インドの女性向け顔用カミソリ市場：製品タイプ別、動力源別、価格帯別、用途別、流通チャネル別、地域別、機会、予測、2019年～2033年

インドの女性向け顔用カミソリの市場規模は、美容意識の高まり、手頃な価格、利便性により、2026年～2033年の予測期間中に4.56％のCAGRで拡大し、2025年の9,472万米ドルから2033年には1億3,532万米ドルに成長すると予測されています。主な理由の1つは、ソーシャルメディアのインフルエンサー、美容ブロガー、現代のスキンケア方法の一部として滑らかで毛のない肌を推奨するオンラインコンテンツによって、女性の間で美容意識が高まっていることです。また、女性向け顔用カミソリは費用対効果が高く、簡単に購入できることから、インドの女性向け顔用カミソリ市場の成長を促進する有力な選択肢となっています。低価格の使い捨てカミソリもありますが、刃の交換が可能な再利用型カミソリは長期的なコスト削減を実現し、幅広い層が購入可能です。

また、カミソリは手早く、痛みもなく、自宅でできるため、使いやすさや利便性も重要な要素です。これは特に、都会で働く女性や学生にとって魅力的です。eコマースやD2Cブランドの拡大も市場の成長を加速させ、カミソリを手軽に入手できるようにしました。将来的には、持続可能なカミソリ、定期購入モデル、男性用グルーミング・ブランドの女性向け分野への進出といった動向により、市場はさらに成長し、顔用カミソリは変化するインドの美容業界の主流商品となると思われます。

例えば、2022年11月、女性のウェルネスに特化したブランドであるKushae by BK Naturalsは、新しいグルーミングツールを発表し、パーソナルケア家電の世界に進出しています。Kushae Razor Kitは、防水電気シェービング、トリミング、角質除去用に設計されており、顔、体、ビキニエリアに最適です。

当レポートでは、インドの女性向け顔用カミソリ市場について調査し、市場の概要とともに、製品タイプ別、動力源別、価格帯別、用途別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 インドの女性向け顔用カミソリ市場の見通し、2019年～2033年

• 市場規模分析と予測
• 市場シェア分析と予測
  • 製品タイプ別
    • 再利用型
    • 使い捨て型
  • 動力源別
    • 電池式
    • 手動式
  • 価格帯別
    • 大衆向け価格
    • プレミアム価格
  • 用途別
    • 個人
    • 商業
  • 流通チャネル別
    • コンビニエンスストア
    • スーパーマーケット/ハイパーマーケット
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 西部と中央部
    • 東部
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年）
• 2025年の市場マップ分析

第7章 需要供給分析

第8章 輸出入の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場の促進要因
• 市場の課題

第14章 市場動向と発展

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Redcliffe Hygiene Private Limited
  • PH91 Private Limited (AZAH)
  • Bronson Professional
  • Earth Rhythm Private Limited
  • Redroomtechnology Private Limited (Sanfe)
  • Sirona Hygiene Private Limited
  • Manash E-Commerce Private Limited (Carmesi)
  • Bombae
  • Gorgio Professional
  • Matra

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Women Face Razor Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Women Face Razor Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Women Face Razor Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Women Face Razor Market Share (%), By Power Source, FY2019-FY2033F
• Figure 5. India Women Face Razor Market Share (%), By Price Range, FY2019-FY2033F
• Figure 6. India Women Face Razor Market Share (%), By Application, FY2019-FY2033F
• Figure 7. India Women Face Razor Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Women Face Razor Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Power Source Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India women face razor market is projected to witness a CAGR of 4.56% during the forecast period FY2026-FY2033, growing from USD 94.72 million in FY2025 to USD 135.32 million in FY2033F, owing to increasing beauty consciousness, affordability, and convenience. One of the main reasons is the increasing beauty awareness among women, driven by social media influencers, beauty bloggers, and online content endorsing smooth, hairless skin as a part of contemporary skincare regimens. Also, the cost-effectiveness and easy affordability of women's face razors make them a viable option to drive the India women face razor market growth. Low-cost disposable razors are available, whereas reusable razors with replaceable blades provide cost savings in the long term and are affordable to a wide audience.

Ease of use and convenience are also important factors, since razors offer a quick, pain-free, and home-based option. This is especially attractive to urban working women and students. The expansion of e-commerce and D2C brands has also accelerated market growth, making razors readily available. In the future, the market is set to grow more with trends such as sustainable razors, subscription-based models, and men's grooming brands venturing into women's segments, making face razors a mainstream product in India's changing beauty industry.

For instance, in November 2022, Kushae by BK Naturals, a brand dedicated to feminine wellness, is expanding into the world of personal care appliances with the launch of their new grooming tool. The Kushae Razor Kit is designed for waterproof electric shaving, trimming, and exfoliation, making it perfect for your face, body, and bikini area.

Increasing Beauty and Grooming Consciousness is Driving the India Women Face Razor Market

India women's face razor market is observing strong growth, driven mainly by an increase in beauty and grooming consciousness among women in India. With social media influencers, bloggers, and digital media increasingly promoting smooth, hair-free skin as a key element of contemporary skincare, demand for easy hair removal solutions has boomed. Women, especially younger generations and working professionals, are opting for quick, in-home grooming solutions that meet their fast-paced lives. As opposed to traditional processes such as waxing or threading, which involve salon trips and pain, face razors provide a painless, inexpensive, and immediate solution. Companies are taking advantage of this demand by launching innovative, woman-focused razors with moisturizing strips and ergonomic handles, making them more attractive. With changing beauty trends and self-grooming becoming important, the efficacy and simplicity of face razors are making them a must-have in every woman's grooming kit, fueling strong market growth throughout India.

For instance, in March 2023, Indian grooming brand Bombae is stepping into India's underserved women's grooming market by developing more ergonomic razor blades, as well as complementary products to give women a 'spa-like experience'.

Product Innovation and Marketing Driving the India Women Face Razor Market

The Indian women's face razor industry is witnessing growth at a fast pace, spurred by innovative product developments and intense marketing efforts from local as well as global players. Companies are transforming the category by launching skin-friendly aspects such as aloe vera and vitamin E strips, and precision-engineered blades that provide a smooth, irritation-free shave. The rise of D2C brands has further escalated competition, compelling players to differentiate based on subscription models, sustainable choices, and gender-based positioning. Marketing-wise, brands utilize digital-first marketing campaigns, influencer collaborations, and informative content to dispel myths about facial shaving. E-commerce sites such as NYKAA E-RETAIL LIMITED and Amazon.com, Inc. have emerged as key sales channels. With more urban women choosing convenience over conventional hair removal processes, and with brands continually enhancing their offerings through innovation and outreach, the face razor industry is set for continued growth in India's flourishing beauty and personal care market.

For instance, in December 2024, Kai Manufacturing India Pvt Ltd. unveiled the CAN Face Razor for Women. This innovative product offers women a painless and easy way to achieve that smooth, flawless, and radiant facial skin we all desire, without the hassle of unwanted hair. The CAN Face Razor is equipped with a double-coated stainless-steel blade enhanced with PTFE Technology, ensuring minimal effort during use while maintaining durability and sharpness.

Reusable Type is Dominating the Growth of the Market

The Indian women's face razor market is witnessing a significant shift, with reusable razors proving to be the dominant growth driver, leaving disposable ones behind. The trend is mainly driven by customers' increasing affinity for economic and eco-friendly grooming products. Reusable razors, through their replaceable blade mechanisms, provide greater long-term value by reducing both ongoing costs and environmental footprints by a substantial margin - a vital aspect for environmentally aware consumers in today's age. Incumbent brands are profiting from this trend by upgrading reusable models with high-end features like ergonomic shapes, moisturizing strips, and sophisticated multi-blade technology, raising the quality of the shaving experience. Growth within the segment is further fueled by new business models such as blade replacement subscriptions, which drive customer loyalty while preserving convenience. Though disposable forms still have some value for travel and testing, the reusable segment is growing its share on the back of heightened consumer awareness regarding sustainability and long-term cost advantages. This trend reflects a larger shift in India's beauty market towards sustainable, cost-effective, and high-performance personal care products, making reusable face razors poised for long-term growth in the years to come.

For instance, in June 2022, Kai Manufacturing India Pvt Ltd., a prominent Japanese maker of razors and beauty tools, has just launched the Pretty Face Razor designed specifically for sensitive skin. This reusable razor features a perfectly sized shaving head that makes it easy to groom each corner of your face without causing any irritation, nick or cut.

Impact of the U.S. Tariffs on India Women Face Razor Market

If tariffs increase the cost of imported components, brands may raise prices, affecting affordability for Indian consumers.

If India retaliates with tariffs on U.S. goods, export-focused Indian razor brands could face higher costs in international markets.

"Make in India" initiatives may gain momentum, reducing dependency on imports.

Key Players Landscape and Outlook

The India women face razor market is characterized by a diverse and competitive landscape, featuring both domestic and international players. Leading Indian brands have carved a niche by focusing on eco-friendly, chemical-free, and skin-sensitive products that resonate with consumers seeking gentle and sustainable grooming solutions. Global giants also maintain a strong presence, leveraging their extensive distribution networks and brand equity to cater to premium and mid-range segments. Marketing strategies emphasize digital engagement, with brands utilizing social media platforms and influencer partnerships to educate consumers and build loyalty, particularly among millennials and Gen Z. Sustainability and clean beauty trends are increasingly shaping product development and brand positioning, with eco-conscious consumers fueling demand for environmentally responsible options. Competition is expected to intensify, with innovation, brand differentiation, and digital marketing emerging as key success factors. At the same time, emerging brands focused on niche segments and sustainability will continue to disrupt the market, challenging established players and driving the evolution of the women's face razor segment in India.

For instance, in March 2023, Gillette Venus, a brand under Procter & Gamble, rolled out its first dermaplaning skincare line, featuring a set of three products that create a seamless three-step routine. The dermatologist-approved Venus for Facial Hair & Skin Care Collection includes a cleansing primer, a dermaplaning razor, and a hydrating serum that are designed to work in harmony for glowing skin.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Women Face Razor Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Reusable
    • 6.2.1.2. Disposable
  • 6.2.2. By Power Source
    • 6.2.2.1. Battery-Operated
    • 6.2.2.2. Manual
  • 6.2.3. By Price Range
    • 6.2.3.1. Mass
    • 6.2.3.2. Premium
  • 6.2.4. By Application
    • 6.2.4.1. Personal
    • 6.2.4.2. Commercial
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Convenience Stores
    • 6.2.5.2. Supermarkets/Hypermarkets
    • 6.2.5.3. Online
    • 6.2.5.4. Others
  • 6.2.6. By Region
    • 6.2.6.1. North
    • 6.2.6.2. South
    • 6.2.6.3. West & Central
    • 6.2.6.4. East
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Power Source
  • 6.3.3. By Price Range
  • 6.3.4. By Application
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Redcliffe Hygiene Private Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. PH91 Private Limited (AZAH)
  • 16.3.3. Bronson Professional
  • 16.3.4. Earth Rhythm Private Limited
  • 16.3.5. Redroomtechnology Private Limited (Sanfe)
  • 16.3.6. Sirona Hygiene Private Limited
  • 16.3.7. Manash E-Commerce Private Limited (Carmesi)
  • 16.3.8. Bombae
  • 16.3.9. Gorgio Professional
  • 16.3.10. Matra

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer