インドのカミソリ市場：製品タイプ別、エンドユーザー別、刃タイプ別、価格帯別、流通チャネル別、機会、予測、2019年～2033年

インドのカミソリの市場規模は、グルーミング意識の高まり、都市化、シェービングソリューションの技術進歩により、2026年～2033年の予測期間中に6.12％のCAGRで拡大し、2025年の4億3,596万米ドルから2033年には7億117万米ドルに成長すると予測されています。身だしなみ意識の高まりとパーソナルケアの動向の進化が重要な役割を果たしており、ソーシャルメディアや有名人の支持、欧米の身だしなみ基準に影響されて定期的なシェービング習慣を採用する男性が増え、予測期間中のインドかみそり市場の成長を促進しています。美容意識と衛生志向の高まりに伴い、女性セグメントも拡大しています。

可処分所得の大幅な増加と中流階級の人口増加も市場を前進させ、エンドユーザーが従来の両刃カミソリから、快適性と精度を高めた優れたカートリッジ式カミソリ、使い捨てカミソリ、電気シェーバーにアップグレードすることを可能にし、市場の需要を促進しています。eコマースとD2C市場プレーヤーの増加により、プレミアム・カミソリが主流となり、サブスクリプション・ベース・モデルが顧客維持を実現しています。多刃技術、電気シェーバー、環境に優しいものなど、カミソリの技術的進歩が洗練された消費者を引きつけ、インドでの需要を促進しています。例えば、2025年4月、Bombay Shaving Companyとして知られる Visage Lines Personal Care Private Limitedは、グリーン・ミッションを掲げたエコ・センシ3（Eco Sensi 3）を発売しました。

有名人の推薦が増え、激しい広告キャンペーンがブランドの認知度を高める一方、企業イメージの維持や従業員数の増加が高級シェービング製品へのニーズを高めています。将来的には、IoT対応のスマート・カミソリ、男性用スキンケア・セット、環境に優しいソリューションなどのイノベーションが市場動向を押し上げると思われます。

当レポートでは、インドのカミソリ市場について調査し、市場の概要とともに、製品タイプ別、エンドユーザー別、刃タイプ別、価格帯別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 インドのカミソリ市場の見通し、2019年～2033年

• 市場規模分析と予測
• 市場シェア分析と予測
  • 製品タイプ別
    • カートリッジ
    • 電気
    • 使い捨て
    • その他
  • エンドユーザー別
    • 男性
    • 女性
  • 刃タイプ別
    • 一枚刃
    • 二枚刃
    • 三枚刃
    • その他
  • 価格帯別
    • 低/中価格帯
    • プレミアム/ラグジュアリー価格帯
  • 流通チャネル別
    • コンビニエンスストア
    • スーパーマーケット/ハイパーマーケット
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 西部と中央部
    • 東部
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年）
• 2025年の市場マップ分析

第7章 需要供給分析

第8章 輸出入の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場の促進要因
• 市場の課題

第14章 市場動向と発展

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Gillette India Limited (Procter & Gamble Company)
  • Laser Shaving India Private Limited
  • Visage Lines Personal Care Private Limited (Bombay Shaving Company)
  • Pearl Shaving
  • Edgewell Personal Care Brands, LLC
  • Supreme Shavers India Private Limited
  • Kai Manufacturing India Private Limited
  • Letsshave Private Limited
  • Black Pepper Marketing Private Limited (Hajamat)
  • Hemant Metal Products (Pristine Shaving)

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Razor Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Razor Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Razor Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Razor Market Share (%), By End-user, FY2019-FY2033F
• Figure 5. India Razor Market Share (%), By Blade Type, FY2019-FY2033F
• Figure 6. India Razor Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Razor Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Razor Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Blade Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India razor market is projected to witness a CAGR of 6.12% during the forecast period FY2026-FY2033, growing from USD 435.96 million in FY2025 to USD 701.17 million in FY2033F, owing to increasing grooming awareness, urbanization, and technological advancements in shaving solutions. Rising grooming awareness and evolving personal care trends are playing a significant role, with more men adopting regular shaving routines influenced by social media, celebrity endorsements, and western grooming standards, propelling the India razor market growth in the forecast period. The women segment is also expanding as beauty consciousness and hygiene preferences grow.

A significant increase in disposable income and a rising middle-class population are also driving the market forward, allowing end-users to upgrade from conventional double-edged razors to superior cartridge razors, disposables, and electric shavers with enhanced comfort and accuracy, fostering the market demand. Increased e-commerce and D2C market players have made premium razors mainstream, with subscription-based models providing customer retention. Technological advancements in razors, including multi-blade technology, electric shavers, and environmentally friendly ones, are drawing sophisticated consumers, propelling the demand in India. For instance, in April 2025, Visage Lines Personal Care Private Limited, known as Bombay Shaving Company, launched Eco Sensi 3 with the green mission, the First Eco-Friendly razor that's made in India.

Increased celebrity endorsements and intense ad campaigns broaden brand awareness, whereas corporate image maintenance routines and an expanding number of employees drive the need for luxury shaving products. In the future, innovations such as the IoT-enabled smart razor, men's skincare sets, and eco-friendly solutions are likely to drive the market trend forward.

Rising Grooming Awareness is Driving the India Razor Market Demand

Rising grooming consciousness is becoming a major growth driver of India's razor market, driven by changing lifestyle patterns, growing exposure to international beauty standards, and social media influence. With social media platforms such as Instagram and YouTube encouraging well-groomed looks, men and women are spending more on personal grooming, including premium shaving products. Men, especially, are moving towards frequent shaving and regular grooming habits, choosing high-end razors that provide comfort and precision. While the women's category is growing at a fast pace as social attitudes toward body hair grooming change and beauty trends focus on smooth, hair-free skin. The trend is being promoted by brands through campaigns, influencers' partnerships, and tutorials about how to shave correctly, driving market demand. For instance, in July 2024, Visage Lines Personal Care Private Limited, better known as Bombay Shaving Company, rolled out their 'Be Sensi' campaign. This initiative is about showcasing the advantages of the Sensi Smart 3 razor, specifically designed for first-time and early shavers concerned about razor burns and harsh shaving experiences.

Besides, the increasing popularity of beard grooming has led to demand for razors that specifically meet the needs of clean shaves and stubble. As personal grooming becomes an essential part of self-care in urban and semi-urban India, the razor market will experience long-term growth, with innovation further fueling adoption.

Premiumization and Innovation in Razor Technology Driving the India Razor Market

Premiumization and tech innovation in shaving razors are transforming India's shaving market, with consumers increasingly opting for sophisticated, high-performance shaving solutions. From simple disposable razors to cartridge systems with multiple blades, high-precision electric shavers, and sustainable offerings, the changing consumer desire is for superior shaving experiences. Marketers are pioneering the trend through 5-blade and 6-blade razors that incorporate lubrication strips, flexball technology, and ergonomic models that reduce irritation and provide a smoother shave. Sustainability is influencing innovation as well, with razors featuring bamboo handles, recyclable blade systems, and zero-waste packaging proving attractive for the environment-sensitive buyer. Smart razors with skin sensors and AI-driven personal grooming tips are also the next big thing, combining technology with personal grooming, introducing new market growth opportunities for market players. Also, as the India razor market is expected to grow, advanced technology and high-end products will be at the forefront of this revolution.

For instance, in February 2024, Gillette India Limited, a part of Procter & Gamble Company, stepped into the super-premium razor market with its new line, Gillette Labs. This innovative razor, powered by cutting-edge technology, is designed to elevate the shaving experience from routine to sensational.

Electric Type is Dominating the Growth of the Market

Electric razors hold the largest market share, owing to changing the face of grooming with their ease of use and sophistication. With the growing pace of urban life, customers are shifting towards wireless, hassle-free electric shavers that provide swift, irritation-free shaves without the inconvenience of water or shaving cream, which further drives the India electric razor market growth. Influential brands are riding this trend by launching innovative products such as self-cleaning stations, adaptive flex heads, and skin-sensitive sensors targeting India's increasing premium grooming sector. The beard culture movement has also driven additional demand with multi-utility trimmers that are an easy alternative between clean shaving and precise beard styling, gaining specific popularity. With increasing disposable incomes and online platforms bringing premium models within reach through compelling financing schemes, the electric razor market is leaving traditional razors behind, growing at a remarkable rate every year. As the market continues to transform, next-generation technologies such as AI-driven smart shavers and eco-friendly designs are set to further solidify electric razors' place as the grooming future of India.

For instance, in February 2022, Gillette India Limited announced that it had commenced marketing and selling of grooming appliances brand Braun in India. Braun, a subsidiary of Procter & Gamble Company. The company offers a wide range of grooming products for male and female such as electric shavers, trimmers, epilators, intense pulse light (IPL) hair removal devices, and hair care devices.

Impact of the U.S. Tariff on India Razor Market

If tariffs increase the cost of imported components, brands may raise prices, affecting affordability for Indian consumers.

If India retaliates with tariffs on U.S. goods, export-focused Indian razor brands could face higher costs in international markets.

"Make in India" initiatives may gain momentum, reducing dependency on imports.

Key Players Landscape and Outlook

India razor market features a competitive landscape dominated by a mix of established international brands and emerging local manufacturers. Growth drivers include rising grooming awareness, technological advancements, and expanding consumer segments. Innovation will focus on smart razors with digital integration, eco-friendly materials, and ergonomic designs to meet evolving consumer expectations and sustainability goals. Companies are likely to adopt subscription models, diversify product lines, and enhance user experience to maintain and grow market share. Supported by a favorable regulatory environment emphasizing product safety, affordability, and environmental responsibility, the market offers lucrative opportunities for both multinational corporations and agile local manufacturers. Overall, the India razor market is poised for dynamic growth, shaped by premiumization, technology adoption, and supportive government policies.

For instance, in October 2023, JCDecaux SE, renowned for its innovative street furniture solutions, provided an ideal platform for Gillette to promote its newly launched Mach 3 razor. The bus shelters in Delhi served as a canvas, strategically situated in high-traffic areas where they could capture the attention of commuters and passersby.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Razor Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Cartridge
    • 6.2.1.2. Electric
    • 6.2.1.3. Disposable
    • 6.2.1.4. Others
  • 6.2.2. By End-user
    • 6.2.2.1. Men
    • 6.2.2.2. Women
  • 6.2.3. By Blade Type
    • 6.2.3.1. Single-Blade
    • 6.2.3.2. Twin-Blade
    • 6.2.3.3. Triple-Blade
    • 6.2.3.4. Others
  • 6.2.4. By Price Range
    • 6.2.4.1. Economy/Mid-Range
    • 6.2.4.2. Premium/Luxury
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Convenience Stores
    • 6.2.5.2. Supermarkets/Hypermarkets
    • 6.2.5.3. Online
    • 6.2.5.4. Others
  • 6.2.6. By Region
    • 6.2.6.1. North
    • 6.2.6.2. South
    • 6.2.6.3. West and Central
    • 6.2.6.4. East
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By End-user
  • 6.3.3. By Blade Type
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Gillette India Limited (Procter & Gamble Company)
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Laser Shaving India Private Limited
  • 16.3.3. Visage Lines Personal Care Private Limited (Bombay Shaving Company)
  • 16.3.4. Pearl Shaving
  • 16.3.5. Edgewell Personal Care Brands, LLC
  • 16.3.6. Supreme Shavers India Private Limited
  • 16.3.7. Kai Manufacturing India Private Limited
  • 16.3.8. Letsshave Private Limited
  • 16.3.9. Black Pepper Marketing Private Limited (Hajamat)
  • 16.3.10. Hemant Metal Products (Pristine Shaving)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer