米国のカミソリ市場の評価：製品タイプ・エンドユーザー・刃タイプ・価格帯・流通チャネル・地域別の機会および予測 (2018-2032年)

米国のカミソリの市場規模は、2025年から2032年の予測期間中にCAGR 1.66％で成長し、2024年の27億3,000万米ドルから、2032年には31億1,000万米ドルに達すると予測されています。

この成長の背景には、グルーミング製品への消費者需要の高まり、サステナビリティへの関心、Eコマースやサブスクリプションモデルの普及などがあります。主要な成長要因のひとつは、男女問わずパーソナルグルーミング (身だしなみ) への意識の高まりです。美意識の向上に伴い、質の高いシェービング製品への需要が増加しています。また、技術革新も市場に大きな影響を与えており、複数刃カートリッジ、加熱式カミソリ、肌に優しいコーティングなどの開発によって、剃り心地や快適性が向上しています。さらに、電動シェーバーの人気も上昇しており、特に若年層を中心に手間がかからず、長期的にコスト効率が良いという理由で選ばれています。

Eコマースの拡大とデジタル環境の影響力の強化により、オンラインショップやソーシャルメディアマーケティングを通じて消費者の購買行動が変化し、カミソリの販売がさらに促進されています。また、持続可能性も重要なテーマとなっており、環境意識の高い消費者の増加により、使い捨てプラスチック製品の代替として、再利用可能な刃、金属製セーフティレザー、リサイクル可能なカミソリなどの需要が高まっています。同時に、ミレニアル世代やZ世代の価値観 (環境配慮、利便性、ジェンダーフリー志向など) も市場の構造に変化をもたらしています。また従来ブランドやプライベートブランドによる競合価格と価値主導の製品により、消費者層全体がアクセスしやすくなっています。

当レポートでは、米国のカミソリの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、産業構造、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル
• 購入頻度

第6章 米国のカミソリ市場の展望

• 市場規模の分析・予測
• 市場シェアの分析・予測
  • 製品タイプ別
    • カートリッジ
    • 電気
    • 使い捨て
    • その他
  • エンドユーザー別
    • 男性
    • 女性
  • 刃タイプ別
    • シングル刃
    • ツイン刃
    • トリプル刃
    • その他
  • 価格帯別
    • エコノミー/ミッドレンジ
    • プレミアム/ラグジュアリー
  • 流通チャネル別
    • コンビニエンスストア
    • スーパーマーケット/ハイパーマーケット
    • オンライン
    • その他
  • 地域別
    • 西部
    • 南部
    • 中西部
    • 北東部
  • 企業シェア分析 (上位5社およびその他)
• 市場マップ分析
  • 製品タイプ
  • エンドユーザー別
  • ブレードタイプ別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 需給分析

第8章 輸出入分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 ケーススタディ

第16章 競合情勢

• 上位5社の競合マトリックス
• 上位5社のSWOT分析
• 上位10社の情勢
  • Procter & Gamble Company (Gillette)
  • Edgewell Personal Care Brands, LLC.
  • Harry's, Inc.
  • BIC USA Inc.
  • Dorco USA
  • Rockwell Razors
  • AccuTec, Inc.
  • The Razor Blade Company
  • Dollar Shave Club, Inc.
  • Wahl Clipper Corporation

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Razor Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Razor Market, By Volume, Thousand Units, 2018-2032F
• Figure 3. United States Razor Market Share (%), By Product Type, 2018-2032F
• Figure 4. United States Razor Market Share (%), By End-user, 2018-2032F
• Figure 5. United States Razor Market Share (%), By Blade Type, 2018-2032F
• Figure 6. United States Razor Market Share (%), By Price Range, 2018-2032F
• Figure 7. United States Razor Market Share (%), By Distribution Channel, 2018-2032F
• Figure 8. United States Razor Market Share (%), By Region, 2018-2032F
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Blade Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

United States razor market is projected to witness a CAGR of 1.66% during the forecast period 2025-2032, growing from USD 2.73 billion in 2024 to USD 3.11 billion in 2032F, owing to consumer demand for grooming products, sustainability concerns, and the rise of e-commerce and subscription models. One of the key drivers is the growing emphasis on personal grooming, with higher beauty standards for men and women fueling demand for quality shaving products. Technological innovations are further influencing the market, with developments like multi-blade cartridges, heated razors, and skin-friendly coatings improving shaving accuracy and comfort. Electric shavers are becoming popular due to convenience and long-term cost-effectiveness, especially among young consumers who prefer low-maintenance grooming options.

E-commerce's expansion and the power of the digital world have also further strengthened sales, driven by online shops and social network marketing in impacting consumer buying patterns. Sustainability, too, became a key area, with sustainability-driven consumers causing demand for environmentally friendly, recyclable razors, refillable blades, and metallic safety razors as substitutes against plastic-intensive throwaway razors. At the same time, demographic changes, such as the values of Millennials and Gen Z for sustainability, convenience, and gender-free products, are transforming the market landscape. Competitive pricing and value-driven products from legacy brands and private-label options provide accessibility across consumer segments.

For instance, in July 2024, Edgewell Personal Care, a well-known American company specializing in skin care and grooming, rolled out a fresh image and promotional campaign, "The Blade Masters since 1772" for its Wilkinson Sword brand. This campaign proudly highlights an impressive 250 years of expertise in crafting blades.

Rising Focus on Personal Grooming Drives the United States Razor Market

The increased emphasis on grooming is becoming a main growth driver of the United States razor market. As beauty standards in society continue to change, both men and women are spending more on appearance, which is boosting demand for quality shaving products. The men's category has particularly witnessed growth with the trend of beard culture, boosting sales of precision trimmers and niche razors for detailed grooming. Concurrently, the women's market is growing dramatically as brands create custom-built razors for women's shaving demands, featuring ergonomic handles and skin-conducive attributes. This heightened focus on personal care goes beyond mere shaving to include a more comprehensive grooming experience. Consumers increasingly see razors as more than mere utilitarian devices but as an element in their self-grooming routine, which increases their willingness to pay for high-end offerings. The trend exists particularly among youth demographics, as Millennials and Gen Z consumers showcase increased interest in looking well-groomed. Social media channels have intensified the effect, as beauty experts and influencers highlight product use and techniques for grooming. For instance, in May 2024, BIC USA Inc. rolled out the 5 Senses Shave Kit for women, a collaboration with Lo Bosworth, the founder of Love Wellness, a TV personality, and a passionate advocate for personal care. This kit is all about encouraging women to embrace self-care, starting with their shaving routine.

This grooming boom shows no signs of slowing, with market analysts predicting sustained growth as consumers continue to prioritize personal appearance and invest in high-performance shaving solutions that deliver both functionality and an enhanced grooming experience.

Technological Advancements Fuel the United States Razor Market Growth

The United States razor market is being revolutionized by cutting-edge technologies that are shaping new shaving experiences. Top companies are using high-tech engineering and materials science to create razors with unparalleled accuracy, comfort, and ease. Multi-blade cartridge systems, now with seven flexing blades and skin guards, offer closer shaves with less irritation. Technological advances in coating blades, such as diamond-like carbon and vitamin E or aloe-infused lubricating strips, dramatically reduce friction and razor burn. Developing "smart" razors with onboard technology is among the most outstanding innovations. Devices now come equipped with features such as Bluetooth connectivity to monitor shaving routines, internal LED lights to guide precision shaving, and even heated blades that warm upon application for a spa-like experience. These technological advances drive function and open up new premium segments, as customers increasingly consider investing in advanced shaving systems in their grooming regimens. With R&D continuing to gather pace, the next frontiers are AI-empowered skin analysis razors and environmentally friendly blade materials that remain sharp for longer. These advancements are creating new benchmarks in the industry, compelling rivals to innovate and providing consumers with more advanced, personalized shaving offerings.

For instance, in November 2024, Dorco Co. Ltd. unveiled a brand-new men's trimmer designed for mustaches, sideburns, beards, and those tricky spots that are hard to reach. This handy trimmer conveniently attaches to the top of all their popular razors, including the DORCO PACE 6 PRO, DORCO PACE 5 PRO, DORCO PACE 6 PRO 3D Motion, and DORCO PACE 4 PRO.

Electric Type Segment Dominates the Growth of the Market

The U.S. razor market is transforming significantly as electric razors surge to the forefront, becoming the fastest-growing category and redefining contemporary grooming norms. This change is fueled by a potent mix of technological advancement, convenience, and changing consumer attitudes that prioritize efficiency and sustainability. In contrast to conventional blade razors, modern electric razors are now cordless and waterproof, with quick dry and wet shaving capabilities, no shaving cream required and are perfect for busy lives and constant travelers. Innovations such as self-cleaning bases, AI sensors that adapt to beard thickness, and laser-guided precision trimmers have transformed electric razors from simple grooming aids to advanced personal care devices. As successive generations prioritize efficiency, tech integration, and eco-friendliness in shopping, electric razors are well on their way to ruling the future of grooming. With advances such as solar-powered operation and AI-powered skin analysis looming in the future, the electric razor market is not just expanding - it is essentially redefining the entire shaving industry.

For instance, in September 2024, Manscaped, LLC, a U.S. men's grooming company and lifestyle consumer brand, introduced The Chairman Pro electric foil shaver and The Chairman Pro Package face shaving kit. The Chairman Pro has two interchangeable blade heads with SkinSafe Technology, the SkinSafe Four-Blade Foil trims up to five days of stubble, and the SkinSafe Stubble Trimmer keeps your scruff in check.

Impact of the U.S. Tariffs on United States Razor Market

Tariffs on imported razors and components (such as steel blades and plastic handles) have forced brands to either absorb higher costs or pass them on to consumers.

Tariffs have particularly impacted price-sensitive shoppers, driving some toward long-term alternatives like electric razors or safety razors with replaceable blades.

To mitigate tariff costs, several brands have begun reshoring production or shifting sourcing to countries like Mexico, Vietnam, and Germany.

Key Players Landscape and Outlook

The United States razor market features a dynamic and competitive landscape dominated by a mix of well-established legacy brands and innovative newcomers. Electric razors are anticipated to be the fastest-growing segment due to trends in beard grooming and consumer preference for convenience. The competitive environment will remain intense, with companies balancing innovation, pricing strategies, sustainability initiatives, and consumer engagement to maintain or increase market share. Emerging niche brands focusing on sustainability, personalization, and direct-to-consumer sales are poised to gain traction alongside established giants, ensuring a vibrant and evolving market landscape. The competitive dynamics of the market are shaped by continuous investment in research and development, with companies introducing technologically advanced features, including multi-blade

systems, pivoting heads, lubrication strips, and ergonomic designs. Companies are also diversifying their product lines to address both men's and women's grooming needs, including razors designed for sensitive skin and dermaplaning tools, thereby capturing a wider range of consumers.

For instance, in December 2024, VEROSHAVE launched a 7D head shaver, aiming to revolutionize grooming for bald men across the United States. This cutting-edge device blends advanced technology with ease of use, catering to the grooming needs of bald men around the globe.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. United States Razor Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Cartridge
    • 6.2.1.2. Electric
    • 6.2.1.3. Disposable
    • 6.2.1.4. Others
  • 6.2.2. By End-user
    • 6.2.2.1. Men
    • 6.2.2.2. Women
  • 6.2.3. By Blade Type
    • 6.2.3.1. Single-Blade
    • 6.2.3.2. Twin-Blade
    • 6.2.3.3. Triple-Blade
    • 6.2.3.4. Others
  • 6.2.4. By Price Range
    • 6.2.4.1. Economy/Mid-Range
    • 6.2.4.2. Premium/Luxury
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Convenience Stores
    • 6.2.5.2. Supermarkets/Hypermarkets
    • 6.2.5.3. Online
    • 6.2.5.4. Others
  • 6.2.6. By Region
    • 6.2.6.1. West
    • 6.2.6.2. South
    • 6.2.6.3. Midwest
    • 6.2.6.4. Northeast
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By End-user
  • 6.3.3. By Blade Type
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Procter & Gamble Company (Gillette)
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Edgewell Personal Care Brands, LLC.
  • 16.3.3. Harry's, Inc.
  • 16.3.4. BIC USA Inc.
  • 16.3.5. Dorco USA
  • 16.3.6. Rockwell Razors
  • 16.3.7. AccuTec, Inc.
  • 16.3.8. The Razor Blade Company
  • 16.3.9. Dollar Shave Club, Inc.
  • 16.3.10. Wahl Clipper Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer