032F
• Figure 7.India Mocktail Syrups Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 8.India Mocktail Syrups Market Share (%), By Region, FY2018-FY2032F
• Figure 9.By Sweetness Level Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 10.By Formulation Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 11.By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 12.By Packaging Size Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 13.By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 14.By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024

India mocktail syrups market was valued at USD 290.57 million in FY2024, expected to reach USD 470.16 million in FY2032, with a CAGR of 6.2% for the forecast period between FY2025 and FY2032. The market is growing due to numerous flavors and brands catering to the evolving needs of consumers. Growing consumer awareness about the ill-effects of alcohol on health has given rise to the non-alcoholic beverage industry, including mocktails.

India, being a land of rich flavors and ingredients with a diverse cultural landscape, aids manufacturers in creating a wide range of mocktail syrups catering to varied taste preferences of consumers. From traditional to exotic flavors, the mocktail syrups market in India provides a huge range of choices to consumers.

The dominant demographics in the mocktail fan club are boomers and Gen Z. The demographic, which is known to be health-conscious, values that mocktails provide a way to fight hangovers. Also, they have become more interested in alcohol-free beverages in recent years. Natural and healthier alternatives are observing a significant shift in the market as consumers are looking for products made from fruits, herbs, and other botanicals, without artificial sweeteners or additives. Manufacturers are developing syrups to cater to the needs of health-conscious consumers driving the innovation.

Moreover, with rapidly evolving retail landscape of India, the presence of e-commerce platforms is growing, offering the ease of ordering and delivery to the consumers. Additionally, the commercial use of mocktail syrups is growing, especially in the food industry, with numerous cafes, restaurants and bars, playing a significant role in the market development.

In December 2023, Rasna announced the debut of Rasna Himalayan Gulab Sharbat, Himalayan Gulkand, and Himalayan Gulab Chywanprash. The products were made with raw ingredients such as pure rose oil and rose water drawn from Uttarakhand's valleys. Such products are used to create unique blends in mocktails providing an experience of different tastes and fragrances in the drinks.

Rising Trend of Non-Alcoholic Beverages Fuels the Market Growth

There has been an increase in demand for non-alcoholic beverages at pubs and restaurants around the nation in recent times. It includes inventive mocktails which let customers enjoy their favorite flavors without the hangover of alcoholic wines and beers. With a CAGR of 6.72%, Indian non-alcoholic beverages market is expected to reach a size of USD 21.5 million by 2028. India is the world's leading producer of milk, sugar, bananas, mangoes, limes, lemons, papayas, and other essential non-alcoholic beverage ingredients. The trend is especially evident among the younger and urban demographic, which demands fresh and experiential drinks for social and leisure events. A variety of mocktail syrups with natural and exotic flavors are found appealing by customers looking for unique flavor options. In March 2023, Mother's Recipe introduced five new, energizing sharbat flavors, namely, Lemon Ginger, Jeera Masala, Rose Sharbat, Mango Panna, and Khus Syrup. The sharbat can be transformed into a sophisticated mocktail or faluda, served chilled, and garnished with lemon slices and mint leaves.

Role of Creative Mixology Propels the Growth of the Market

The role of creative mixology is a key driving force for the growth of India mocktail syrups market. The blend of science and art involved in crafting cocktails and mocktails has turned the culinary arts into a fascinating masterpiece for a growing number of enthusiasts and professionals alike. Creative mixologists are constantly experimenting with new flavors, ingredients, and techniques to create exciting new mocktails. Mocktail syrups are essential ingredients in this process, giving mixologists a versatile base to express their creativity and create unique and memorable drinks.

The emphasis on creative blends elevates the drinking experience and raises the perception of mocktails as a sophisticated and enjoyable alternative to alcohol. As creative blends gain popularity and acceptance in India, the demand for premium mocktail syrups is expected to rise correspondingly, thereby increasing the market. In March 2023, a line of syrups, Mojee, from New Delhi-based Pansari Group, was introduced at AAHAR-2023, Asia's largest International Food and Hospitality Fair. There will be nine distinct flavors of syrup, namely, Mojito Mint, Bubblegum, Passion Fruit, Blue Curacao, Green Apple, Grenadine, Peach, Watermelon, and Triple Sec.

Supermarkets and Hypermarkets are the Most Preferred Distribution Channel

In India mocktail syrup market, the distribution landscape is dominated by traditional marketing channels, mainly supermarkets and hypermarkets. These channels offer a wide range of mocktail syrups that cater to the tastes of different consumers and are accessible to a larger segment of the population, especially in urban segments. Supermarkets and hypermarkets, with their wide range of products and convenient shopping experiences, attract majority of mocktail syrup retailers. They provide a one-stop shop for consumers to browse and buy mocktail syrups along with other products. In addition, specialty stores offer a well-crafted selection of quality and craftsmanship, and appeal to enthusiasts and connoisseurs in search of unique, luxurious products.

While online stores are gaining popularity, especially among urban millennials and Gen-Z consumers, traditional marketing channels dominate India mocktail syrups market due to high availability and established consumer trust. As e-commerce continues to grow, online stores are expected to play an important role in the distribution of mocktail syrups in the future.

Future Market Scenario (FY2025 - FY2032F)

With an increased focus on health and wellness, consumers are expected to continue to demand healthy beverages with natural and organic non-alcoholic mocktails. Manufacturers will respond by offering a wide range of low-sugar, low-calorie, and functional mocktail syrups to address this demand.

As disposable incomes increase and consumer preferences become more sophisticated, there will be a greater demand for high-end craft mocktail syrups. Manufacturers will focus on introducing quality and innovative products with exotic flavors to attract consumers.

Environmental concerns will drive demand for sustainable packaging and environmentally friendly practices throughout the mocktail syrup industry supply chain. Manufacturers will increasingly embrace recyclables and implement sustainable manufacturing practices to reduce their environmental footprint and meet consumer expectations.

Key Players Landscape and Outlook

Several key players in India mocktail syrup market are shaping the landscape with their innovative products and strategic plans. Established companies have been prominent in offering a wide range of traditional and exotic products to satisfy diverse consumer preferences. Moreover, new entrants make significant contributions, leveraging regional flavors and unique marketing strategies to capture market niches. The outlook of key players in Indian mocktail syrups market is optimistic, driven by factors such as increasing consumer demand for non-alcoholic beverages, rising disposable income, and health and wellness trends. Manufacturers are expected to continue to innovate and develop their product lines to compete in the market environment, with a focus on premiumization, sustainability and digitalization to drive the future growth.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Reputation
  • 4.4.2.Flavor
  • 4.4.3.Fragrance
  • 4.4.4.Health and Nutrition
  • 4.4.5.Product Quality
  • 4.4.6.Packaging and Presentation
  • 4.4.7.Ingredients
  • 4.4.8.Price
  • 4.4.9.Availability and Accessibility
• 4.5.Purchase Channel
• 4.6.Purpose of Purchase
• 4.7.Frequency of Purchase
• 4.8.Existing or Intended User
• 4.9.Recommendations from friends, family/online reviews
• 4.10.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.India Mocktail Syrups Market Outlook, FY2018 -FY2032F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Sweetness Level
  • 5.2.1.Sweetened
  • 5.2.2.Unsweetened
• 5.3.By Formulation
  • 5.3.1.Organic
  • 5.3.2.Conventional
• 5.4.By Packaging Type
  • 5.4.1.Glass Bottles
  • 5.4.2.Plastic Bottles
• 5.5.By Packaging Size
  • 5.5.1.Up to 250 ml
  • 5.5.2.250 ml - 500 ml
  • 5.5.3.Above 500 ml
• 5.6.By Distribution Channel
  • 5.6.1.Supermarkets/Hypermarkets
  • 5.6.2.Convenience Stores
  • 5.6.3.Specialty Stores
  • 5.6.4.Online Channel
  • 5.6.5.Others
• 5.7.By Region
  • 5.7.1.East
  • 5.7.2.West & Central
  • 5.7.3.North
  • 5.7.4.South
• 5.8.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

• 6.1.By Sweetness Level
• 6.2.By Formulation
• 6.3.By Packaging Type
• 6.4.By Packaging Size
• 6.5.By Distribution Channel
• 6.6.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Import Export Analysis
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

• 12.1.Raw Earth Food & Beverages Pvt Ltd
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products & Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus & Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.Nutaste Food Labs Pvt Ltd
• 12.3.Fruitaco India
• 12.4.Malas Farms & Foods
• 12.5.Kerry Group PLC
• 12.6.Food Service India Pvt. Ltd.
• 12.7.Manama Farms & Foods
• 12.8.Guruji Enterprises Private Limited
• 12.9.Newtrition Plus Health And Wellness Private Limited
• 12.10.Switten Health Foods Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer