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カミソリの世界市場：製品タイプ別、エンドユーザー別、刃タイプ別、価格帯別、流通チャネル別、地域別、機会、予測、2018年～2032年

Global Razor Market Assessment, By Product Type, By End-users, By Blade Type, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 222 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円
カミソリの世界市場：製品タイプ別、エンドユーザー別、刃タイプ別、価格帯別、流通チャネル別、地域別、機会、予測、2018年～2032年
出版日: 2025年07月17日
発行: Markets & Data
ページ情報: 英文 222 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

カミソリの世界市場は、可処分所得の増加、都市化、技術の進歩、流通チャネルなどのいくつかの要因によって、2024年の150億1,000万米ドルから2032年には197億8,000万米ドルに成長し、予測期間2025年から2032年の間に3.51％のCAGRを示すと予測されています。さらに、この成長は、特に男性の身だしなみや個人衛生に対する意識の高まりや、女性用グルーミング分野の成長、ユニセックス用グルーミング製品の普及によって促進されています。

eコマースによるカミソリ販売の成長を後押ししている要因はいくつかあります。顧客はますます利便性、価値、製品の多様性を求めるようになっており、オンラインショッピングはそれに容易に対応できます。デジタルプラットフォームは、簡単な比較、カスタマーレビュー、定期購入プランを容易にし、刃物やグルーミングキットを頻繁に購入する場合に特に人気を博しています。デジタルチャネルはまた、ブランドがターゲットを絞ったキャンペーンを展開したり、インフルエンサーとのコラボレーションを利用したり、パーソナライズされた推奨のための豊富なユーザーデータを収集したりすることを可能にします。

例えば、2025年1月、DORCO Co., Ltd.は高級カミソリブランドSeekの新ラインを発表しました。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定時に考慮される要素
  • 購入後に直面する課題
  • 優先流通チャネル
  • 購入頻度

第6章 世界のカミソリ市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • 製品タイプ別
      • カートリッジ
      • 電気
      • 使い捨て
      • その他
    • エンドユーザー別
      • 男性
      • 女性
    • 刃タイプ別
      • 1枚刃
      • 2枚刃
      • 3枚刃
      • その他
    • 価格帯別
      • エコノミー/ミッドレンジ
      • プレミアム/ラグジュアリー
    • 流通チャネル別
      • コンビニエンスストア
      • スーパーマーケット/ハイパーマーケット
      • オンライン
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析（上位5社・その他- 金額別、2024年）
  • 2024年市場マップ分析
    • 製品タイプ
    • エンドユーザー別
    • 刃タイプ別
    • 価格帯別
    • 流通チャネル別
    • 地域別

第7章 北米のカミソリ市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • 製品タイプ別
      • カートリッジ
      • 電気
      • 使い捨て
      • その他
    • エンドユーザー別
      • 男性
      • 女性
    • 刃タイプ別
      • 1枚刃
      • 2枚刃
      • 3枚刃
      • その他
    • 価格帯別
      • エコノミー/ミッドレンジ
      • プレミアム/ラグジュアリー
    • 流通チャネル別
      • コンビニエンスストア
      • スーパーマーケット/ハイパーマーケット
      • オンライン
      • その他
    • 国別
      • 米国
      • カナダ
      • メキシコ
  • 国別市場評価
    • 米国のカミソリ市場の展望、2018年～2032年
      • 市場規模分析と予測
      • 市場シェア分析と予測
    • カナダ
    • メキシコ

第8章 欧州のカミソリ市場の展望、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • ポーランド

第9章 アジア太平洋のカミソリ市場の展望、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のカミソリ市場の展望、2018年～2032年

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのカミソリ市場の展望、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 価格分析

第16章 市場力学

  • 市場促進要因
  • 市場の課題

第17章 市場動向と発展

第18章 ケーススタディ

第19章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • トップ5社のSWOT分析
  • 市場トップ10社の主要企業の情勢
    • Koninklijke Philips NV
    • DORCO Co., Ltd.
    • Universal Beauty Products, Inc
    • Procter &Gamble Company
    • Edgewell Personal Care Brands, LLC
    • Harry's, Inc
    • BIC USA Inc
    • Visage Lines Personal Care Pvt Ltd
    • MERKUR Stahlwaren GmbH &Co
    • Kai Retail India Pvt Ltd.

第20章 戦略的提言

第21章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 3. Global Razor Market Share (%), By End-users, 2018-2032F
  • Figure 4. Global Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 5. Global Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 6. Global Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 7. Global Razor Market Share (%), By Region, 2018-2032F
  • Figure 8. North America Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 9. North America Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 10. North America Razor Market Share (%), By End-users, 2018-2032F
  • Figure 11. North America Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 12. North America Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 13. North America Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 14. North America Razor Market Share (%), By Country, 2018-2032F
  • Figure 15. United States Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. United States Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 17. United States Razor Market Share (%), By End-users, 2018-2032F
  • Figure 18. United States Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 19. United States Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 20. United States Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 21. Canada Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 22. Canada Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 23. Canada Razor Market Share (%), By End-users, 2018-2032F
  • Figure 24. Canada Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 25. Canada Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 26. Canada Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 27. Mexico Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 28. Mexico Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 29. Mexico Razor Market Share (%), By End-users, 2018-2032F
  • Figure 30. Mexico Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 31. Mexico Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 32. Mexico Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 33. Europe Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 34. Europe Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 35. Europe Razor Market Share (%), By End-users, 2018-2032F
  • Figure 36. Europe Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 37. Europe Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 38. Europe Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 39. Europe Razor Market Share (%), By Country, 2018-2032F
  • Figure 40. Germany Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. Germany Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 42. Germany Razor Market Share (%), By End-users, 2018-2032F
  • Figure 43. Germany Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 44. Germany Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 45. Germany Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 46. France Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 47. France Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 48. France Razor Market Share (%), By End-users, 2018-2032F
  • Figure 49. France Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 50. France Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 51. France Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 52. Italy Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Italy Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 54. Italy Razor Market Share (%), By End-users, 2018-2032F
  • Figure 55. Italy Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 56. Italy Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 57. Italy Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 58. United Kingdom Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 59. United Kingdom Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 60. United Kingdom Razor Market Share (%), By End-users, 2018-2032F
  • Figure 61. United Kingdom Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 62. United Kingdom Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 63. United Kingdom Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 64. Russia Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. Russia Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 66. Russia Razor Market Share (%), By End-users, 2018-2032F
  • Figure 67. Russia Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 68. Russia Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 69. Russia Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 70. Netherlands Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 71. Netherlands Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 72. Netherlands Razor Market Share (%), By End-users, 2018-2032F
  • Figure 73. Netherlands Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 74. Netherlands Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 75. Netherlands Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 76. Spain Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 77. Spain Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 78. Spain Razor Market Share (%), By End-users, 2018-2032F
  • Figure 79. Spain Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 80. Spain Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 81. Spain Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 82. Turkey Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. Turkey Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 84. Turkey Razor Market Share (%), By End-users, 2018-2032F
  • Figure 85. Turkey Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 86. Turkey Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 87. Turkey Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 88. Poland Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 89. Poland Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 90. Poland Razor Market Share (%), By End-users, 2018-2032F
  • Figure 91. Poland Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 92. Poland Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 93. Poland Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 94. South America Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. South America Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 96. South America Razor Market Share (%), By End-users, 2018-2032F
  • Figure 97. South America Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 98. South America Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 99. South America Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 100. South America Razor Market Share (%), By Country, 2018-2032F
  • Figure 101. Brazil Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 102. Brazil Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 103. Brazil Razor Market Share (%), By End-users, 2018-2032F
  • Figure 104. Brazil Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 105. Brazil Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 106. Brazil Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 107. Argentina Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 108. Argentina Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 109. Argentina Razor Market Share (%), By End-users, 2018-2032F
  • Figure 110. Argentina Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 111. Argentina Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 112. Argentina Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 113. Asia-Pacific Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 114. Asia-Pacific Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 115. Asia-Pacific Razor Market Share (%), By End-users, 2018-2032F
  • Figure 116. Asia-Pacific Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 117. Asia-Pacific Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 118. Asia-Pacific Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 119. Asia-Pacific Razor Market Share (%), By Country, 2018-2032F
  • Figure 120. India Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 121. India Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 122. India Razor Market Share (%), By End-users, 2018-2032F
  • Figure 123. India Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 124. India Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 125. India Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 126. China Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 127. China Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 128. China Razor Market Share (%), By End-users, 2018-2032F
  • Figure 129. China Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 130. China Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 131. China Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 132. Japan Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 133. Japan Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 134. Japan Razor Market Share (%), By End-users, 2018-2032F
  • Figure 135. Japan Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 136. Japan Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 137. Japan Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 138. Australia Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 139. Australia Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 140. Australia Razor Market Share (%), By End-users, 2018-2032F
  • Figure 141. Australia Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 142. Australia Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 143. Australia Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 144. Vietnam Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 145. Vietnam Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 146. Vietnam Razor Market Share (%), By End-users, 2018-2032F
  • Figure 147. Vietnam Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 148. Vietnam Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 149. Vietnam Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 150. South Korea Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 151. South Korea Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 152. South Korea Razor Market Share (%), By End-users, 2018-2032F
  • Figure 153. South Korea Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 154. South Korea Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 155. South Korea Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 156. Indonesia Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 157. Indonesia Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 158. Indonesia Razor Market Share (%), By End-users, 2018-2032F
  • Figure 159. Indonesia Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 160. Indonesia Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 161. Indonesia Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 162. Philippines Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 163. Philippines Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 164. Philippines Razor Market Share (%), By End-users, 2018-2032F
  • Figure 165. Philippines Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 166. Philippines Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 167. Philippines Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 168. Middle East & Africa Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 169. Middle East & Africa Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 170. Middle East & Africa Razor Market Share (%), By End-users, 2018-2032F
  • Figure 171. Middle East & Africa Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 172. Middle East & Africa Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 173. Middle East & Africa Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 174. Middle East & Africa Razor Market Share (%), By Country, 2018-2032F
  • Figure 175. Saudi Arabia Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 176. Saudi Arabia Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 177. Saudi Arabia Razor Market Share (%), By End-users, 2018-2032F
  • Figure 178. Saudi Arabia Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 179. Saudi Arabia Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 180. Saudi Arabia Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 181. UAE Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 182. UAE Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 183. UAE Razor Market Share (%), By End-users, 2018-2032F
  • Figure 184. UAE Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 185. UAE Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 186. UAE Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 187. South Africa Razor Market, By Value, In USD Billion, 2018-2032F
  • Figure 188. South Africa Razor Market Share (%), By Product Type, 2018-2032F
  • Figure 189. South Africa Razor Market Share (%), By End-users, 2018-2032F
  • Figure 190. South Africa Razor Market Share (%), By Blade Type, 2018-2032F
  • Figure 191. South Africa Razor Market Share (%), By Price Range, 2018-2032F
  • Figure 192. South Africa Razor Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 193. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 194. By End-users Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 195. By Blade Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 196. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 197. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 198. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13664

Global razor market is projected to witness a CAGR of 3.51% during the forecast period 2025-2032, growing from USD 15.01 billion in 2024 to USD 19.78 billion in 2032 due to several factors such as rising disposable income, urbanization, technology advancement, distribution channels. Moreover, this growth is fueled by mounting awareness of grooming and personal hygiene, especially among men, and by growing women's grooming segments and popular adoption of unisex grooming products.

A number of drivers are fueling the growth of razor sales through e-commerce. Customers increasingly seek convenience, value, and product variety concerns that online shopping easily addresses. The digital platform facilitates easy comparison, customer review, and subscription plans, which have gained special popularity for frequent buys of blades and grooming kits. Digital channels also make it possible for brands to roll out targeted campaigns, use influencer collaborations, and collect rich user data for personalized recommendations.

For instance, in January 2025, DORCO Co., Ltd. unveiled a new line of its luxury razor brand, Seek, which combines function with fashion design as a way to be more than a grooming device.

Advancements in Technology Driving the Global Razor Market

With the introduction of new advanced materials such as coated blades and high-quality stainless steel which has significantly improved razor durability, sharpness, and performance, catering to consumers' demands for superior and longer-lasting products. Also, the leading manufacturers, including Procter & Gamble, have integrated cutting-edge U.S and German technologies into their production line to serve the expanding Asia-Pacific market, which demonstrates the global reach and impact of technological advancement in this sector. The technology has also enabled the development of more sustainable products, with brands introducing razors made from recycled materials, refillable handles, and recyclable packaging to address environmental concerns and shifting consumer values. Modern Razor now features a multi-blade design, flexible heads, and ergonomic handles, all aimed at delivering a more comfortable and precise shaving experience.

Rising Urbanization Driving the Global Razor Market

Rising urbanization is a key driver of the global razor market, essentially redefining consumer demand and market dynamics. The demand for razor products is directly influenced by the observable rise in awareness and emphasis on personal grooming and hygiene as more individuals migrate to urban areas. Since urban residents are more vulnerable to media, fashion, and global trends, personal grooming has become a fashionable lifestyle option among men and women. As people look for fast, simple, and convenient grooming solutions, shaving habits are increasingly becoming a part of a day's hygiene. Urbanization's link with growth in the middle class and increasing disposable income further augments the demand for luxury, high-end grooming products. Consumers in urban settings are willing and able to spend on advanced razors that offer enhanced performance, comfort, and innovation features such as multi-blade designs and skin-friendly materials.

For instance, in December 2024, Kai Retail India Pvt Ltd. launched a new product-line CAN, which is a face razor for women for the painless and effortless facial grooming.

Cartridge Segment is Leading the Market Share

Cartridge segment is the most significant segment, driving the global razor market. This is due to its balance of affordability, performance, and accessibility. Cartridge razors, characterized by replaceable blade cartridges attached to a reusable handle. The dominance stems from their widespread appeal across both developed and emerging markets, where consumers prioritize convenience, precision, and cost-effectiveness. With the increasing consumers preference for the cartridge razors, the players present in the market has also focus on the innovations and their design which is the contributing to the growth of Cartridge market. For instance, in January 2025, Universal Beauty Products, Inc., a manufacturer distributes its high-quality beauty and personal care products, with a focus on skin care and cosmetics, launch a new cartridge razor which is V razor with new ergonometric handle weighted for control, design for comfort and build for easy blade change.

North America Region Dominants the Market

In the global razor market region wise, North America dominates the market due to its unique blend of consumer trends, corporate innovation, and efficient infrastructure. Also, the region's holds a strong grooming culture, emphasizing personal appearance and hygiene, drives consistent demand for razors. High disposable income enables consumers to prioritize premium, multi-blade razors and eco-friendly options, fostering a lucrative market for advanced products. The presence of industry leaders like Gillette and Schick solidifies North America's leadership. These brands leverage decades of trust, aggressive R&D, and diverse product portfolios - from budget disposable to high-end cartridge systems- to cater to all demographics. With the rising focus on innovations, which includes ergonomics design, skin-sensitive coatings, and subscription-based delivery models, set global standards.

For instance, in October 2024, Rockwell Razors Corporation introduced its new limited edition 24K gold-plated razor on the eve of its 10th anniversary.

Future Market Scenario (2025 - 2032F)

The rise of men's grooming and beard care has expanded the market for kits and specialized razors, while the women's segments are growing rapidly with products tailored for sensitive skin and ergonomic handling.

The demand for value of money products remains strong in developing regions, while premium and multifunctional razors are favored in mature markets. This segmentation enables the brands to cater to a wide spectrum of consumers' expectations, from affordable disposable to high-end electric solutions.

The companies are investing in sustainable product development and adopting circular economic practices, such as take-back programs and partnerships for recycling used blades. In Europe, regulatory frameworks like the Single-use Plastic Directive are accelerating the shift towards eco-friendly packaging and product standards.

Key Players Landscape and Outlook

The competitive landscape of the global razor market features a mix of long-established leaders and disruptive new entrants. At the forefront is Procter & Gamble, whose Gillette brand continues to dominate through ongoing innovation in multi-blade systems and skin-sensitive designs. Edgewell Personal Care, which owns the Schick brand, has expanded its reach by tapping into subscription-based models and increasing its focus on women's grooming, highlighted by its attempted acquisition of Harry's-a rising name in the men's shaving category.

In the electric razor segment, Philips stands out by integrating smart technology into its devices, such as connectivity features and personalized shaving modes that appeal to tech-oriented users. BIC Group remains a major player in the disposable razor space, focusing on low-cost solutions while making strides toward sustainability, including the introduction of recyclable and eco-friendly handle designs. Meanwhile, newer entrants like Hanni and Leaf Shave are gaining traction among younger demographics by offering razors with sustainable materials and inclusive, gender-neutral aesthetics. These brands are also capitalizing on the growing preference for environmentally responsible grooming products. Furthermore, the rise of direct-to-consumer and subscription-based sales models is changing how razors reach consumers-offering greater convenience and helping brands build deeper customer relationships in an increasingly digital marketplace.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel
  • 5.6. Frequency of Purchase

6. Global Razor Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Product Type
      • 6.2.1.1. Cartridge
      • 6.2.1.2. Electric
      • 6.2.1.3. Disposable
      • 6.2.1.4. Others
    • 6.2.2. By End-users
      • 6.2.2.1. Men
      • 6.2.2.2. Women
    • 6.2.3. By Blade Type
      • 6.2.3.1. Single-Blade
      • 6.2.3.2. Twin-Blade
      • 6.2.3.3. Tripe-Blade
      • 6.2.3.4. Others
    • 6.2.4. By Price Range
      • 6.2.4.1. Economy/Mid-Range
      • 6.2.4.2. Premium/Luxury
    • 6.2.5. By Distribution Channel
      • 6.2.5.1. Convenience Stores
      • 6.2.5.2. Supermarkets/Hypermarkets
      • 6.2.5.3. Online
      • 6.2.5.4. Others
    • 6.2.6. By Region
      • 6.2.6.1. North America
      • 6.2.6.2. Europe
      • 6.2.6.3. Asia-Pacific
      • 6.2.6.4. South America
      • 6.2.6.5. Middle East and Africa
    • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Product Type
    • 6.3.2. By End-users
    • 6.3.3. By Blade Type
    • 6.3.4. By Price Range
    • 6.3.5. By Distribution Channel
    • 6.3.6. By Region

7. North America Razor Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Product Type
      • 7.2.1.1. Cartridge
      • 7.2.1.2. Electric
      • 7.2.1.3. Disposable
      • 7.2.1.4. Others
    • 7.2.2. By End-users
      • 7.2.2.1. Men
      • 7.2.2.2. Women
    • 7.2.3. By Blade Type
      • 7.2.3.1. Single-Blade
      • 7.2.3.2. Twin-Blade
      • 7.2.3.3. Tripe-Blade
      • 7.2.3.4. Others
    • 7.2.4. By Price Range
      • 7.2.4.1. Economy/Mid-Range
      • 7.2.4.2. Premium/Luxury
    • 7.2.5. By Distribution Channel
      • 7.2.5.1. Convenience Stores
      • 7.2.5.2. Supermarkets/Hypermarkets
      • 7.2.5.3. Online
      • 7.2.5.4. Others
    • 7.2.6. By Country
      • 7.2.6.1. United States
      • 7.2.6.2. Canada
      • 7.2.6.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Razor Market Outlook, 2018-2032F
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Product Type
          • 7.3.1.2.1.1. Cartridge
          • 7.3.1.2.1.2. Electric
          • 7.3.1.2.1.3. Disposable
          • 7.3.1.2.1.4. Others
        • 7.3.1.2.2. By End-Users
          • 7.3.1.2.2.1. Men
          • 7.3.1.2.2.2. Women
        • 7.3.1.2.3. By Blade Type
          • 7.3.1.2.3.1. Single-Blade
          • 7.3.1.2.3.2. Twin-Blade
          • 7.3.1.2.3.3. Tripe-Blade
          • 7.3.1.2.3.4. Others
        • 7.3.1.2.4. By Price Range
          • 7.3.1.2.4.1. Economy/Mid-Range
          • 7.3.1.2.4.2. Premium/Luxury
        • 7.3.1.2.5. By Distribution Channel
          • 7.3.1.2.5.1. Convenience Stores
          • 7.3.1.2.5.2. Supermarkets/Hypermarkets
          • 7.3.1.2.5.3. Online
          • 7.3.1.2.5.4. Others
    • 7.3.2. Canada
    • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Razor Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Poland

9. Asia-Pacific Razor Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Razor Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Razor Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Pricing Analysis

16. Market Dynamics

  • 16.1. Market Drivers
  • 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

  • 19.1. Competition Matrix of Top 5 Market Leaders
  • 19.2. SWOT Analysis for Top 5 Players
  • 19.3. Key Players Landscape for Top 10 Market Players
    • 19.3.1. Koninklijke Philips N.V.
      • 19.3.1.1. Company Details
      • 19.3.1.2. Key Management Personnel
      • 19.3.1.3. Key Products Offered
      • 19.3.1.4. Key Financials (As Reported)
      • 19.3.1.5. Key Market Focus and Geographical Presence
      • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 19.3.2. DORCO Co., Ltd.
    • 19.3.3. Universal Beauty Products, Inc
    • 19.3.4. Procter & Gamble Company
    • 19.3.5. Edgewell Personal Care Brands, LLC
    • 19.3.6. Harry's, Inc
    • 19.3.7. BIC USA Inc
    • 19.3.8. Visage Lines Personal Care Pvt Ltd
    • 19.3.9. MERKUR Stahlwaren GmbH & Co
    • 19.3.10. Kai Retail India Pvt Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer